TikTok

By Musab Isah Mafara, PhD

As you regularly use social media, it’s important to understand that many individuals post misguided or controversial opinions, images, and videos with specific intentions. They seek attention and engagement, aiming to drive traffic and, subsequently, revenue to their profiles.

Social media monetisation has become an attainable goal for all. In pursuing fame and financial gain, some users compromise their dignity and reputation–assuming these were valued in the first place–by posting provocative content meant to ignite heated debates.

For example, people might post movie reviews/clip without captions, prompting viewers to ask for the movie’s name, thereby increasing comment counts. Others might upload videos criticizing a religious group, knowing it will provoke members of that group to share the video, thus boosting its reach and view count. The opposition might watch to refute these criticisms, further amplifying the content.

And then you have the annoying ones who share harmful content they claim not to agree with, under the guise of correcting misinformation. You also have celebrities and influencers who post videos of themselves doing or saying things specifically designed to get people talking about them.

Unfortunately, even some ‘Shaikhs’–or their handlers–have been drawn into this trend of attention-seeking posts aimed at drawing crowds and potentially monetising in the long run. While there’s nothing inherently wrong with scholars monetising their social media presence–indeed, it could offer financial independence and protection from undue influence by sects, benefactors, or governments–they must tread carefully.

Managing a page, especially if done personally by an Islamic scholar, poses the risk of succumbing to vanity or showmanship. Although only Allah truly knows one’s intentions, people can sometimes infer motives from the content of posts, which might damage a scholar’s credibility among followers or, worse, lead to ‘Riya‘ (showing off for praise). May Allah guide our intentions to be sincere and protect us from ‘Riya‘.

There is nothing wrong with using social media to gain followers and earn from what you share on your profile, but the content should align with what is permissible (halal). Although halal content might not ‘sell’ well online, as Muslims, we cannot justify the means by the ends and post whatever we like just to make it.

Focus on sharing religious teachings, educational materials, skills, recipes, analysis of issues, and any useful knowledge relevant to people’s daily lives. Share what will benefit people in their everyday interactions or what will bring them closer to Allah. Your actions could lead to one of these outcomes:

1. A reward from Allah alone.

2. Financial rewards from platforms like Facebook, TikTok, or others.

3. Both a reward from Allah and financial compensation.

4. Neither a reward nor financial benefit, if the intention is not right and you couldn’t meet the requirements of the platform, but likely no sin incurred.

However, if you promote impermissible (haram) content, you must understand the consequences. You’ll be accountable for the sin not just for yourself but for everyone who encounters that content through you, directly or indirectly, until the end of time. The Prophet (SAW) said:

ومن سنَّ في الإسلام سنَّة سيئة فعليه وزرها ووزر من عمل بها من بعده من غير أن ينقص من أوزارهم شيء

“And whoever introduces a bad practice in Islam that is followed after him, there is upon him the sin of it and the sin of those who act upon it after him, without that diminishing their sins in any way.”

Don’t be a means to a sinful act.

Furthermore, even if you’re not directly sharing harmful content, you can help reduce its spread by not engaging with it. Unfollow pages that offer nothing but this kind of material. When necessary, address issues on your own wall without linking back to the harmful content or commenting on the page where it was posted. Additionally, hide or unfollow accounts that thrive on harmful materials. Often, it only takes a click of the 3 dots against a post and choosing ‘Not Interested.’

By Manasseh Mercy

Social media integrates digital media platforms, including combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate purposes or otherwise. The digital environment can include the Internet, telecommunications and interactive digital television. The Web is now part of the overall business of communication, sales and services. It changes business practices across the globe.

Its technical limitations affect the amount of material and the speed of access. The network depends mainly on the connections of the telephone line, so the more they are good on a territory, the more the service will be reliable. As a result, messages can reach audiences and target groups in real-time and generate changes and trends.

Nowadays, younger generations grow up having good contact with different social networks, easily acquire digital culture and live in a digital world where only adults are naturalized citizens. Trends can bring awareness to other organizations and not just for selling products. 

