Hausa Films

For the first time in a while, I have come across a Kannywood series trailer so compelling that it instantly made me crave its release. Such is the effect of the newly released trailer for the upcoming series Kaddara, unveiled yesterday.

It is worth recalling that the series was announced a few months ago by Abnur Entertainment. It has since generated considerable buzz due to the reputation of the producers and its stellar cast, including the veteran Nafisa Abdullahi, who is making a comeback after a prolonged hiatus from the Kannywood film industry.

The compelling has further amplified the anticipation. The editing is deliberate, showing only fragments of conflict without revealing the full shape of the narrative. In other words, the trailer teases just enough to excite without giving away the complexity of the plot.

This restraint is commendable, as it avoids the common pitfall of overexposure that plagues many Kannywood teasers.

Equally significant is the assembly of the cast. Alongside Nafisa Abdullahi are Ibrahim Maishunku and Zahradden Sani, whose reduced visibility in recent years has made their presence here particularly noteworthy. They are complemented by the constant faces of Ali Nuhu, Adam Zango, and Falalu Dorayi, among others. Naturally, this is a cast designed to deliver.

However, trailers are just promises, not guarantees. Kannywood has, on several occasions, produced compelling previews that ultimately led to uneven final products. The real test for Kaddara will therefore lie in its narrative discipline.

Kaddara is scheduled for release on Sunday, April 12, 2026. We wait to see whether it can sustain tension, avoid melodramatic excess, and translate its visual appeal into a coherent and engaging story.

Habibu Maaruf Abdu 

habibumaaruf11@gmail.com

By Shamwil Ibrahim (Justice)

The news of Umar Ascon’s death arrived with a weight that words can barely carry. For many who knew him, it felt unreal, like a story told in error, a rumour that would soon be corrected. But it was true. Umar Ascon was gone. For those of us who shared a classroom with him, the loss feels even more personal.

I first met Umar Ascon in 2015 at Kano State Polytechnic. We were both admitted to study English and Applied Linguistics. Like many students starting a new academic journey, we were strangers brought together by the same course and the same campus. Yet it did not take long for Umar to become someone impossible to overlook.

He was one of the funniest people in our class and, arguably, in the entire department. Wherever Umar was, laughter followed. His humour was natural and effortless. He had a way of turning ordinary conversations into moments of joy. In lecture halls, corridors, or casual gatherings around campus, Umar had the rare ability to make people forget their worries, even if only for a moment.

Although he was older than me, Umar never allowed age to create distance between us. He treated everyone with openness and warmth. Over time, what began as a simple acquaintance developed into friendship. Across Kano State Polytechnic, Umar was already known by many students. Whenever he walked across campus, people would often point him out and whisper a familiar word: celebrity.

The reason was simple. Even during his years as a student, Umar Ascon was already appearing in Kannywood films. He was gradually building his presence in the Hausa film industry while still pursuing his education. For many students, seeing someone from their own classroom on television screens was both surprising and inspiring.

Yet what made Umar remarkable was not just his growing recognition in the film industry. It was his humility.

Despite the attention he received, Umar remained approachable and friendly. He never carried himself with arrogance. Instead, he used his position to encourage and uplift others.

For me, Umar did something that would shape my life. He introduced me to the Kannywood film industry. Through him, I found my own path into filmmaking, a voyage that continues to define my creative life today. Opportunities like that often come through people who believe in you before the world does. Umar was that person.

Even in recent times, Umar continued to think about the future of the industry he loved. The last conversation I had with him was about a film project he was planning. Umar spoke passionately about creating a production that could reach global standards, a film capable of standing proudly alongside international productions on platforms such as Netflix. He believed strongly that the Hausa film industry had the talent and stories needed to reach the world.

His dream was not only to entertain audiences but to elevate the industry. That dream now remains unfinished.

When the news of his death reached me, disbelief overwhelmed me. I felt compelled to confirm it myself. I called his phone. His wife answered. My voice shook as I asked, almost hoping the answer would dismiss the rumour. “Where is Umar?”

There was silence for a moment. Then, through tears, she spoke words that will remain with me forever. “Umar is no more.” She explained that he had passed away following complications related to liver illness. In that moment, reality settled with painful clarity.

