Social Media

By Haroon Aremu

Like a sly jester winking at the moon, I was scrolling through social media when I encountered celebrity interviews recounting how they rake in millions within months. This spectacle ignited a contagious fervour among the youth, convincing them that the entertainment industry is the sole avenue to instant riches. 

No one talks about the failures, the countless auditions, or the silent struggles behind the scenes; they only talk about the glamour, the wealth, and the “soft life.”  

Bollywood thrives on strategic government investment, making it a global economic force that boosts employment, tourism, and digital expansion. Unlike Nigeria’s self-funded entertainment sector, India injects billions into its film industry, ensuring sustained growth and international reach.  

Beyond captivating audiences, it turns filming locations into major tourist attractions, employs millions across various roles, and operates as a well-structured economic engine that drives cultural and financial influence.

Bollywood wields significant soft power, shaping international perceptions, fostering trade partnerships, and influencing policy discussions on a global scale. Now, the burning question is If India has done it, why can’t Nigeria?

President Bola Ahmed Tinubu and the Nigerian leadership stand on a promising foundation. Nollywood is already the second-largest film industry globally, built almost entirely on private effort. With champions like Kunle Afolayan, Femi Adebayo, Funke Akindele, Toyin Abraham and others reshaping narratives and cashing in on global platforms like Netflix, Prime Video and Box Office. 

It is clear that Nollywood is not just an entertainment industry—it is an untapped goldmine. The cinematic feats of Kemi Adetiba, Mo Abudu, Bolanle Austen-Peters, etc., prove that, with proper government investment, Nollywood could evolve from a privately managed giant into a fully empowered national asset.  

According to research, Nollywood generates over $590 million annually and produces around 2,500 films a year. It has managed to thrive despite a lack of properly structured federal support. 

Imagine if this industry received the same kind of backing Bollywood enjoys. Free from corruption, federal investment could elevate production quality, generate millions of jobs, and turn Nollywood into Nigeria’s foremost non-oil revenue, especially when youth yearn for employment due to unemployment being generic.

Content creation, beyond Nollywood, has emerged as a formidable economic engine in Nigeria, proving that digital storytelling is not just a fleeting trend but a viable sector capable of generating wealth, employment, and global recognition. 

The success of creators like Mr. Macaroni, Taooma, Kiekie, Sabinus, Lasisi Elenu, Cute Abiola, etc., illustrates how social media has democratised entertainment, allowing individuals to carve niches without relying on traditional gatekeepers like film studios or record labels. 

Through comedy skits, social commentary, and brand endorsements, these creators have transformed their craft into multi-million naira enterprises, employing scriptwriters, videographers, editors, and marketers while driving traffic to brands and tourism sites. 

Their work showcases Nigeria’s culture and humour on the global stage, attracting foreign partnerships and sponsorships that would have otherwise been reserved for mainstream Nollywood productions. 

When properly harnessed, digital content creation can become a major economic driver, like Bollywood’s integration of influencers and digital expansion into film, tourism, and commerce. With the right policies—such as tax breaks, structured funding, and intellectual property protection—Nigeria’s content industry could grow into a leading non-oil revenue stream, competing with global giants like India and the United States. 

Despite its promise, the content creation industry in Nigeria still grapples with fundamental challenges that could hinder its full potential. Unlike Bollywood, which benefits from government-backed investment and structured growth strategies, Nigerian content creators operate in a largely informal economy, where access to funding, infrastructure, and legal protections remains inadequate.

Some creators lack financial literacy, face inconsistent brand deals, and operate without a regulatory framework that protects their intellectual property. 

Additionally, the absence of dedicated digital innovation hubs limits their ability to scale, collaborate, or transition from short-form content to full-length productions capable of breaking into mainstream cinema as some have done. 

While some content creators have managed to bridge the gap between skit-making and brand influence, an untapped market for leveraging content creation into mainstream entertainment and tourism remains. 

