Mass communication

By Nasir Yusuf Jibril Kufa

It is a common misconception, especially among those with low literacy levels, that the difference between professional practitioners and assistants or technicians is not understood. Professional fields require specialised training and proper qualifications before a person can be recognised as a professional. Examples of such fields include Medicine, Law, Engineering, Journalism, etc.

However, many people often confuse professionals with assistants. For instance, in Law, some people believe that studying Law automatically makes someone a lawyer, without knowing that Law School is also required. In Medicine, many people believe that all healthcare workers are doctors, even though nurses, laboratory technicians, and pharmacists are distinct from physicians. 

The same misunderstanding also exists in Engineering, where people sometimes call anyone who repairs electrical appliances or vehicles an engineer. 

Sadly, this misunderstanding also affects Journalism, which is the main focus of my piece. 

Many people believe that journalism simply means sitting behind a microphone, reading the news, or talking on the radio. This misconception has made some assume that anyone who can speak confidently or operate studio equipment is automatically a journalist. In reality, journalism goes far beyond studio presentation. It is a professional field that requires training, ethical responsibility, critical thinking, and commitment.

 A professional, well-trained journalist is someone who has acquired formal education or structured training in journalism or mass communication. Such a journalist understands news values, reporting techniques, media ethics, and the laws guiding the profession. Their work begins long before they appear behind a microphone or camera. They research issues, verify facts, interview credible sources, cross-check information, and ensure balance and fairness in their reports. Because Journalism is about truth, accuracy, and accountability, not just voice delivery or public appearance.

Professional journalists are guided by ethical principles such as objectivity, accuracy, fairness, and responsibility. They know the consequences of misinformation, malinformation, and disinformation and are trained to avoid sensationalism, hate speech, and unverified reports. 

Their role is to inform, educate, and, at times, challenge society responsibly, and to hold power to account. This means protecting sources, respecting privacy, and understanding the social impact of every story they publish or broadcast.

What truly surprised and saddened me is that even someone I consider intelligent has this incorrect understanding. A friend of mine recently started anchoring a program on an online TV channel, and he now believes he is a professional journalist. Unfortunately, he failed to distinguish between a program presenter, a producer, and a journalist, which deeply concerned me. If educated individuals still fail to understand what journalism truly means, what should we expect from the general public? This shows how widespread this misunderstanding has become.

I wrote this piece not to criticise anyone, but to raise awareness and promote knowledge. Journalism is not just about speaking on camera or presenting a program;  it is a profession built on training, ethics, and responsibility. Understanding this will help society respect the profession and those who practice it properly.

Not everyone working in a radio station is a journalist. Radio stations employ technicians, presenters, producers, marketers, and program assistants. A presenter may have an attractive voice and strong communication skills, but may not be trained in news reporting, investigative journalism, or media ethics. Sitting behind a microphone or hosting a program does not automatically make one a journalist. 

Journalism is defined by the process of gathering, analysing, and presenting verified information in the public interest, not by physical presence in a studio. It is important to understand that journalism involves fieldwork, research, critical questioning, and responsibility to society. So,  journalism is far beyond sitting behind a microphone. It is a serious profession that demands training, discipline, ethical conduct, and a strong sense of responsibility.

I hope this message helps readers understand what a real journalist is and why journalistic professionalism should be respected.

Nasir Yusuf Jibril Kufa wrote via nasirjibril2018@gmail.com.

By Rabi Ummi Umar

Technology has always been transformative, easing burdens, accelerating processes, and reducing the burden of human effort. The emergence of artificial intelligence (AI) is no exception. 

According to the International Data Corporation (IDC), AI is projected to add $19.9 trillion to the global economy by 2030, representing 3.5% of global GDP. Small wonder nations are scrambling to embrace its promise, racing to uncover new applications and transformative capabilities across industries.

AI has simplified nearly everything, from routine office work to academic research. Yet, it embodies the very phrase “double-edged sword”. Like every innovation before it, it carries both promise and peril. Social media once dazzled with its vast resources for learning, but soon revealed its darker influence, with studies linking its overuse to declining academic performance. 

Could AI be following the same path? The questions now hang heavy: What is the result of excessive reliance on AI in journalism and communication? What happens to our collective intellect when we let machines think for us? Will AI make man redundant, or will it sharpen our creativity?

