Artificial Intelligence

Saudi Arabia introduces AI-powered platform to teach Surah Al-Fatihah

By Hadiza Abdulkadir

The Presidency for Religious Affairs at the Grand Mosque and the Prophet’s Mosque has launched a groundbreaking digital enrichment project using artificial intelligence (AI) to teach and correct the recitation of Surah Al-Fatihah.

The initiative, inaugurated on Saturday, is part of broader efforts to enhance the experience of pilgrims and visitors at the Two Holy Mosques. 

It offers an advanced educational platform that allows users to enhance their recitation through AI-driven analysis, listen to model recitations from imams of the mosque, and explore translations of the surah in various languages.

According to the Presidency, this represents the pilot phase of the project, which is expected to expand in the future. The platform employs advanced algorithms to evaluate recitation in real-time, connecting traditional learning methods with modern technology.

As part of Saudi Arabia’s digital transformation strategy in religious education, the initiative aims to offer a seamless and enriching learning experience for visitors from around the world.

Artificial Intelligence

Commitment to AI education excellence

By Abdurrazak Muktar Makarfi

I want to share an inspiring story about perseverance and determination. Some time ago, Malam Aisara Fagge, a visionary educator from Kano, conceived an innovative idea to empower youths with knowledge about Artificial Intelligence (AI) and train them to utilize ChatGPT effectively. 

Malam Aisar took his enthusiasm to social media, publicly announcing his intention to collaborate with Professor Abdullah Uba Adamu on this project. Although the project didn’t come to fruition, an interesting turn of events unfolded. 

Shortly after, I stumbled upon banners advertising training programs on ChatGPT in southern Nigeria with prices that seemed exorbitant. I shared these banners with Malam Aisara, whose response was profound: ‘When you have an idea, many people will try to replicate it.’ His words echoed the age-old adage that ‘imitation is the sincerest form of flattery.”

This experience came flooding back when I connected with Dr. Idris Ahmed on social media. He shares a similar passion for educating people about computer appreciation and AI and plans to make this vision a reality through his NGO, CUPS. I was impressed by his dedication, and I offered him my support.

What’s truly remarkable about Dr. Idris’s endeavor is his commitment to training many people, thereby pioneering a movement in this field. His initiative has the potential to bridge the knowledge gap and make AI more accessible to a broader audience in Nigeria and beyond.

I sincerely hope Dr. Idris receives the support and recognition he deserves to make this project a resounding success. I pray that Almighty Allah grants success to both Malam Aisara Fagge and Dr. Idris Ahmed in their endeavors, and may their efforts bring about positive change in the lives of many.

Abdurrazak Muktar Makarfi wrote via prof4true1@gmail.com.

AI and the future of jobs: How automation will impact employment in Nigeria

By Nasiru Ibrahim

“The introduction of AI and automation is a double-edged sword: it holds immense potential for efficiency, but its consequences on job markets, especially in developing economies like Nigeria, need to be addressed through strategic workforce planning and skills development” (Bessen, 2019).

This article examines the positive and negative impacts of AI on the workforce, supported by economic theory and real-life examples from Nigeria.

Artificial intelligence is the direct opposite of human intelligence. It showcases the ability of machines, such as computers, to carry out tasks that require human intelligence. AI performs tasks such as writing, problem-solving, analyzing data trends, driving self-driving cars, harvesting fruits on farms, and other tasks traditionally performed by humans.

AI automation involves the use of artificial intelligence and technology to automate repetitive tasks that humans traditionally carry out in their daily lives. It enhances productivity, efficiency, and scalability, reduces production costs, and ensures round-the-clock availability for services such as banking.

AI depends on data to perform tasks and learns from humans through data annotation or labelling. This indicates that it cannot recognise images, interpret voices, or understand statements unless trained by humans. Generative AI like GPT–4 is transforming the labour market while influencing the demand and supply of labour in the overall economy. The automation of repetitive tasks in both skilled and unskilled jobs by companies has raised concerns about whether AI will harm or benefit the workforce. This debate has led to the application of traditional economic theory to explore and explain the economic effects of AI.

Economic Theory on AI

Austrian Economist Joseph Schumpeter’s theory of creative destruction explains how new technology and innovation reshape economies by replacing old jobs and technologies with new ones. This theory supports the argument that AI can create new industries, jobs, and opportunities, as seen in Nigeria’s growing tech sector, which includes Fintech, E-learning, E-commerce, and Agritech. Below, we explain these theories with examples from across Nigeria.