In 2014, the ice bucket challenge was a popular trend that spread across Instagram’s platform. The trend was created to help bring awareness and donations to Lou Gehrig’s Disease, also known as ALS, which stands for Amyotrophic Lateral Sclerosis. Pete Frates, a former baseball player for Boston College, helped promote the nonprofit organization ALS Association because of his diagnosis of the disease. Both celebrities and regular social media account holders made videos of pouring ice water on themselves while tagging at least three friends to post themselves participating.

This trend was an example of one of the many situations that brought light to very serious topics. The millions of people posting about the ice bucket challenge resulted in the organization raising millions of money. That year, an estimated $115 million was raised for the cause in just a few months. The Ice Bucket Challenge was created to raise money for research purposes in hopes of finding a cure for ALS disease.

The Ice Bucket Challenge is just one of the many trends that took over social media platforms. Many nonprofit organizations have been going viral over the years, bringing awareness to millions of people. Situations like these can come out of pure luck to get everyone on the Internet to discuss a topic. Getting people to talk about specific issues brings attention to a cause that can get people to donate money. It’s not only companies and organizations that get attention online but also individuals as well.

TikTok is a social media platform for creating, sharing and discovering short videos. Young people use the App to express themselves through singing, dancing, comedy and lip-syncing. It allows users to create videos and share them across a community. It is one of the most popular social media platforms in the 21st century. 

In Today’s generation, popular trends on social media have a significant influence on younger generations. Trends can consist of different things such as makeup, clothes, music, toys, and interests. TikTok trends are viral short videos that use popular features, songs, sound effects and hashtags. 

Some current TikTok Trends (November 2023) include Bird’s-eye View — November 17, 2023. In this trend, you grab your friends or coworkers, tape your phone to the ceiling, and record yourselves dancing and being silly. Another was (Added November 20, 2023) Smug Corgi/Confused Dog Meme Trend. Example: Posting a video with the CapCut template from the example with a funny text overlay describing a situation where you (the corgi) would be smugly doing something while the other person (represented by the other dog) is super baffled, often about spend a lot of money on something like Christmas decorations.

What are the potential risks? Users may be exposed to foul language and sexual content. Users can comment on other videos, which leaves the potential for online bullying or negative comments. The App promotes positive comments and encourages users to ‘say something nice’. However, if you encounter an inappropriate comment, you can report it as abuse. 

Stalking, identity theft, personal attacks and misuse of information are some of the threats social media users face. Most of the time, the users themselves are to blame as they share content that should not be in the eye of the public. 

These dangerous trends are not only harmful to the individuals who participate in them, but they also hurt society as a whole. When young people engage in these trends, they send their peers messages that it is acceptable to engage in risky and inappropriate behaviours. This can lead to a culture of recklessness and disregard for personal safety and etiquette.

It is essential for parents and educators to be aware of these dangerous trends and to talk to young people about the potential consequences of participating in them. It is also essential for social media platforms like TikTok to take responsibility for the content shared on their platform and to take steps to remove the dangerous content.

In conclusion, TikTok trends influence the social behaviour of Nigerian youths in one way or another. Nigerian youths engage in time-consuming and energy-draining trends, and sometimes, they cost money because they want to be famous and act like their peers. The Nigerian government should closely monitor and adequately regulate TikTok trends so as not to destroy Nigerian youths’ moral and social behaviour.

Mercy Manasseh is a student of Mass Communication from the University of Maiduguri and can be reached via mercymanasseh951@gmail.com.

By Prof. Abdalla Uba Adamu

I was tagged in a Facebook thread lamenting the perceptions of Hausa popular culture studies by Muhsin Ibrahim on how such a course of action is looked down upon. Indeed, he related personal bad experiences on his encounter with what one might call ‘culture purists’ who do not see anything worthwhile studying about contemporary popular culture. I feel that my response should be enlarged beyond the one I gave in order to reach wider audiences and stimulate debate.

