By Hadiza Abdulkadir
In a striking example of how far young people are willing to go for online fame, a TikTok content creator known as Kabeer 2Pack has taken social media by storm with bizarre, often repulsive stunts—drawing the attention not only of millions of followers but also of serious academic inquiry.
Kabeer, dubbed the “April 2025 sensation,” has garnered over 5.2 million likes and 618,300 followers on TikTok by performing antics such as bathing himself in filthy gutter water and covering himself in dust and charcoal. His goal, he insists, is not madness but “glory”: “Ba hauka ba ne, ɗaukaka na ke nema,” he says—“I’m not mad, I seek glory.”
While his popularity soars—one of his videos reached 30.3 million views—critics question why such extreme behaviour overshadows respected Islamic scholars like Sheikh Aminu Daurawa, whose most viewed video stands at 2.4 million. In comparison, controversial influencer Murja Ibrahim Kunya boasts 3.1 million followers and 59.4 million likes.
Professor Abdalla Uba Adamu of Bayero University, Kano, argues that these influencers, despite their antics, are crucial subjects for academic study. “Influencers, trenders, even sickos and weirdos are all part of the data to harvest in order to fully understand contemporary society,” he wrote in a recent commentary.
According to Adamu, the phenomenon reflects what scholars now term the “Attention Economy,” where digital content, no matter how outrageous, is exchanged for social capital, influence, and often money. He compares this with global TikTok stars like Khaby Lame, who silently mocks life hacks and has amassed over 162 million followers—earning $20 million in 2024 alone.
“Even the most ridiculous trends can be read as resistance, escapism, or social commentary,” Adamu notes, urging researchers to see past the surface and explore the deeper meanings behind online behaviour.
In a digital age where clout is currency, young people like Kabeer 2Pack are not just chasing fame—they’re reshaping the culture, one like at a time.