Nigeria

By Sabiu Abdullahi

The Department of State Services (DSS) has filed fresh terrorism charges against five convicted members of the Ansaru terrorist group over the attack on schools in Oriire Local Government Area of Oyo State.

The defendants appeared before Justice Salim Ibrahim of the Federal High Court in Abuja on Wednesday, where they pleaded not guilty to a six-count charge.

The accused are Mahmud Muhammad, also known as Abu Bara’a or Abbas Mukhtar, whom the DSS identified as the leader of Ansaru; Abubakar Abbas, also known as Isah Adam, Mahmud al-Nigeri or Malam Mamuda, described as the group’s deputy leader and chief of staff; Abdulrazak Umar, also known as Abu Khalifa or Abu Khalid; Yunusa Musa, also known as Yunusa bin Musa; and Shamsu Adamu Sani, also known as Abu Itisar.

Court documents showed that the new case, marked FHC/ABJ/CR/438/2026, was filed on July 29 by M.E. Ernest, counsel to the DSS. It contains six terrorism-related counts.

The latest prosecution comes only days after the five men were convicted in separate cases linked to the same attack.

On July 20, Justice Emeka Nwite sentenced Muhammad and Abbas to life imprisonment after they pleaded guilty to a 32-count terrorism charge.

Three days later, the same judge sentenced Umar, Musa and Sani to life imprisonment after they admitted their roles in the abduction of schoolchildren and teachers in Oriire LGA.

At Wednesday’s proceedings, Calistus Eze, counsel to the DSS, informed the court that the charge had been amended to include all five defendants and requested that it be read to them. The defence did not object, and each of the defendants entered a not guilty plea.

The prosecution asked the court to fix a trial date and requested that the defendants remain in DSS custody until the case is concluded.

Although the defence opposed the request, Justice Ibrahim overruled the objection. He ordered that the five defendants remain in DSS custody. The judge also directed that they should have unrestricted access to their lawyer and two family members.

The case was adjourned until September 25 for the commencement of trial.

According to the charge, the alleged offences are punishable under the Terrorism (Prevention and Prohibition) Act, 2022.

The DSS alleged that the defendants participated in the May 15 attack on three schools in Oriire LGA, where seven teachers and 39 pupils were abducted.

One of the kidnapped teachers, Michael Oyedokun, was later beheaded while in captivity. His attackers circulated a video of the killing.

Authorities also confirmed that another teacher, John Olaleye, died in captivity. The remaining five teachers and the 39 pupils were eventually rescued after spending 56 days in captivity.

The DSS further alleged that before the hostages were rescued, the kidnappers demanded the release of Muhammad and Abbas as part of negotiations for the victims’ freedom.

By Mohammed Mohammed Haruna

There are friendships that begin with long histories, family connections or carefully cultivated associations. Others begin in a single moment of character. The friendship between Mansur Shehu and the writer belongs to the latter.

Their paths first crossed during the induction programme of a financial regulatory institution in Lagos in 2009/2010. They had known each other for only a few days when Mansur was nominated to serve as class governor. He had every reason to accept. Many of the inductees already knew him from earlier chapters of his life, and he possessed the familiarity, confidence and goodwill to prevail.

Yet, in a gesture that revealed something profound about his nature, he declined the nomination and explained that he had intended to nominate the writer instead.

It was a simple act, but character is often revealed in simple moments. Long before political aspirations, public appointments, consultations and campaign platforms, Mansur demonstrated an uncommon willingness to step aside so that another person might step forward. In a society where advancement is frequently measured only by personal elevation, that instinctive generosity was neither ordinary nor insignificant.

From those early days, their relationship grew beyond professional acquaintance into brotherhood. They became founding members and leading lights of S2010, a social group of colleagues united by the values of self-help, mutual loyalty and community. It was not merely a platform for social interaction, but a fellowship through which members supported one another in moments of celebration, transition, difficulty and need.

Mansur brought to that collective the same qualities that have continued to define him: loyalty, discipline, industry, responsibility and an uncommon readiness to serve. When he chaired the planning committee for the group’s tenth anniversary, he approached the responsibility with seriousness and diligence. The work was exacting, but he mobilised others, attended to details and demonstrated that leadership, for him, was never a ceremonial title. It was a call to labour.

Those who have worked closely with Mansur understand that he is not one of those who seek recognition without responsibility. He believes in the dignity of effort. He understands that communities are not transformed by slogans alone, but by patient organisation, credible ideas, sacrifice, competence and a genuine concern for people.

That same philosophy has driven his repeated efforts to represent the people of the Ringim/Taura Federal Constituency in the House of Representatives. Three times, he has stepped forward, animated by a clear desire to contribute to the transformation of the area through education, employment, entrepreneurship, financial inclusion and community development.

