Youth

By Musa Idris Panshekara 

Everyone who cares about the future of our society must be terribly worried about some social media users’ behaviours in the name of trendsetting. One of the most trending topics these days is a video clip of a young boy pouring ashes and filthy charcoal over his head.

The youngster vividly states his motive and goal without considering the negative impact of the dust on his health. Earlier this week, another woman appeared, adopting the same style as the young boy. Who copies the other’s style is unbeknownst to me; however, they share the same approach.

Moreover, another young man comes out of the blue – licking a goat’s vagina and uttering his goal of doing the animalistic behaviour. He briskly and shamelessly urged his followers to share it for him to trend. Unfortunately, many people have been sharing and reacting to the post, forgetting that they are indirectly helping to popularise the malicious and extra-moral behaviour contained in the clip.

Nevertheless, setting a goal and working to achieve it is never a sin; rather, the nature of the goal is what matters. Nowadays, youth are desperately seeking popularity blindly, regardless of the means they employ.

Whoever lived in the two or three decades back will undoubtedly know how discipline and moral training are diminishing in our society. By reflecting on the current situation of our youth and the trajectory of their future, if deep thought is given to the scenario, there will be a great challenge in the near future. Our youth lose direction, and they are the so-called leaders of tomorrow. No concrete foundation has been made, yet they are eager for overnight success and popularity.

However, almost no one is safe – as long as there is a smartphone in your house, the moral discipline of your family is at stake of demoralisation. Most children have more interest in comical videos, and many comedians are now pornographising their videos to gain more viewers and followers, which is becoming normal. Thus, everyone can be victimised unknowingly and unintentionally.

How can these bad attitudes be stopped from spreading? Who is responsible for doing so? These two questions can occupy the minds of every good individual who seeks the betterment of society. Thus, if these two important questions were asked, people might have different opinions. But, to me, it is a collective responsibility, while providing individual responsibility remains constant.

We use our phones for personal reasons and have complete control over whom we follow and unfollow on social media. We have the power to decide which posts to like or share. No one besides ourselves has total control over these actions. Therefore, I urge everyone to take immediate action on this issue to shape, clarify, and prepare the future for our born and unborn children.

May Allah guide us to the straight path.

Musa Idris, HND. (Laboratory science technology microbiology), CERT. (Animal production technology), CERT.(Cybersecurity and Digital Forensics investigation), wrote from Panshekara, Kumbotso LGA, Kano.

By Lawal Dahiru Mamman

For 13 years, the Zambian national side had acted as a formidable barrier between Nigeria and footballing success, much like an inspirational goalkeeper. But on a fateful day, approximately 80,000 Nigerian supporters made the pilgrimage to the National Stadium, Surulere, in Lagos, to witness a potentially historic occasion.

That day provided the ultimate platform for the challenge, where Nigeria successfully broke the Zambian jinx for over a decade. This is a summary of a piece titled “The Match that Broke the Myth,” written by Uzor Maxim Uzoatu in the 1980s.

Nigeria has participated in international conferences and organized similar events at national and subnational levels. Specifically, national conferences often provide comprehensive reports for implementation after extensive deliberations from stakeholders nationwide.

But much like the imaginary soccer team above, which endured losses for 13 years, outputs from our symposia appear to be hexed. Reports are submitted, but implementation remains shelved due to forces akin to the Zambian inspirational goalkeeper.

For enlightenment, two precedents come to mind. Since 1999, President Muhammadu Buhari is notably the only president who has not convened a national conference. The late President Umaru Musa Yar’Adua is an exception, owing to his brief tenure and subsequent nine-month battle with ill health, which ultimately led to his passing.

In February 2005, President Olusegun Obasanjo convened the “National Political Reform Conference.” The gathering was an avenue to reassess, refocus, redefine, and redesign Nigeria’s political landscape to strengthen the bonds of unity.

Accordingly, it sought to enhance democratic consolidation processes, strengthen structures to solidify values that promote democracy and good governance, and open boundless opportunities for all Nigerians to be and feel part of the evolving political process and socio-economic development.

The committee was encouraged to conduct comparative studies, considering Nigeria’s unique realities, specificities, and historical context, to ensure a comprehensive understanding of the issues at hand during that era.

Four hundred and two delegates attended the conference, held between February and July 2005. Copies of the report from that conference were submitted, but nothing substantial happened afterward.