‘So, what exactly is ‘popular culture’? Without being bogged down by technicalities, it is simply what people like. Often referred to also ‘mass culture’. Which differentiates from the ‘elite culture’ preferences of the high order of the society. Elite culture is often favoured because it is seen as cultural representative due to its historical purity. For instance, Shata is an elite culture, while Rarara is a popular culture. Both are singers. But while Shata was a griot whose lyrics represent the historical antecedents of his society and culture, Rarara is a singer whose lyrics represent his pocket.

Thus, everything people do can come under the purview of popular culture – fashion, food, literature, cyberculture, sports, architecture, theatre, drama, films, music, art, you name it, it is popular culture. It is the dominant culture. Some of the universities that teach popular culture in the world include Harvard, Cambridge, MIT, and Stanford, to name some of the top ones, plus thousands of others.

So, why study popular culture? There are many reasons, but one of the most compelling is social awareness. Such a study makes us aware of important social issues. You may not follow Hausa TV show operas, but they illuminate critical tensions within communities, and some reflect the ideals of the political culture; Ado Ahmad Gidan Dabino’s “Kwana Casa’in” is a case in point. Mediated popular culture gives creators opportunities to be creative.

Thus, popular culture can raise awareness about important social issues. TV shows, films, and music often address topics like discrimination, environmental concerns and mental health, sparking discussions and encouraging positive change. For instance, in Kano in early 2023, AA Rufai Bullgates [sic], an individual with mental health issues, became a popular culture media celebrity due to his delusions of grandeur; at one stage, he bought Kano State for ‘gangaliyan’ naira – his coinage. It took social media to make people aware of the extent of his illness – and stop exploiting his guile.

The contempt with which we approach studies of Hausa popular culture – or, let me modify, modern/contemporary culture – allowed a big room for others to be experts on us. In this way, researchers such as Mathias Krings, Carmen McCain, Novian Whitsitt, Brian Larkin and Graham Furniss came to dominate the documentation of Hausa popular culture.

In 2007, I was a visitor to Graham Furniss’s house in London for lunch, and I was blown away by a bookshelf covering a whole wall devoted to his documentation of Hausa romantic (soyayya) fiction containing over one thousand volumes. In Kano, we refused even to acknowledge such novels existed, and at one conference, I heard a University librarian describing them as ‘trash’. Now, if you want to study the earlier novels in the genre, you can only find them in the Library of the School of Oriental and African Studies, courtesy of Graham Furniss – while they are not available at Bayero University, Kano.

Novian Whitsitt, an American, became an expert on the feminist ideologies of Bilkisu Salisu Ahmed Funtuwa and Balaraba Ramat Yakubu – two wonderful and brilliant female writers we ignored. He made a name out of researching their novels – and he had to learn the Hausa language first before he could even read the novels. In Kano, where we speak Hausa, we looked down on these writers. Now, if you want any reference to the works of these ladies, you have to go to Amazon for his books, for he is considered an expert on Hausa feminist writers.

Matthias Krings collected more Hausa cinema tapes than any European researcher and established a vibrant Hausa film reference library at Johannes Gutenberg University, Mainz, Germany, where he is based. In Kano, we refused even to acknowledge that Hausa film is worth studying – until we gave the study a shove and held an international conference on Hausa films in 2003 – the first of its kind in the whole of Africa in studying an indigenous African language film industry. Even the practitioners – filmmakers, producers, directors – don’t see the value in studying their works, believing that such is done to denigrate them rather than a critical analysis of their art. When I established Yahoo! Groups social network in 2001 – long before Facebook – those who entered the group were constantly fighting us for studying their art.

In any event, it was Brian Larkin from New York who even opened up the doors in 1997 with his brilliant paper, “Indian Films and Nigerian Lovers: Media and the Creation of Parallel Modernities.” Soon enough, he became the only reference point on the emergence of modern-mediated Hausa popular culture. I could go on, but you get the point.