Inna lillahi wa inna ilaihi raji’un.

Umar Ascon’s death represents a profound loss not only to his family and friends but also to the Kannywood film community. He was talented, vibrant, and deeply passionate about his craft. His presence brought laughter to classrooms, energy to film sets, and encouragement to those around him.

Some people leave behind fame. Others leave behind fortune. Umar left behind something far more enduring: memories, laughter, and inspiration.

For those who knew him, the echoes of his humour and kindness will remain long after this moment of grief passes.

May Allah forgive his shortcomings, grant him Aljannatul Firdaus, and give strength to all those mourning his loss.

Umar Ascon may be gone, but the stories, laughter, and dreams he shared will continue to live on. History will be so kind to you, Umar Ascon (Chairman).

Shamwil Ibrahim (Justice) wrote via ibrahimshamawilu@gmail.com.

By Prof. Abdalla Uba Adamu 

On Saturday, March 14, 2026, Dr Muhsin Ibrahim shared a newspaper report with me announcing the passing of Jürgen Habermas. The German philosopher died at the age of ninety-six in Starnberg, an affluent town in Upper Bavaria. Muhsin was well aware of how deeply I had drawn on Habermas’s theory of the structural transformation of the public sphere in my research on Muslim Hausa media cultures. 

His passing marks the end of an era in critical social theory. Habermas’s work on communication, rationality, and society made him one of the most influential philosophers of the late twentieth and early twenty-first centuries, as well as a major intellectual figure in postwar Germany.

Many Africanists did not initially read Habermas directly. Rather, they encountered his ideas through mediated theoretical engagements in the writings of scholars such as Brian Larkin. I myself first became aware of the public–private sphere debate as part of the broader Frankfurt School theoretical repertoire in Larkin’s studies of media culture in northern Nigeria. His work contributed significantly to later “post-public sphere” discussions by demonstrating how Habermasian insights could be adapted to different social, cultural, and technological environments.

Of Habermas’s many publications, the one that proved most decisive for me was The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. Originally published in German in 1962 and translated into English by Thomas Burger (with the assistance of Frederick Lawrence) in 1989, it is an extraordinarily dense text. One often needs the guidance of someone already conversant with its arguments to appreciate its analytical elegance. 

I was fortunate to own a copy—purchased for me in the pre-digital era by Gillian Belben, then Director of the British Council in Kano. I read it several times before fully grasping how powerfully it provided a framework for understanding public reactions to Hausa films and the emergence of censorship debates.

Habermas’s study retraces the historical emergence of the bourgeois public sphere as a communicative domain distinct from the state, in which private individuals could assemble to discuss matters of common concern. By analysing the transformations of this sphere, he recovered a concept of enduring importance for social and political theory. In simplified terms, the argument draws attention to differentiated social spaces—those of the home and those of the wider public—and to the ways in which each structures particular forms of discussion and social interaction.

I relied heavily on this analytical distinction when I presented my first international seminar at the Institut für Afrikanistik, University of Cologne, on November 15, 2004. Titled “Enter the Dragon: Shari’a, Popular Culture and Film Censorship in Northern Nigeria,” the seminar explored how Hausa films often rendered visible aspects of domestic life traditionally regarded as private, thereby provoking moral anxieties and regulatory responses. By destabilising the boundary between the two spheres, Hausa cinema helped produce new forms of mediated public debate. A dramatic illustration of this dynamic emerged in the widely discussed Hiyana scandal of 2007, in which a private act became publicly circulated, with far-reaching cultural consequences.

The communicative arena that Habermas conceptualised as the bourgeois public sphere appears today in a historically transformed guise within the networked environments of social media. In Muslim societies such as those of northern Nigeria, digital platforms have intensified the long-standing negotiation between domestic moral order and public cultural expression. 

Conversations once confined to living rooms, mosque courtyards, or informal viewing gatherings now unfold in algorithmically structured yet widely accessible communicative spaces. These interactions do not reproduce Habermas’s ideal of rational-critical debate in any straightforward manner. Rather, they reveal plural, affective, and technologically mediated publics in which questions of religious legitimacy, gendered visibility, and cultural authority are continually contested. Social media, therefore, represent not the revival of the bourgeois public sphere but a new phase in its structural transformation — what might tentatively be described as a “third space.”