Already, teachers in secondary schools and universities lament students’ overdependence on AI. Before this wave, young learners combed through pages of books and libraries, piecing together assignments and research with sweat and patience. 

That very process gave them a broader horizon of knowledge. Now, the temptation is to let AI provide shortcuts. Is it truly an aid or a crutch? For journalism, the stakes are even higher. AI now creates deepfakes, fabricates news, disseminates disinformation, and facilitates copyright theft at an alarming rate. 

Fake content often passes for truth, staining reputations and distracting journalists from developmental reporting as they are forced instead into endless fact-checking.

Yes, using AI to polish grammar, punctuation, and spelling is helpful. But handing over the soul of reporting—the storytelling itself—to machines erodes accuracy, credibility, and that irreplaceable human touch. Readers can sense when a piece lacks heartbeat. 

Journalism, at its core, thrives on ethics, context, and empathy. AI cannot carry those values. The danger is clear: unchecked dependence on AI undermines the profession of communication. Anyone can now generate a passable article and publish it online, blurring the line between trained journalists and casual content creators. 

The profession risks losing its gatekeeping role if carelessly diluted. So, what does the future hold? Are we surrendering decades of built expertise to algorithms? Will there be a conscious regulation of AI use? How far are we willing to go to defend the integrity of journalism?

What is certain is that AI brings challenges but also opportunities. With discipline, ethical restraint, and wisdom, journalists can harness AI for richer storytelling without compromising their responsibility to the truth. 

The future of journalism in the AI era depends not on machines, but on the choices of those who hold the pen.

Rabi Ummi Umar can be reached via rabiumar058@gmail.com.

By Dahiru Kasimu Adamu

Mass Communication is a broad field with different areas which include journalism, broadcasting, public relations, digital Marketing, film and television production, advertisement, strategic communication and many more others.

Thus, Mass Communication as a profession is said to be a great field which is like the proverbial Hausa cow with more than ten benifits, however, the students from this field often restrict themselves to broadcast media especially during their ‘student industrial training.

On 13 February 2025, during MACOSA student orientation organized by Mass Communication students association (MACOSA) at Usmanu Danfodiyo University, Sokoto, a lecturer and SIWES co-ordinator from Mass Communication Department, Mr. AbdulHakim AbdulGaniyu emphasized the need for students to explore other Mass Communication channels while they undergo their mandatory industrial training at 200 and 300 levels respectively.

Mr. AbdulHakim also highlighted the role of students industrial work experience scheme SIWES in supplying new skills and ideas to students.

“Mass Communication is a vast environment, and students need to explore such environments, they should not restrict themselves in Radio and TV only” Sir Abdulhakim said.

Mr. Abdulhakim, who narrated his past experience, mentioned that students can do their SIWES at various ministries, departments and agencies, this is because, all organizations, governments and even non governmental institutions have information units and they need image makers, and those are public relations officers.

Also, speaking at pioneer day of Mass communication students of Usmanu Danfodiyo University Sokoto, held on 7th November 2024, a veteran broadcaster and Director News and programs of Sokoto Media Cooperation, Hajiya Balkisu Abubakar, implored students that “they should not limit themselves to Radio”.
She appealed to them to engage themselves in other means of communication and contribute their quota to the development of their society.

Despite the fact that, Mass Communication is a broad field and students learn the rudiments skills of the field in schools, usually these students seem to have much interest in broadcast media particularly radio, and this brought the question of why the students are neglecting other areas of the profession?

To answer this question we need to critically observe the course and the students. Traditionally some students join the field with an intention becoming popular in their respective communities.

According to Aliyu Muhammad who obtained a National Diploma in Mass Communication from Umaru Ali Shinkafi Polytechnic Sokoto, he said students like him selected and chose radio or television during their SIWES because a journalist is easier to be known through broadcast media being the most popular channels of communication known and used widely.

He also mentioned that limited access to print media by the community members is another factor discouraging students of Mass Communication to do their industrial training in print outlets.

While sharing his opinion Ibrahim Shehu Bulama from Kaduna State University, KASU, said “this is happening due to lack of good awareness on other channels of Mass Communication”.

On his part Abubakar Mai Lafiya said; students mainly want to be seen in television screens and their voices been heard, not focusing on other critical fields of journalism and information practices.