Political contests are rarely gentle. They test conviction, expose the fragility of alliances and often subject sincere aspirations to forces beyond the immediate control of the aspirant. His most recent effort did not progress beyond his party’s screening process.

Yet he did not abandon his vision, withdraw from his people or allow disappointment to extinguish his commitment. He simply continued the work.

That response is itself instructive. There are those whose presence in the community is loudest during election seasons and faintest when the contests are over. Mansur’s engagement has not been defined solely by ballots, party structures or campaign calendars. His humanitarian gestures, interventions of goodwill and support for individuals and communities are known to many who live and work among the people he seeks to serve.

His ambition is therefore best understood not merely as a desire to occupy office, but as an extension of a longer philosophy of service. He believes that leadership should improve lives, expand opportunities and bring institutions closer to ordinary people.

Today, as Senior Special Assistant on MSMEs and Financial Inclusion to the Governor of Jigawa State, Mansur channels that same energy into practical economic empowerment. His portfolio speaks directly to the daily realities of households, young people, women, farmers and small entrepreneurs. It concerns access to finance, support for micro, small and medium enterprises, grassroots participation in the formal economy and the widening of opportunities for those frequently excluded from conventional financial systems.

The alignment between his official responsibility and his constituency aspiration is not accidental. It reflects a consistent policy orientation. He understands that development begins when people are empowered to produce, trade, save, invest and build sustainable livelihoods. He appreciates that a constituency cannot depend indefinitely on patronage, temporary relief or political charity. It must be supported to create enterprise, nurture skills and expand economic participation.

This is especially important in a state such as Jigawa, where the promise of agriculture, commerce, youth enterprise, digital inclusion and small-scale production remains considerable. The transformation of communities such as Ringim and Taura requires leaders who can connect local realities with the instruments of modern development. It requires individuals who understand both the grammar of public institutions and the lived language of the people.

Mansur possesses that combination. His exposure to institutional systems gives him an appreciation of policy, process and administration. His roots in the community ensure that development does not remain abstract. He understands that financial inclusion is not merely a technical expression. It is the market woman gaining access to affordable credit. It is the young graduate receiving support to start an enterprise. It is the farmer accessing finance, insurance and payment systems. It is the artisan moving from subsistence to growth.

The people and leadership of Jigawa State, particularly those of Ringim and Taura, should therefore recognise the potential that resides in this son of the soil. Communities progress when they identify capable men and women, nurture their development and create opportunities for their talents to find meaningful expression.

Conversely, societies lose valuable possibilities when internal rivalry, narrow political calculations or temporary interests prevent competent and public-spirited individuals from contributing at the highest level of their capacity.

A man who declines personal elevation so that another may rise, who labours for community without fanfare, who continues to serve after political disappointment and who repeatedly returns to the aspirations of his people is rare. Such a temperament, combined with administrative experience, organisational ability and a visible passion for development, is an asset that the constituency and the state should nurture rather than overlook.

This is not an argument that political support should be granted without scrutiny. Leadership must always be subjected to questions of competence, credibility, vision and performance. It is, however, an appeal that the people of Ringim, Taura and Jigawa State look beyond the noise of political competition and examine the deeper qualities Mansur brings to public life: discipline, loyalty, humility, compassion, institutional experience, organisational capacity and a sustained commitment to economic empowerment.

For Mansur himself, the message is simple: he must remain steadfast.

The road of public service is rarely smooth. Setbacks are part of the terrain. Rejection, delay and disappointment are among the sternest teachers in political life. Yet history often favours those who persist with integrity, learn from adversity and refuse to allow temporary outcomes to distort their character.

His value is greater than a single contest. His capacity is larger than one political season. His record of friendship, goodwill, public service and community engagement already speaks to a man who understands that leadership begins before office and should continue whether or not office is attained.

He should continue to build bridges, deepen his understanding of the needs of the people, and promote enterprise, education, employment and financial inclusion. Every setback should refine his strategy without corrupting his values. Every disappointment should expand his wisdom without diminishing his humanity.

The true test of a servant-leader is whether he remains accessible when the applause has faded. He must not permit the conduct of others to tempt him into abandoning the principles that have brought him this far.

His future remains bright, at both state and federal levels, because it is being built on something more enduring than temporary advantage. His abilities may find expression through elective office, public appointment, development advocacy, enterprise promotion or a responsibility not yet visible. What matters is that he remains prepared, principled and faithful.

His faith in God is particularly admirable. Faith is most authentic not when the road is smooth, but when a person can stand before disappointment and still believe that divine wisdom is greater than human calculation.

The Qur’an reminds humanity that it may dislike a thing while it is good, and love a thing while it may be harmful. Allah knows, while human beings do not know. That assurance should provide him with both comfort and courage.

