Mass communication

By Hauwa Isa Dogo

With sadness, I respectfully write to advise the potential and graduate students of Mass Communication about the positive potency of being practicable in their respective fields of specialisation before or after graduating. Instead of remaining stagnant without practice—despite acquiring the certificate and the knowledge consumed in school, one could sadly find a Mass Communication graduate who cannot compose a paragraph of composition. This is quite sad, I must say.

However, many governmental and non-governmental agencies attend the newspaper pages where people’s opinions are published to see the possibility of hiring professional and consistent writers with expertise in their respective fields—Mass Communications in question.

Sadly, most of the time, the space purposely reserved for publishing people’s views is flooded with writers not specialised in mass communication. And that prevents field professionals from having the chance of being hired or employed by the organisations above.

Why shouldn’t they—the mass communication professionals—always live according to their area’s customs by actively practising their field of expertise to promote their area of creativity? This sounds like a mechanism for playing with their already-acquired certificates while their country needs them!

Therefore, I encourage—though challenging—you to wake up and work with reality by heeding my word of caution.

Hauwa Isa Dogo wrote from the Department of Mass Communication, University of Maiduguri.

By Sulaiman Maijama’a

Seeing some photographs yesterday that we took in 2019 when we were leaving Sa’adu Zungur Hall of the Bayero University, Kano, as we finished level 200, I remembered several events, particularly during my stay in the hostel. I was filled with mixed feelings of nostalgia, reminiscing about my BUK days, the good and bad experiences, and the culture shock I had to contend with as a fresh university student.

In 2018, when we secured admission, my friend Shamsuddeen insisted that we stay off campus. I did not like the idea, so I reported him to our teacher and mentor, Mallam Abdul Ahmad Burra, to be a judge, knowing that Mallam would be on my side. Mallam Abdul directed that we live in the hostel, saying, “The experience you have when you live in the hostel is another degree in itself. Never miss that.”

The experience began soon after we settled on the 18th of March, 2019, in our number D-56 room on the first floor of Sa’adu Zungur Hall. Six of us were the occupants. Kamal Abdulsalam, Shamsudden A Musa and I were in Mass Comm, Bashir Dalhat read Geography Education, Sirajo Basiru read Economics Education, and Abdul studied Political Science. All of us in the room were voracious readers, what people call “mayun Boko”.

Our room was almost always locked because we left for class or library day and night, and so, we were addressed and addressed each other as Prof. The trouble was, when someone said prof alone, we got confused as to whom he was referring to because we were all bearing the title. One day at the Vice Chancellor’s mosque, I loudly said “Prof. Kamal”, referring to my roommate Kamal Abdulsalam, when I caught the attention of Professor Aliyu Kamal of the English Department. To his surprise, he saw me approaching a student whom I  addressed as Prof.

Unlike other rooms, our bond had blossomed into becoming a family, sharing food and water and even requesting little money when needed. We soon realised that one of us was living a miserable life. In the morning, he would take Gari, water in the gallon, wear squeezed clothes and go to lectures. We all were concerned about his condition and began to talk about how we could help him. God had saved us when News later got to us that he was a millionaire in their village. We were all shocked and began to keep him under surveillance.

I once escorted him to the Eco Bank ATM to withdraw cash. He wanted  2k but mistakenly added a zero to the digits. When the ATM dispensed 20k, we looked each other in the eyes; I was surprised that he had such money in the account, and he was concerned that I saw his money. We had to enter the bank hall and redeposit the cash instantly, and he begged me not to tell anyone I saw that money.

We began to see real shege when we moved to our number D-40 room on the first floor of Idris Garba Hall on  20th January 2020. On the very first day, one of the room members said we were contributing money to buy padlocks, something that in our previous hostel, one of us would just buy and share the keys without asking a penny. D-room is usually allocated to 4 students, but each one could come with one squatter as is the tradition. In this instance, one person came with three settlers and himself (enough number to be allocated a complete room) and insisted they stay in the room. We called an urgent meeting in a small corner and chased away two.