Speaking anonymously, a Mass Communication students of Usmanu Danfodiyo University Sokoto, said they normally choose Broadcast media (Radio and Television) due to its nature of easy access, portability and wide outreach.

To change some of these narratives there should be some measures that will motivate students and induce hope for them in other fields of Mass Communication.

There should be a good orientation to educate students that they can also carry out their SIWES in other information units, public relations Departments of public and private sectors such as financial institutions, law enforcement agencies, markets and almost all other places of human interactions.

Another alternative is, the Mass Communication departments should establish a collaborative relationship with such organizations, so that they can formally send letters, requesting spaces for the students to join and garner the experience. Such organization should make special provision for SIWES students and prepare to take them when there is need.

Moreover Mass Communication Departments should help students to understand why they should go for their SIWES in areas they’re strong as reflected by their grade points.

Being a Mass Communicator, one should understand that his/her basic responsibility and professional calling is with every institution. One should remember it’s time to acts, time to rethink and focus. Students have to confront the current challenges of the field so that one can explore utilize and make impact. This will make someone to influence the world positively.

By Suleiman Ahmed 

In today’s communication landscape, mass communication and journalism are often used interchangeably, particularly by those with little or no knowledge of both fields. This misconception leads to questions about their definitions, similarities and distinctions. While both are components of the media, they represent distinct concepts. 

Mass communication involves reaching diverse audiences through various media channels, such as radio, television, newspapers, websites, and social media. Journalism is a specific practice within mass communication that focuses on gathering, assessing, creating, and presenting news and information.

According to Little John and Foss, mass communication is a “process whereby media organisations produce and transmit messages to a large public and the process by which those messages are sought, used, understood and influence the audience.”

McQuail states that mass communication is “only one of the processes of communication operating at the society-wide level, readily identified by its institutional characteristics.” It involves creating, transmitting, receiving, and analysing messages through mass media.

Mass communication aims to share information with a broader audience and influence societal norms, behaviour, and attitudes. It has a wider audience and covers various topics like entertainment, education, advertising, public relations, etc. Mass communication content is informative, educative, persuasive, or entertaining. It is mostly designed to capture attention, encourage specific actions, or elicit emotional responses. 

A professional in mass communication can work in various industries, including entertainment, business, politics, health, and agriculture, by creating content that will encourage the audience and serve a specific objective. Mass communication has a broad spectrum of mediums, including television, radio, newspapers, and magazines.

In contrast, journalism is a subset of mass communication. It focuses mainly on gathering and reporting news about events, issues, and topics that are of interest to the public. The United Nations Educational, Scientific and Cultural Organisation (UNESCO) defines journalism as the “work of journalists, media workers, and social media producers who gather, process, and distribute news and related content.” 

Meanwhile, journalist Robert Niles sees journalism as a “form of writing that tells people about things that happened, but that they might not have known about already.” Journalism seeks to report the truth and provide accurate, fair, and thorough information. It includes analysis, uncovered facts, and insights into relevant stories.

Unlike mass communication, journalism encourages critical thinking and discussion among readers, listeners, and viewers. It is guided by strong ethical guidelines to ensure credibility, objectivity, and accountability. Journalism is mostly involved in reporting, editing, and producing news content for media organisations such as radio, television, newspapers, magazines, and other news platforms.

In conclusion, while mass communication and journalism are interconnected, they belong to distinct fields and have different objectives. Mass communication serves a broader purpose by Engaging a heterogeneous audience through various media to convey messages. On the other hand, journalism is a discipline dedicated to accurately reporting facts and information. Journalism plays a crucial role in informing the public and fostering democratic participation.

Suleiman Ahmed wrote from Bayero University, Kano, and can be contacted via suleson94@gmail.com.

By Bilal Muhammad Bello (BMB)

From a young age, I have been deeply fascinated by politics and dreamed of actively participating in it one day. Growing up in Kano State, I listened to political programs on local FM stations and national media, which nurtured my passion and understanding of the political landscape. This enthusiasm carried over into my academic journey at Bayero University, Kano (BUK), where I discovered opportunities to channel my political ambitions.

Upon gaining admission to BUK, even before lectures commenced, I visited the Students’ Union Government (SUG) Secretariat with a friend in his second year. At that time, the SUG President, fondly known as Third Man, led a vibrant administration. Observing the activities at the Secretariat left a lasting impression on me. I resolved that, despite the challenges ahead, I would one day participate in student politics.

