By Amrah Musa Kamaruddeen

In today’s digital era, a new phenomenon known as “sharenting” has emerged, where parents extensively share photos, videos, and updates about their children on social media platforms. This blend of sharing and parenting has sparked a lively debate, raising questions about privacy, consent, and the long-term impact on children.

For many parents, social media offers a convenient platform to document and celebrate their children’s milestones and daily adventures. It provides a way to connect with family and friends, especially those far away. Sharing these moments can foster community and support, allowing parents to exchange advice and experiences.

However, the practice of sharenting has prompted significant privacy concerns. Once images and information are posted online, they can be difficult to control. Photos can be shared, downloaded, and even misused by strangers. 

The permanence of the internet raises questions about how these digital footprints might affect children as they grow older, especially when they begin to establish their online identities.

Another critical issue is consent. Young children cannot give informed consent to having their lives shared online. As they grow, they may feel uncomfortable with the digital trail left behind by their parents’ posts. This raises ethical questions about children’s rights to privacy and autonomy over their personal information.

The psychological effects of sharenting are still being explored. Some experts suggest that children might feel pressure to perform for the camera or struggle with the idea that their lives are being broadcast without input. On the other hand, positive reinforcement from family and friends can boost a child’s self-esteem, suggesting a nuanced impact.

For parents who wish to navigate sharenting responsibly, several guidelines can be considered:

1. Privacy Settings: Use strict privacy settings on social media accounts to limit who can see your posts.

2. Consent: As children grow older, involve them in discussions about what gets shared and respect their wishes if they prefer not to be featured online.

3. Limit Details: Do not share sensitive information such as full names, birth dates, or locations that could compromise your child’s safety.

4. Think Long-Term: Consider the potential long-term effects of each post and whether it might embarrass or harm your child in the future.

5. Digital Literacy: Educate children about the implications of digital sharing and the importance of privacy from an early age.

As technology continues to evolve, so too will the dynamics of parenting in the digital age. Sharenting, while offering opportunities for connection and celebration, demands careful consideration of privacy, consent, and the well-being of children. By adopting mindful practices, parents can safeguard their children’s present and future in the digital realm.

Amrah Musa Kamaruddeen wrote from the Mass Communication Department, Bayero University, Kano.

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