There was one roommate who set an alarm ringing around 3:00 a.m. daily. The whole room would be disturbed and wake up, but the person who placed the alarm never woke up before 7 a.m. It was in level 300 when my young-looking face misled this person into thinking I was a small boy. In the morning, he would toss a Lipton at me and say, “Sulaiman, put tea for me”. He would ask, “Sulaiman, what is the time?, “Bring me sugar, “Bring me a mat, “Do this, do that”.

At the onset, I thought it was normal assistance between roommates, but later, when I realised that he had made me his Personal Assistant, I called it quits. This person would buy all the delicious things in this world; think about eggs, fish, meat, milk, etc., but would request the basic ones like sugar and Maggi from one of us.

In the same room, someone spent the whole night pressing his phone but would fall asleep just before dawn prayers, wake up around 10 a.m. and pray. He never attended 8 am lectures.  We also had two overnight debaters. These people returned to the room in the middle of the night and began to debate loudly until all the room members woke up. When they were scolded, they would humbly say they were sorry. We couldn’t fight further!

In our final session, when we stayed in number D-16 room on the ground floor of the same Idris Garba hall, beginning on November 1st, 2021, we were more mature and tolerant. But there was one character who would wake up in the middle of the night and turn on the light while everyone in the room was asleep. When we complained that he infringed on our rights, he said he turned on the light because he was pressing his phone and did not want the screen’s reflection, so turning on the light reduces the reflection. When he was out, we removed the bulb. Until we graduated, we did not have a bulb in our room.

Maijama’a wrote via sulaimanmaija@gmail.com.

By Usman Muhammad Salihu

In the world of education, some paths are straightforward, while others are winding, challenging, and filled with unexpected detours. My journey towards obtaining an HND in Mass Communication at Abubakar Tatari Ali Polytechnic (ATAP) in Bauchi State, Nigeria, certainly falls into the latter category. It’s a tale of determination, sacrifice, and the unwavering support of family, mentors, and friends.

The story began in early 2020 when a conversation with my model, Abu-Ubaidah Ibrahim Kuna, led to my contemplating furthering my education. During my diploma days, I had already embarked on a professional course, Mass Communication, but some circumstances are forcing me to delve into sociology. Abu-Ubaidah’s advice struck a chord in my heart, prompting me to reconsider my choices.

Yet, life had its complexities. I was now a family man, responsible for providing for my loved ones. Pursuing my passion for Mass Communication while residing in Gombe seemed daunting. The course was unavailable nearby, and sponsorship was scarce. This predicament led me to opt for sociology. As they say, “In the absence of desirability, you make the availability your desirability.”

As fate would have it, the Direct Entry application period had elapsed, and waiting for another year was not a viable option for me. I thought of returning to Abubakar Tatari Ali Polytechnic in Bauchi, but the distance from Gombe presented its challenges. Who would sponsor my education and care for my family during this journey?

With courage and determination, I applied for HND in Mass Communication at ATAP and, to my delight, secured admission. In November 2021, I embarked on a motorcycle journey from Gombe to Bauchi State, joining my fellow students as lectures had already commenced.

As if the journey had become more challenging, I found myself in Stream B, paying registration fees every semester without a sponsor. However, divine intervention came through my elder brother, Jubril Salihu (Baban Hajiya), who provided much-needed support.

Balancing lectures and providing for my family back in Gombe was no easy feat. I travelled back almost every week, seizing every opportunity for sustenance that came my way. Skipping breakfast and even lunch became the norm, but our determination to succeed remained unshaken.

The challenges were numerous, from putting food on the table to completing assignments with limited resources. Still, we pressed on, making our presence known inside and outside the classroom as we joined the school unionism.