The government and private investors need to recognise digital storytelling as more than just “youthful amusement” but as a serious industry that, when properly structured, could create thousands of jobs, foster digital entrepreneurship, and export Nigerian creativity worldwide. 

Suppose Nigeria is to harness the creative economy truly. In that case, it must institutionalise financial incentives, support digital film villages, and encourage content creators to transition into high-value productions that can contribute to global streaming platforms, film festivals, and international collaborations.

Only then can the country move beyond isolated success stories to a full-fledged, structured entertainment ecosystem that mirrors Bollywood’s impact on India’s economy.

States like Lagos, Kwara and others have already positioned themselves as film hubs, investing in production studios, enabling policies, and film villages to attract investors. If these state-led initiatives can yield results, what would happen if Nigeria had a full-scale federal-backed Nollywood revolution? 

With well-structured grants, tax breaks, and infrastructure development, Nollywood could rival Hollywood and Bollywood, expanding tech-based employment and transforming Nigeria into Africa’s entertainment capital.  

Yet, a crucial caution must be heeded. Nollywood, like every thriving industry, has its fair share of pitfalls. The rise of viral sensations over genuine talent, the exploitation of controversies for social media relevance, and the blurred line between creativity and chaos all pose risks to the industry’s long-term sustainability. 

Nigeria must ensure that Nollywood does not fall victim to the same cycle of corruption that crippled agriculture and the oil sector.  

The truth remains: talent differs from cruise, and entertainment is bigger than scandal-driven fame. Nollywood has the potential to be a global force, a national pride, and an economic goldmine. 

The question is: Will Nigeria seize this opportunity or let Negligence and corruption again destroy another billion-dollar industry?

Haroon Aremu Abiodun, an author and PRNigeria fellow, wrote via exponentumera@gmail.com.

By Muhammad Abubakar

The Kano State Hisbah Board has arrested 24-year-old Shamsu Yakubu after a disturbing video showed him allegedly licking a goat’s genitals. The footage, which circulated widely on TikTok, sparked outrage among viewers and residents.

Yakubu reportedly asked someone to film the act in a bid to gain social media fame. “I did it to trend on social media and become famous,” he admitted in the video. 

However, under interrogation by Hisbah officials, he denied fully committing the act, saying, “I swear to Allah, I did not lick the goat’s genitals. I only put my mouth around the area.”

Hisbah officials were alerted after concerned residents, angered by the video, threatened to take matters into their own hands. A community leader intervened and reported the incident to the authorities.

Speaking on the arrest, Deputy Commander-General of the Hisbah Board, Sheikh Aminuddeen Abubakar, expressed dismay over the act, calling it a violation of religious and moral values. “Sadly, a Muslim man will use his mouth to lick the genitalia of a goat, without regard to religious teachings,” he said.

Sheikh Aminuddeen revealed that both the suspect and the goat will undergo medical testing. “We will test both for possible diseases before prosecution,” he stated, adding that Yakubu would also face psychiatric and drug evaluations.

He warned others against seeking online popularity through indecent behaviour, saying, “Anybody caught bathing in dirt or charcoal under the guise of fame will be arrested and dealt with accordingly.”

The incident has reignited conversations around the influence of social media on youth behaviour, with some calling for stricter regulations and moral guidance to curb extreme acts done for clout.

By Musa Idris Panshekara 

Everyone who cares about the future of our society must be terribly worried about some social media users’ behaviours in the name of trendsetting. One of the most trending topics these days is a video clip of a young boy pouring ashes and filthy charcoal over his head.

The youngster vividly states his motive and goal without considering the negative impact of the dust on his health. Earlier this week, another woman appeared, adopting the same style as the young boy. Who copies the other’s style is unbeknownst to me; however, they share the same approach.

Moreover, another young man comes out of the blue – licking a goat’s vagina and uttering his goal of doing the animalistic behaviour. He briskly and shamelessly urged his followers to share it for him to trend. Unfortunately, many people have been sharing and reacting to the post, forgetting that they are indirectly helping to popularise the malicious and extra-moral behaviour contained in the clip.

