Opinion

Beauty at a price: The cost of overestimating physical attractiveness

By Khairat Suleiman

Physical attractiveness is recognised as one of the strongest societal currencies, with research suggesting it fosters confidence and can translate into personal and professional success for many women. 

A 2023 study from the Journal of Social Psychology found that attractive individuals are perceived as more competent in initial social interactions, particularly in image-driven industries, which can be especially relevant in contexts like that of the Hausa/Fulani parts of Northern Nigeria, where cultural norms often emphasise appearance in social and marital roles. However, this focus can overshadow the importance of education, skills, and intellectual growth.

Consider the 2022 case of 5-year-old Hanifa from Kano State, who was tragically murdered by her head teacher tragically murdered. Her death sparked temporary outrage on social media, with behavioural psychologists attributing much of the reaction to her good looks, as noted in various analyses. This example, while digressive, highlights how attractiveness influences societal perceptions, even in tragic contexts.

While beauty can open doors, overemphasising it often has consequences. A 2025 LinkedIn report highlighted that women with advanced skills in fields such as technology, finance, or leadership earn 20-30% more than those relying on appearance-based roles, which often have shorter career spans. Investing in intellectual and professional growth not only leads to personal fulfilment but also challenges societal expectations, with confidence from career milestones being just as enduring, if not more, than that from physical enhancements.

Social media plays a vital role in promoting beauty standards over career-focused content. A 2024 analysis of TikTok content revealed that posts about Brazilian Butt Lifts (BBLs), Botox, and skin bleaching receive millions of views, often outpacing career-focused content. Influencers promote these aesthetic procedures by sharing recovery tips and glowing results, which normalise and glamorise them. 

Meanwhile, women sharing career advice, skill-building tips, or educational opportunities are underrepresented, with a search for “career growth for women” on Instagram yielding fewer than 10% of the results compared to “beauty tips.” This imbalance creates a feedback loop, bombarding young women with messages prioritising looks over substance.

In the Hausa/Fulani parts of Northern Nigeria, career women face additional challenges due to stereotypes that suggest women’s value lies primarily in their appearance, undermining their professional and intellectual capabilities and hindering progress toward gender equality. An example is a female broadcaster from an international radio station who was ‘praised’ for her beauty while her professional qualities were ignored, with viewers even bullying and discrediting other broadcasters with equally laudable professional qualities for not meeting the ‘attractiveness’ standards. These stereotypes are rooted in cultural norms, thus often confining women to domestic roles and limiting their participation in many life-changing activities.

We need to amplify platforms and role models that celebrate diverse definitions of success. We need more women sharing skill-building resources, career tips, or educational opportunities, rather than BBLs, Botox, aphrodisiacs, and skin bleaching, which have surged in popularity. Self-care isn’t inherently harmful; the key is balance. Looking good should complement, not overshadow, a woman’s intelligence and abilities.

Khairat Suleiman can be reached via khairatsuleh@gmail.com.

Appraising President Tinubu’s transformational strides in two years

By Jamilu M Magaji

On May 29, 2025, President Bola Ahmed Tinubu, GCFR, marked his second anniversary as the President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria. This milestone represents not just the passage of time, but a turning point in Nigeria’s modern political and economic history—a testament to bold reforms, strategic governance, and a relentless pursuit of national development. 

In just 24 months, President Tinubu’s administration has laid a firm foundation for economic revitalisation, security stabilisation, and human capital investment. The following is my attempt to appraise the two years of transformational strides of the presidency driven by purpose, progress, and the promise of a new Nigeria:

1. Empowering Nigerians through Strategic Financial Interventions

One of the hallmark initiatives of the Tinubu administration is the Presidential Loan and Grant Scheme, which has supported over 900,000 entrepreneurs and small business owners. This lifeline of financial empowerment is revitalising the informal sector and unlocking grassroots innovation. Complementing this effort, the Students’ Loan Scheme has already benefitted over 300,000 young Nigerians, giving them access to quality higher education without the financial burden that has held back generations. These programs signal a long-overdue democratisation of access to capital and education.

2. Restoring Fiscal Stability and Investor Confidence 

In a remarkable feat, Nigeria has cleared over $10 billion in FX debt, a move that has stabilised the naira and restored international confidence. This bold financial reengineering is matched by a surge in Foreign Direct Investment (FDI), with over $50 billion in new commitments, indicating trust in Nigeria’s economic direction. In addition, Nigeria’s net foreign exchange reserves have seen an unprecedented jump — from $3.99 billion in 2023 to $23.11 billion in 2024 — a result of stringent reforms, strategic investment policies, and renewed international engagement.