However, during my first and second years, the school management suspended SUG elections and replaced the union with a caretaker committee (CTC). To stay involved, I joined my local government students’ association and other student unions, which allowed me to gain valuable experience and insights.

In 2023, during my third year, the school management reinstated SUG elections, and I seized the opportunity to run for the position of SUG Departmental Senator. Around the same time, my department, the Mass Communication Students Association (MACOSA), was preparing for elections. Since the position of Departmental Senator was part of the SUG elections, MACOSA executives decided to conduct a primary election to streamline the process. The winner of the primary would automatically secure an SUG election form.

I was one of three candidates vying for the position, determined to represent my department in the Students’ Representative Assembly (SRA). Financial challenges posed significant hurdles, but I remained optimistic. My campaign strategy focused on building genuine relationships with students across all levels. From my first year, I had shared resources like past question papers, handouts, and PDFs with my name attached, ensuring I was remembered. Additionally, I provided timely updates about school affairs and assisted newcomers in settling into university life. These efforts resonated with students and garnered their support.

The campaign period was intense. While my opponents distributed campaign materials such as hand fans and handouts, which I couldn’t afford, I relied on the unwavering support of my friends and team members. A close friend, Sa’ad Abubakar, even purchased my election form. My campaign team, including Hajara Abdullahi, Benjamin Jacobson, Umar Farouq, Junaidu Shehu, Abubakar Sadeeq Yahaya, Raheela Usman Buhamas, Sani Labaran and Abdulrauf Abdulrazak Rugu Rugu, worked tirelessly to mobilise voters.

The night before the election, we conducted a face-to-face campaign, visiting hostels such as Sa’adu Zungur (Blocks A, B, and C), Yar’Adua Block, El-Kanemi, Dantata, Dangote, and Ramat. We engaged students directly, explaining our vision and soliciting their support. Influential friends like Al-amin Musa Muhammad, Musa Rabiu and the current MACOSA President, Abbas Ynbs,  played pivotal roles in reaching key student areas with contribution of Fateemah Dabo, Anas Abbas, Alhassan Alhassan Gidan Kara, Khadijah MakkahSanda, Anwar Usman, Abdullahi Mohammed Abubakar, Uzair Adam Imam, Sadi Sada, Yusuf Aminu Yusuf and Adamu Muhammad Dan Hajiya.

The election results were a testament to the power of grassroots engagement and genuine relationships. I emerged victorious, securing the automatic ticket to represent my department in the 24th SRA. I initiated projects that strengthened our department’s presence in the university’s political landscape during my tenure.

Encouraged by this success, I later contested for the position of Faculty Senator and won unopposed, representing the Faculty of Communication in the 25th SRA. This journey was made possible through the unwavering support of friends like Abubakar Ibrahim Shehu, the President of the Department of Information and Media Studies, and the contributions of Distinguished Senator Abdullahi Yunusa Alkah of Law and distinguished Senator Ahmad Mijinyawa of Computing.

Reflecting on my journey, I attribute my success in student politics to a genuine commitment to helping others and fostering meaningful relationships by prioritising the needs of my peers, sharing knowledge, and maintaining mutual respect.

This experience has fulfilled my dream of participating in politics and equipped me with valuable lessons in leadership, collaboration, and perseverance—qualities I intend to carry forward into broader political endeavours.

Bilal Muhammad Bello (BMB) is a Senator Representing the Faculty of Communication 25th Student Representative Assembly SRA-SUG-BUK.

By Prof. Abdalla Uba Adamu

Those with a deep knowledge of my biography will always remember me in the Faculty of Education’s Department of Education, which I joined in July 1980 at the relatively young age of 24. With a professorship in 1997, I felt I had enough of Education: I was talking loud and saying nothing. So, I shifted my research focus to media and cultural communication. 

I never thought the shift would lead to another professorship in 2012, giving an academically glamorous status of being ‘dambu mai hawa biyu’ (up till now, I don’t know exactly what this epithet means!), or double professor – in Science Education and Media and Cultural Communication. Three people were responsible for this, one from Edo State and another two from Zaria. How did it all start?