What is destined for a person will not pass him by, and what passes him by was never destined for him. No committee, screening arrangement or political calculation can prevent what God has decreed. Yet faith does not demand passivity. It requires continued effort, patience, self-examination and trust.

Philosophically, the measure of a man is not simply how often he is elevated, but how steadily he walks when the path becomes uncertain. Leadership is tested not only by the possession of power, but also by the discipline shown in its absence.

He must keep walking. The harvest belongs to those who do not abandon the field.

Mansur’s previous attempts have not been wasted. They have strengthened his name recognition, expanded his relationships, deepened his understanding of the political terrain and exposed him to the complex architecture of constituency politics. Every experience has added to the reservoir of knowledge he will require for future responsibility.

His supporters should not despair. His community should not underestimate him. His state should not overlook him. Most importantly, he must not surrender to the temporary verdict of circumstance.

For some people, leadership arrives quickly. For others, it comes after life has tested their motives, sharpened their judgment and prepared them for responsibilities greater than those they initially sought.

In an age that frequently rewards noise over substance, Mansur Shehu stands as a reminder that excellence can still be quiet, ambition can still be rooted in service, and loyalty to people and principle remains the surest foundation for lasting impact.

The writer remains proud of the friend he met in Lagos many years ago, the colleague who placed another person’s opportunity before his own, the brother who helped build a community of mutual support, and the public servant who continues to believe in the possibilities of his people.

May Allah strengthen Mansur’s resolve, purify his intentions, enlarge his opportunities and guide him towards the responsibility in which his abilities will produce their greatest benefit. May every present disappointment become preparation for future distinction.

Mansur Shehu’s road remains open. His story remains unfinished. And, by the grace of God, the finest chapter may yet lie ahead.

Mohammed Mohammed Haruna, PhD, mnipr, writes from Abuja.

By Sabiu Abdullahi

A court in the United Kingdom has sentenced a 19-year-old Nigerian student, Oluwatobiloba Akinrinola, to seven years in prison after convicting him of robbery, blackmail and assault linked to a violent attack on partygoers in Leicestershire.

According to the BBC, Leicester Crown Court also sentenced Richile Vangu, 20, to 11 years’ imprisonment over the same offences. The sentences were handed down on Monday by trial judge Steven Evans.

The court heard that the incident occurred during a house party in North Kilworth, Leicestershire, on November 21, 2025. Evans said Vangu masterminded a plan to intimidate guests with a knife and force them to perform dances that would later appear on social media. He added that Akinrinola was among those recruited to execute the scheme.

The judge said the pair forced at least eight men into a bedroom, threatened them with a large knife and stole designer clothing and an iPhone.

The BBC reported that Vangu demanded £1,000 from each victim. He allegedly threatened to stab anyone who refused to pay before ordering them to perform TikTok dances.

The report stated that some victims who could not transfer the money immediately were instructed to report later that day to student accommodation on Bath Lane.

When they arrived, Akinrinola allegedly forced some of the men to perform star jumps and high knees before punching them several times.

The court also heard that Vangu whipped some of the victims with a belt, fired a BB gun at their heads and threatened to cut off their dreadlocks if they failed to make the requested payments. He later uploaded videos from both locations to TikTok.

While delivering judgment, Evans said Akinrinola had acted under Vangu’s influence. However, he concluded that the Nigerian student played a significant role in the crimes.

The judge held that although Akinrinola was “subservient” to Vangu, he played “an essential part” in the offences.

Vangu was convicted on four counts of robbery, 10 counts of blackmail and one count of actual bodily harm.

Akinrinola was found guilty of nine counts of blackmail, four counts of robbery and two counts of actual bodily harm. The court, however, acquitted him on one count of blackmail.

By Zainab Yusuf

The chair is still there. But the chair remains empty.

If you have ever lost someone you loved, you know this feeling. Grief is strange that way. It doesn’t only announce itself at funerals or cemeteries. It hides in familiar voices you no longer hear, in old photographs, and in phone numbers that are impossible to delete.

Grief is one of the few experiences that spares no one. It crosses every boundary—age, religion, wealth, education and nationality. Yet despite being universal, it remains one of the least understood human experiences. Society expects mourners to “move on,” even when their hearts are still learning how to beat around an empty space.

The World Health Organization (WHO) estimates that millions of people each year experience bereavement following the death of loved ones, while humanitarian crises, conflicts and disease outbreaks continue to expose even more families to profound loss. Researchers estimate that around 7–10% of bereaved adults develop prolonged grief disorder, a condition where intense grief persists far beyond what is culturally expected and significantly interferes with daily functioning.

In 2022, the American Psychiatric Association officially recognized Prolonged Grief Disorder (PGD) in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5-TR). Similarly, the World Health Organization included Prolonged Grief Disorder in the International Classification of Diseases (ICD-11), acknowledging that grief can sometimes become a serious mental health condition requiring professional support.