President Goodluck Jonathan convened another conference in 2014. The panel, chaired by retired Chief Justice Idris Kutigi, was assigned to advise the government on the framework for a national dialogue. To accomplish this, they consulted widely with Nigerians, ensuring that diverse perspectives were represented.

The conference, attended by approximately 500 delegates from across Nigeria, proposed substantial reforms. These included scrapping the current system of 774 local authorities to reduce corruption and save costs, creating 18 new states, revising revenue allocation, decreasing the federal government’s share of national income while increasing those of the states, and modifying the presidential system to include parliamentary elements.

Other key recommendations included power sharing and rotation, specifically advocating for the rotation of the presidency and the circulation of governorship among three senatorial districts in each state. These proposals aimed to promote greater representation, equity, and national unity. However, after passing over 600 resolutions and producing a 10,335-page report submitted to the presidency, the recommendations were never implemented.

On October 1, 2024, President Bola Tinubu, adhering to the tradition of past leaders, addressed the nation. At the time of his national broadcast, the country was uncertain whether the sequel to August’s #EndBadGovernance protest, Fearless in October, would take place.

Among numerous announcements, the president declared a National Youth Conference to assemble youths from across Nigeria for meaningful conversations that drive nation-building. Whether this particular aspect of his speech helped shelve the proposed protest remains uncertain.

What is the model for selecting delegates? What topics will be discussed during the proposed 30-day conference? While every youth awaits a response, it is important to note that numerous issues impact the youth, who constitute over 60% of the federation’s population.

In economic terms, recent statistics indicate that over 40% of Nigerian youths are unemployed, leaving millions of young people feeling disillusioned and despondent. This figure may actually be higher, given the ongoing challenges the nation faces in data collection and storage. Will this pressing issue be addressed at the conference?

According to the National Bureau of Statistics (NBS), an astounding 63% of the population—approximately 133 million individuals, nearly six out of ten Nigerians—live in multidimensional poverty, with the majority being youths. Will poverty be included on the conference’s agenda?

Limited access to quality education, caused by inadequate infrastructure, scarce resources, and a lack of strong support systems, leaves the dreams of many unfulfilled. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), the student loan scheme through the Nigerian Education Loan Fund (NELFUND) does not assist the 20.2 million uneducated young Nigerians. Will this become a subject of debate?

The National Drug Law Enforcement Agency (NDLEA) reported in 2023 that approximately 14.3 million Nigerians are involved in drug abuse, with young people predominantly affected. Regrettably, one in four women also participates in this harmful practice. Given its consequences, including widespread unproductivity and elevated crime rates, this critical issue merits discussion at the conference.

Despite youth affirmative action policies aimed at ensuring 30% representation in the public sector—including federal and state executive councils, boards of parastatals and agencies, and local government councils—and 35% representation in political party leadership positions, electoral bodies, and legislative assemblies for individuals between 18 and 35 years, there remains a significant issue of gross misrepresentation and inadequate youth participation in governance and decision-making.

Numerous other issues also impact Nigerian youth, such as migration for better opportunities, cultural constraints, child marriage and early pregnancy, cybercrime, youth radicalization, the role of young Nigerians in science, technology, engineering, and mathematics (STEM), and the erosion of cultural identity and values. These topics deserve thoughtful discussion.

As of the time the president promised to work toward modalities for this conference and the selection of delegates in “close consultation with our young people through their representatives,” skepticism looms large.

At the State House in Abuja earlier this month, the president inaugurated the planning committee of the National Youth Conference, tasking the youths—whom he described as the “heartbeat of the nation”—to seize the opportunity to redefine their future. Nigerians keenly await the modalities that the committee will set.

Our hopes lie in the words of Eric Teniola, a seasoned columnist, who said after the 2014 National Conference: “A conference will not solve all our problems, but it will give us a platform to exchange ideas and maybe iron out our differences. A conference may halt our present drift to anarchy.”

Therefore, we hope that this National Youth Conference, proposed by the president and his team, will be ‘The Conference that Breaks the Myth’ of unyielding conferences in Nigeria.

Lawal Dahiru Mamman writes from Abuja and can be contacted at dahirulawal90@gmail.com.

By Maryam Ahmad

Senegalese-born TikTok star Khaby Lame, the most-followed personality on the platform, recently met with Senegal’s President, Bassirou Diomaye Faye, in Dakar. The visit focused on youth empowerment and using social media for positive change.