Our lecturers, especially Mal. Abdul Ahmad Burra singlehandedly led us to the membership of the pen profession, Mal. Nazir Abba Pali and Mal Abdul Rasheed Bala Tulu were pivotal in our journey. They nurtured us into aspiring journalists, and our articles began appearing in renowned Nigerian dailies and online media outlets. Friends like Muzaffar, Adams, Raheenert, Bello class rep, Jalam, Alpha, Aliyu, Yahya, Ibrahim, Wale, Usaina, Saeedah, Celestina, A’isha, Rinret, Anas, Baba Fema, Baba Damina and many others became our pillars of strength.

I would be remiss not to express my gratitude to my family, especially my parents, brothers and sisters, the heads of department at ATAP, my mentors, and Dr. Saidu Wanzami, who supported us during our educational journey.

In the face of adversity, we persisted. With the unwavering support of our loved ones and mentors, we overcame the obstacles on our path. Our journey to an HND in Mass Communication is a testament to the power of perseverance, determination, and the support of a strong community. As we graduate, we look back with gratitude and forward with hope, ready to embrace the challenges that lie ahead, knowing that with faith and resilience, nothing is impossible.

Usman Muhammad Salihu writes from Jos, Plateau State, Nigeria, and can be reached via muhammadu5363@gmail.com.

By Uzair Adam Imam 

Associate Professor Mainasara Yakubu Kurfi, and other journalism educators, urged Kano State Polytechnic journalism students to imbibe critical thinking in reporting their beats as journalists of the 21st century. 

Kurfi, who is the Head of Department, Mass Communication, Bayero University, Kano, tasked the journalists in the making, reiterating that the students should be jack of all trades and masters of none.

Kurfi stated this Thursday at a One-Day Lecture Series organised by the Department of Mass Communication, Kano State Polytechnic.

Speaking on the topic, The 21st Century Mass Communication Student, the university don added that there were numerous opportunities in the field and that the students should read a lot to upgrade their learning and skills.

In his words, Kurfi stated, “there are numerous opportunities in mass communication because the world is no longer a global village but rather a global room.

“For this reason, you only need to read hard and acquire the necessary skills. If you do that, you’ll be getting money from the comfort of your room.

“Some of the career opportunities for a 21-century mass communication student include; film production, photography, advertising, development communication, public relations, broadcasting, strategic communication, among others.”

Also speaking, the event convener, Malam Aisar Salihu Fagge, stated that the essence of the lectures was to prepare students for the basic need of 21st-century journalism.

He added that the event would also develop help the students develop entrepreneurial mind to enable them to learn the modern skills of the journalism profession. 

Academics from sister institutions, directors from various units, heads of departments, and alumni of the Mass Communication department graced the event.

The Head of Department, Mass Communication, Kano State Polytechnic, Malama Binta Muhammad Lawal, ably represented by one of the department’s lecturers, Malam Salihu Sule Khalid, commended the event.

By Fatima Usman

Campus Journalism gives students the opportunity to hone and practice their journalistic skills and be the voice of change by getting readers to think about pressing issues that they probably wouldn’t have read anywhere else.

The endeavor provides a platform for students or student communities who look to expand their horizons beyond just the campus and discuss topics such as gender equality, human rights, or even the protection of animals.

Campus Journalism plays a role in information dissemination, enlightenment, and educating the general public just like journalism did in the broader society.

Quite unfortunately, students of communication who are supposed to be the engineers of campus journalism are the ones who have shown little or no interest in campus journalism practice on our campuses.

Many journalists doing exceptionally well in the mainstream media today were one time in their lifetime campus journalists. The like of Adejumo Kabir of the HumAngle, Adeyemi Ibrahim Olarotimi of Foundation for Investigative Journalism (FIFJ), and recently our own very one, Yakubu Mohammed of (FIJ).

The guys mentioned above are all products of campus journalism, doing exceptionally well in the mainstream media immediately after graduating from the university.

However, I see no reason why campus journalism wouldn’t prosper in our universities, looking at the impact of being people’s voice. Three things are involved in campus. You rather be a campus politician, campus journalist, or bookworm.