Firstly, in Fintech in Lagos, companies like Flutterwave and Paystack now employ AI engineers and data scientists to develop fraud detection systems and personalised banking tools.

Secondly, in E-learning in Abuja, platforms like Ulesson use AI for tailored learning experiences, creating roles like app developers and AI trainers.

Thirdly, in E-commerce in cities like Lagos and Kano, Jumia and Konga use AI for supply chain optimisation and chatbots, fostering jobs in logistics tech and digital marketing.

Fourthly, in Agritech in Kaduna, Thrive Agric employs AI for farm monitoring and analytics, generating demand for data analysts and field specialists.

Human Capital Theory

Human Capital Theory, developed by Gary Becker and Theodore Schultz, emphasises the importance of education and skills in economic productivity. In Nigeria, the demand for human capital has increased in sectors such as machine learning, data annotation, and AI development. The rise of AI has fostered a need for expertise in areas like data science and machine learning. Initiatives like Data Science Nigeria are aiding individuals in acquiring these skills, enhancing their employability and contributing to the nation’s economy. This aligns with Human Capital Theory, which asserts that investing in education and skills enhances productivity.

Pareto Optimality

AI has the potential to increase productivity and efficiency in Nigeria’s economy without worsening the condition of any particular group, achieving Pareto optimality. AI in Nigerian healthcare, such as AI tools for diagnosing diseases, is helping both patients and doctors. These tools make diagnoses faster and more accurate, improving care without harming anyone. This is an example of Pareto Optimality, where everyone benefits without undermining the benefit of anyone.

Dr. G. Yoganandham (2024), Professor & Head of the Department of Economics, in his paper titled Impact of Artificial Intelligence (AI) on the Economy, Politics, Ecosystem, Innovation, and Promoting Inclusive Workforce Frameworks (2024), stated:

“The global economy could benefit by $13 trillion from artificial intelligence by 2030, although 375 million jobs may be displaced. The workplace is one of many areas where AI will bring a revolutionary impact. It can streamline processes, reduce costs, and enhance decision-making. AI can also improve customer satisfaction by analysing data for predictive analytics, reducing accidents in construction and manufacturing, and creating new employment opportunities in data science, machine learning, and AI education.

However, workplace AI raises ethical concerns about racial bias, privacy, security, and democracy. While some argue it may lead to robotic employment, there is ongoing debate about its potential to foster innovative work, create new career paths, and improve judgment.”

From the above theories, it can be deduced that on the one hand, AI, ceteris paribus, could have a positive effect on the expanding workforce in Nigeria, in terms of:

Firstly, AI fosters the creation of new jobs and opportunities. It fosters the emergence of new industries and job roles, particularly in data science, big data technology, AI engineering, and cybersecurity. Companies like Data Science Nigeria (DSN) are equipping Nigerians with skills in data analytics and machine learning, creating employment opportunities in the tech industry.

Secondly, AI enhances productivity and efficiency. It reduces production costs and streamlines processes, enabling businesses to operate more efficiently. In agriculture, Hello Tractor uses AI to connect smallholder farmers with tractor owners, increasing farming efficiency and reducing costs.

Thirdly, improving demand forecasting and profitability. AI tools optimise supply chain management and demand forecasting, leading to increased profitability for businesses. Jumia, Nigeria’s leading e-commerce platform, employs AI algorithms to predict customer preferences, enhance inventory management, and boost sales.

Fourthly, upskilling the workforce. AI encourages the development of skills that align with technological advancements, offering workers better career prospects.

On the other hand, AI could have a negative impact on the workforce in Nigeria, in terms of:

Firstly, job displacement due to the automation of repetitive tasks can affect low-skilled workers, particularly in the manufacturing and service sectors. In Nigeria’s financial sector, banks such as GTBank have adopted AI-powered chatbots (e.g., Habari), thereby decreasing the need for human customer service representatives.

Secondly, bias in hiring and decision-making. AI systems trained on biased data can create discrimination, particularly in hiring processes.

Thirdly, ethical and privacy concerns. AI-driven technologies often raise privacy, security, and data misuse issues.

Fourthly, there is limited access to AI resources. Many Nigerians, particularly in rural areas, lack access to the infrastructure and education required to benefit from AI advancements. For example, I live in Gwiwa Local Government Area, Jigawa State, but the entire local government lacks basic ICT facilities, let alone advanced technological resources that would help people understand artificial intelligence.