Lame, who was born in Senegal before relocating to Italy, expressed his commitment to giving back to his homeland. He underscored the importance of education and digital literacy, highlighting how platforms like TikTok can inspire and educate young people.

President Faye praised Lame for his global influence, noting that his journey from humble beginnings to international fame inspires African youth. The president encouraged young people to leverage digital opportunities for self-development and economic growth.

Beyond meeting with the president, Lame partnered with UNICEF during his stay in Senegal. Over four days, he engaged with children in health, education, and climate change awareness programs. His visit aimed to draw attention to the challenges faced by African youth and promote initiatives that support their growth.

Lame’s visit underscores the power of social media influencers to drive change. His collaboration with government and international organisations highlights the role digital platforms play in shaping the future of young Africans.

Many Nigerian youth are also turning to social media for career opportunities, so Lame’s story motivates content creators and entrepreneurs across the continent. His rise to fame proves that talent, creativity, and persistence can open global doors, regardless of one’s background.

By Mujahid Nasir Hussain

Before I received my call-up letter to serve in Kaduna, I had only visited two states in Nigeria: Bauchi and Katsina. As rooted as I was in Kano, I was confident that one day, a journey would take me on an expansive adventure. On a Monday morning, my letter arrived, and I was assigned to Kaduna. Without hesitation, I accepted the call, feeling both the weight of the commitment and a sense of excitement for the journey ahead.

My arrival at the Government College Temporary Orientation Camp, Kurmin Mashi, was immediately followed by an unexpected nomination. A day after settling in, the NYSC certificate officer responsible for Muslim affairs addressed us after the Fajr prayer. He announced they would select a camp Ameer, Imams, and mosque officials to guide and regulate Muslim activities for the three-week orientation. While the officer invited all interested corps members to a screening at 9:00 a.m., I initially had no interest in volunteering. 

I had been an Imam throughout my four years at Bayero University Kano and knew the demands of such a role well. However, a friend’s persistent encouragement eventually swayed me. He reminded me that contributing in this way could be significant, so I agreed to attend the screening. By the end of the process, I was nominated as the camp Ameer among a large pool of competent Muslim corps members. This role demanded dedication, organisation, and the ability to balance multiple responsibilities, each of which became an invaluable part of my camp experience.

I sought additional ways to engage and support my fellow corps members throughout the orientation. Given my background in a medical-related field, I joined the Red Cross team, a requirement for those in health-related disciplines. This opened up an opportunity to teach cardiopulmonary resuscitation (CPR) and choking management, skills I had learned and been certified in through the Basic Life Support training at Aminu Kano Teaching Hospital just four weeks before arriving in camp. Sharing this knowledge with my peers was a gratifying experience and reinforced my commitment to the responsibilities I had taken on.

As the orientation phase ended, the NYSC program’s next chapter brought me another unexpected role—the position of Medical & Health Community Development Service (CDS) president. This time, I was both surprised and a little amused at the nomination, especially when someone in the group remarked, “He only studied physiology,” implying that there were candidates with medical and pharmacy degrees who might be more fitting for the role. However, my fellow corps members saw beyond that comment, recognising my active participation and consistent presence in discussions on various health issues. Their confidence in me reaffirmed my belief in engaging fully in every opportunity, regardless of qualifications or prior experience.

One of the most transformative aspects of my NYSC journey was my placement at a diagnostic centre. This placement became a learning ground where I progressed from never handling a sonography probe to becoming a trusted cardiac sonographer. Each day at the centre involved performing different scanning procedures, including cardiac sonography—a skill I never expected to acquire. 

Before long, I began visiting primary healthcare centres to conduct these scans and report results, trusted to work independently by the centre. This experience not only built my technical skills but also gave me confidence and professional growth that went far beyond the confines of my physiology degree.

Reflecting on this journey, I am grateful for the complete immersion I experienced by staying in Kaduna. Many corps members, especially those posted close to their home states, travel back frequently, often missing out on opportunities to develop their skills more deeply. Though I only made two trips back to Kano throughout my service year, the experiences and skills I gained in Kaduna were irreplaceable. 