Nevertheless, setting a goal and working to achieve it is never a sin; rather, the nature of the goal is what matters. Nowadays, youth are desperately seeking popularity blindly, regardless of the means they employ.

Whoever lived in the two or three decades back will undoubtedly know how discipline and moral training are diminishing in our society. By reflecting on the current situation of our youth and the trajectory of their future, if deep thought is given to the scenario, there will be a great challenge in the near future. Our youth lose direction, and they are the so-called leaders of tomorrow. No concrete foundation has been made, yet they are eager for overnight success and popularity.

However, almost no one is safe – as long as there is a smartphone in your house, the moral discipline of your family is at stake of demoralisation. Most children have more interest in comical videos, and many comedians are now pornographising their videos to gain more viewers and followers, which is becoming normal. Thus, everyone can be victimised unknowingly and unintentionally.

How can these bad attitudes be stopped from spreading? Who is responsible for doing so? These two questions can occupy the minds of every good individual who seeks the betterment of society. Thus, if these two important questions were asked, people might have different opinions. But, to me, it is a collective responsibility, while providing individual responsibility remains constant.

We use our phones for personal reasons and have complete control over whom we follow and unfollow on social media. We have the power to decide which posts to like or share. No one besides ourselves has total control over these actions. Therefore, I urge everyone to take immediate action on this issue to shape, clarify, and prepare the future for our born and unborn children.

May Allah guide us to the straight path.

Musa Idris, HND. (Laboratory science technology microbiology), CERT. (Animal production technology), CERT.(Cybersecurity and Digital Forensics investigation), wrote from Panshekara, Kumbotso LGA, Kano.

By Hadiza Abdulkadir

In a striking example of how far young people are willing to go for online fame, a TikTok content creator known as Kabeer 2Pack has taken social media by storm with bizarre, often repulsive stunts—drawing the attention not only of millions of followers but also of serious academic inquiry.

Kabeer, dubbed the “April 2025 sensation,” has garnered over 5.2 million likes and 618,300 followers on TikTok by performing antics such as bathing himself in filthy gutter water and covering himself in dust and charcoal. His goal, he insists, is not madness but “glory”: “Ba hauka ba ne, ɗaukaka na ke nema,” he says—“I’m not mad, I seek glory.”

While his popularity soars—one of his videos reached 30.3 million views—critics question why such extreme behaviour overshadows respected Islamic scholars like Sheikh Aminu Daurawa, whose most viewed video stands at 2.4 million. In comparison, controversial influencer Murja Ibrahim Kunya boasts 3.1 million followers and 59.4 million likes.

Professor Abdalla Uba Adamu of Bayero University, Kano, argues that these influencers, despite their antics, are crucial subjects for academic study. “Influencers, trenders, even sickos and weirdos are all part of the data to harvest in order to fully understand contemporary society,” he wrote in a recent commentary.

According to Adamu, the phenomenon reflects what scholars now term the “Attention Economy,” where digital content, no matter how outrageous, is exchanged for social capital, influence, and often money. He compares this with global TikTok stars like Khaby Lame, who silently mocks life hacks and has amassed over 162 million followers—earning $20 million in 2024 alone.

“Even the most ridiculous trends can be read as resistance, escapism, or social commentary,” Adamu notes, urging researchers to see past the surface and explore the deeper meanings behind online behaviour.

In a digital age where clout is currency, young people like Kabeer 2Pack are not just chasing fame—they’re reshaping the culture, one like at a time.

By Sulaiman Abdullahi

Los Angeles is currently experiencing severe wildfires that have burned over 26,000 acres. This has led to a state of emergency and mandatory evacuations for approximately 150,000 residents. 

The Palisades Fire has caused significant destruction, including the loss of numerous buildings and the deaths of at least 16 people. High winds and limited firefighting resources have complicated efforts.