The oil and gas sector, once plagued by underinvestment, is also experiencing a renaissance. Over $8 billion in new investments have been unlocked, laying the groundwork for energy security and industrial expansion. Meanwhile, the solid minerals sector attracted over $800 million in processing investments in 2024 alone, positioning Nigeria for a post-oil economy.

3. Infrastructure and Economic Growth on the Fast Lane

President Tinubu has significantly accelerated infrastructure development, with over 440 road projects currently underway, including more than 2,700 kilometres of new superhighways. These projects are not just roads — they are economic corridors, connecting communities, facilitating trade, and enhancing logistics nationwide. This infrastructure push has underpinned Nigeria’s 3.84% GDP growth in Q4 2024, the highest in three years, signalling a recovering and resilient economy under proactive leadership.

4. People-Centric Reforms and Regional Inclusion

The federal government approved and commenced payment of a N70,000 minimum wage, reinforcing its commitment to the welfare of Nigerian workers. This is a bold move by the government to address rising living costs and boost workers’morale. Moreover, the administration has introduced four new landmark Tax Bills, ensuring a more equitable, transparent, and growth-oriented tax system. These legislative milestones are simplifying compliance and boosting non-oil revenue streams.

Furthermore, new Regional Development Commissions have been established, decentralising development and giving states a stronger voice in the national growth agenda. This was a nod to Nigeria’s long-standing diverse regional aspirations.

5. Securing the Nation, Securing the Future

Perhaps one of the most critical achievements is in the area of national security. Under President Tinubu’s leadership, over 13,500 terrorists have been eliminated, significantly degrading insurgent capabilities and restoring relative peace to previously volatile regions. These gains are the result of strategic military coordination, improved equipment, and the unwavering resolve to secure every inch of Nigerian territory.

In conclusion, let me say that two years into his presidency, President Bola Ahmed Tinubu has demonstrated that transformative leadership is possible when courage meets vision. As the nation looks ahead, Nigerians are increasingly hopeful that these gains will be deepened, institutionalised, and scaled for future generations.

Magaji, a Public Affairs Analyst based in Birnin Kebbi, Kebbi State, can be reached via: mjmagaji@gmail.com.

Hausa digital neologisms

By Prof. Abdalla Uba Adamu 

Let me start with a context. It happened on June 27, 2024, Gabon’s Show on YouTube.

“Zarmalulu no work” was an expression uttered by TikTok influencer Sayyada Sadiya Haruna, describing the state of her marriage to another TikToker, Abubakar Ibrahim, a Hausa Rapper based in Kano, northern Nigeria, and known by the stage name G-Fresh Alamin. She used the expression during her interview with Hadiza Aliyu Gabon, a Kannywood (Hausa cinema of northern Nigeria) film actress, in an episode of Gabon’s YouTube Show, “Gabon,” on June 27, 2024. Haruna used the expression to inform Gabon and her viewers that G-Fresh was impotent on their wedding night, using ‘Zarmalulu’ as a social code for his non-performing reproductive organ.   

The expression, which quickly became a meme referring to the male sexual organ and its (dis)abilities, became a trending term in Hausaphone social media counterculture, and G-Fresh, usually full of swagger and macho posturing, was highly ridiculed and his swagger deflated, as it were. In this process, Haruna has provided males with an easy way of explaining their erectile dysfunction to either their partners or their healthcare provider in a less embarrassing and amusing way. The use of the term openly reveals a growing vocabulary of erotic neologisms in Hausa social media and reflects the emergence of what I refer to as Hausa digital counterculture.

This media incidence – which received massive views, significantly improving Gabon’s financial standing – reflects one of the fascinating aspects of language development within the context of media anthropology. I am pretty sure that Margaret Mead, the doyen of cultural anthropologists, would have welcomed social media and its potential in studying digital natives. Safer, too. With the increasing creation of conventional and alternative communities on social media, a new discipline has emerged to enable people to study others without the necessity of being in the same physical space and time with them. So, what exactly is “media anthropology”? 