NYSC offered a space where I could grow beyond the confines of my academic background, gaining hands-on expertise that would ultimately make me more valuable in the job market. The scheme is a golden opportunity to stand out for those wondering about the job prospects after NYSC. If I had only my physiology degree to present to future employers, I’d be no different from countless other graduates with the same qualification. But by stepping out of my comfort zone, learning sonography, and building leadership experience, I now have more to offer.

Prospective corps members should view the NYSC year as more than a routine or obligatory service period. It’s an opportunity to develop skills that add value to your degree and increase your chances in the job market. 

With the right mindset, your NYSC journey can transform and empower you unexpectedly. My time in Kaduna will remain one of the most defining chapters of my life, a journey marked by growth, resilience, and the pursuit of a purpose greater than myself.

Mujahid Nasir Hussain wrote via mujahidhnasir@gmail.com.

By Uzair Adam

On Tuesday, the Federal High Court in Abuja dismissed treason charges brought against several minors involved in the August #EndBadGovernance protest, following the Federal Government’s decision to withdraw the case.

Justice Obiora Egwuatu approved the dismissal after Mohammed Abubakar, representing the Attorney-General of the Federation (AGF) and Minister of Justice Lateef Fagbemi (SAN), moved an application for discontinuation.

Abubakar, Director of Public Prosecution of the Federation (DPPF), cited Sections 174(1)(b) and (c) of the 1999 Constitution and Section 108 of the Administration of Criminal Justice Act (ACJA) 2015 as the legal basis for withdrawal.

The DPPF also requested that proceedings exclude the minors from the courtroom, in compliance with Section 266(b) of the ACJA and the Child Rights Act.

Defense lawyers, including Femi Fanala (SAN), did not oppose the application, leading Justice Egwuatu to officially drop the charges.

This decision comes after 114 protesters were granted bail of N10 million each with two sureties by Justice Egwuatu last Friday, following their arraignment on charges of treason and related offenses.

Health concerns prevented five minors from attending the arraignment, while four defendants reportedly collapsed in court, prompting a brief adjournment.

Further proceedings for both groups of defendants are scheduled for January 24, 2025.

Meanwhile, President Bola Tinubu has directed the AGF to ensure the release of the minors involved in the protest.

By Ishaq M. Sani

 To surmount all challenges, the good people of Zaria deserve the best leadership at the local government executive council. Therefore, it’s imperative to bring in competent, young, and vibrant representation to the good people of Zaria local government. 

The good people of Zaria equally need a leader who can foster a harmonious synergy between the local, state, and federal governments, paving the way for remarkable achievements, transformative development, and a brighter future—a leader with a proven track record of driving impactful changes and advancing grassroots priorities. With Engr Jamil piloting the affairs of the cosmopolitan Zaria, an era for Pressing forward in the direction of progressive outcomes and solid attainments for the good people of Zaria is possible. 

However, Jaga’s socio-political background and mentorship from both the executive governor, Mal Uba Sani, and the speaker of the House of Representatives, Hon. Abbas, as Deputy chief of staff, have instilled in him the values of honesty, inclusivity, and open-mindedness to diverse views, contributing to effective governance. 

Ahead of the October Kaduna LGA elections 2024, a vote for Engr Jamil is a victory for addressing critical issues relating to Human Capital Development, Infrastructure Development, Security, Agriculture, Environmental management, Climate change, greenfield initiatives, Trade and Investment, and Robust Citizen engagements.

His focus on human capital development emphasised this: Engr Jamil is set to ensure education/scholarship, health, and social investment. He has tagged “Education: Knowledge and Skills Acquisition for the Future.” He is also Ensuring that scholarship opportunities are expanded to less privileged students to support lifelong learning. 

Elucidating impacting measures, combined with a continuous programme to improve teachers’ quality and teaching standards to ensure that basic education investments produce the desired learning outcomes in line with the sustainedmanifesto of his excellency Mal Uba Sani. Moving further, Zaria needs a well-equipped leader to support entrepreneurship in ICT, which is necessary for stimulating innovation and economic growth. 

Focus on Health ensures access to quality care in the health sector to consolidate the remarkable achievements recorded by Sen Mal Uba Sani, the state government leader, and Speaker Abbas’s critical interventions. Zaria looks forward to robust social investment through social welfare and liberating empowerment through dedicated funds for women and youth. 