I think many students choose the former over the latter because of its monetary incentive. However, in campus journalism, it’s all selfless service where at a point in time, you get threatened with ratification because of one story or the other.

However, campus politicians get to receive dues from students they spent and be big guys on the campus without proper accounting. This makes many students choose politics over journalism on campus.

Setting Ibrahim Badamasi Babangida University Union of campus Journalists, which is still at its infant stage and doesn’t witness the desire to progress as it is supposed to, could be attributed to the unfriendly atmosphere given to the union by the University management.

Students are threatened whenever they make a publication, either good or bad about the university. Unfortunately, this has also killed the vibe of many students writers who are afraid of being expelled from the university.

In universities like the University of Ilorin (UNILORIN), Usman Danfodio University (UDUS), and Ahmadu Bello University Zaria (ABU), campus journalism is doing great because of the utmost recognition given to them by the University management.

Finally, as a campus journalist, you must learn how to report facts, nothing but fact, as nobody will give the ghost to threaten you when you do what you have to do rightly.

So, journalism is a selfless service and, when practiced appropriately, can correct the wrongs, tell the people what to do, how to do it, and when to do it.

I, therefore, call on any journalism student to have the habit of writing, as writing is the only difference between a journalism student and a science student.

Fatima Usman is a 300 level student of mass communication, IBB University, Lapai. She can be reached via usmanfatima499@gmail.com.

By A. A. Bukar

Dear Iroro,
It still touches my heart that you feel entrapped by frustration and desperation as a banker. And hope you will find solace in the fact that this is not your making. Life has an inexplicable way of fixing us where it pleases. That’s what we call destiny, isn’t it? A mysterious power beyond the freedom of our choices.

In the vicissitudes affecting your life and career, I am sure you’ve wondered: what on earth has Chemistry got to do with Banking? I have also thought about it when another mentee recently joined the apex bank of the country with a degree in Linguistics. But remember it wasn’t either your dream to be a chemist, nor of your teachers and mentors. Here’s an exposè on the initial agenda:

Fresh from College, we were entrusted with your intellectual upbringing as freshers in that private secondary school. Unbeknownst to you and our teachers that brought us there, we were equally at a point of self-discovery; with youthful exuberance, spurred by desire and desperation to make impact on our immediate society. Our immediate concern was the state of the general hospital, dearth of health personnel and what to do about it – big as it was and the multitude it supposed to serve, the hospital could not boast of having 3 medical officers whether resident or itinerant then. We were worried by how, for example, when a family member fell sick, we had to rely on a chemist or a ‘family doctor’ who probably had only a certificate in Community Health. For all type of ailments – from malaria, typhoid to child delivery.

So what to do? We started brainstorming with your other teacher – Audu Bulama. Initially we agreed to abandon our NCE certificates and return to a science secondary school, obtain another SSCE and gun for Medicine. This was in spite of my numero-phobia. Upon further discussions, we decided to maintain our charted course but encourage you to pick up the battle on our behalf; on behalf of all. This largely motivated the extraordinary devotion given to your generation. You’d no Saturdays of your weekends. Extracurricular activities, lab practicals and whatnot. The teachers, on the other hand, made the school their second home, passing the night when duty forced. We were gladdened when, after the career talks in which late Dr Gishiwa was involved, many of the finest brains opted for science class. But in no time destiny began to take toll.

First, your headgirl and her friend got married. That was the end. Travails of UME transposed you and the other boys to B.Eds. Now, one of the two Bashirs that graduated with first class in Mathematics is in airforce. You’re in a bank instead of laboratory. Your close friend, Tijjani, a thoroughbred from art class wanted to study Law but ended up with B. A. in Hausa Language. You can always feel how he struggles to suppress his dissatisfaction ever after. Zarah, your overall best in the first session, found her “destiny” in the kitchen! Only your headboy went nearer to fulfilling the dream with a degree in Pharmacy. My sisters, who I similarly encouraged thus, followed the same pattern of career trajectory – Mathematics, Pharmacy, Medical Imaging Technology and so on.