In contrast, Gaza is enduring a humanitarian crisis due to prolonged conflict, resulting in over 46,000 Palestinian deaths and extensive damage to infrastructure, including water and sanitation facilities, due to Israel’smassive attacks on the enclave. The United Nations estimates that recovery and rebuilding will take years and require billions in funding.

While both regions are experiencing severe destruction, the causes differ: Los Angeles is facing a natural disaster, while Gaza’s devastation stems from military conflict. The recovery for both areas will demand substantial resources, time, and international assistance.

Several social media users share pictures of the two devastations. Many also make comparisons. Some view the LA fire as punishment for U.S. support of Israel, while others see it as a natural disaster that can affect anyone, anywhere.

By Musab Isah Mafara, PhD

As you regularly use social media, it’s important to understand that many individuals post misguided or controversial opinions, images, and videos with specific intentions. They seek attention and engagement, aiming to drive traffic and, subsequently, revenue to their profiles.

Social media monetisation has become an attainable goal for all. In pursuing fame and financial gain, some users compromise their dignity and reputation–assuming these were valued in the first place–by posting provocative content meant to ignite heated debates.

For example, people might post movie reviews/clip without captions, prompting viewers to ask for the movie’s name, thereby increasing comment counts. Others might upload videos criticizing a religious group, knowing it will provoke members of that group to share the video, thus boosting its reach and view count. The opposition might watch to refute these criticisms, further amplifying the content.

And then you have the annoying ones who share harmful content they claim not to agree with, under the guise of correcting misinformation. You also have celebrities and influencers who post videos of themselves doing or saying things specifically designed to get people talking about them.

Unfortunately, even some ‘Shaikhs’–or their handlers–have been drawn into this trend of attention-seeking posts aimed at drawing crowds and potentially monetising in the long run. While there’s nothing inherently wrong with scholars monetising their social media presence–indeed, it could offer financial independence and protection from undue influence by sects, benefactors, or governments–they must tread carefully.

Managing a page, especially if done personally by an Islamic scholar, poses the risk of succumbing to vanity or showmanship. Although only Allah truly knows one’s intentions, people can sometimes infer motives from the content of posts, which might damage a scholar’s credibility among followers or, worse, lead to ‘Riya‘ (showing off for praise). May Allah guide our intentions to be sincere and protect us from ‘Riya‘.

There is nothing wrong with using social media to gain followers and earn from what you share on your profile, but the content should align with what is permissible (halal). Although halal content might not ‘sell’ well online, as Muslims, we cannot justify the means by the ends and post whatever we like just to make it.

Focus on sharing religious teachings, educational materials, skills, recipes, analysis of issues, and any useful knowledge relevant to people’s daily lives. Share what will benefit people in their everyday interactions or what will bring them closer to Allah. Your actions could lead to one of these outcomes:

1. A reward from Allah alone.

2. Financial rewards from platforms like Facebook, TikTok, or others.

3. Both a reward from Allah and financial compensation.

4. Neither a reward nor financial benefit, if the intention is not right and you couldn’t meet the requirements of the platform, but likely no sin incurred.

However, if you promote impermissible (haram) content, you must understand the consequences. You’ll be accountable for the sin not just for yourself but for everyone who encounters that content through you, directly or indirectly, until the end of time. The Prophet (SAW) said:

ومن سنَّ في الإسلام سنَّة سيئة فعليه وزرها ووزر من عمل بها من بعده من غير أن ينقص من أوزارهم شيء

“And whoever introduces a bad practice in Islam that is followed after him, there is upon him the sin of it and the sin of those who act upon it after him, without that diminishing their sins in any way.”

Don’t be a means to a sinful act.

Furthermore, even if you’re not directly sharing harmful content, you can help reduce its spread by not engaging with it. Unfollow pages that offer nothing but this kind of material. When necessary, address issues on your own wall without linking back to the harmful content or commenting on the page where it was posted. Additionally, hide or unfollow accounts that thrive on harmful materials. Often, it only takes a click of the 3 dots against a post and choosing ‘Not Interested.’