Media anthropology is the ethnographic and critical study of how media—especially digital and social media—are embedded in the cultural, social, political, and economic lives of people. It is a subfield of anthropology that examines how people create, utilise, interpret, and are influenced by media in their daily lives. It blends the traditional ethnographic methods of anthropology—such as participant observation and in-depth interviews—with the analysis of media technologies and content.

My initial focus was on Hausa literature and its transformations – from physical print to online publishing, then to the film industry – encompassing feature films and distribution through tapes, CDs, DVDs, and YouTube series. I then moved on to music, from griot wordsmiths to rap and hip hop. It was all pretty exciting. Then, social media made its entrance and created multiple new entries into the field. 

As a media anthropologist, I immerse myself in communities—both online and offline—to understand how people engage with digital media. For this study, I focused primarily on Facebook as a social network. Hundreds of communities were created on Facebook—mainly by young people—that discuss a wide range of topics, providing a rich source of data concerning youth subcultures and how social networks offer a subversive template for creating new identities and expressions. 

As I swing from one community to another – using Robert Kozinet’s Netnographic methods – I began to notice a new pattern of language usage among young Hausa online digital natives. Then I started gathering new words and expressions that offer alternative meanings to their conventional ones. For the most part, they tended to be innocuous, while hiding a deeper, often darker meaning, and are essentially communicated to ingroup members of the communities. Quite rapidly enough, some of the words began to take on a new urban lexicon on their own. 

A typical example is “capacity,” an innocuous word that means exactly what it says: maximum production or containment. Yet, digital natives have turned it into “kafasiti” to indicate an urban cool, swagger, ability, capability, “arrived”, etc. The word is now used in multiple forms and contexts to refer to attainment of either distinction or class (“Alaji, wallahi an baza kafasiti a bikin nan”). 

But, then, old words have always had new meanings in Hausaphone urban language use. For instance, “shege” is literally a bastard in Hausa, but recontextualised to mean “an expert” or “outstanding.” “Mugu” (bad) became an adjective for extremities (“mugun kyau”, extreme beauty). “Arne” (pagan) transformed into contemporary “bro” (kai arne, yaya dai/yo, bro, wazzup?). “Kwaro” (insect) translates into a tenacious, usually studious person. For southern Nigerians, “Aboki” is an imagined insult referring to any northerner, whether Hausa or not, rather than “friend,” its actual meaning. 

Hausa digital natives utilise the unconventionality of the social media they inhabit to create neologisms that often reflect hidden, dark, or altered meanings, frequently dealing with in-group lexicons. After trawling through various sites and TikTok videos, I was able to gather approximately 35 neologisms and incorporate them into a paper I am still working on. 

Looking at these digital coinages and the transformation of words, I was struck by the fact that many of them refer to bawdy or sexually suggestive language along the entire sexual preference spectrum. They tend to be more common in social networks (e.g., Facebook, WhatsApp, Telegram, Signal), where interactions are mainly conversational, than in visual social media (e.g., TikTok, Instagram). The reason is that visuality often identifies the person easily, and in Kano, an Islamicate state in northern Nigeria, this could lead to prosecution on moral grounds. On social networking sites, users often use aliases instead of their real names. Such anonymity gives them the freedom to express their thoughts and use these neologisms in their correct grammatical sense. The sentences are meaningful only to in-group members, within or outside the online communities. 

Examples include “Malam Zakari da almajirai biyu”, referring to the male reproductive organs. “Kaya” (load, baggage) referring to trophy (girl, money, etc), “tarkon alƙali” (judge’s trap/jailbait) for pedophilic behaviour, royal rumble (orgy) and murfi (cover) referring to lesbian activity.

As I noted, over 70% of the neologisms in my collection were bawdy and sexually slanted. Their creators chose the anonymity of online communities not only to create new coinages but also to perpetuate them, without any fear of social labelling or prosecution. Some of these words will gradually become part of conventional social usage, along with their attendant meanings. There is no stopping them. Their very existence highlights another way social media is influencing our culture, language, and traditions. 

But, what do you think – good, bad, indifferent? Whatever your feeling, what can we do about it? Hausa is not the only language facing this, though. A recent book by Adam Aleksic, Algospeak: How Social Media Is Transforming the Future of Language” (July 15, 2025), reveals the international nature of this phenomenon through “algorithmic speech”. As the blurb indicates:

“From ‘brainrot’ memes and incel slang to the trend of adding ‘-core’ to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, marked by the invisible forces that drive social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and its use: he knows how it has evolved and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues…New slang phrases emerge and go viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it. Our interactions, social norms, and habits—both online and in person—shift into something completely different.”