Swiss-American psychiatrist Elisabeth Kübler-Ross introduced the famous five stages of grief—denial, anger, bargaining, depression and acceptance—in 1969. Yet decades later, researchers caution against treating those stages as a checklist.

Psychologist George Bonanno, one of the world’s leading grief researchers, found that human beings grieve in remarkably different ways. Some cry every day. Others rarely cry at all. Some recover relatively quickly. Others carry grief for years.

Grief Has No Timeline

Faith Does Not Cancel Tears

Across cultures and religions, grief is treated not as failure but as part of being human.

When the Prophet Muhammad (peace be upon him) lost his infant son Ibrahim, tears flowed from his eyes. He said: “The eyes shed tears, the heart grieves, but we say only what pleases our Lord.”

His response has comforted grieving Muslims for centuries. Likewise, the Bible records perhaps its most famous expression of sorrow in just two words: “Jesus wept.” (John 11:35)

Neither Islam nor Christianity teaches believers to suppress grief. Instead, both remind humanity that faith and sorrow can exist together.

Sociologists like Tony Walter argue against older, psychoanalytic models that suggest the goal of grief is to “let go” or detach from the deceased. Instead, they highlight that individuals often maintain an ongoing, internal, or virtual relationship with the deceased, keeping their memory alive in daily life and collective storytelling.

Grief wears many faces.

Like the university student who lost his mum.

“Some days, I just want to hear her say, ‘I’m proud of you.’ My mum meant everything to me. Losing her felt like everything in my life would fall apart,” he said.

Although his mother is gone, he says her influence remains alive in the relationships she built during her lifetime.

“I keep her memory alive by maintaining the relationships she had while she was alive. In that way, a part of her continues to live through the people she loved.”

The Last Word

There is a Hausa proverb:

“Mutuwa ba ta da rana.”

Death has no appointed day. It arrives without invitation. Without negotiation.

Call your parents, visit your grandparents, forgive your sibling, tell your friend you love them.

Because one ordinary day will become the day you remember forever.

And when grief finally comes knocking, as it eventually does for every human being, may it find you with as few regrets as possible.

In the end, we are remembered not by the years we lived…

…but by the love we left behind.

Zainab Yusuf writes from Kogi State, Nigeria and can be reached via yusufzainab808@gmail.com.

By Sabiu Abdullahi

The South African government has expressed gratitude to Nigeria for its contribution to the country’s liberation from apartheid. It also pledged to strengthen cooperation with Abuja as both nations seek solutions to the recurring attacks on foreign nationals in South Africa.

Ronald Lamola, South Africa’s Minister of International Relations and Cooperation, made the remarks on Monday during a meeting with Nigeria’s Minister of State for Foreign Affairs, Sola Enikanolaiye, in Abuja.

South African President Cyril Ramaphosa had reportedly asked Lamola to deliver a message to President Bola Tinubu. However, Tinubu delegated the meeting to Enikanolaiye.

Lamola said his visit was intended to reaffirm the long-standing relationship between both countries and discuss concerns over the violence directed at foreign nationals in South Africa.

He acknowledged Nigeria’s support for South Africa during the anti-apartheid struggle. He described the assistance as a historic sacrifice that South Africans continue to appreciate.

“We remain deeply indebted to the people of Nigeria for their sacrifice,” Lamola said.

He also stated that President Ramaphosa’s administration rejects xenophobia, racism, discrimination, homophobia and every form of intolerance.

The minister, however, maintained that South Africa has the responsibility to enforce its immigration laws and tackle irregular migration as well as crimes such as drug trafficking, internet fraud and other offences.

Lamola added that migration has become a challenge across Africa. He said the issue requires collective action in line with the African Union’s framework on orderly and regular migration.

“We believe that Nigeria and South Africa have a shared responsibility to respond to these challenges within the African continent,” he said.

He noted that President Ramaphosa’s message to Tinubu would be discussed during a private meeting.

In his remarks, Enikanolaiye said President Tinubu directed the engagement to address the continued attacks on Nigerians in South Africa openly and sincerely.

He called on the South African government to take decisive steps to end what Nigeria described as repeated Afrophobic attacks against Nigerians and other African nationals. He warned that the violence could undermine decades of cooperation between Africa’s two biggest economies.

The minister disclosed that official records show 98 Nigerians have lost their lives in mob and hate-related attacks in South Africa since 2022.

He added that 5 Nigerians have been killed this year, although some returnees claimed the actual number could be higher.

Enikanolaiye stressed that Nigeria does not support criminal activities. He said anyone accused of an offence should face prosecution through the courts instead of mob action.