Dear Iroro, you’re not alone. We were all at this crossroads of dilemma and indecision in the process of evolution. Sometimes due to lack of choice or due to multiplicity of choices. In 2007 I got two admission offers to study B. Sc Mass Communication (100 level) or B. Ed English (200 level) at Bayero University. For obvious reasons I registered for Mass Communication. But before lectures could start, my friend Musa Lawan Kaku , who was doing his double honors in English and Islamic Studies, began to take me to the exciting classes of Prof. Saleh Abdu, IBK and Mustapha Muhammad. I instantly found home and wanted to switch over. We even went to the admin. block with Usman Abdullahi making inquiries on how my registration in Mass Communication could be converted to English. When they said the ink had dried, we, in desperation, asked further whether new registration was possible – that meant a forfeiture of the former. When, along the way, I placed a call on your proprietor (who was my teacher and mentor), Dr AbdulRahman, with regards to this I found consolation and wisdom in his advice. His argument was our community had teachers in excess, dividend of the CoE in the locality but not so journalists. Thus I remained. Happy thereafter, grateful for ever.

Enthused by my editorship of our departmental newspapers and magazines, I kept an eye on practice after graduation. But destiny took me elsewhere. NYSC posting took me closer home – where I was to teach Hausa (another irony) in a Jigawa state village school. Dissatisfied; without any prodding from anyone; without knowing anyone, I ventured into a nearby College of Legal/Islamic Studies requesting to be given a part time job in Mass Communication to kill the idleness precipitated by my posting. After brief perusal of my CV, the provost, Sheikh (now Dr.) Muhammad Al-khamis looked up and said: “Abubakar, we will give you a full time job. We are looking for people like you…” In the voice of Wajahat Ali, “That’s how they (read: destiny) pulled me back to classroom”. Grateful for ever.

But let me be very blunt here. Nurtured to be one, I know I will remain a teacher. But a decade or more in my life was intended for journalism practice before reverting to the classroom. That reminds one of Peter Nazareth or some other literary critics who said Ngugi wa Thion’go, the Kenyan writer, was a village writer. By that he meant Ngugi’s setting has always been village. Even if he starts his story in the city, rest assured he will end up in a village. That’s me with teaching. My friend, Barr. Maidugu Abubakar, once said teaching is just like cultism – obsessing. Axiomatic.

In May 2018, just few months after my Master’s degree, I met with the bureau chief of a leading national daily at a function. We struck a discussion wherein I revealed to him my itching for practice and even told him that I was currently earning a little above hundred thousand in my lecturing job; if they could give me the equivalent I would join them. He looked up in suprise, telling me how he’s on the other hand eager and lobbying to be a lecturer. Note: months earlier than this ABU Zaria had began beckoning. Details some other day. Such an irony.

More ironic about journalism is that while those who have university degrees in it often find themselves elsewhere, those who studied other things find themselves in it. When we reflected over this with my final year students recently, one of them retorted that “It’s because there is no money in practice. That’s why we prefer marketing aspect of it – Advertising or Public Relations”. In recent times Political PR, probably, to be singing “Napoleon is always right.” Remembered Squealer? This in itself is the end target of many veterans in the field; which affects the overall quality of journalistic output currently, sadly.

Now back to you once again. Was your inability to study Medicine an intransmutable destiny? I doubt. Increasingly I see things more from the prism of political economy nowadays. Suppose we liased with a sympathetic powerful politician or a certain influential rich man in the community – since it’s said with anything from 500k such admission offers could be obtained. This is Nigeria! Achebe’s aphorism in “A Man of the People is starker than ever!” The issue is that most of us brought up in this tradition (of knowledge generation and dissemination) were conditioned to see politicians as dirty filthy selfish do-no-gooders. Again, don’t ask me whether it’s right or wrong to bribe for admission offers in this regard. It is a matter of intense debate and disagreement between teleologists and deontologists in Ethics philosophy.