The Zaria infrastructural development is also expected to focus on investment in sustainable environmental infrastructure such as water supply, sewage and solid waste management, and adequate infrastructure such as culverts, drainage and connecting roads/bridges for job creation, taking centre stage. 

The mission is to collaborate with the neighbouring LGAs and state and federal governments to continually improve the quality of connecting roads and ensure the expansion of the local electricity infrastructure, especially across Dembo, Wucicciri, and Dutsen Abba, among others. 

Furthermore, it promotes environmental conservation and sustainability, protecting Zaria’s natural resources and ensuring the sustenance of the conditions for economic dynamism through investments, vibrant commercial activities, skills development, and job opportunities.

However, like many other local governments, Zaria has been one of the hotbeds of security threats in Zone 1 of Kaduna state in the last eight years, with attacks happening on a regular basis. I commend the Governor and the honourable speaker for their robust efforts in maintaining the peace and stability of the state within their first year in office. 

Moreover, Engr. Jamil is expected to ensure a secure, peaceful, and united Zaria LGA. Effective collaboration between the state and federal government will ensure the deployment of security personnel and equipment for adequate security in the local government. Deep intelligence gathering through collaboration with traditional, religious, and community leaders will support security agencies. 

In light of the preceding, the competitive advantage of Zaria’s growth potential in the agricultural sector is viable through effective utilisation of agro-ecological zones, rising youthful population, irrigated farming opportunities while transitioning from subsistence to commercial agriculture and leveraging linkages with local manufacturing in the promotion of agri-business.   

Finally, Zaria envisions a leader who is committed to providing all-inclusive and diverse representation, Feedback mechanisms, and accountability processes, ensuring effective engagement with all communities for equity, responsiveness, collaboration, and accountability; this is possible when Engr Jamil is given the mandate. 

 Join Engr Jamil Ahmad Muhammad on this great journey…

Ishaq M. Sani writes from the office of the APC chairmanship Candidate, Zaria local government. Strategic communication directorate

By Muntari Umar

The word personal describes someone’s own possession alone—something that belongs to someone and has power over it. Development refers to sequential and evolving changes over some time. It is a gradual and eventual transformation in the state of a particular thing.

Personal development is a series of positive changes ascribed to an individual over time. It is an accomplishment that someone gets over some time due to discipline, patience, dedication, and training. Personal development is beneficial to its owner, including sometimes to the people living around him.It causes happiness and satisfaction.

Therefore, personal development is very important. Every sensible individual should have a target personal development that he will focus on realising. Becoming busy on various aspects of the topic will make one serious and bring public respect, awe, support from the likes, comfort, and other good feelings.

Personal development is a must for people, particularly youths in their twenties and thirties.

Some of its examples include both soft and hard skills. Soft skills such as the ability to communicate very well verbally and in writing, the ability to solve complex problems resulting in wonderful outcomes (creative and proactive), the ability to control one’s emotions, the ability to learn new things quickly (smartness), ability to detect changes around one’s environment and respond accordingly, and ability to operate computers. All these are things that are learned over a while.

Hard skills include carpentry, tailoring, phone and computer repair, fridge fixing, shoe making, welding, painting and wiring houses, building, and vehicle repair, among others. These, too, are learned with time. The two classes of skills generate money for their respective experts.

The paragraphs above show the extreme importance of the day’s business because they are sources of income. Every individual needs money to survive. We all need food, shelter, clothes, medication during sickness, and education from qualitative sources.

Fortunately, money is required to possess all these things, and wonderfully, money comes from a particular ability developed over time. Because as long as you are good at something when the issue of that thing arises, you must be needed and finally be paid.

Money will also boost your immune system and give you much freedom of speech, power, and influence.

These opportunities are almost everywhere. They are easily identified. You need to feed yourself with the passion of your interesting personal development. Befriend its experts. Show them your interest. Respect and be obedient to them.You will gradually, but with patience, dedication, resilience, discipline, and practice, learn and start making money, thereby transforming your life.

Failure to have any personal ability will cause people to look down on an individual, disrespect him, and consider himlazy and useless to his life and his society. People will withdraw from a person who lacks any ability and shows no interest in any matter of development.

With this, I call on all of my fellow youths who lack any skills to embrace learning any available skill they can access. I urge you to become alert and sensitive to the chances of transforming lives. Remember, seeing is with the eyes, while vision is with the mind. Good things will locate you if you think positively.