In 1992, I had just returned from a Fulbright African Senior Research Scholar residency at the University of California, Berkely, when I was visited in my office by the late Prof. Mike Egbon (from Benin), then the Head of the Department of Mass Communication, Bayero University Kano. It was our first meeting, and it instantly created a deep bond of friendship between us. He wants me to work with a student of his in supervising a PhD project on the Mass Communication curriculum in Nigerian universities. I was happy to oblige, especially when I learnt that the student is another highly respected colleague, now Prof. Umar Faruk Jibril, the Dean of Communication at BUK. 

Thus began my first footsteps in Mass Communication. Before long, I was drafted to teach Advanced Research Methods for PhD students (while still in the Department of Education). This put me in contact with virtually all the current staff of the Faculty of Communication. I felt so happy and so comfortable with them, as well as their tutors in other areas of the Department. One tutor stood out. He was Mal. Gausu Ahmad (from Zaria, if you are keeping track!).

My relationship with Mal. Gausu was incredible and often amusing. For some reason, we were both mesmerised by each other. I had followed his column in New Nigeria years earlier. I was fascinated by his incredible take on Bayero University in his essay “Looking Beyond the Badala”, a critique of the lack of synthesis between Bayero University and its host community. That article drew my attention to Mal. Gausu and I became an avid follower. So, when Mike drafted me into supervision duties in Mass Comm, I met Gausu Ahmad for the first time. 

I saw a neoclassical Hausa gentleman in Malam Gausu. His cheerful mien reminds one of an older Uncle or a grandfather but with contemporary perspectives—for instance, Mal. Gausu is the only person I know who has commissioned a traditional barber (wanzami) to come to his office and cut his hair in molo style. No barbing salons for him! We became instantly drawn to each other. 

In 2003, I was the Chairman of the defunct Center for Hausa Cultural Studies Kano, a think tank on interfaces between media and society. We organised an international conference on Hausa films—the first of its kind in the country. Virtually all the staff of Mass Communication, including Mal. Gausu, was wholly involved in the conference. Mal. Gausu was the HOD of Mass Communication then. It was at the conference that he consolidated his relationship with me. 

I was then also asked to teach a course on Online Communication in the Department, introducing new ideas that departed from the straight-up Mass Communication scholarship of the Department in print and broadcast media. By then, I had well-established online communities on the defunct Yahoo! Groups (since 2001), which became the first gathering places for future social media citizens. So, I was excited to be asked to teach Online Communication – even more excited were junior colleagues who wanted to be part of the course. 

This went on for a while, with me being an adjunct member of the Mass Communication Department, a position I relish far more than my education position at the university. In 2004, my break-out media year, I was a visiting professor at the University of Cologne, Germany. The paper was “Enter the Dragon: Shari’a, Popular Culture and Film Censorship in Northern Nigeria.” When I returned, Mal. Gausu expressed dismay that I presented a paper about events in Kano at a foreign university. He insisted that the paper must be represented in the Department of Mass Communication, which I did later in the year – thus opening up new vistas of media anthropology. To cement this position, I invited Brian Larkin to come to the Department and present his book “Signal and Noise” about media anthropology in July 2008. It is the first public presentation of this ground-breaking book.  

Unknown to me, Mal. Gausu has submitted my name to the Registrar of the University, then Mal. Sani Aminu (Zaria!) for appointment as Part-Time Lecturer in the Department of Mass Communication. This was instantly approved, and I was only aware of it when I got the letter in November 2005. From then on, I became part of the Mass Communication ecosystem. Not only did I have more classes, but I also had more students. The number of postgraduate students I supervised in a few years in Mass Comm was far more than the number of students in all the 25 years I had been in Education. 

Under his leadership of the department, a wonderful atmosphere of camaraderie and brotherhood was fostered. His elegant, calm demeanour does not brook any disagreement with any policy because policies and decisions in the Department were collectively arrived at and implemented together. 

His biggest trait, however, was his humility. He was indeed a knowledge seeker. He was never shy or hesitant in asking questions about what he did not know. Our offices were always close together, and in the evenings after Asr prayer, when the building was quieter, we spent moments exchanging ideas and concepts. He became a sort of student to me. He would ALWAYS insist on carrying my rucksack to my car. ALWAYS. He fiercely resists anyone attempting to take the rucksack from him, insisting it is his duty and honour. On the other hand, I always felt uncomfortable with an older person taking my rucksack to the car! But he always insisted. 