As for music, no one cared – until the Talibanic censorship regime from 2007 to 2013 in Kano favourably enabled the separation of Nanaye soundtrack music from Hausa films, creating an independent Hausa Afropop music genre. It also led to the emergence of Rap music among young Hausa lyricists in 2013 – the year of creative freedom for Hausa popular culture. Billy-O produced the biggest hit Hausa Afropop hit of the year with ‘Rainy Season’, producing a brilliant Engausa song accompanied by Maryam Fantimoti.

No attempt was made to internationalise the study of the emergent music genres by anyone. They were all obsessed with studies of the songs of griot acoustic musicians, believing that the Afropop genre was a passing fad. Seeing a room for documentation, I entered into the field. In any event, I was considered a loose cannon in the whole Hausa ‘adabi’ canon. Luckily for me, my foray into Hausa popular culture, or ’Adabin Hausa’ as they often call it (while I prefer ‘Nishaɗin Hululu as the Hausa term for popular culture), was from the prisms of Stuart Hall (Birmingham School) and Frankfurt School critical theory perspectives.

Most importantly, I was analysing popular culture as a mass-mediated communication, rooting myself firmly in communication theories. I was not interested in etymology, morphology, syntax, grammar, pragmatics, stylistics or other branches of the study of literature in my analysis (I profess ignorance of these branches). My focus was that something was happening; it was providing a stethoscope on the social awareness pulse. We need to document it. It was no longer acceptable to let others become experts on us.

Thus, studying or even debating mediated popular culture was definitely frowned upon in northern Nigeria. I believe I am one of the few flying the flag of the discipline – such that it has now crept its way into a university curriculum. Next semester (December 2022/23), I will be teaching M.Sc. Popular Culture in the Department of Mass Communication – one of the very few Departments in the country courageous and bold enough to do so. It’d be a fully interactive class, touching all aspects of what gives us social awareness through mediated popular culture.

Now, to the question of Murja Ibrahim Kunya, a TikTok influencer who speaks at more than 100 km per second. She is important enough to have a Wikipedia page. Dr. Muazu Hassan Muazu was one of the lecturers teaching the EEP 4201 – Venture Creation and Growth course in the School of General and Entrepreneurship Studies (SGES), Bayero University Kano. We once taught the course together. In the first semester (2022/2023) examination, question #5 went like this: “Murja Kunya and Me Wushirya are bloggers who trend by causing scandalous contents on their social media handles, for that reason, they are given advertisement jobs. If they do that, they become – (a) influencer marketers, (b) brand ambassadors, (c) trading agents, (d) marketing managers.” Students are to choose one which they believe was the correct answer.

What drew attention was the focus on the activities of TikTokers – activities not taken seriously, especially those of Murja Kunya, who elicited different reactions from different people. One posting on Facebook even labelled her a mental health patient. And yet, here, a university is asking academic questions about their activities. The entire 70-item question paper included references to various brands – KEDCO, Rufaidah, Salima Cake, A.A. Rano, L&Z Yoghourt, Sahad Stores, MTN, Chicken Republic, and so on. All these are marketing HUBS. Why not TikTokers?

Marketers are looking for audiences – notice how those silly and irritating videos pop up on news sites on your device to attract your attention. Dr. Mu’azu’s inclusion of cyber popular culture in his course – and Chicken Republic, dealing with food, IS part of popular culture – to me, is a brilliant acknowledgement of popular culture and its social relevance. Crazy, drugged, attention-seeker or not, people follow Murja Kunya. That means audiences, that means market – making her a perfect vehicle to advertise products. So, what’s wrong with that? If a woman frying ƙosai by the roadside has the same level of audience attraction, we should also acknowledge her as a marketing potential. That does not mean we endorse what they do – it means we are interested in reaching out to their audiences to buy our products.

Without pop culture, we wouldn’t be able to understand generations, so knowing gives us all a better understanding. Overall, a critical analysis of pop culture and media can help to shed light on the ways in which media interacts with society and can help to promote a more informed and nuanced understanding of media’s role in shaping our world.