While AI promises to increase efficiency and productivity in various sectors in Nigeria, such as agriculture, the question remains: Will the benefits outweigh the job losses, particularly in a country with high unemployment and underemployment?

In Northern Nigeria, where more than 50% of the population is engaged in agriculture, a phased approach is urgently needed. Before AI can be widely adopted, attention should be directed towards improving mechanised farming techniques to enhance food security and tackle inflation. 

Given the shortage of skilled labour prepared to use AI in agriculture, it is essential to prioritise education and training, followed by the mechanisation of farming practices. This would ensure that the workforce is adequately prepared to embrace AI when it is introduced. AI has the potential to boost agricultural productivity by facilitating the timely harvest of crops and minimising the risk of poor yields.

The lack of education in Northern Nigeria exacerbates these challenges. According to the World Bank, the literacy rate in Nigeria stands at approximately 31%, with the Northern region experiencing a significantly higher illiteracy rate. This deficit in educational access has fostered a profound sense of frustration, as many individuals find it difficult to survive amid escalating economic hardships.

People in these regions often face unmet needs, yet politicians offer solutions that don’t address the core issues. This disconnect between the people’s needs and the actions of those in power further deepens the divide and hinders progress. Many feel that immediate economic policies, such as harsh taxation and subsidy removals, are prioritised over long-term, sustainable solutions. There is an urgent need for more inclusive and sustainable economic policies that address the technological transformation driven by AI and tackle the underlying social inequalities.

While AI adoption in agriculture has the potential to boost productivity and reduce costs, the key to its successful integration lies in addressing the fundamental issues of illiteracy, poor governance, and lack of infrastructure, particularly in the Northern regions. Only through a concerted effort to improve education, promote mechanised farming, and gradually introduce AI can Nigeria hope to mitigate the potential displacement of jobs while reaping the benefits of technology.

Ibrahim is a graduate of the Department of Economics from Bayero University, Kano, and writes from Jigawa.

Italy blocks DeepSeek over data privacy concerns

By Maryam Ahmad

The Italian government has blocked the Chinese AI app DeepSeek due to concerns about data privacy. Garante, the country’s data protection authority, stated that the app failed to provide sufficient details on how it collects and stores user data, raising security risks.

As a result, DeepSeek has been removed from app stores in Italy but remains available in other countries. This move highlights growing global concerns about AI applications and data protection.

With AI adoption increasing in Nigeria, this development raises questions about how such apps handle user data and the need for stronger regulations to protect personal information.

The ethics of artificial intelligence: Balancing innovation and responsibility

By Oluseyi Sodiya

In an era where artificial intelligence (AI) is rapidly reshaping industries and daily life, the ethical implications of this technology have become a subject of paramount importance. While AI holds the promise of groundbreaking advancements, it also presents significant ethical challenges that society must address to ensure a responsible path forward.

The Promise of AI

Artificial intelligence has the potential to revolutionize various sectors, from healthcare and education to finance and transportation. In healthcare, AI can analyze vast amounts of data to identify patterns and predict disease outbreaks, leading to earlier and more accurate diagnoses. In education, adaptive learning systems can provide personalized instruction tailored to each student’s needs, enhancing learning outcomes. Financial institutions are using AI to detect fraudulent activities and automate routine tasks, increasing efficiency and security. However, these benefits come with a caveat. The rapid deployment of AI technologies often outpaces the establishment of ethical frameworks to govern their use. This gap raises critical questions about privacy, bias, and accountability.

Privacy Concerns

One of the foremost ethical concerns surrounding AI is privacy. AI systems often rely on large datasets that include personal information. While these datasets enable AI to function effectively, they also pose risks to individual privacy. The use of AI in surveillance, for example, has sparked debates about the extent to which personal data should be collected and analyzed. To strike a balance, it is essential to develop robust data protection laws and ensure that AI systems are designed with privacy-preserving techniques.

Bias and Fairness

Another significant ethical issue is the potential for AI to perpetuate and even exacerbate existing biases. AI systems learn from historical data, which may contain biases reflecting societal inequalities. If not carefully managed, AI can reinforce these biases, leading to unfair outcomes. For instance, in hiring processes, biased AI algorithms may favour certain demographics over others, perpetuating discrimination. Addressing this issue requires a concerted effort to ensure that AI systems are trained on diverse and representative datasets, and that their decision-making processes are transparent and auditable.