The world of critical social theory will undoubtedly feel the loss of Jürgen Habermas. Yet his conceptualisation of the public–private divide will continue to shape scholarly reflections on media, communication, and cultural change for years to come.

Readers interested in further discussions of the public–private debate in Islamic contexts may consult:

Kadivar, Mohsen. 2003. An Introduction to the Public and Private Debate in Islam. Social Research 70 (3): 659–680.

The new series, Bakan Gizo, is unique for departing from the usual Kannywood storytelling. It is much like a thriller, narrated with suspense and tension, while exploring the immoral lifestyle that is rampant among young people today.

Directed by Kamal S. Akali, the story follows Sharifa (Mommy Gombe), a young woman who leaves her home state, Gombe, to study at Bayero University, Kano. There, she is drawn into a new social circle through her free-spirited friends, Salma (Zahrah Aliyu) and Zee (Bilkisu Abdullahi). She also begins an affair with Abba (Yusuf Saseen), who is deeply in love with her but increasingly possessive.

Sharifa is not content with Abba as her partner. She, therefore, enters a new relationship with Sharif (Isah Adam Feroz Khan), a spoiled brat from a wealthy family. However, things take a violent turn when her two lovers discover each other, leading to Sharif being stabbed in the stomach.

Judging by its genre, which is well-suited for a series film format, Bakan Gizo promises to be a compelling and attention-grabbing production. Viewers are already left in suspense to see how the story unfolds, particularly how Sharif’s wealthy mother, a high-ranking police officer (played by Hauwa Farar Lema) who also sleeps with Abba, will investigate the unfortunate incident that befalls her son.

The series appears to draw stylistic inspiration from Indian cinema. This is unsurprising, given director Kamal S. Akali’s creative history, including adaptations of films like Velayudham (as Kanwar Dubarudu) and Drishyam (as Umar Sanda) for Kannywood audiences.

The narrative revolves around a single storyline with interrelated characters. However, while the characters are well connected, some scenes feel disjointed, making the transition between episodes one and two almost convoluted.

On the other hand, although the performances come across as slightly over-the-top, the stellar cast remains highly effective. Seeing Mommy Gombe and Zahrah Aliyu reunite their chemistry from Gidan Sarauta, alongside the rivalry of Isah Adam (Feroz Khan) and Yusuf Saseen (as seen in Labarina), makes for an enjoyable watch.

Finally, it is too early to pass judgment, but I recommend Bakan Gizo for its fresh storytelling approach in the Kannywood series.

Reviewed by:

Taqdeer (Divine Decree), a 2025 Nigerian Islamic film directed by Ruben Reng, is a captivating tale of love, fate, and cultural heritage. Starring Ibrahim, Sakina, Mustapha, and Zainab as leading characters, this film weaves a narrative that explores the intricacies of human relationships against the backdrop of Nigerian and Hausa traditions.

The film’s plot revolves around themes of destiny, faith, and choices, unfolding a story that keeps viewers engaged. The narrative delves into the lives of its characters, exploring their struggles and triumphs in a way that resonates deeply. 

Watching Taqdeer is a visually immersive experience. The cinematography captures the vibrant essence of Abuja, blending traditional and modern elements harmoniously. The film’s use of Hausa language and Islamic cultural references adds authenticity, making the story feel both personal and universal. The performances by the cast are compelling, bringing depth to their characters.

Taqdeer’s formal techniques, such as its cinematography and sound design, effectively enhance the narrative’s emotional impact. The film’s portrayal of Islamic moral themes and traditions provides a rich context for the story, making it relatable and thought-provoking. The blend of music and story-based sound adds to the film’s atmosphere, drawing viewers into the world it creates.

Analytically, while Taqdeer is strong in many areas, certain scenes linger longer than necessary, which can detract from the story’s overall momentum. Nevertheless, these moments are outweighed by the film’s strength, particularly its moral richness.

In conclusion, Taqdeer is worth watching for its engaging narrative, moral richness, and strong performances. It offers a glimpse into Nigerian Muslim culture and explores universal themes of love and fate, making it a compelling watch for audiences interested in diverse storytelling.  