Now, print Ale Rufa’is Bullgates gangaliyan note and purchase your village.

By Muhsin Ibrahim

I am in my late 30s. However, I sometimes struggle to minimise my presence online. That is even though being online is part of my main job (thanks to digital ethnography) and my ‘side hustle’. Often, one or another thing on the internet will take your focus away, and before you know it, you waste quality time doing nothing important.

According to reports, TikTok rolled out new screen-time limits for teens yesterday to help them reduce their addiction to the video-sharing platform. Under-18 users will get an alert when “they hit an hour of daily scrolling. To dismiss it, they’ll have to enter a passcode.” Unfortunately, this may not help much because kids know how to navigate these restrictions. For instance, they can fake their ages.

Folks, select whom you interact with on and off social media carefully. Avoid toxic people even if they are ‘influencers’. If their content continually disturbs you, unfollow, unfriend, or even block them. Don’t seek people’s validation; learn to ignore and tolerate trolling.

Perhaps more importantly, remember that there is a life beyond social media and outside the internet in its entirety. Live it very well. It’s, in fact, the real deal.

Muhsin Ibrahim lives and works in Cologne, Germany. You can contact him via muhsin2008@gmail.com.

– Newsbriefs

Russian courts have fined TikTok and Meta for failing to delete LGBTQ+ content. Meta was fined 4mn rubles by a court in Moscow. The US tech giant had failed to remove content that ‘promoted LGBTQ+ rights’, ruled the judges. 

TikTok was also fined 2mn rubles in another trial for a similar violation. LGBTQ+ advocacy, such as gay pride marches, and the pride flag, are banned in Russia.

By Musa Idris Panshekara

The first human being was created single. Then another creature was created from him. Later all generations were created from the two. Then they were all dispersed on the face of the earth. Some are black, some are yellow, some are tall, some are short while, some are medium, some are fat, and some are thin. All these differences were prescribed for us to contemplate God’s creatures and better interact with one another.

Allah said in the glorious Qur’an, “…the camels, mules and donkeys (were created) for travelling and luxury, and He creates (continuously) what you (companions of the prophet and we) would not know.”

Allah, the alpha and the omega, the omnipotent, the omniscience and the omnibenevolent, knows all that human beings need for their better survival on this globe. That is why He creates us and provides us with all we will rejoice in in our lives.

As a result of technological advancement, it makes life expedient. As a result, the world has become small, and what are remote are brought closer. However, the ubiquity of cell phones resulted in a constant increase in social media users, whereas social media helps get the world close to one another too. These platforms are; Facebook, WhatsApp, Instagram, Twitter and Tiktok.

Some social media users utilise it in a meaningful manner, while others misuse and abuse it. The constant increase of users increase social media abuse. As a result, cybercrimes such as cyber fraud, phishing, social engineering, etc., also increase. On the other hand, some use it in a beneficial and meaningful manner, such as teaching and learning, mentorship, digital marketing, etc.

Some people think social media brings, helps, and contributes to spreading some acts of immoralities. In contrast, some condemn the entirety of social media and label it a means of spreading numerous immoralities in our society. Nevertheless, I can neither deny nor accept all the claims.

Let us scrutinise the following analogies;

The producer produces cups and sells them in the market; consumers buy. Some will use them to drink water and tea, while some will use them to drink intoxicant drinks and other alcoholic beverages, and some will even use them to feed others with poisonous drinks. Therefore, how could the cups be blamed for the above mentioned positive and negative uses? You use your cup and drink cool water or juice. What if I use mine for drinking poison and committing suicide? Whose fault is that? The cup? Never!

Moreover, medicines are made to cure diseases and illnesses, but some people use them otherwise. If a hacker uses a computer and commits malicious acts like fraud, phishing, or hacking someone’s device, whose fault is it? The hacker or the computer? Allah created the world and its contents (social amenities) for human beings to enjoy and perform their prescribed worships (for them to be rewarded in the Hereafter). If humans did not utilise the opportunities and provisions provided to them righteously, who would be blamed?