No, I don’t have “eCopy” to Acibilistically share. You gotta buy the original print copy if you are interested in the way in which social media usage transforms contemporary language. I can give you the cover of the book for free, though!

Disability is not a license to bed

Street begging is often wrongly associated with disability. When someone loses a leg, an arm, their sight, or any part of their body, many assume that the next step is to become a street beggar — as though it’s prescribed. This harmful stereotype is one of the reasons PWDs are widely known for begging.

I have personally experienced this bias before. It happened when I got out of a tricycle that had pulled up at Kabuga Underway. I was unfamiliar with the area and trying to find my way to Bayero University, Kano (New Site). I approached a passerby and handed him a scrap of paper on which I had written:

“Assalamu Alaykum. Please, where can I get a tricycle to the BUK New Site?”

The man was around thirty to thirty-three years old. He had a neatly trimmed beard, wore a stylish sky-blue shirt paired with dark jeans, and black shoes.

To my surprise, he refused to collect the paper. Instead, he reached into his pocket and brought out a one-hundred-naira note and offered it to me. I was stunned and disappointed.

I declined the money and insisted that he read the paper. Reluctantly, he took it, read it, and then immediately apologised. He directed me to the place where I could find a tricycle to BUK.

I didn’t hold it against him. I understood. He had likely encountered deaf individuals who were begging with a solicitation note on the streets and had generalised.

But this is precisely why I strongly condemn street begging. Disability should never be an excuse for begging. PWDs should not be reduced to beggars simply because of their condition. We must challenge this narrative.

Instead, society should actively support PWDs. Disabilities can indeed limit one’s ability to perform certain tasks. But that doesn’t mean we are incapable. Those who are uneducated should be empowered with vocational skills to start small businesses. Those who are educated should be given equal opportunities for employment.

The real problem is not disability. It is the lack of support, education, and inclusion. Street begging is not a destiny for PWDs. With the proper support, we can live independently, contribute meaningfully to society, and break this damaging stereotype.

Ibrahim Tukur is a Disability Rights and Inclusion Advocate. He can be reached via email at: inventorngw@gmail.com.

The illusion of unity in Nigeria

By Muhammad Umar Shehu

Nigeria, as a nation, has always struggled with the idea of unity. From the country’s very foundation, deception has played a central role in shaping the narrative we’ve been led to believe. The idea that we are “one people” is more of a slogan than a reality. The truth is, there has never been genuine unity in the way the state was formed or in how it is currently run.

The political class has done more to divide us than to unite us. Instead of promoting national interest, they manipulate ethnic, religious, and regional sentiments to serve their selfish goals. Over the years, these tactics have created deep hatred and mistrust among citizens. What should have been a diverse but united people has become a society fragmented by deliberate division.

Our leaders talk about unity during campaigns or national crises, but their actions show otherwise. Appointments, projects, and policies are often distributed along lines of loyalty, tribe, or religion rather than merit or national need. This is not only unfair, but also dangerous. It feeds resentment and makes many Nigerians feel like outsiders in their own country.

In almost every region, people feel marginalised. From the South East crying out over exclusion, to the North East lamenting underdevelopment, to the Niger Delta’s struggle over resources, the sense of belonging is weak. When some groups feel like second-class citizens, it becomes nearly impossible to build a strong national identity.

The younger generation is growing increasingly aware of these divisions. Many of them are no longer buying into the false narrative of unity. They see through the hypocrisy and want a country that treats everyone fairly, regardless of background. But without sincere leadership and bold reforms, their hope for a united Nigeria may remain a dream.

Unity cannot be built on lies. It cannot exist where injustice is the norm, where corruption thrives, and where the average citizen feels neglected. We cannot continue to pretend that all is well when millions feel disconnected from the system that claims to represent them.

If Nigeria is ever going to move forward, we must stop repeating slogans and start dealing with the hard truths. The illusion of unity must give way to honest conversations, equitable governance, and deliberate efforts to bridge our divides. Only then can we begin to build a nation where unity is not just a word, but a lived experience.

Muhammad Umar Shehu, who wrote from Gombecan be reached via umarmuhammadshehu2@gmail.com.

