My journey as a studentpreneur
By Amina Muhammad Sani
When I first stepped into university life, I thought it would be a breeze compared to secondary school. I assumed that financial burdens would be minimal and that I could coast through with ease. But reality quickly set in.
As a young adult, I realised I needed to take charge of my finances. That’s when I ventured into the egg business—sourcing eggs from farms and selling them to shop owners. The business initially showed promise, but I soon encountered a major hurdle: getting paid on time.
The delayed payments took a significant toll on my mental well-being. As a student entrepreneur, I relied heavily on the income from my egg business to cover essential expenses like transportation, handouts, and saving for next year’s school fees. With the uncertainty of when I’d receive payment, I found it challenging to focus on my studies. The constant worry and stress began to affect my academic performance. It was then that I decided to pivot and explore a new business venture – making samosas.
Initially, my samosa business took off, and I was thrilled to have finally found a reliable source of income. However, success comes at a cost. Making samosas was labour-intensive and time-consuming, requiring me to wake up at night to prepare for the day. The exhaustion was overwhelming, and I often dozed off during lectures. Despite the high demand and timely customer payments, I realised that the business was jeopardising my academic performance. The very reason I started the business – to support my education – was now being undermined. I knew I had to make a change again. This time, I decided to switch to making buns and doughnuts.
Making buns and doughnuts proved to be a more manageable venture, as I could prepare them in advance. However, I soon faced a new challenge: declining demand. Students lost interest in my baked goods, preferring samosas instead. The economic climate didn’t help, as the rising prices of snacks made it difficult for students to afford my products. As a result, sales dwindled, and I was left relying on the kindness of friends who purchased my snacks out of sympathy. But I knew I couldn’t sustain a business based on charity. I needed a more reliable solution. Having always been self-sufficient, I decided to explore alternative options for supporting myself financially. This led me to take on a job as a sales girl at the market.
Landing a job as a sales girl at the market was a dream come true. The pay was good, and I was finally on my way to becoming a successful, independent businesswoman – a goal I’d always been passionate about. As a final-year student in my final semester, I had a flexible schedule, with lectures only on Mondays and Thursdays. This allowed me to dedicate the remaining days to work, as agreed upon with my boss.
However, my new role came with its own set of challenges. My early morning departures and late evening returns raised concerns at home. In my community, it’s deemed improper for a female child to stay out late at night. My mom would often call me, suggesting that I quit my job, as it was deemed more suitable for men. The real issue, though, was the difficulty I faced in finding transportation after closing work at 6 PM. The location was far from home, and the rush of workers leaving at the same time made it challenging to find a ride, often leaving me stranded until 7 or 8 PM.
My experience as a salesgirl taught me valuable lessons about perseverance and determination. However, juggling this role with my academic responsibilities proved incredibly challenging. The physical and mental exhaustion were constant companions, and convincing my mom to allow me to continue working was an ongoing battle.
Through this journey, I’ve come to realise that becoming a successful businessperson requires unwavering dedication. Business and education are two distinct paths that demand individual focus. In my opinion, it’s unrealistic to expect someone to excel in both simultaneously.
I struggled to balance these two aspects of my life, and I firmly believe that students should prioritise their studies. Entrepreneurship can wait until after graduation, or students can explore business ventures that complement their academic schedules without compromising their studies. By focusing on one goal at a time, individuals can give their all and achieve success.
Amina is a level 400 student of Mass Communication, and she writes from Bayero University, Kano