Social media is no different from the physical world in so many instances. There are friends and acquaintances, family and relatives, teachers and students, mentors and mentees, just like the physical world. But, despite all these, it does not prevent someone from doing what they desire to do on social media. Similarly, all the personalities mentioned above do not prevent someone from misbehaving in the physical world.

We should not call social media terrible or obnoxious. On the contrary, social media is innocuous itself operated by humans. Therefore, it should be considered as another world. In this manner, you would find many people of your ilk (if you are good or otherwise), despite some users portraying their mirror side like a “hyena shrouded with a goat’s skin”.

If you want to benefit from social media, minimise using numerous platforms (you must not be on all platforms). Choose the most important ones and leave the rest. When you are on the selected ones, follow or befriend those whom you will benefit from their educative posts and speeches. Block and unfriend or do not follow those who spread immoralities, whose posts are devoid of knowledge and wisdom.

Avoid engagement in any controversial trending topics, and always remember that those who created the platform you are using are not illiterate or uneducated. They did not make it for charity rather than as a source of income. Therefore, do not let yourself be distracted from whatever you know is important to you. Finally, always remember God watches over you. Whatever you are doing, everywhere you are.

Musa Idris Panshekara wrote from Kano via pmusaidris@gmail.com.

By Yahuza Abdulkadir

A source culled from Wikipedia says that TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes. TikTok is an international version of Douyin, released initially in the Chinese market in September 2016.

However, I was not a user of TikTok until a few weeks back when a friend gave me the hint to start using the app to promote my art by creating short videos of spoken word poetry. And then, I came to learn young people use the platform to showcase their talents in comedy, singing, dancing and other forms of entertainment through creating short videos and sharing them across a community of users.

However, after launching my account, I felt it was boring for people like me to find comfort there. The only person I was able to follow was Alhan Islam because I am interested in what she does. After a few days, I could no longer log in to the app again.

As of January 2022, out of the 4.8 billion social media users globally, TikTok has 1 billion active users, earning a spot in the six most famous social media platforms. Cloudfare’s 2021 Year In Review puts TikTok as the most famous website in 2021, surpassing even Google. Tiktok net worth is $50 billion in 2020 and now nearly $75 billion in 2022. Despite the nature of content promoted on the platform, one may want to know that so many individuals earn huge amounts of money through their videos’ engagements.

According to Forbes Magazine, a 17-year-old American social media personality and dancer, Charli D’Amelio, the most followed video-creator on the platform, earned $17.5 million in 2021, making her the highest-paid TikToker of the year.

I read many articles on Facebook and other blogs where people lament the platform to be a weapon for killing the young women in this generation. They said most of the videos created by users promote indecency and immorality. But recently, I found out that it’s not only in Nigeria that such content is being promoted; it’s almost everywhere globally. This made some countries take legal action on the matter. Countries like Pakistan has imposed and lifted four bans on TikTok, tagging the platform to be responsible for promoting immoral, obscene and vulgar content.

Bangladesh government also involved itself in the war against pornography to save children and adults from moral and social degradation by blocking the platform’s internet access. TikTok was also temporarily banned in Indonesia in the year 2018. The Indonesian government said the platform has a lot of harmful content to children.

In 2020, the platform was also banned by the Indian government to protect the data and privacy of its citizens from threats that have to do with national security, and they tagged the platform responsible for promoting inappropriate content. As a result, the platform lost 167 million users in the country. What would surprise you is that even China has banned the use of this platform.

This shows that the Nigerian government can also ban TikTok if it wants to. Do you think it’s not possible? I think it’s possible if we look at the “Twitter ban saga.” Unless the government thinks the use of this platform has no consequence on their side. If that’s the case, we need to go back to our homes and solve the problem. As people would say, “Charity begins at home.”