“Whoever fails to learn learns to fail.” — Anonymous.

Muntari Umar wrote via muntariu94@gmail.com.

By Uzair Adam Imam 

Amidst growing concerns over economic hardship, Minister of Youth Development Ayodele Olawande has reaffirmed President Bola Tinubu’s commitment to addressing the nation’s challenges. 

Speaking at a press conference in Abuja, Olawande acknowledged the difficulties faced by Nigerians while expressing confidence in the President’s ability to implement effective solutions.

The Minister highlighted several key achievements, including a 130% increase in the minimum wage and the passage of legislation reducing the review period for minimum wage from five to three years. 

He urged citizens to adopt a pragmatic approach and capitalize on government initiatives, cautioning against the misuse of social media to destabilize the nation.

Olawande appealed to Nigerians to collaborate with the government in addressing the country’s challenges, emphasizing President Tinubu’s dedication to the nation’s well-being. 

He stressed the importance of unity and collective effort in overcoming adversity and building a prosperous Nigeria.

The Renewed Hope Ambassadors, a group supportive of the government, launched an initiative titled “The Jagaban Will Fix It Nigeria” project.

This project aims to engage citizens through town hall meetings and capacity-building programs, promoting constructive dialogue and solutions. 

The group warned against the potential risks of protests and encouraged citizens to explore alternative avenues for driving positive change.

By Tahir Mahmood

Kano State, known for its vibrant culture and economic potential, has witnessed an influx of companies and nongovernmental organizations. However, there is a noticeable disparity in the representation of local citizens within these entities.

There is a need to address unemployment challenges and breathe new life into the economy of Kano State by drawing inspiration from the successful Edo Jobs Center model. This initiative comes at a crucial time when the need for job creation and skills development is more pressing than ever. It is suggested that Kano State adopt a framework similar to the Edo Jobs Center, a proven model that has successfully facilitated job placements, nurtured skills development, and fostered economic growth in Edo State. The aim is to tailor this approach to the unique needs and opportunities within Kano.

Acknowledging the existence of the Sani Abacha Youth Center and the challenges it faced, the Jobs Hub may aim to learn from past experiences. It is crucial to analyze the reasons behind the center’s abandonment, incorporating these lessons to develop strategies that ensure the sustained success of the new initiative, particularly in promoting local employment.

It’s important to note the historical context, particularly of the abandoned Sani Abacha Youth Center Kano, which had similar aspirations but fell short of realizing its full potential, serving only as a wedding event center and a popular rawar gala location—a joint for hookups where local ashawos are initiated and recruited, despite the Hisbah’s commitment to curbing those activities in the state. Learning from past experiences, the Jobs Hub may aim to address the shortcomings of previous initiatives and create a sustainable platform for employment and skills development.

The key components of the Jobs Hub may include an online portal connecting job seekers with opportunities, comprehensive skills development programs, and strategic partnerships with local businesses. This holistic approach will seek to bridge the gap between job seekers and employers while equipping the local workforce with the skills needed in today’s dynamic job market.

In light of the challenges faced by the Sani Abacha Youth Center, it is imperative that the new initiative address the reasons behind its abandonment. By incorporating lessons learned from past experiences, the Jobs Hub may aim to not only overcome previous obstacles but also ensure long-term success and sustainability with modern technological advancements.

To achieve the above, collaboration with the government, private sector, and local communities is crucial. This is to encourage the Kano State government to actively engage in supporting and endorsing the establishment of the Jobs Hub, aligning it with existing employment initiatives and leveraging public-private partnerships for enhanced impact.

The success of the Edo Jobs Center model presents a compelling case for the potential for positive outcomes in Kano State. As we endeavor to revitalize opportunities and stimulate economic growth, it is hoped that the government will consider adopting the Edo Jobs strategies, setting in motion a transformative journey towards a more prosperous and vibrant Kano State.

The proposed Jobs Hub integrates various components to create a comprehensive approach to local employment: Online Portal, by establishing a digital platform connecting local job seekers with employment opportunities, making the recruitment process more inclusive and accessible.

Skills Development Programs, through implementing targeted training initiatives tailored to the needs of the local workforce, enhance their competitiveness in the job market. Partnerships with Companies, by fostering collaborations with companies and organizations operating in Kano, and encouraging them to actively participate in the Jobs Hub by recruiting from the local talent pool.