From January to March 2012, I was a European Union visiting professor at the University of Warsaw. When I returned in April, informed my Vice-Chancellor, and submitted my report, the next thing I knew was that I was caught up in the whirlwind of being appointed as professor of Media and Cultural Communication and already a professor of Science Education since 1997. I was surprised as I thought it was not done. However, the vice chancellor who did it, Prof. Abubakar Adamu Rasheed, was another bold and innovative person. And from Zaria! After all the due process, I was eventually announced as a Media and Cultural Communication professor in January 2013, effective October 2012. 

The icing on the cake was the clause that I was to move from the Department of Education to the Department of Mass Communication. After 32 years in Education and having served as HOD for nine years, I was delighted to leave. Thanks to Mal. Gausu Ahmad, I felt more comfortable, personally, emotionally and intellectually, in Mass Communication. I felt blessed. Imagine doing research in an area I am deeply interested in and making contributions to knowledge. Currently, in 2024, as a staff member of the Department of Information and Media Studies, I am under the administrative leadership of Prof. Nura Ibrahim. Do I need to say it? Ok. From Zaria!

The biggest lessons I learned from Malam Gausu were humility and patience. He faced many challenges during his time in Mass Comm, but he stoically endured them and eventually triumphed. 

Mal. Gausu retired at the age of 70 on 12 September 2024. He retired as a professor, but his humility and salute to scholarship will always root him in the superior ‘Malam’ category. Anyone can be a professor, but it takes a special kind of person to be appreciated and applauded as a Malam. Mal. Gausu Ahmad is genuinely a first-class Malam, embodying all the qualities of such a position. 

I congratulate him on his successful and honourable retirement from the University. He was one of the few academicians who brought real-life print journalism to academia and brought out the true application of the theory of Political Economy. His doctoral thesis, “The Rise and Fall of the New Nigerian Newspaper”, in 2014, followed by publication by ABU Press in 2016 under the same title, is an excellent slice of northern Nigerian media history, as only possible from an insider. If you really want to know print media history in northern Nigeria, get the book. 

I pray to Allah (SWT) to continue to endow him with humility, kindness, gentleness, health and prosperity as he charts the next course of his life. 

Oh, and my prayers and gratitude to Zage-zagi for being ‘iyanyen gidana’ in scholarship (but not iyayen gidan Kanawa)!

By Hauwa Isa Dogo

With sadness, I respectfully write to advise the potential and graduate students of Mass Communication about the positive potency of being practicable in their respective fields of specialisation before or after graduating. Instead of remaining stagnant without practice—despite acquiring the certificate and the knowledge consumed in school, one could sadly find a Mass Communication graduate who cannot compose a paragraph of composition. This is quite sad, I must say.

However, many governmental and non-governmental agencies attend the newspaper pages where people’s opinions are published to see the possibility of hiring professional and consistent writers with expertise in their respective fields—Mass Communications in question.

Sadly, most of the time, the space purposely reserved for publishing people’s views is flooded with writers not specialised in mass communication. And that prevents field professionals from having the chance of being hired or employed by the organisations above.

Why shouldn’t they—the mass communication professionals—always live according to their area’s customs by actively practising their field of expertise to promote their area of creativity? This sounds like a mechanism for playing with their already-acquired certificates while their country needs them!

Therefore, I encourage—though challenging—you to wake up and work with reality by heeding my word of caution.

Hauwa Isa Dogo wrote from the Department of Mass Communication, University of Maiduguri.

By Sulaiman Maijama’a

Seeing some photographs yesterday that we took in 2019 when we were leaving Sa’adu Zungur Hall of the Bayero University, Kano, as we finished level 200, I remembered several events, particularly during my stay in the hostel. I was filled with mixed feelings of nostalgia, reminiscing about my BUK days, the good and bad experiences, and the culture shock I had to contend with as a fresh university student.

In 2018, when we secured admission, my friend Shamsuddeen insisted that we stay off campus. I did not like the idea, so I reported him to our teacher and mentor, Mallam Abdul Ahmad Burra, to be a judge, knowing that Mallam would be on my side. Mallam Abdul directed that we live in the hostel, saying, “The experience you have when you live in the hostel is another degree in itself. Never miss that.”

