By Abdullahi Aliyu Maiwada, PhD
My mother and Professor Abdalla Uba Adamu’s wife have been close friends for decades. My earliest memories of the family are rooted in our home at Bayero University Kano New Campus Senior Staff Quarters, Area C, over three and a half decades ago. As a child, I remember I was fondly called “Maigida” by Professor Abdalla’s wife because I share the same name as her husband, an early, personal reminder of the many coincidences and intersections that bind our families.
In the early 1990s, when only a few households had desktop computers or landlines, he was already digitally acculturated, an early adopter of technology long before it became commonplace. Prof. demonstrated a forward-looking embrace of digital tools, from supporting desktop computers in the early 1990s to launching a dedicated website (https://auadamu.com) and then seamlessly acclimatising with the social media space. Though not a digital native by birth, he exemplified curiosity and was always willing to explore and adopt new technologies.
Back in the classroom, Professor Abdalla Uba Adamu was a refined, multidisciplinary scholar who served as Head of Department during my undergraduate years at the Faculty of Education. Interestingly, we both began our academic journeys in Science Education. After establishing an outstanding career in Education, he expanded his intellectual horizons and pursued further studies in Mass Communication, rising to the rank of professor in the field, becoming, in every sense, a dual professor in both Education and Mass Communication.
Along a somewhat similar path, after earning my first degree in Education and a Master’s degree in Environmental Management, my various professional postings inspired me to pursue Mass Communication, from a bachelor’s degree to a PhD.
Prof. Abdallah’s intellectual brilliance, expertise, and exceptional command of English are qualities widely recognised by anyone who has encountered him. Yet, beyond these obvious attributes lies a man of principle, honour, integrity, humility, and uncommon decency. He deeply values culture, religion, and family ties.
His pursuit of knowledge has taken him across different countries of the world. Many sought to convince him to remain abroad, drawn by the depth of his knowledge and expertise, but his answer was always a firm no. His famous saying remains: “When a man is tired of Kano, he is tired of life.”
Over the years, he served in various capacities across different states and countries. Yet, despite the vast exposure and countless opportunities available to him, he remained committed to his teaching career and chose Kano as home. That decision alone has earned my deepest respect and admiration.
Our professional journeys eventually crossed paths in a remarkable way when I had the privilege of bringing the annual PR Week to my alma mater, Bayero University Kano. As I reflect on the successful delivery of the Nigeria Customs Service Public Relations Workshop 2025, held at Bayero University Kano, I find it both necessary and deeply meaningful to place on record my personal appreciation for the invaluable contribution of Prof. Abdalla Uba Adamu, who is now retiring from active service upon attaining the age of 70 years.
From the outset of the workshop themed “Beyond Masters of Ceremonies: The Strategic Role of Public Relations Officers for Institutional Growth and Stakeholders’ Trust,” Prof. Abdalla distinguished himself not only as a scholar of remarkable depth but also as a committed partner in institutional development. His intellectual engagement and presence added significant value to the programme’s overall success.
I recall with appreciation his active participation in the town-and-gown panel session, where he brought to bear his vast experience in media studies, cultural communication, and higher education governance. His contributions were not abstract academic reflections; they were practical, grounded insights that challenged participants to rethink the evolving role of public relations in a rapidly changing communication environment.
Throughout the engagement, Prof. Adamu consistently demonstrated an exceptional ability to bridge theory and practice. He helped situate public relations within broader questions of institutional trust, societal perception, and knowledge production. In doing so, he enriched the learning experience of Customs Public Relations Officers who participated in the workshop and broadened the intellectual horizon of the discourse.
On a personal note, I found his interventions particularly instructive in reinforcing the Nigeria Customs Service’s commitment to strategic communication as a tool for institutional legitimacy and stakeholder engagement. His calm disposition, clarity of thought, and depth of scholarship left a lasting impression on all participants.
As Professor Abdalla steps back from active service, we celebrate not only a distinguished career but a legacy: a legacy of rigorous scholarship, faithful service, and humane leadership. The students he taught and mentored, the colleagues he collaborated with, and the institutions he served bear the imprint of his wisdom. His writings and public engagements have helped to shape national discourses around media, culture, and education; his mentorship has created new generations of scholars and practitioners who will carry his influence forward.
On behalf of the Nigeria Customs Service Public Relations Unit and in my personal capacity, I extend our profound gratitude for his willingness to honour our invitation and for generously sharing his time and expertise. The workshop’s success was unquestionably enhanced by his involvement. As he embarks upon retirement, I wish him robust health, abundant fulfilment, and continued relevance in national and global intellectual conversations.
May his retirement be a season of reflection, continued contribution, and joyous company with family and friends. The lights of classrooms and conference halls may dim for him in one sense, but his ideas, his mentorship, and his example will continue to illuminate minds and institutions for many years to come.
Thank you, Professor Abdalla Uba Adamu, for your scholarship, your service, and your steadfast love for knowledge and community.
Abdullahi Aliyu Maiwada, PhD, mnipr, mniia, is the Deputy Comptroller of Customs and the National Public Relations Officer of the Nigeria Customs Service. He can be reached via abdullmaiwda@gmail.com.