Dear President Tinubu, please ban TikTok to preserve our national values

By Malam Aminu Wase 

Your Excellency,

I write with deep concern for the moral and cultural fabric of our nation. It is my humble request that you consider banning the operation of TikTok in Nigeria to restore and preserve the dignity of our country, our religious values, cultural heritage, and the moral upbringing of our youth.

While TikTok is used in many parts of the Western world as a platform for creativity, advertising, and business promotion, the situation in Nigeria is deeply troubling. Instead of being a tool for productivity and education, TikTok has become a channel where inappropriate content thrives, particularly content that undermines our moral values and exposes young people to harmful influences.

In Nigeria today, TikTok is alarmingly associated with immoral displays, including the exposure of private parts by married women, as well as the promotion of prostitution. It has sadly become a platform that contributes to the breakdown of marriages and family structures. Many relationships have been destroyed because of disagreements over the use of this platform, with some spouses refusing to delete their TikTok accounts despite repeated appeals from their partners.

This moral decline is not just a private matter; it affects our collective national conscience and identity. If left unchecked, it may have long-term consequences for future generations.

Therefore, I respectfully urge your administration to take decisive action to regulate or, if necessary, ban TikTok in Nigeria. Such a step would not only protect our societal values but also send a strong message about the importance of discipline, modesty, and responsible use of technology.

Thank you, Mr. President, for your continued commitment to the growth and integrity of our nation.

Malam Aminu Wase writes from Kaduna. He can be reached via aminusaniusman3@gmail.com.

The passing of Muhammadu Buhari: A political loss for both APC and ADC

By Zayyad I. Muhammad

The passing of former President Muhammadu Buhari marks not just the end of an era but also a significant political loss for two of the three key political parties in Nigeria, the ruling All Progressives Congress (APC) and the rising coalition force, the African Democratic Congress (ADC).

For both parties, Buhari represented more than just a former head of state; he was a political symbol with immense influence. His mere presence at a campaign rally, no matter how brief, would have carried tremendous weight, particularly among his loyal base, which is estimated to be over 12 million strong. These supporters, often described as a “cult-like” following, have remained fiercely committed to him since his early political days under the Congress for Progressive Change (CPC) and the Buhari Organisation. However, the number may have decreased by now.

In recent times, many former CPC loyalists and Buhari-era political operatives have appeared to find a new home in the ADC, reshaping its structure and lending it a dose of national relevance. This quiet but strategic realignment has positioned the ADC as a potential beneficiary of some of the Buhari political legacy, especially in northern Nigeria, where his influence remains deeply rooted. However, a good number of the CPC bloc and the Buhari Organisation have remained in the APC.

Had Buhari lived to make even a symbolic appearance at an APC campaign event, it would have significantly dampened the ADC’s momentum and reinforced the APC’s claim to his enduring political capital. Conversely, had he chosen to lend his image, even silently, to the ADC, it would have sent shockwaves through the APC, raising questions about its hold over his base.

Now, with his passing, both parties are left in a competitive vacuum, each scrambling to appeal to the millions who revered Buhari for his perceived integrity, simple lifestyle, and northern populist appeal. The political battlefield is wide open, and neither the APC nor the ADC can confidently claim to be the rightful heir to Buhari’s legacy.

However, President Bola Ahmed Tinubu may have gained an early edge. His respectful and dignified handling of Buhari’s death, marked by prompt tributes, state honours, and symbolic gestures, may resonate with many of Buhari’s followers. In Nigerian politics, such symbolic acts are never underestimated. They signal alignment, loyalty, and shared values, all of which matter deeply to a base that is emotional, ideological, and still seeking a new political anchor.

As the 2027 election cycle approaches, the real question becomes: Who will inherit the Buhari political machinery? The answer may shape the future of both the APC and ADC, and by extension, Nigeria’s political landscape.

 Zayyad I. Muhammad writes from Abuja via zaymohd@yahoo.com.

The afterlife of a conspiracy: Why facts alone cannot bury “Jibril of Sudan”

By Ibraheem Muhammad Mustapha

The passing of former President Muhammadu Buhari on July 13, 2025, presents a fascinating and troubling paradox for the information ecosystem. Instead of closing a chapter, it appears to have reopened a well-worn, debunked narrative that the “real” Buhari died during his medical trip to London in 2017, and was replaced by a clone or body double named “Jibril” from Sudan. 