By Tolulope Showande 

Social media has revolutionized political discourse, transforming how people engage with politics, share information, and influence change. Platforms like X (Twitter), Facebook, and Instagram have broken down barriers between citizens and leaders, offering a more immediate and interactive space for dialogue than ever before. However, this transformation is a double-edged sword, bringing opportunities and challenges to modern political communication.

On the positive side, social media has democratized information. It gives marginalized voices a platform to be heard and enables grassroots movements to gain momentum without the backing of traditional media outlets. 

Hashtags like #BlackLivesMatter and #EndSARS have brought global attention to issues of racial injustice and police brutality, mobilizing millions to take action. Social media also allows citizens to hold politicians accountable. Missteps or controversial statements can go viral within minutes, forcing leaders to address public concerns swiftly.

Yet, the characteristics that make social media powerful also make it dangerous. The speed and reach of these platforms have facilitated the spread of misinformation and fake news, which can polarize societies and undermine democratic processes. 

Algorithms designed to maximize engagement often amplify sensational and divisive content, creating echo chambers where users are exposed only to viewpoints that reinforce their beliefs. This has led to heightened political tribalism, replacing meaningful debate with hostility and extremism.

Furthermore, the lack of regulation around social media use in political campaigns has raised concerns about transparency and manipulation. From targeted ads to the misuse of personal data, these platforms have become tools for influencing elections, often in difficult-to-detect or counteract ways. The 2016 U.S. presidential election and the Brexit referendum are notable examples of how social media can be weaponized to shape public opinion.

Despite these challenges, the role of social media in politics cannot be dismissed. It has become integral to modern governance, activism, and public engagement. To maximize its benefits while mitigating its risks, there must be a collective effort to promote digital literacy, implement stricter regulations on political advertising, and hold tech companies accountable for their role in shaping public discourse.

Social media is a powerful tool, but society must ensure it is used responsibly. If used thoughtfully, these platforms have the potential to foster a more informed, connected, and active citizenry capable of addressing the complex challenges of our time.

Tolulope Showande sent from Bayero University, Kano, via tshowande@gmail.com.

By Ibrahim Suleiman Ibrahim

One thing about being a public figure is that it deprives you of your nature to be human (one bound to make mistakes). Moreover, it makes you lose your private life, as everything you do is often turned into a public affair.

It’s even more troubling when you’re a religious public figure who is commonly referred to as an Ustaz because you’d have to go the extra mile to pretend to be who you’re not sometimes to remain in people’s good book.

Now, imagine having to tender an apology and an explanation to an entitled public for your personal affair, which they consider inappropriate, or risk being bullied. Some of these issues that raise concerns are debatable or even irrelevant.

People with visible flaws would even be the ones at the forefront of bullying you when you derail from their definition of saint or Ustaz just because they expect you to be completely flawless.

Nobody would understand the irresistible youthful exuberance, satanic temptation, peer group influence, and other factors that might have led to your deviation from the path of saintliness. 

Anyway, such prestigious recognition and status come with a price. So, I can say that’s the price you’d have to pay for being what so many people are not.  

It is more important to please God while being true to your conscience than trying to please humans, as pleasing humans can never be completely achievable.

Ibrahim Suleiman Ibrahim wrote via suleimibrahim00@gmail.com.

By Amrah Musa Kamaruddeen

In today’s digital era, a new phenomenon known as “sharenting” has emerged, where parents extensively share photos, videos, and updates about their children on social media platforms. This blend of sharing and parenting has sparked a lively debate, raising questions about privacy, consent, and the long-term impact on children.

For many parents, social media offers a convenient platform to document and celebrate their children’s milestones and daily adventures. It provides a way to connect with family and friends, especially those far away. Sharing these moments can foster community and support, allowing parents to exchange advice and experiences.

However, the practice of sharenting has prompted significant privacy concerns. Once images and information are posted online, they can be difficult to control. Photos can be shared, downloaded, and even misused by strangers. 