“Nigeria will not support drug traffickers or any criminal activity, but those accused of crimes must be treated in accordance with the rule of law, South Africa’s Constitution and international human rights standards,” he said.

He also noted that many victims of the attacks were lawful residents of South Africa. He questioned why security agencies failed to intervene in some cases. He said such incidents raise concerns about the protection of foreign nationals.

According to the minister, nearly 1,500 Nigerians have been repatriated from South Africa this year.

“I shed tears when I received the first batch of evacuees. I saw children, women and the elderly returning home with almost nothing after their properties had been looted and destroyed. That is not the Africa we want,” he said.

Enikanolaiye reaffirmed Nigeria’s commitment to maintaining cordial relations with South Africa. He expressed hope that both countries would deepen dialogue, rebuild mutual confidence and uphold the ideals of African solidarity.

By Sabiu Abdullahi

A University of Jos (UNIJOS) student, identified as Ibrahim Pilasar Mbaya, has allegedly died after fellow students accused him of stealing an iPhone 16 and subjected him to hours of torture at an off-campus apartment in Jos, Plateau State.

The incident reportedly occurred on Sunday at a residence behind the City of David in the Ring Road area of the city.

According to reports, Ibrahim had spent the night at a friend’s apartment before he was accused the following morning of stealing an iPhone 16. The friend reportedly claimed that Ibrahim was the only other person in the room and therefore the main suspect.

Rather than reporting the allegation to the police, the suspects allegedly assaulted and humiliated the student for several hours.

A video said to have captured parts of the incident has circulated online. It allegedly shows the victim tied up and suspended while being beaten. In another scene, he was reportedly forced to transfer water from one container to another with a teaspoon despite his weakened condition.

Sources alleged that the student endured repeated assaults and degrading treatment throughout the ordeal.

They further claimed that after the torture, Ibrahim was locked inside a room where a nurse was invited to examine him. The nurse reportedly confirmed that he had died.

The suspects allegedly attempted to take his body to the Accident and Emergency Unit of the Jos University Teaching Hospital (JUTH) in what witnesses described as an effort to portray the incident as a medical emergency. However, the police were reportedly alerted before the plan could be carried out.

Reacting to the incident, a concerned citizen, Prince Miaphen, condemned the alleged killing and called for justice.

“That this late student was beaten to death by his fellow students in a student environment over allegations of theft has given me serious headache and pains.

“More annoying is the fact that one of his female friends, a fellow model, suggested that my attention should be called upon when it was happening and another friend said they should wait for further investigation before informing me. Kai! Kai!! Kai!!!”

Providing more details, Miaphen said:

“It was alleged that the young boy went and slept in a friend’s place and there was a case of a stolen iPhone which he was accused of stealing. UNIJOS, Bauchi Ring Road…

“This was a very friendly and jovial model.

“He was beaten to death yesterday by students in an off-campus apartment behind the City of David in Ring Road.

“IB passed the night in his friend’s place in Ring Road and the friend accused him of stealing his iPhone 16 in the morning.

“He said since they were the only two in the room, he’s the only suspect.

“They subjected this young model to brutal torture, humiliating, disgracing and dehumanising him.

“They later locked him up in a room and asked a nurse to check up on him. The nurse confirmed him dead and they attempted to take him to JUTH Emergency Unit to make the case look like an emergency when the police was called.

“The beastly treatment they subjected this boy to is better imagined.

“May Almighty God continue to expose perpetrators of dastardly acts like this. Amen/Ameen.”

The incident has triggered widespread outrage among students and residents. Many have called on law enforcement agencies to carry out a thorough investigation and ensure that anyone found responsible faces prosecution.

As of the time of filing this report, the University of Jos had not issued an official statement on the incident.

The spokesperson of the Plateau State Police Command, SP Alfred Alabo, did not comment on the matter. He reportedly declined to speak when first contacted, while subsequent calls to him were not answered.

By Uzair Adam

The Sokoto State Police Command has thwarted an attempted bandit attack on Tauma Village in Bodinga Local Government Area, recovering five magazines loaded with 40 rounds of live ammunition after a gun battle with the attackers.

The incident occurred on the night of July 25 following a distress call reporting that a large number of armed bandits had invaded the community.

In a statement issued on Monday, the Police Public Relations Officer, DSP Ahmad Rufa’i, said the Divisional Police Officer (DPO) promptly deployed tactical teams, including operatives of the Anti-Kidnapping Unit and the Violence Crime Response Unit (VCRU), to confront the attackers.

According to the statement, security operatives engaged the bandits in a fierce exchange of gunfire, forcing them to flee into a nearby forest with suspected gunshot injuries.

A subsequent search of the surrounding area led to the recovery of five magazines containing 40 rounds of live ammunition.

The command said no casualties were recorded among security personnel or members of the community during the operation.