Accountability

The question of accountability is also central to the ethical use of AI. When AI systems make decisions that affect people’s lives, who is responsible for the outcomes? The complexity of AI algorithms can make it difficult to trace the decision-making process, leading to a lack of accountability. To address this, it is crucial to establish clear guidelines that define the roles and responsibilities of AI developers, users, and regulators. Implementing mechanisms for auditing and monitoring AI systems can also help ensure that they are used responsibly.

Balancing Innovation and Responsibility

To harness the full potential of AI while addressing its ethical challenges, a balanced approach is needed. Policymakers, technologists, and society at large must collaborate to develop ethical guidelines that promote innovation while safeguarding human values. This includes investing in research on ethical AI, promoting transparency and accountability, and fostering public awareness about the implications of AI technologies.
In conclusion, as AI continues to advance, it is imperative to strike a balance between innovation and responsibility. By addressing the ethical concerns associated with AI, we can unlock its transformative potential while ensuring that it serves the greater good. The journey toward ethical AI is a shared responsibility, and only through collective efforts can we navigate the complex landscape of technological progress and human values.

It is time to question creativity amidst AI chatbots     

By Timothy Agberagba 

Artificial intelligence (AI) chatbots have gained prominence in Nigeria, bringing benefits and potential side effects to Nigerian students and the general public in particular. 

AI chatbots are computer programs or interfaces that can carry on human-like conversations using natural language understanding (NLU), natural language processing (NLP), and machine learning (ML). 

Those programs are designed to help with academics, business, data analysis, and entertainment. To use them, you instruct the chatbot to provide a solution to a particular problem, and it will automatically generate the result. 

Many Nigerian students have embraced AI as a resource for academic exercises. Some use it for research, presentation, and literary compositions. Lecturers also use it to generate lecture materials without the stress of surfing the internet. Information can be easily accessed through AI Chatbots.

However, this trend has become a matter of concern as many Nigerian students and graduates heavily depend on these AI chatbots rather than engage in critical reasoning and rationality. AI Chatbots have made many people so lazy and dependent that they cannot conduct joint research on issues around them. 

Many fail to understand that AI chatbots collect information randomly from published materials and present it as facts. This is why people, mainly Nigerian students, should always engage in personal research rather than depend on AI.

With the emergence of AI Chatbots, it is also disturbing that many Nigerian youths cannot compose a simple essay without using AI chatbots anymore—a 2024 research by Prof. Oluebube Miracle on the effect of AI chatbots in Nigeria revealed that “many students boycott knowledge construction process, leading to a dearth of experience, irrationality, passive learning, groupthink, academic dishonesty, and a diminished propensity for critical thinking”. This negates the future of academics and knowledge transfer because future generations will depend on it, and creativity and brain work will die naturally. 

Additionally, in a developing country like Nigeria, people need to engage in creative thinking and innovation rather than allow AI to think for them. The secret behind developed countries is the constant brainstorming of creative ideas that translate into innovative undertakings. This is exactly what Nigeria needs. 

It is said that youths are leaders of tomorrow, but if they heavily depend on AI chatbots for ideas, what will happen to the country? AI can only give you what you ask for and nothing more. It doesn’t feel or think and is not sensitive to the environment. By implication, dependence on AI is a sign of gross failure as far as creativity is concerned.

Finally, to mitigate the tendency to over-depend on AI Chatbots and promote creativity among Nigerian youths, educators, policymakers, and stakeholders need to work collaboratively to ensure that the integration of AI in education promotes independence and critical thinking. Nigerian youths should not abandon traditional study methods to enrich themselves with the knowledge necessary for self-development and national progress. 

Timothy Agberagba writes from the Mass Communication Department at Bayero University, Kano.

The future of public relations in Nigeria: Adopting Artificial Intelligence (AI)

By Zainab Haruna Shittu

Nigeria’s public relations sector is on the cusp of a revolution driven by artificial intelligence (AI) integration. This technological advancement transforms how PR professionals work, interact with audiences, and craft compelling narratives.

Artificial intelligence enhances creativity, streamlines processes, and provides data-driven insights, revolutionising the PR landscape. Renowned experts Professor Abdallah Uba Adamu and Mr. Yusha’u Shuaibu emphasise AI’s potential to automate routine tasks, facilitate strategic decision-making, and foster personalised stakeholder communication.