The experience began soon after we settled on the 18th of March, 2019, in our number D-56 room on the first floor of Sa’adu Zungur Hall. Six of us were the occupants. Kamal Abdulsalam, Shamsudden A Musa and I were in Mass Comm, Bashir Dalhat read Geography Education, Sirajo Basiru read Economics Education, and Abdul studied Political Science. All of us in the room were voracious readers, what people call “mayun Boko”.

Our room was almost always locked because we left for class or library day and night, and so, we were addressed and addressed each other as Prof. The trouble was, when someone said prof alone, we got confused as to whom he was referring to because we were all bearing the title. One day at the Vice Chancellor’s mosque, I loudly said “Prof. Kamal”, referring to my roommate Kamal Abdulsalam, when I caught the attention of Professor Aliyu Kamal of the English Department. To his surprise, he saw me approaching a student whom I  addressed as Prof.

Unlike other rooms, our bond had blossomed into becoming a family, sharing food and water and even requesting little money when needed. We soon realised that one of us was living a miserable life. In the morning, he would take Gari, water in the gallon, wear squeezed clothes and go to lectures. We all were concerned about his condition and began to talk about how we could help him. God had saved us when News later got to us that he was a millionaire in their village. We were all shocked and began to keep him under surveillance.

I once escorted him to the Eco Bank ATM to withdraw cash. He wanted  2k but mistakenly added a zero to the digits. When the ATM dispensed 20k, we looked each other in the eyes; I was surprised that he had such money in the account, and he was concerned that I saw his money. We had to enter the bank hall and redeposit the cash instantly, and he begged me not to tell anyone I saw that money.

We began to see real shege when we moved to our number D-40 room on the first floor of Idris Garba Hall on  20th January 2020. On the very first day, one of the room members said we were contributing money to buy padlocks, something that in our previous hostel, one of us would just buy and share the keys without asking a penny. D-room is usually allocated to 4 students, but each one could come with one squatter as is the tradition. In this instance, one person came with three settlers and himself (enough number to be allocated a complete room) and insisted they stay in the room. We called an urgent meeting in a small corner and chased away two.

There was one roommate who set an alarm ringing around 3:00 a.m. daily. The whole room would be disturbed and wake up, but the person who placed the alarm never woke up before 7 a.m. It was in level 300 when my young-looking face misled this person into thinking I was a small boy. In the morning, he would toss a Lipton at me and say, “Sulaiman, put tea for me”. He would ask, “Sulaiman, what is the time?, “Bring me sugar, “Bring me a mat, “Do this, do that”.

At the onset, I thought it was normal assistance between roommates, but later, when I realised that he had made me his Personal Assistant, I called it quits. This person would buy all the delicious things in this world; think about eggs, fish, meat, milk, etc., but would request the basic ones like sugar and Maggi from one of us.

In the same room, someone spent the whole night pressing his phone but would fall asleep just before dawn prayers, wake up around 10 a.m. and pray. He never attended 8 am lectures.  We also had two overnight debaters. These people returned to the room in the middle of the night and began to debate loudly until all the room members woke up. When they were scolded, they would humbly say they were sorry. We couldn’t fight further!

In our final session, when we stayed in number D-16 room on the ground floor of the same Idris Garba hall, beginning on November 1st, 2021, we were more mature and tolerant. But there was one character who would wake up in the middle of the night and turn on the light while everyone in the room was asleep. When we complained that he infringed on our rights, he said he turned on the light because he was pressing his phone and did not want the screen’s reflection, so turning on the light reduces the reflection. When he was out, we removed the bulb. Until we graduated, we did not have a bulb in our room.

Maijama’a wrote via sulaimanmaija@gmail.com.

By Usman Muhammad Salihu

In the world of education, some paths are straightforward, while others are winding, challenging, and filled with unexpected detours. My journey towards obtaining an HND in Mass Communication at Abubakar Tatari Ali Polytechnic (ATAP) in Bauchi State, Nigeria, certainly falls into the latter category. It’s a tale of determination, sacrifice, and the unwavering support of family, mentors, and friends.

The story began in early 2020 when a conversation with my model, Abu-Ubaidah Ibrahim Kuna, led to my contemplating furthering my education. During my diploma days, I had already embarked on a professional course, Mass Communication, but some circumstances are forcing me to delve into sociology. Abu-Ubaidah’s advice struck a chord in my heart, prompting me to reconsider my choices.