It might have stunned you either that my generation in the community can boast of only a medical laboratory scientist – the cerebral Alwali. Well, ours was largely a victim of educational policy somersaults that excised Sciences during our days and left the Arts students with no option but be boarders once interested in it. And with apathetic parents that were like “just go to this your Boko school and come back to write receipts in the shop”, the outcome is apparent. They were partly so for you will be shocked if you’re told what the take home of a graduate civil servant (read: teacher) was in the ’90s. It was a point in time also when the whole locality had no a single private school that could provide the alternative. You think Boko Haram found ground for nothing? Much a commingle of cultural, economic and doctrinal factors. In the Jigawa village school where I did my “service”, pupils disappeared to farm and never returned for after-break-fast classes. Reason? Parental inducement and priority. So much to talk about which makes this a roller coaster of some sort.

I have intended intimating you on the WHEN question on marriage at this stage. A character in Leo Tolstoy’s War & Peace would tell you after accomplishing all goals – an AOB in the agenda of your life. How reasonable and practicable this is, we discuss later inter alia.

With the proliferation of degree awarding institutions in the locality, we will soon start grappling with how to contend with graduates bulge. I hope one day someone will fish out your likes with strong science background and place them on scholarship for a second first degree in where the community has the most pressing need. Meanwhile keep your eye on a foreign one – especially for a post graduate degrees. That opens windows for unimaginable opportunities. Sorry for writing you this: So Long a Letter. It is coming while completing Anne Frank’s Diary on transit, and made open perchance your type herein will stumble, benefit, or relate. At least.

A. A. Bukar writes from ABU Zaria, Department of Mass Communication.

By Uzair Adam Imam 

The member representing Kano municipal in the House of Representatives, Sha’aban Ibrahim Sharada, has reiterated the need to invest more in education.

Sharada also accused some politicians of supplying drugs and dangerous weapons for the youth for some selfish reason.

The rep was speaking on Saturday during the 40th Anniversary of Mass Communication Alumni Association (BUMCAA) at Bayero University, Kano. 

He said that there was no better investment in any society than the provision of the right atmosphere through education.

 Sharada argued that societal development has a direct link with people’s educational attainment, saying education and development cannot be separated. 

He said, “Education is the key that unlocks everything. And for this, I would like to call on politicians, philanthropists, businessmen and other well-meaning Nigerians to heavily invest in education. 

“For politicians, there is no better investment than providing the right atmosphere and an enabling environment for our children to forge ahead educationally. 

“Instead of supplying drugs and dangerous weapons to the so-called political thugs, politicians should instead choose to sponsor them and make their lives better,” he added.

The events, which took place on Friday and Saturday at BUK, aimed at commemorating the 40th anniversary of the Department of Mass Communication of the institution.

By Uzair Adam Imam

A renowned political analyst, Prof. Kamilu Sani Fagge, the lead presenter in the Nigerian Guild of Editors Meeting held in Kano, has said that media play a vital role in consolidating democracy in Nigeria.

Citing historical examples, Prof. Fagge said that after Nigeria’s independence, media was at the forefront in any attempt to democratise the country.

Fagge spoke at the Tawn Hall Meeting of Guild Editors held at Tahir Guest Palace Hotel, Kano, on Wednesday, January 19, 2022.

The event, supported by the US Embassy, was themed: Agenda Setting For Sustainable Democratic Culture.

Owing to the press role of holding the government accountable, Prof. Kamilu stated that media serves to deter corruption. If the media is silent about corrupt officials, many issues will have been swept under the carpet. However, “If you don’t kill corruption, corruption will kill you!”

In his remark, The Emir of Kano, Alh. Aminu Ado Bayero has urged editors and journalists to avoid spreading fake news, which hampers democracy and threatens the unity of Nigeria.

Also commenting, Prof. Auwalu Nadudu emphasised that “media has been the tool and mechanism of sustaining and protecting democracy.”

Reporters and editors of various media organisations, including students of mass communication from Bayero University and Kano State Polytechnic, were among the event participants.