Professor Adamu, a distinguished scholar at Bayero University’s Department of Information and Media Studies, notes that AI has transformative potential. He adds, “AI can automate routine tasks, facilitate strategic decision-making, and foster personalised stakeholder communication.” However, he cautions that AI’s impact on PR is still uncertain due to limited empirical evidence.

Integrating AI in public relations offers numerous benefits, including enhanced creativity and strategic thinking, improved stakeholder engagement and crisis management, targeted messaging and personalised storytelling, and increased productivity through automation.

Despite AI’s potential, challenges persist, including technical issues, infrastructure constraints, a lack of skilled manpower and training, high costs and budget constraints, potential biases, and ethical concerns.

Professor Adamu cautions, “AI can perpetuate biases if not critically evaluated. PR practitioners must develop expertise to recognise and mitigate these biases.” To maximise AI’s benefits, PR professionals should invest in AI training and capacity building, develop critical thinking to evaluate AI outputs, and balance AI-driven efficiency with human touch.

Mr. Issa Ali Musa, a leading media and IT expert, notes, “AI tools have increased productivity by automating tasks like media monitoring, sentiment analysis, and stakeholder segmentation.” However, he emphasises the need for human judgment and creativity.

Looking ahead, experts agree that AI will enhance PR practice in Nigeria. By embracing AI, Nigeria’s PR sector can improve efficiency, precision, and creativity, ultimately leading to better communication strategies.

PR professionals must build the capacity for expertise and criticality to recognise AI biases. As Nigeria’s PR sector evolves, embracing AI will be vital to staying ahead of the curve. By adapting to AI-driven changes, PR professionals can unlock new opportunities, enhance their skills, and drive business success.

 Zainab Haruna Shittu wrote from Bayero University, Kano, via harunazainabshittu7567@gmail.com.

Artificial Intelligence

Artificial Intelligence: A double-edged sword of progress

By Zainab Abubakar Abba

The advent of artificial intelligence (AI) has revolutionized many aspects of our lives, from healthcare and finance to transportation and education.

As AI systems become increasingly sophisticated, the ethical implications of their development and deployment have sparked intense debate.

The ethics of AI are complex and multifaceted, raising fundamental questions about the nature of intelligence, autonomy, and human responsibility.

One of the primary concerns surrounding AI is its potential impact on human agency. As machines assume tasks traditionally performed by humans, there is a risk that individuals will become increasingly dependent on technology, relinquishing control over critical decision-making processes. This could lead to a loss of autonomy, as humans become relegated to secondary roles, with AI systems dictating the terms of our interactions.

Furthermore, AI systems are only as unbiased as the data used to train them. If this data is tainted by existing societal prejudices, AI will perpetuate and amplify these inequalities, exacerbating issues such as racial and gender discrimination.

For instance, facial recognition algorithms have been shown to exhibit racial biases, misidentifying individuals from diverse ethnic backgrounds. Similarly, AI-powered hiring tools have been found to favor male candidates over female ones.

Another critical issue is accountability. As AI systems assume greater autonomy, it becomes increasingly challenging to assign responsibility for their actions. In the event of an AI-related accident or malfunction, who bears the blame: the developer, the user, or the machine itself? This ambiguity undermines the principles of moral accountability, creating a regulatory vacuum that must be addressed.

The potential consequences of advanced AI are equally unsettling. The prospect of superintelligent machines capable of surpassing human intelligence raises existential questions about humanity’s future. Will these machines prioritize human well-being, or will they pursue goals inimical to our interests? The lack of clarity surrounding AI’s long-term goals and motivations necessitates cautious consideration.

To mitigate these risks, developers and policymakers must prioritize transparency, explainability, and accountability in AI development. This involves implementing rigorous testing protocols, ensuring diversity in training data sets, and establishing clear guidelines for AI decision-making.

Moreover, ongoing dialog between stakeholders—including developers, ethicists, policymakers, and the public—is essential for fostering a shared understanding of AI’s ethical implications.

Ultimately, the ethics of artificial intelligence are inextricably linked to our collective values and aspirations. As we navigate this uncharted territory, we must recognize that AI is not a neutral entity but a reflection of our own biases, strengths, and weaknesses. By acknowledging these complexities and engaging in thoughtful deliberation, we can harness AI’s transformative potential while safeguarding human dignity and agency.

Zainab Abubakar Abba wrote from Bayero University, Kano, via zainababba19@yahoo.com.