A critical aspect of this is the emphasis on addressing the issue of underrepresentation of Kano citizens in the workforce. The Jobs Hub may work closely with companies to develop strategies for recruiting and retaining local talent, promoting a more inclusive and diverse work environment through government mandates for local recruitment. By recognizing the pivotal role of the government in influencing employment practices, this suggests that Kano State can enforce regulations mandating companies and organizations operating within its borders to prioritize the recruitment of Kano citizens.

This proactive approach aligns with the state’s commitment to promoting local employment and ensuring economic opportunities are accessible to its people. Collaboration and Stakeholder Engagement: Active collaboration with both government bodies and private sector stakeholders is essential for the success of the Jobs Hub. Encouraging dialogue and partnership-building creates a supportive ecosystem for local employment initiatives. The establishment of a Jobs Hub in Kano State not only addresses unemployment challenges but also tackles the issue of workforce disparities.

By promoting local employment, the proposal aims to create a more equitable distribution of economic opportunities. The government’s mandate to enforce local recruitment practices can further solidify the impact of the Jobs Hub, ensuring a brighter and more inclusive economic future for the people of Kano State.

The State holds the promise of revitalizing the local economy and creating a brighter future for the youth. By learning from past experiences and adopting innovative solutions, Kano has the opportunity to pioneer the fostering of employment, skills development, and sustainable economic growth.

Tahir Mahmood Saleh can be reached via tahirmsaleh.seggroup@gmail.com.

By Al-Janat Firdous Mohammed

In the dynamic world of media and entertainment, the definition of an ideal physique has continuously developed, creating and redefining societal beauty standards. 

Like many other countries, Nigeria has seen an increase in body trends among celebrities, which significantly impact their audience, particularly impressionable youth. 

From Brazilian Butt Lifts (BBL) to facelifts and Botox treatments, the pursuit of a specific look has become a dominant influence. The early 2000s saw a boom in the global fad of becoming ultra-skinny, with many celebrities striving for a waif-like appearance. 

However, in recent years, a paradigm shift has happened, with curvier silhouettes becoming the new ideal of beauty. BBLs have become highly fashionable, with celebrities publicly discussing and even getting these procedures to improve their curves.

Facelifts and Botox treatments have also become popular as people seek to combat the natural ageing process. The media’s portrayal of faultless celebrities frequently adds to false beauty goals, which may lead fans and adolescents to explore comparable operations.

Celebrities play an important role in moulding society’s norms, and their physical modifications can significantly impact their fan base, particularly the youth. The pressure to conform to these ideals can have a harmful influence on self-esteem and physical appearance. 

Many young people may feel compelled to change their bodies to fit in or meet the perceived standards of their idols. For example, the rise of social media has led to celebrities displaying their nearly ideal bodies, creating the illusion that these standards are attainable and desired. 

This can exacerbate fans’ vulnerabilities, creating a culture in which bodily changes are viewed as a way to earn acceptance and validation. How can we prevent our youths from succumbing to ‘fake’ beauty standards?

One, promoting body positivity and acceptance is critical for demolishing false beauty standards. Celebrities who advocate for accepting one’s natural body, warts and all, can be strong role models.

Second, educating young people about the manipulative nature of media images and the frequency of picture editing can help them develop a critical mindset. Understanding that the images portrayed may not reflect reality can help mitigate the media effect.

Equally, creating an environment where mental health discussions are normalised is critical. Young people who are dealing with their body image should have access to support networks, such as counselling services or community groups.

Several Nigerian celebrities have spoken out against unrealistic body ideals, serving as constructive role models for the kids. Actress Adesua Etomi-Wellington, for example, promotes self-love and frequently uploads unfiltered photographs to demonstrate sincerity. 

Similarly, media star Tolu Oniru-Demuren, commonly known as Toolz, has been outspoken about embracing her curves, challenging the concept that only certain body types are attractive. As body trends in Nigerian media emerge, it is critical to recognise the potential harm they might cause to the impressionable minds of young people. 

By developing a culture of body positivity, increasing media literacy, and offering mental health care, we can help young people resist the temptations of conforming to unattainable beauty standards. Positive role models in the celebrity world can significantly influence cultural attitudes regarding body image, fostering a healthier and more accepting mindset for future generations.

Al-Janat Firdous Mohammed is an NYSC member serving with PRNigeria.