It added that confidence-building patrols had been intensified in and around Tauma Village to reassure residents and strengthen security against further attacks.

The police also disclosed that neighbouring divisions had been placed on alert and directed to monitor for injured suspects who might seek medical treatment or attempt to evade arrest within their jurisdictions.

The command urged residents to remain vigilant and promptly report any suspicious individuals, particularly those with visible gunshot wounds, to the nearest police station or other security agencies.

By Ugochukwu Ugwuanyi

Just like calling someone’s name often makes them look your way, there’s hardly a better way for brands to secure attention than by tying their messaging to human truths. Some of the best conversions happen when businesses step into their customers’ shoes. A story lands when audiences can glaringly see themselves in the narrative through a graphic representation of their lived circumstances. Brands that know what customers are grappling with will always outperform self-centred competitors.

Empathy storytelling targets human connections in public relations by deliberately making stakeholders heroes or protagonists of the plot. It subjects the brand or organisation to playing a supporting role in the lives, struggles, wins, and aspirations of audiences. It’s a strategy that puts the people first in order to win them over. Understanding and embodying the emotions, objections, and motivations behind a potential patronage is what separates the storytelling that gets read from the one that converts.

The best messaging isn’t built around businesses but inspires a dialogue about people, problems, and change. This is what will turn audiences into advocates. A post that engineers 100 genuine discussions is often more valuable than one that reaches 100,000 people and is forgotten the next day. Empathy storytelling is like human-interest journalism that funnels into conversations people actually want to join.

Factoring In the Critical ICP Framework 

ICP stands for Ideal Customer Profile. It involves getting a 360-degree picture of your archetypal audience so you can speak to them with empathy and effectively assuage their pain points. ICP makes for laser-focused messaging so that the writer can turn from a generic, scattered narrative into personalised storytelling that cuts through the noise. When you speak directly to an ICP’s specific problems and goals, your storytelling becomes significantly more persuasive.

The framework guarantees better word choice by enabling the storyteller to ditch corporate-speak and industry jargon, embracing vocabulary and tone that resonate with the reader. Businesses are prone to describing their products in argot, while customers express their problems in simple, emotional terms. The closer your messaging is to your audience’s language, the easier it is for them to feel understood and trust what you’re selling. Before delving into storytelling, the ICP framework should be used to flesh out the following:

Desires: What is the ideal customer’s end goal? What, in specific terms, are they trying to achieve?

Problems and Pain Points: What is standing in their way? Why are current solutions failing them? Taking note of negative 3-star reviews of your competitors on Amazon or Alibaba gets you the exact phrasing that will make your storytelling convert.

Voice of Customer (VoC): Great messaging usually sounds like the customer wrote it themselves. What are the exact words they use to describe their frustrations? You can analyse Amazon reviews, stalk Reddit threads, support tickets and YouTube comments to pull phrases that will make your reader be like, “You’ve got me there!”

Rehashing customers’ vocabulary and phrases is the ultimate hack for high-converting storytelling that feels deeply personalised. Finding and using the exact words people use to describe their problems will make your content land more naturally and relatably.

The Situational Theory of Publics

Empathy storytelling will miss the mark without audience segmentation or stakeholder mapping. Enter the Situational theory, which hypothesises problem recognition, constraint identification, involvement, and information seeking as the four determinants of how people react to an issue or an organisation.

This model helps the storyteller achieve empathy by identifying and segmenting publics, understanding their needs and preferences, so that communication with them can be meaningful. The following is how situational theory segments publics based on their levels of problem recognition and information seeking:

1. Non Publics: Individuals with zero connection to or interest in the issue. They are unlikely to engage with your message.

2. Latent Publics: People who are affected by an issue or an organisation but are unaware of it or do not perceive it as a problem. The opportunity here is to build awareness.

3. Aware Publics: Individuals who are aware of an issue or a business but do not seek information or take action. 4. Active Publics: People who are fully aware, personally invested, and actively discussing, organising, or advocating around the issue.

All of this can be deciphered from community discussions, forums and social media comment sections where patterns can be gleaned when similar questions and objections appear repeatedly. From the derivable insights, you can then use empathy storytelling to either increase the problem recognition of latent publics or reduce the constraint identification of aware publics.

The Bubble Trap: Company Excitement Doesn’t Approximate Audience Attention

Living inside your organisation’s bubble is one of the greatest pitfalls of PR. This is particularly true for complex industries such as tech, medicine, energy and finance. It plays out when an upcoming activity or launch attracts so much enthusiasm and anticipation within that you start feeling as if it’s the same without. That’s assuming that everyone else is as excited as the internal teams. But until the comms team comes to terms with “Why would anyone outside this room care?” they don’t yet have a story.