Yet, life had its complexities. I was now a family man, responsible for providing for my loved ones. Pursuing my passion for Mass Communication while residing in Gombe seemed daunting. The course was unavailable nearby, and sponsorship was scarce. This predicament led me to opt for sociology. As they say, “In the absence of desirability, you make the availability your desirability.”

As fate would have it, the Direct Entry application period had elapsed, and waiting for another year was not a viable option for me. I thought of returning to Abubakar Tatari Ali Polytechnic in Bauchi, but the distance from Gombe presented its challenges. Who would sponsor my education and care for my family during this journey?

With courage and determination, I applied for HND in Mass Communication at ATAP and, to my delight, secured admission. In November 2021, I embarked on a motorcycle journey from Gombe to Bauchi State, joining my fellow students as lectures had already commenced.

As if the journey had become more challenging, I found myself in Stream B, paying registration fees every semester without a sponsor. However, divine intervention came through my elder brother, Jubril Salihu (Baban Hajiya), who provided much-needed support.

Balancing lectures and providing for my family back in Gombe was no easy feat. I travelled back almost every week, seizing every opportunity for sustenance that came my way. Skipping breakfast and even lunch became the norm, but our determination to succeed remained unshaken.

The challenges were numerous, from putting food on the table to completing assignments with limited resources. Still, we pressed on, making our presence known inside and outside the classroom as we joined the school unionism.

Our lecturers, especially Mal. Abdul Ahmad Burra singlehandedly led us to the membership of the pen profession, Mal. Nazir Abba Pali and Mal Abdul Rasheed Bala Tulu were pivotal in our journey. They nurtured us into aspiring journalists, and our articles began appearing in renowned Nigerian dailies and online media outlets. Friends like Muzaffar, Adams, Raheenert, Bello class rep, Jalam, Alpha, Aliyu, Yahya, Ibrahim, Wale, Usaina, Saeedah, Celestina, A’isha, Rinret, Anas, Baba Fema, Baba Damina and many others became our pillars of strength.

I would be remiss not to express my gratitude to my family, especially my parents, brothers and sisters, the heads of department at ATAP, my mentors, and Dr. Saidu Wanzami, who supported us during our educational journey.

In the face of adversity, we persisted. With the unwavering support of our loved ones and mentors, we overcame the obstacles on our path. Our journey to an HND in Mass Communication is a testament to the power of perseverance, determination, and the support of a strong community. As we graduate, we look back with gratitude and forward with hope, ready to embrace the challenges that lie ahead, knowing that with faith and resilience, nothing is impossible.

Usman Muhammad Salihu writes from Jos, Plateau State, Nigeria, and can be reached via muhammadu5363@gmail.com.

By Uzair Adam Imam 

Associate Professor Mainasara Yakubu Kurfi, and other journalism educators, urged Kano State Polytechnic journalism students to imbibe critical thinking in reporting their beats as journalists of the 21st century. 

Kurfi, who is the Head of Department, Mass Communication, Bayero University, Kano, tasked the journalists in the making, reiterating that the students should be jack of all trades and masters of none.

Kurfi stated this Thursday at a One-Day Lecture Series organised by the Department of Mass Communication, Kano State Polytechnic.

Speaking on the topic, The 21st Century Mass Communication Student, the university don added that there were numerous opportunities in the field and that the students should read a lot to upgrade their learning and skills.

In his words, Kurfi stated, “there are numerous opportunities in mass communication because the world is no longer a global village but rather a global room.

“For this reason, you only need to read hard and acquire the necessary skills. If you do that, you’ll be getting money from the comfort of your room.

“Some of the career opportunities for a 21-century mass communication student include; film production, photography, advertising, development communication, public relations, broadcasting, strategic communication, among others.”

Also speaking, the event convener, Malam Aisar Salihu Fagge, stated that the essence of the lectures was to prepare students for the basic need of 21st-century journalism.

He added that the event would also develop help the students develop entrepreneurial mind to enable them to learn the modern skills of the journalism profession. 

Academics from sister institutions, directors from various units, heads of departments, and alumni of the Mass Communication department graced the event.

The Head of Department, Mass Communication, Kano State Polytechnic, Malama Binta Muhammad Lawal, ably represented by one of the department’s lecturers, Malam Salihu Sule Khalid, commended the event.