Reviewed by

Rexford Asamoah Adu

radu@smail.uni-koeln.de

To Kannywood audiences, the TV series Gidan Badamasi needs no introduction. It is arguably the most successful comedy series since the industry’s migration to YouTube/TV series production. There have been other popular comedy series, such as Zafin Nema and Jikokin Maigari. However, none has matched the reach and longevity of Gidan Badamasi.

After six successful seasons, Gidan Badamasi now returned with Season 7. Only two episodes have been released so far, yet the new season already shows the potential to surpass its predecessors. This is due to its thematic preoccupation, which tackles the issue of insecurity in Northern Nigeria and the problematic framing of the Fulani ethnic group as terrorists without distinction. The new season rightly reinforces a crucial truth: that terrorism has no religion or ethnicity.

The first episode opens with Alhaji Badamasi (Magaji Mijinyawa) and his aide, Taska (Falalu Dorayi), being abducted by kidnappers. The kidnappers’ kingpin, Dan Tsito, is portrayed as Fulani.  However, the narrative shows that Dan Tsito’s criminal path begins within his own community (Rugga), before extending into the forest, where he operates alongside criminals from other ethnic groups. 

The series obviously avoids ethnic reductionism and offers a more balanced portrayal of terrorists and terrorism in Nigeria. It also dismantles the notion of selective victimhood by presenting Alhaji Badamasi, a Hausa Muslim, and his aide as victims. This challenges how the international community often wrongly assumes that terrorism in Nigeria targets only Christians, and how films like The Herd (2025) subtly reinforce that misleading narrative.

The director, Falalu Dorayi and the creative team deserve commendation for addressing this sensitive issue with courage and clarity. This is the kind of storytelling Northern filmmakers must prioritise – telling their own stories truthfully rather than allowing outsiders to define their realities.

The series is also technically solid. Both picture quality and sound design are commendable. However, based on the two episodes released so far, the makers need to be more restrained with unnecessary comic scenes. A more disciplined approach would allow the series to do full justice to the seriousness of its subject matter.

In conclusion, Gidan Badamasi Season 7 shows strong promise. It remains as entertaining as previous seasons while effectively blending important social issues into its narrative. I highly recommend it.

Reviewed by

In 2025, the Hausa film industry, popularly known as Kannywood, witnessed a clear shift, with series films completely overshadowing feature-length productions. Apart from Mansura Isa’s Faliha and Falisha, no major Kannywood movie was released in cinemas throughout the year. This is, of course, troubling, as series films alone do not define the strength and global reach of any serious film industry.

However, series films attract more audience commitment, offering extended runtimes, deeper character development, and closer engagement with social realities. They also give filmmakers and actors the room to explore complexity in ways feature-length films often cannot.

After following several Kannywood series throughout the year, six clearly stood out for viewership, audience engagement, and the level of conversation they generated. They are as follows:

1. Labarina (Season 14), 
2. Wata Shida, 
3. Garwashi, 
4. Jamilun Jidda, 
5. Zabi Biyu, and 
6. Taskar Kannywood (Da Na Sani)

The above series were considered for the year’s best performances. Nominees were first identified within each series, after which an overall winner was selected for each category based on consistency, depth of performance, narrative impact, and contribution to the series as a whole.

1. Best Actor of the Year 

Top Nominees:

1. Adam Garba (Abba Galadima in Labarina [season 14], and Sameer/Dahiru in Wata Shida)
2. Abubakar Waziri [Bado] (Malam Sani in Garwashi)
3. Ali Nuhu (Professor Nuri in Jamilun Jidda)
4. Yakubu Muhammad (Mudan in Garwashi)

Winner: Adam Garba (Abba Galadima in Labarina [S14], and Sameer/Dahiru in Wata Shida)

Adam Garba’s contributions to two of the top series clearly set him apart from other nominees. In Labarina (season 14), he delivers a calm, grounded performance as Prince Abba Galadima. However, his portrayal of Sameer/Dahiru in Wata Shida demands duality and emotional balance, all of which he handles with impressive control.