Probing every idea with an external lens brings fresh perspectives and puts PR tactics on the same page with prospects. Nothing beats having someone explain their frustrations, goals, and buying decisions in their own words. People need to feel heard and believe that the person or organisation communicating with them understands their concerns and values their perspective.

You will communicate with confidence when you come out of your company’s cocoon. Businesses with strong public confidence often enjoy increased customer trust, stronger partnerships, improved media relations, and sustainable brand recognition. A good sense of news judgement can be lost when buried in your own brand for long enough.

Having frequent conversations with people who aren’t in your company but active in the industry as audiences goes a long way in maintaining the filter. Given that PR doesn’t exist to reward effort, if you can’t explain why somebody outside your business should care, journalists won’t bother either. Neither will your customers give a hoot!

AI Must Remain an Assistant, Never the Master Storyteller

The imperative of field findings and human connection in broader storytelling (let alone the empathy variant) means that the crafting of stories and the thought process that goes into it must never be outsourced to a machine. The best stories aren’t stilted, formulaic or templated but are discovered, as has been expounded in the ICP framework and the situational theory of the publics.

If only for the resonance that the Voice of Customers guarantees, organisations can’t rely on automated summaries and other generative artificial intelligence that sounds professional but feels disconnected. AI knows the words but doesn’t know the people. You cannot stop scrolls, let alone convert audiences with banal AI-esque cliches like “Building resilience”, “Creating sustainable change”, “Empowering vulnerable communities”, “Transforming lives through partnerships”, etc.

From a mile away, experienced communicators can spot an AI slop, differentiating between a story that has been lived, listened to and understood – and one that has been generated. An organisation’s reputation is under threat when they rely on a soulless bot for content creation. An AI-generated piece of writing passed off as one’s own is deceitful and chips away at credibility. There are also ethical concerns, as information created by machine learning isn’t always factual. AI-generated images or videos can sometimes make it difficult to distinguish between real and manipulated content.

AI chatbots should therefore be confined to their assistant role, where they help with research, proofreading and polish for brevity, tone and clarity. Machine prompts shouldn’t go beyond transcribing interviews, organising ideas, improving grammatical structure and accelerating content production. A copy, writing, or asset that is nuanced in the attributes of audiences, portrays their concerns and dignity, identifies potential risks, and is ready at the right time would always trump synthesised content. The synthetic can never be as good as the authentic.

Ugochukwu is a branding specialist, storyteller and media trainer who can be reached via nmiringwu@gmail.com.

By Sabiu Abdullahi

Gunmen have attacked officials of the Independent National Electoral Commission (INEC) during a Permanent Voter Card (PVC) distribution exercise in Odo-Otin Local Government Area of Osun State, making away with election materials, including PVCs and Bimodal Voter Accreditation System (BVAS) devices.

The Osun State Police Command said the incident occurred at Oyinlola DC Primary School, Ward 2, where INEC officials were issuing PVCs to eligible voters.

In a statement, the command’s spokesperson, Abiodun Ojelabi, said about 10 suspected thugs invaded the venue, fired several shots into the air and forced electoral officials to flee before escaping with three packs of PVCs.

Ojelabi said the Commissioner of Police, Ibrahim Gotan, had condemned the attack and directed a full-scale investigation to ensure those responsible are identified and prosecuted.

“Tactical and intelligence assets have been deployed, and efforts have been intensified to apprehend the perpetrators and recover the stolen PVCs,” the statement said.

The police spokesperson also disclosed that officers restored calm in Ile-Ife after suspected thugs caused a disturbance around the Mayfair Garage area, which briefly disrupted public peace.

He assured residents that the command remained committed to protecting lives and property and would continue to uphold professionalism and the rule of law. He also appealed to members of the public with useful information to report to the nearest police station.

Meanwhile, the Chief Press Secretary to the Osun INEC Chairman, Adedayo Oketola, confirmed that some BVAS devices were stolen during the attack. He said the commission was awaiting the outcome of the police investigation.

“We are still awaiting the outcome of the police investigation. The police are already investigating that matter, so we are waiting for the outcome of the investigation. I think they started a manhunt for those people, and of course, they promised that they would arrest them,” Oketola said.

“We are waiting for the police to get back to us on the matter, and the headquarters is also waiting for the police to revert to us. So, nothing new yet.”

Oketola explained that only a small number of BVAS machines were taken.

“It is not a lot of BVAS. They only took BVAS devices that were being used at the time of the attack. I don’t have the number. But I do not think it’s a lot,” he said.

He also assured voters that the theft would not affect the conduct of the forthcoming governorship election.

“I want you to know that stealing BVAS is not going to affect the election because the BVAS are useless in their hands,” he said.

“The BVAS cannot affect the election in any way, and of course, the commission will replace the stolen BVAS, and every other plan will go ahead.”