Artificial Intelligence

Artificial Intelligence (AI) has come to stay and co-evolve with us

By Mohammed Usman

Recently, the world has welcomed the advent of a rich, sophisticated, and yet unprecedented technological breakthrough with the potential to reshape the tapestry of human life. This breakthrough is referred to as “artificial intelligence” or simply “AI.” AI means the ability of a computer program to mimic the capability of the human brain. 

Artificial intelligence, more than it was initially envisaged, has proliferated acceptance in almost all realms of life. Because, in a very short period, it has proven itself to be the tool for metamorphosing and mushrooming productivity, efficiency and effectiveness that no human beings would have ever dreamed of. 

However, this breakthrough has recently been a heated debate among experts in various sectors of life, especially academia. Though the debate does not seem to conclude the horizon because of the weight each party has been proving in favour of its side, none can deny that this AI does not solely mimic the human brain’s capability. Still, it has made it evident that there is additional potential to do away with it.

Technology has made many people, especially youth, weak and reluctant to use their brains to think and be productive as long as this Al is at their disposal. They distrust the effectuality of their brains so long as they seek access to AI and find it. This is not only a challenge to the potentiality of youth but also to future generations at large.

A time can come, and God forbid, when people can be likened to pieces of objects that cannot do any simple task for themselves without the help of this Al. Deep and critical thinking, as well as cognitive capacity, will flutter away from those people. 

Hence, the need for members of any given society, especially the youth, to limit the use of this technology can never be overemphasised. It must always be handled with care and suspicion since it has come to stay and co-evolve with them.

Governments at all levels must develop policies, rules, and regulations that govern the use of this technology, be it shadow, put it under control, and ensure that it does not damage its citizens in any way. 

Mohammed Usman (Noble-Pen) wrote via mohammedusman5706@gmail.com.

Artificial Intelligence

Leveraging AI to streamline PR workflows

 By Haroon Aremu

Artificial intelligence (AI) is involved in everyday tasks, especially using smartphones or laptops to check message spellings, using voice commands for music, or following GPS directions. While these tools have existed, modern AI is much more advanced. It can not only complete tasks but also learn and improve its abilities by analysing information, making it even more powerful.

With its remarkable ability to think like a human and tackle everything from brainstorming to strategic planning, AI has become an indispensable ally in PR, reshaping how professionals craft their messages.

AI is a versatile powerhouse that can perform tasks such as generating innovative ideas and crafting tailor-made press releases and reports.

AI in PR is an especially exciting area. With tools ranging from traditional chatbots to cutting-edge, comprehensive platforms like Natural Language Generation (NLG) technology, PR pros can now create personalised content at lightning speed, paving the way for big-picture thinking and strategic approaches.

In a report by PRDaily and Accesswire, about 200 PR respondents were captioned. ‘59% seek predictive analytics for PR planning.’

Pundits argued that ChatGPT, the AI wizard that has revolutionised PR, is among the commonly used AI tools. With ChatGPT’s prompt input, tasks like building media lists and brainstorming content ideas have never been easier.

American Marketing AI Institute has also predicted that AI has created up to $2.6 trillion in business value in marketing and sales alone.

While incredibly powerful, AI is not 100% perfect and does not have emotions; it can also be inaccurate.

However, while AI may be a distraction, one thing remains abundantly clear: human connection is irreplaceable. After all, no machine can match the warmth and empathy of a genuine human interaction.

Meanwhile, AI and human interaction make the team’s dream easier. The deployment of both can boost efficiency and creativity and drive strategy. As the AI landscape continues to evolve, PR pros must embrace these changes wisely, leveraging technology as a tool to supercharge their skills and deliver impactful communication strategies by leveraging AI to streamline PR workflows in the digital age.

As an intern in PR and marketing communications, the influence of this field is undeniable. From advanced analytics to content generation, PR pros can deploy this tool to evaluate strategic decisions accurately.

Personalised marketing campaigns can also be deployed to elevate customer engagement, increase conversion rates and customer interactions, and enhance brand loyalty.

Notwithstanding, implementing AI also comes with challenges: data privacy concerns and the need for ongoing algorithm refinement present struggles requiring proactive solutions. Yet, these obstacles can be overcome through collaborative efforts and a willingness to adapt.

Haroon Aremu is a youth corps member with the PRNigeria centre and wrote in via exponentumera@gmail.com.