By Suleiman Ahmed
In today’s communication landscape, mass communication and journalism are often used interchangeably, particularly by those with little or no knowledge of both fields. This misconception leads to questions about their definitions, similarities and distinctions. While both are components of the media, they represent distinct concepts.
Mass communication involves reaching diverse audiences through various media channels, such as radio, television, newspapers, websites, and social media. Journalism is a specific practice within mass communication that focuses on gathering, assessing, creating, and presenting news and information.
According to Little John and Foss, mass communication is a “process whereby media organisations produce and transmit messages to a large public and the process by which those messages are sought, used, understood and influence the audience.”
McQuail states that mass communication is “only one of the processes of communication operating at the society-wide level, readily identified by its institutional characteristics.” It involves creating, transmitting, receiving, and analysing messages through mass media.
Mass communication aims to share information with a broader audience and influence societal norms, behaviour, and attitudes. It has a wider audience and covers various topics like entertainment, education, advertising, public relations, etc. Mass communication content is informative, educative, persuasive, or entertaining. It is mostly designed to capture attention, encourage specific actions, or elicit emotional responses.
A professional in mass communication can work in various industries, including entertainment, business, politics, health, and agriculture, by creating content that will encourage the audience and serve a specific objective. Mass communication has a broad spectrum of mediums, including television, radio, newspapers, and magazines.
In contrast, journalism is a subset of mass communication. It focuses mainly on gathering and reporting news about events, issues, and topics that are of interest to the public. The United Nations Educational, Scientific and Cultural Organisation (UNESCO) defines journalism as the “work of journalists, media workers, and social media producers who gather, process, and distribute news and related content.”
Meanwhile, journalist Robert Niles sees journalism as a “form of writing that tells people about things that happened, but that they might not have known about already.” Journalism seeks to report the truth and provide accurate, fair, and thorough information. It includes analysis, uncovered facts, and insights into relevant stories.
Unlike mass communication, journalism encourages critical thinking and discussion among readers, listeners, and viewers. It is guided by strong ethical guidelines to ensure credibility, objectivity, and accountability. Journalism is mostly involved in reporting, editing, and producing news content for media organisations such as radio, television, newspapers, magazines, and other news platforms.
In conclusion, while mass communication and journalism are interconnected, they belong to distinct fields and have different objectives. Mass communication serves a broader purpose by Engaging a heterogeneous audience through various media to convey messages. On the other hand, journalism is a discipline dedicated to accurately reporting facts and information. Journalism plays a crucial role in informing the public and fostering democratic participation.