On reports that PVCs were stolen, Oketola said he could only confirm the theft of BVAS devices because the police were still investigating the incident.

“I only know of the BVAS for now, but as I said, whatever material has been stolen, the police are investigating,” he said.

“We trust the police not just to do the investigation; we trust the police to nab these hoodlums and make them face the music.

“But as I said, I cannot speak on the matter that is being investigated by the police.

“I trust that the police would do their job well and then the suspects would be nabbed and, of course, made to face the wrath of the law. That’s what we have for now.”

Osun State is scheduled to hold its governorship election on August 15, 2026.

By Sabiu Abdullahi

The African Democratic Congress (ADC) has urged President Bola Tinubu to give equal attention to all victims of insecurity across Nigeria. The opposition party asked the President to provide updates on efforts to rescue 176 residents of Woro community in Kaiama Local Government Area of Kwara State, who have remained in captivity since they were abducted on February 3, 2026.

In a statement issued by its National Publicity Secretary, Mallam Bolaji Abdullahi, the party said the President’s celebration of the recent rescue of abductees in Oyo State had raised concerns about the fate of people still being held by kidnappers and insurgents in Kaiama, Borno and other parts of the country.

The ADC also pointed to the recent abduction of 40 residents from communities in Zamfara State, fresh deadly attacks in Benue State, and the kidnapping of Kebbi State High Court judge, Justice Faruku Hassan Bunza, as signs that insecurity remains a major challenge despite repeated assurances from the Federal Government.

According to the party, the administration must show through its actions that every Nigerian life is valued equally.

“The African Democratic Congress (ADC) is concerned by what is becoming an unmistakable pattern in the Tinubu administration’s response to insecurity: some victims receive swift presidential attention, while others are left to languish in silence.



“Every successful rescue of abducted Nigerians deserves to be celebrated. But the President must ensure that his actions do not create the impression that the value of a Nigerian life depends on where the victim comes from or whether the tragedy attracts national headlines. Leadership demands equal compassion for every citizen, because no country can build national unity on the basis of selective empathy and selective attention.”



The statement recalled that residents of Kaiama Local Government Area staged a peaceful protest on July 24 over the continued captivity of the 176 abductees from Woro community. It noted that more than 170 days after the incident, families were still waiting for answers from the government.

The ADC also expressed concern over the worsening security situation in other parts of the country.

“The tragedy is not standing still; it is spreading. In Zamfara State, no fewer than 40 residents from 11 communities in Mayanchi District of Maru Local Government Area were recently abducted by bandits, most of them women and children, forcing terrified families to flee their homes.



“On Friday, July 24, fresh attacks again claimed lives in Benue’s Sankera axis. And in the early hours of Sunday, July 26, 2026, suspected bandits abducted a Judge of the Kebbi State High Court, Justice Faruku Hassan Bunza, from his residence. Meanwhile, communities in Borno State continue to endure insurgent attacks and mass displacement. These are not isolated incidents. They are reminders that insecurity remains a daily reality for millions of Nigerians.”



Abdullahi said Nigerians deserved to know the progress made in securing the release of abductees still in captivity across the country.

“What progress has been made in securing the release of the 176 abductees from Kaiama? What is being done to rescue the women and children taken in Zamfara? What efforts are underway to secure the release of Justice Bunza? What updates are available on victims in Borno and other affected communities? The President owes Nigerians more than broad assurances. He owes them regular updates, timelines and evidence that no Nigerian community has been abandoned.”



The party also questioned the effectiveness of repeated presidential assurances on security.

“On Thursday, July 23, 2026, President Bola Ahmed Tinubu again assured Nigerians that insecurity in the North would soon come to an end. We sincerely hope that promise becomes reality. But hope cannot survive indefinitely on declarations alone. There comes a point when repeated assurances, unaccompanied by visible results, cease to reassure. They simply become another headline in a long cycle of official optimism and public disappointment.



“That is why many Nigerians no longer receive presidential statements on insecurity with the confidence they once did. The administration has become remarkably consistent in making reassuring pronouncements but far less convincing in delivering outcomes. On one of the defining challenges of this government, the President is increasingly seen as a professional statement-maker, while communities continue to bury their dead, search for the missing and wait for rescues that never seem to come.”



The ADC called on President Tinubu to prove, “through action rather than rhetoric”, that every Nigerian deserves equal protection and attention.

“The people abducted in Woro on February 3 matter.



“The women and children abducted in Mayanchi, Zamfara matter. The families living under siege in Borno matter. The victims of fresh attacks in Benue matter. Justice Faruku Hassan Bunza matters. They deserve the same urgency, the same empathy and the same presidential attention that every rescued Nigerian rightly receives. Leadership is not measured by how quickly government celebrates a rescue; it is measured by whether no Nigerian is left behind or forgotten.”