As a fact-checker who has previously addressed and debunked this claim, this moment is a sobering litmus test for me and other fact-checkers, as it poses an elementary question of whether classical fact-checking is effective. My analysis leads me to a disquieting conclusion: we are not merely fighting a deficit of information, but a surplus of emotionally resonant, identity-affirming mythology.

Motivated Reasoning and the Psychology of Belief

To grasp the tenacity of the “Jibril” theory, we must first dispense with the simplistic notion that its believers are merely ignorant or unintelligent. The phenomenon is far more complex, rooted in predictable and well-documented psychological mechanics. The primary force at play is what political scientists Milton Lodge and Charles Taber have extensively studied as motivated reasoning. This framework posits that humans, especially in politically charged contexts, behave less as impartial judges and more as motivated attorneys seeking to arrive at a conclusion that aligns with their pre-existing beliefs and identities. For Nigerians whose political identity was defined by opposition to or deep disappointment with the Buhari administration, the “Jibril” narrative was never a hypothesis to be tested; it was a conclusion to be defended.

This dovetails seamlessly with the basic cognitive dissonance theory as was first postulated by Leon Festinger in the 1950s. From the perspective adopted by Festinger, an individual suffers great mental discomfort when they hold contradictory beliefs or are confronted with new information that challenges their existing beliefs. For a citizen who felt alienated, disenfranchised, experienced worse economic conditions or insecurity under a leader they may have once supported or hoped would succeed, the psychological stress is immense. It is far less dissonant to embrace a radical conspiracy that the “real,” competent Buhari is gone than to accept the more painful and complex reality that his administration, for a host of intricate reasons, fell short of expectations. The “Jibril” theory, therefore, is not a failure of logic but a psychological coping mechanism, a path of least resistance to resolve an otherwise unbearable internal conflict.

The Power of Narrative and the Poverty of Facts

Furthermore, fact-checkers fundamentally misunderstand the nature of the battle when we arrive armed with a dossier of facts and data to a war of narratives. Human cognition is not optimised for data points; it is wired for stories. The “Jibril” theory is a masterclass in narrative potency. It contains a villain (the cabal that orchestrated the switch), a victim (the Nigerian populace), a tragic secret (the president’s death), and a mystery to be solved. It transforms the believer from a passive citizen into a heroic truth-seeker, possessing gnosis —a secret, elevated knowledge unavailable to the deluded masses. In contrast, what does the truth offer? It offers the mundane and often unsatisfying complexity of economic policy, security logistics, and bureaucratic inertia. The conspiracy narrative is simply a better, more emotionally gripping story. It provides a scapegoat, assigns clear blame, and creates a sense of intellectual superiority in the believer.

For its most ardent believers, “Jibril” is a symbol of how distant, disconnected, and unrepresentative Buhari’s government felt. Claims that he no longer spoke Fulfulde fluently or looked physically different were not weighed as forensic evidence; they were experienced as embodied metaphors of alienation.

 The Core Crisis is Institutional Distrust

This entire dynamic is supercharged by a catastrophic collapse of institutional trust, which I see as the true Achilles’ heel of fact-checking as a profession. Our work as fact-checkers is predicated on the assumption that a trusted, authoritative third party can adjudicate truth claims. The “Jibril” case demonstrates the collapse of this assumption. The theory gained traction in an environment of profound distrust in public institutions. When citizens do not trust the government to tell the truth about policy or the economy, why would they trust it to tell the truth about the president’s identity? The fact-check is DOA (Dead on Arrival) because the source is already deemed compromised. Therefore, in an environment of deep-seated cynicism towards government, media, and experts, any attempt at debunking is easily reframed as part of the cover-up. Hence, the more forcefully an official source denies a conspiracy, the more it can convince believers that the conspiracy is real. This phenomenon was documented by researchers Brendan Nyhan and Jason Reifler, who identified the backfire effect: each denial is interpreted as a sign of panic from those trying to hide the “truth.” President Buhari’s own need to address the rumour in 2018 (“It’s the real me, I assure you”) was, for many believers, served not as a refutation but as high-level confirmation that they were indeed onto something big.