• Best Actress of the Year 

Top Nominees:

1. Fatima Abdulahi Washa (Sumayya in Labarina [Season 14])
2. Fatima Hussaini (Zahrah in Wata Shida, and Ruth/Fatima in Jamilun Jidda)
3. Fiddausi Yahaya (Ma’u in Garwashi, and Jidda in Jamilun Jidda)

Winner: Fatima Hussaini (Zahrah in Wata Shida, and Ruth/Fatima in Jamilun Jidda)

Although Fiddausi Yahaya left a strong impression as Ma’u in Garwashi and the title character in Jamilun Jidda, Fatima Hussaini maintains a stronger performance quality across different projects. The confidence she showed as Zahrah in Wata Shida, and her dual role in Jamilun Jidda prove her versatility, as she navigates contrasting identities effectively.

• Best Supporting Actor 

Top Nominees:

1. Rabi’u Rikadawa (Baba Dan Audu in Labarina [Season 14])
2. Kabiru Sani (Gaddafi in Garwashi)
3. Isah Feroz Khan (Kasim in Garwashi)

Winner: Kabiru Sani (Gaddafi in Garwashi)

Each of these actors delivered memorable supporting performances, but Kabiru Sani, alias International, stands out for the complexity and freshness he brought to the role of Gaddafi in Garwashi. The character is a blend of thuggery and humour. This combination could easily have messed up in less capable hands. However, Kabiru International plays it naturally. His performance felt confident and fully formed.

• Best Supporting Actress

Top Nominees:

1. Faiza Abdullahi (Lawisa in Garwashi)
2. Bikisu Safana (Shatty in Wata Shida)
3. Aisha Humaira (Samira in Garwashi)

Winner: Faiza Abdullahi (Lawisa in Garwashi)

The reason why Fa’iza Abdullahi wins is the way she adjusted her physicality, voice, and mannerisms to fit in the thuggish character of Lawisa in Garwashi. Her performance reminds you of Alia Bhatt’s finest performance in Gangubai Kathiawadi, which earned her the prestigious Indian National Film Award.

• Best Villain of the Year

Top Nominees:

1. Hauwa Farar Lema (Kilishi, Labarina [Season 14]) 
2. Balaraba Abdullahi (Baba Lami, Garwashi)
3. Magaji Mijinyawa (Kawu Nakowa, Wata Shida)

Winner: Hauwa Farar Lema (Kilishi, Labarina [S14])

Hauwa Farar Lema’s portrayal of Kilishi in Labarina (Season 14) stands out for her deep understanding of the character’s motivations and emotions. Her performance feels realistic. She looks fearsome and conveys the essence of her malicious character through threatening glances and expressions.

• Star of the Year

Winner: Fiddausi Yahaya (Ma’u in Garwashi and Jidda in Jamilun Jidda)

While some critics question her acting prowess, Fiddausi Yahaya is undoubtedly the star of the year. As a relatively new actress, she suddenly became a household name, gained a massive fan following, trended widely on social media, and began appearing in multiple big-budget projects such as Garwashi and Jamilun Jidda, among others. She is a subtle performer and has shown steady improvement in acting quality with every new role.

• Best Breakthrough Performance of the year

Winner: Amina Shehu [Lulu] (Samira in Da Na Sani)

A breakthrough performance is a role that elevates an actor’s visibility and reputation. This happens to Amina Shehu after delivering an intense and emotionally layered role of Samira, nicknamed Kwaila, in “Da Na Sani”, the seventh film from Taskar Kannywood collection. Da Na Sani became the most-reviewed film, and her performance in it was probably the most widely acclaimed of the year. 

• Most Promising Actor of the Year

Winner: Murtala Yahaya Musa Sarauta (Bello in Zabi Biyu)

Judging by how convincingly he handled the role of Bello in Zabi Biyu, only a few roles would truly challenge him. He may appear too mature and lack the conventional swagger of Kannywood heroes, but his acting skills are too solid to be overlooked. With the right story that suits his personality, Murtala is really an actor to watch.

• Most Promising Actress of the year

Winner: Hassana Ibrahim (Safiyya, Zabi Biyu)

The debutante Hassana Ibrahim demonstrates exceptional potential in her powerful lead performance in Zabi Biyu. She portrays emotional depth and control, particularly in scenes that require vulnerability and internal struggle. She has a commanding screen presence, delivers her dialogue effectively, and complements it with appropriate gestures

1.  Best Comic Performance

Winner: Isiyaka Jalingo (Zabi Biyu,and Garwashi)

Isiyaka Jalingo is not merely funny; he generates humour through behaviour and mannerisms while still serving the story. His roles are not designed solely for comic relief; instead, the humour emerges organically from the way he speaks and acts in every scene he features. His roles in Garwashi and Zabi Biyu, though small, leave a huge impact.