We shall all know that social media platforms are there to serve a purpose, and if it turns out that we tend to lose our good morals and forget where we came from by joining the trends and “feel among syndrome” – showing the world how indecent we are, then we have deceived nobody but us. So I think good characters matters the most.

Furthermore, it’s disheartening to see the young women in the Arewa community selling their body parts on cyberspace, not only on TikTok. This occurs almost on every social media platform. It’s a massive disappointment to our cultures and values. Whatever one might engage in, they should know “the internet never forgets.”

Yahuza Abdulkadir wrote from yahuzaabdulkadir50@gmail.com.

By Mai-Nasara Muawiya Uzairu

It’s crystal clear that everything that exists on the Earth has a reason(s) for its existence. This is the reason behind our being here. We are now in an age where everything is computerised. Without social media, people would have to continue to live like in the Stone Age without knowing how the world rolls and how things change interchangeably. In my opinion, social media has a vast number of both the positive impacts it creates and the negativity it causes. Although it depends on how one holds and utilises it, the choice solely depends on the social media person.

Many people have recorded successes and achieved their dreams via social media, while others’ remain unfulfilled and stagnant. Social media affects and changes people’s minds about destructive behaviours or otherwise. On the other hand, it sends countless lives to their graves unprepared. Congratulations to those folks for whom social media becomes the reason for their smiles and achievements. May they continue to benefit from the dividends of social media. Best wishes in advance to the future ones who may stir social media with goodness. May they, too, achieve more than today’s beneficiaries achieved, amin. Hard luck to those for whom the reverse is the case.

You are not too late to change the dice rolling with solid hope and unflinching determinations. Many people believe in social media and take it as a means of chatting only with family and friends (FAF) and a means of becoming a nuisance to other people. It is fascinating that whichever group one chooses to belong to will definitely meet people of his ilk or even those who are pretty better than them in that regard. It consists of and explores everything depending on which one decides to choose. I advise you not to be among those who take social media for granted.

Learn, relearn from those great minds, and share your knowledge, experience, and skills with your friends. I call your attention not to share fake news on social platforms. It would be best to share only genuine and beneficial info with your friends, as fake news spreads faster than today’s dreaded virus of todayCOVID-19. Ride your tongue with care; it has a potent venom far better than that of a snake. Mind yourself what you write, share, like, react and comment. Steer clear of unnecessary arguments. Above all, never be addicted to social media impulsively. Manage your time judiciously.

Social media plays a significant role in sharing the development and advancement of today’s generation. Through it, many people make investments and become business tycoons and academic experts, particularly smartly witty ones. Moreover, it helps many connect with their customers and clients from far and distant environments. Without social media, many amongst our business tycoons would not have become what they are today, let alone be known around the world. These include Bill Gates, Otedola Warren Buffet, and Aliko Dangote. All and sundry know these great minds in business circles through cyberspace and their products exclusively. In this regard, we can unanimously say that social media plays a vital role in marketing and economic buoyancy for many of our successful business moguls.

Social media eases and simplifies most things that seem complex. Many people from far distant places have become as familiar and intimate as those with blood consanguinities. We, the generation of social media users, need to use it wisely to avoid hatching rotten eggs among the future generation. We need guidance and parameters to set our activities straight by our great minds who scaled through in life. Our manners need to be replicated for better growth and attainment of better opportunities in this twenty-first, digital century loaded with brouhaha and challenges. Had social media been fully sanitised and sensitised, I am sure the future would have been productive. But, alas! All around us, one can see how the havoc wreaked by people is floating and sinking in a massive wave.

To say a naked and plain truth, children who are yet to reach puberty should be banned from using social media. It is usually the causative factor of their rudeness and moral decadence in society. It is better not to have a child at all than to give a community a notorious child that could threaten the good habits observed by people. Many under-aged children learn to watch pornographic pictures and videos via these platforms.