Reassessing the Role of the Fact-Checker

Therefore, I am forced to reassess our role as fact-checkers and the efficacy of our traditional methods. The “Jibril of Sudan” case study demonstrates that reactive debunking is akin to trying to unring a bell. The path forward must be a paradigm shift towards what social psychologist William J. McGuire pioneered as Inoculation Theory. Rather than merely correcting falsehoods after they have taken root, we must pre-emptively “vaccinate” the public by exposing them to weakened forms of misinformation and deconstructing the manipulative techniques being used. The goal is to build cognitive antibodies against emotional manipulation, conspiratorial thinking, and logical fallacies.

Also, we need to learn how to fight a narrative war, not a Factual Skirmish, because we cannot defeat a powerful story with a list of facts. We must counter it with a more compelling, truthful narrative. This involves storytelling that explains complex realities in an accessible and empathetic way.

Then we need to embrace the method of empathy before evidence. The first step in engaging a believer is not to present a fact-check but to acknowledge the underlying grievance. A conversation that starts with, “I understand the frustration with the country’s direction that leads people to seek drastic explanations,” is more likely to open a door for dialogue than one that starts with, “You are wrong, and here’s why.”

Lastly, the ultimate antidote to misinformation is trust. This is a generational project, not a short-term fix. It requires sustained efforts from the media, government, and civil society to operate with transparency, accountability, and a genuine commitment to public welfare.

The persistence of the “Jibril of Sudan” theory, even in the face of death, is not an indictment of our work as fact-checkers. It is a diagnosis of a deeper societal condition where trust has eroded, and narratives have become more powerful than reality. It signals that the core battle is not over facts, but over trust. Until we can begin the long, arduous work of rebuilding faith in the institutions that serve as arbiters of reality, we will remain locked in this frustrating cycle. The work of a fact-checker, I now believe, must evolve from being a mere verifier of claims to becoming an architect of a more resilient, critical, and trust-based information ecosystem.

No, Mr President, it is UniMaid

By Zailani Bappa

In the last few days, we have been engaged in a debate over whether it was right or not for President Bola Ahmed Tinubu to rename the University of Maiduguri (UNIMAID) after the late President Muhammadu Buhari. I want to add my voice to this as well.

I am a staunch fan and supporter of the late President, and I cherish his exemplary qualities, which are truly uncommon among our present-day crop of active politicians. I respect him alive and in his death. I am also a graduate of UNIMAID.

Despite the above, I strongly disagree with Bola Ahmed Tinubu’s decision to rename my alma mater after President Muhammadu Buhari at this time. The move, to my understanding, is self-serving, dishonest and, obviously, unpopular. And if the President has to do it, there are so many other things available to manipulate for achieving political ambition. 

Just imagine renaming the University of London, or the Oxford University or the Harvard University to another name at this hour. These names have become top brand symbols worldwide and are synonymous with the excellence the Universities are demonstrating.

So is UNIMAID. Its service of excellence has become synonymous with this name for more than five decades. Universities with names of persons, such as Ahmadu Bello University and Bayero University, built their present reputation from the outset, along with those names.

In truth, if President Bola Ahmed Tinubu wanted so desperately to seize the demise of President Muhammadu Buhari to advance his political opportunities in the Northern part of Nigeria ahead of the upcoming elections, he should have renamed the University of Ibadan or the University of Lagos after the late President which will prove to the Northerners more of his nationalistic and unbiased posture. 

After all, the latter of the above Universities was reportedly saved from this kind of unwholesome political decision by his active participation when it was to be renamed after the late MKO Abiola. I will sign and urge everyone to sign the petition currently circulating, which opposes this highly offensive decision.

Buhari: Corruption hater, insecurity fighter, and agricultural transformer

By Sale Rusulana Yanguruza 

When a leader and loved one passes away, we often reflect on their legacy, the meaning of their life, the impact they made during their lifetime, and the significant contribution they made to society. Upon receiving the sad news about the demise of the immediate former President Muhammadu Buhari, what quickly came to mind was his honourable and distinguished efforts to end insecurity, eliminate corruption, and transform the agricultural sector in Nigeria.

His love for Nigerians prompted him to contest in three elections, and he lost the first two. The losses made him shed tears, but he still contested again. He didn’t give up and strived in 2015; he won and was declared the winner of the presidential election. On corruption, Buhari wasn’t just a fighter against corruption in Nigeria; he was a leader who despised untrustworthy individuals. A president who came to office with a unique energy aimed to end his enemy,”corruption”, and politicians who loot citizens’ property.