Written By

Habibu Maaruf Abdu

habibumaaruf11@gmail.com

By Aliyu Abubakar

Kannywood actors Ali Jita and Ali Nuhu recently took to the stage at Success Hall in London on Saturday, April 22, 2023, showcasing the talent and artistry of Northern Nigerian culture for the first time as part of the 2023 Eid celebration party. Their performance not only highlighted the cultural richness and diversity of the Hausa and Arewa people but also demonstrated Kannywood’s growing reach and influence beyond Nigeria’s borders.

As Ali Jita and Ali Nuhu performed in London, their fans watched in awe as they seamlessly blended music and dance to showcase the beauty of Hausa and Arewa culture. The audience was treated to a stunning performance that celebrated the talent and creativity of the actors and showcased the unique heritage of Northern Nigeria.

For those who may not be familiar with Kannywood, the film industry produces movies in the Hausa language in Northern Nigeria. It has been gaining popularity recently, with a growing following among Nigerians and beyond. The success of Ali Jita and Ali Nuhu’s performance in London is a testament to Kannywood’s increasingly global reach and influence.

This achievement is a proud moment for the actors, their fans, and the entire Kannywood industry. Moreover, it marks a significant milestone in the growth and development of Northern Nigerian culture, highlighting the resilience and creativity of its people.

Ali Jita and Ali Nuhu’s performance in London was significant for the Kannywood industry and the Hausa and Arewa communities in the diaspora. For many Northern Nigerians living outside their homeland, the performance reminded them of their culture and heritage, bringing a sense of pride and joy to their hearts. In addition, the event provided an opportunity for the diaspora community to come together, celebrate their traditions, and connect with their roots.

The success of Ali Jita and Ali Nuhu’s performance in London also reflects the power of culture in fostering cross-cultural understanding and promoting unity. The event brought together people from different backgrounds and cultures, providing a platform to showcase the beauty and diversity of Northern Nigerian culture. It also helped to break down stereotypes and promote a deeper appreciation of the vibrant cultures that exist in Nigeria and Africa as a whole. As Kannywood continues to grow and gain global recognition, it has the potential to serve as a bridge between different cultures, promoting understanding and fostering unity.

In conclusion, Ali Jita and Ali Nuhu’s triumphant performance at Success Hall in London as part of the 2023 Eid celebration party is a significant milestone for the Kannywood industry and a proud moment for the Hausa and Arewa people. It celebrates the beauty and richness of Northern Nigerian culture and showcases the talent and creativity of the region’s actors and filmmakers. Furthermore, the event has helped promote cross-cultural understanding and foster unity, highlighting Kannywood’s potential to serve as a bridge between different cultures. As the industry grows, we can look forward to more exceptional performances from Northern Nigeria’s talented actors and filmmakers.

Aliyu Abubakar is the MD. Rbm e-Tech and Digital Services, Hadejia, Jigawa State. He can be reached via aliuabubakar852@gmail.com.

By Salim Toro

Yesterday, after meeting with Usman Toro, I returned home immediately to have dinner before retiring to bed. My siblings were watching a Hausa web series, Manyan Mata. So, while having dinner, I caught half of the episode they were watching. I found it captivating and worth watching.

I later learned it’s a new Hausa web series that premieres on YouTube and airs on Arewa24 every Saturday at 9 pm. The series is produced and directed by Ahmad Amart and Sadiq N Mafia, respectively. It brings all the leading Kannywood actors and actresses, such as Ali Nuhu, Adam A Zango, Sadiq Sani Sadiq, Hadiza Gabon, Fati Washa, Saratu Gidado, Momee Gombe and much more.

The storyline of the series is fascinating, entertaining, and educational as well. It highlights and depicts most of the trendy issues in our society (Arewa), such as marital and parental responsibility, girl child education and Almajiranci.