Fornication, homosexuality and lesbianism could only be eradicated or diminished among our youths by enforcing laws and orders on how social media shall be used. Most parents are lackadaisical in peeping the ins and outs of their children on social media; some are only good at giving birth but very poor in giving moral standards to their children. Children’s phones need to be checked up frequently and unceremoniously. Parents should check to know the children’s friends because bad companies produce harmful products. Friends are the central processors in changing the behaviours of today’s generation, particularly females whose lives are at a zenith than that of males. By so doing, most social vices could reduce to the barest minimum or even be completely wiped away. 

Mai-Nasara Muawiya Uzairu wrote via newmainasara016@gmail.com.

By Nazir Muhammad

Have you ever met someone online with a false identity or been in love with a total stranger, believing he’s real and found out otherwise? That’s a catfish!

As social media (SM) globalised the world, catfishing is scrambling like a bushfire. It happens daily on Facebook, Twitter, Instagram, TikTok and other social media platforms.

The word “catfish” refers to a person who set up an account with a false identity (Name, Photos, Address, Occupation) SM for fraudulent, deceptive and other malicious purposes.

Social media experts explain that catfishing varies in nature, depending on the target goals. Some pretend to be businessmen to rip off people’s money. Others are merely playing around, toying with people’s emotions for fun because they are lonely, bored or mentally sick. Then, of course, there are also sexual offenders, kidnappers, and rapists, among others.

The vast majority of catfish victims are youths and teenagers. Perhaps, their facileness to fall in love with online friends is the reason. For decades, there are bunches of girls and boys blindly dating people old enough to be their fathers or mothers. Consequently, millions of people are trapped in job scams – losing their hard-earned funds. Often, girls get kidnapped, raped or heartbroken the same way.

A report gathered by Reuters on March 22, 2021, reveals that Facebook took down 1.3 billion fake accounts. However, notwithstanding the efforts, catfishing remains incessant. According to a recent online survey conducted by an American website, one out of four women (23 per cent) admitted that they had catfished someone. In contrast, one out of three males (38 per cent) also fessed up similarly. In addition to these reports, another statistic said that about 73% of people online use photos of someone else rather than actual pictures of themselves. No less than 10% of all online dating profiles are scammers. 

Shocked? Alas, it is true and daily business for the culprits -the only way to shield yourself is to be circumspect with online friends.

It is not a one-day job, if not impossible, to get rid of all catfishes online, but you can cover up yourself by getting adequate cyber awareness. However, having eagle eyes to spot the doers will also help. 

Often, a catfish could be easily discerned whilst desperately trying to be too friendly and familiar to their target – denying the face-to-face meeting, or refusing a video call could be a significant clue.

Furthermore, to verify a person’s identity, meet in person or make a video call/Skype; monitor people they interact with online and unrelentingly download his photo and verify it via Google image search to confirm whether it appears somewhere else.

FYI: No matter how close you are with your online bae/fiancee, concede to meet only in the daytime and on busy places or streets. Shun hotels and uncrowded areas for your safety. 

Nazir Muhammad writes from Gombe, Gombe State. He can be reached via nazzhubby@gmail.com.

Pakistan Telecommunications Authority has, again, on Wednesday banned the popular video-sharing platform TikTok for the “continuous presence of inappropriate content on the platform and its failure to take such content down”.

Pakistan banned the platform for the same reason the first time in October 2020. However, TikTok assured the authorities that it would take measures to censor the contents deemed inappropriate. Days later, the ban was lifted.

Pakistan, an Islamic Republic and seen as conservative by many, blocked the app for the second and third time based on complaints from its citizens and under its Prevention of Electronic Crimes Act 2016. This current ban is reportedly the fourth. However, India blocked the app for reportedly political-cum-diplomatic reasons.

In Nigeria, a social commentator, Muhammad Ubale Kiru, recently criticised the app for promoting “immorality” among northern Nigerian youth. A post he wrote on Facebook went viral in the region’s cyberspace. In reaction to Kiru’s post, several people called on the Nigerian government to ban the Chinese-origin app.