When Femi Adesina was granted an interview immediately after Buhari’s demise was announced, he boldly said, “Buhari was as clean as a whistle. Nobody can accuse him of anything that has the slightest affinity to corruption.” Adesina’s words imply that Buhari was incorruptible, as no one could accuse him of corruption; his life was a testament to his integrity. While Buhari saw corruption as a disease that was drastically hampering and tempering development in Nigeria, he stated, in his words during an anti-corruption speech in 2016, “If we don’t kill corruption, corruption will kill Nigeria.”

No one can doubt Buhari’s assertion that corruption must be eradicated before Nigeria can develop. However, unfortunately, during his first tenure, Buhari made significant efforts to ensure that all stolen assets by politicians were returned to Nigerians and implemented measures to prevent further occurrences. Yet, as time went on, Buhari was said to be poised, which led him to spend about three months abroad during his first tenure as the president of Nigeria. That story paved the way for a lot of rumours, which people spread, saying he had died, but with God’s grace, he was back and continued with his activities, finished his tenure, and sadly, today, he has met his maker.

Buhari has backed his commitment by putting in place some necessary measures, such as the Treasury Single Account (TSA), the Whistle-Blowing Policy, and the establishment of the Presidential Advisory Committee Against Corruption, to combat the systemic theft of public resources and, by extension, its pernicious effects on human rights and development. Yes, Buhari is known for Mai Gaskiya, which earned him votes in 2015. He was the first president who made leaders who had stolen the country’s finances fear him when he was declared president of the Federal Republic of Nigeria in 2015, beating the incumbent president, Goodluck Ebele Jonathan.

 Looked at Buhari and Boko Haram

When Buhari was elected, before his swearing-in as President of the Federal Republic of Nigeria on May 29, 2015, he met with the President of Chad, Idriss Déby, to discuss collaboration on ending insecurity, particularly from Boko Haram in Borno State. Buhari didn’t stop there; he took an official visit to Niger to discuss the issue with the president, aimed at addressing the Boko Haram problem. As Vanguard reported on June 1, 2015, the visit by the newly inaugurated Nigerian leader to Niamey was directed and aimed at decapitating the head of the group as a final solution to the insurgency that had wreaked havoc on the country’s North-East region.

Do you know that Buhari’s first trip as president of Nigeria to an outside country was about insecurity? 

Chad and Niger were Buhari’s first foreign visits outside Nigeria after he was sworn in as president, with the matter of insecurity bedevilling the region, particularly in the northeast. In his inaugural speech in 2015, Buhari said, “The most immediate challenge is Boko Haram insurgency. Progress has been made in recent weeks by our security forces, but victory cannot be achieved by basing the Command and Control Centre in Abuja. The command centre will be relocated to Maiduguri and remain until Boko Haram is completely subdued. But we cannot claim to have defeated Boko Haram without rescuing the Chibok girls and all other innocent persons held hostage by insurgents. This government will do all it can to rescue them alive.”

To support Buhari’s statement, when I attended the Town Hall Meeting organised by News Central Television in Maiduguri, Professor Babagana Umara stated that the Chibok Secondary School, where the girls were abducted, had reopened and is running actively, with Teaching and learning currently taking place in the school.

Undoubtedly, all this was part of the efforts put in by the former President of Nigeria, President Muhammadu, who gave his attention and good synergy to end it. Without a doubt, the long-standing insecurity in the region was drasticallyreduced. Though Boko Haram has carried out some recent attacks, one cannot deny the fact that the former President was at the forefront in reducing it in the region during his tenure.

Is Buhari an Agricultural Transformer? 

Buhari has always been a president who advocated for Nigerians to take agriculture very seriously. President Buhari stated this while delivering a lecture on Tuesday in Abuja at the launch of the National Young Farmers Scheme, a program designed by the National Agricultural Land Development Authority (NALDA). The program aims to spark greater interest among young people in farming.

According to the President, agriculture remains the backbone of the Nigerian economy, being the largest contributor to the nation’s Gross Domestic Product (GDP). Although the advice was intended for Nigerians, today our youth have largely accepted the President’s advice and returned to farming, which they were previously unable to do.

Legacy is not leaving something for people; it’s leaving something in people.” – Peter Strople

Rest in perfect peace, Baba.

Sale Rusulana Yanguruza wrote via salesaifullahi931@gmail.com.