While I find the series riveting and worth watching, I recommend it to everyone here. Rest assured that you will benefit from it in one way or another. Happy watching!

Salim Toro sent this via salimabdulhamid0909@gmail.com.

By Mahmud A. Zukogi

This much-awaited, much-talked-about and star-studded film series, which incidentally will hit your screens today, Saturday, February 11, 2023, at nine o’clock this evening on Arewa 24, was premiered on February 4 at the Film House, Ado Bayero Mall, Kano.

The event, which was graced by the invited guests and Kannywood’s veteran, reigning and emerging stars, was full of the usual fanfare, excitement and expectations associated with the premiere of any new film. The red carpet was lit with beautiful lighting and stars, and guests took turns to pose to the beauty and demand of the evening.

The industry is gradually exploiting the opportunities that film serialisation provides, no thanks to the exciting marketing platform made available by the leading entertainment television, Arewa 24. It is to the eternal credit of the television that such films as Dadin Kowa, Gidan Badamasi, Labarina, Kwana Casa’in, Gidan Danger, etc., have become popular and a must-watch by the teeming audience of the industry. It is obvious, therefore, that the art of film serialisation has gained currency in the industry, and Manyan Mata is coming to compete for space and attention. How it is able to do this will depend largely on the techniques and the staying power of the crew, especially the producer and the director.

Manyan Mata is produced and directed by two of the industry’s iconic duo, Abdul Amart (Maikwashewa) and Sadiq Mafia. What the film brings to the table can be summarised into three: innovation, diversity and topicality of motif. Abnur Entertainment is known in the industry for innovations that have opened a window of opportunities to the core stakeholders, from the producer down to the end of the ladder in the entertainment chain.

The film is highly diverse because of the array of stars it could gather under one roof. As far as the Kannywood industry is concerned, it takes great power, confidence and directing abilities to handle these stars, each with his/her ideals and idiosyncrasies. Thus, if any outstanding star is left out of the film, it could be a result of unavoidable oversight or a logistical glitch. But getting Ali Nuhu and Adam Zango, the northern and the southern poles of the industry, in one set is no doubt speaks of the commendable effort of the producers. Talk of the leading female stars of the industry; name them, and they are all there.

What, then, are the central motifs of the film and which has made it outstanding and a must-watch? The Almajirci question, the girl-child abuse/prostitution and the male overload of the women under the guise of marriage have been juxtaposed to educate, entertain and, most of all, draw public empathy to the raging social issues putting us down as a people.

The premiere opens with electrifying scenes of these social motifs, and this drew great excitement from the audience, who expressed individual understanding and appreciation of the representations in the film and its many expectations.

Veterans of the industry were well represented, ranging from Kabiru Maikaba, Shehu Hassan Kano, Hajiya Saratu Gidado Daso and the like. No less represented were the leading directors in the industry who came to support one of their own. There were expressions of appreciation and critique of the film, which was well received by the directing crew.

Overall, the premiere evening was full of life, excitement, and encomiums for the head of Abnur Entertainment, Abdul Amart, for his creativity and vision.

The greatest oversight is the industry’s inability to tap into the opportunities provided by the university which is next door. As far as the industry is concerned, there has not been a concerted effort to establish the needed relationship between and gown, a beneficial relationship that would help to grow the industry and take it to a whole new level of growth and worldwide visibility.

Strong institutional linkage is desperately needed to grow the art and economy of this under-tapped multibillion-dollar industry. I’m aware that scholars such as the respected Professor have invested so much energy in intellectual research that would have propelled the industry to the worldwide heights it ought to be. Same for Professor Yusuf Adamu, Ibrahim Malumfashi and, lately, Dr Muhsin Ibrahim, who has published widely and recently completed his PhD on a topic related to the industry at the University of Cologne.

Yours sincerely and his colleagues were only there in their individual capacity and not on institutional representation, which shouldn’t be the case.

It is thus necessary and about time that this costly oversight is remedied. The industry needs to open up and embrace change, and the best way to do this is to key into the opportunities they stand to gain by establishing a solid relationship with the university to improve its art and human capacity. I also believe this should be a two-way process, so the university should take the industry into confidence and dispel its image of unapproachability.

Mahmud Zukogi can be reached via mabuzukogi78@gmail.com.