The permanence of the internet raises questions about how these digital footprints might affect children as they grow older, especially when they begin to establish their online identities.

Another critical issue is consent. Young children cannot give informed consent to having their lives shared online. As they grow, they may feel uncomfortable with the digital trail left behind by their parents’ posts. This raises ethical questions about children’s rights to privacy and autonomy over their personal information.

The psychological effects of sharenting are still being explored. Some experts suggest that children might feel pressure to perform for the camera or struggle with the idea that their lives are being broadcast without input. On the other hand, positive reinforcement from family and friends can boost a child’s self-esteem, suggesting a nuanced impact.

For parents who wish to navigate sharenting responsibly, several guidelines can be considered:

1. Privacy Settings: Use strict privacy settings on social media accounts to limit who can see your posts.

2. Consent: As children grow older, involve them in discussions about what gets shared and respect their wishes if they prefer not to be featured online.

3. Limit Details: Do not share sensitive information such as full names, birth dates, or locations that could compromise your child’s safety.

4. Think Long-Term: Consider the potential long-term effects of each post and whether it might embarrass or harm your child in the future.

5. Digital Literacy: Educate children about the implications of digital sharing and the importance of privacy from an early age.

As technology continues to evolve, so too will the dynamics of parenting in the digital age. Sharenting, while offering opportunities for connection and celebration, demands careful consideration of privacy, consent, and the well-being of children. By adopting mindful practices, parents can safeguard their children’s present and future in the digital realm.

Amrah Musa Kamaruddeen wrote from the Mass Communication Department, Bayero University, Kano.

 By Amrah Musa Kamaruddeen

In today’s hyper-connected world, our smartphones have become more than just communication devices; they are lifelines that connect us to information, social networks, and essential services. However, this dependence has given rise to a modern psychological phenomenon known as nomophobia—the fear of losing mobile connectivity. This article explores the definition, symptoms, causes, and potential solutions to this increasingly common issue.

Nomophobia, a term derived from “no mobile phone phobia,” was coined in a 2010 study by the UK-based Post Office. It describes the anxiety and fear experienced when an individual is unable to access their mobile phone or is disconnected from the internet. The condition can manifest in various forms, including feelings of panic, anxiety, and distress when separated from one’s phone, whether due to battery failure, loss, or lack of signal.

Nomophobia can manifest through several symptoms, which may vary from person to person. Common indicators include panic, physical distress, compulsive checking of devices, irritability, and social withdrawal.

 Several factors contribute to the development of nomophobia, including social connectivity pressures, work expectations, psychological tendencies, and cultural norms that emphasise constant connectivity. The condition can adversely impact personal relationships, professional performance, and well-being.

The impact of nomophobia extends beyond personal anxiety; it can affect professional performance, relationships, and overall well-being. Studies have shown that individuals with nomophobia may experience decreased productivity, difficulty concentrating, and strained relationships due to constant device distraction.

Furthermore, the omnipresence of mobile devices can lead to “phubbing,” a term for ignoring someone in favour of a mobile device. This behaviour can damage personal relationships and reduce the quality of face-to-face interactions.

Addressing nomophobia requires self-awareness, behavioural changes, and, in some cases, professional intervention. Individuals can implement strategies to manage nomophobia, such as setting device boundaries, practising mindfulness, engaging in digital detoxes, and seeking professional help if necessary. Understanding and addressing nomophobia is essential for fostering a healthier relationship with technology and enhancing mental well-being.

Nomophobia is a growing concern in our increasingly connected world, affecting individuals’ mental health and well-being. Understanding its symptoms, causes, and potential solutions is crucial for fostering a balanced relationship with technology. 

By acknowledging our dependency on mobile devices and taking proactive steps to manage our usage, we can mitigate the negative impacts of nomophobia and cultivate a healthier, more mindful approach to connectivity. 

Amrah Musa Kamaruddeen wrote from the Mass Communication Department, Bayero University, Kano.