Business

By Uzair Adam

The Kano State Coordinating Office of the Livestock Productivity and Resilience Support Project (L-PRES), a World Bank–supported programme, has commenced a two-day training for 200 livestock extension agents and advisory service providers on modern livestock production strategies.

The training, which began on Tuesday at the Kadawa Mechanisation Institute in Garun Malam Local Government Area, is aimed at equipping extension agents to support the adoption of improved breeds through selection, breeding and artificial insemination techniques, as well as the proper management of forage resources and feed formulation.

In his welcome address, the State Project Coordinator of L-PRES, Dr. Salisu Muhammad Inuwa, described the training as a strategic step towards transforming the livestock sector in Kano.

He said the project aims to increase productivity, strengthen resilience, and promote sustainable practices that would uplift farmers and improve livelihoods.

Dr. Inuwa was quoted as saying,“You, the extension officers, are the bridge between research, policies, innovations, and the farmers in our communities.

The knowledge and skills you gain here will help our livestock keepers adopt improved breeds, better management practices, and modern feeding techniques.”

Speaking on behalf of the state government, Dr. Bashir Sunusi, Permanent Secretary at the Ministry of Agriculture and Natural Resources, who represented the Commissioner, Dr. Danjuma Mahmood, said Kano has invested heavily in agriculture, including the recruitment of over 1,000 extension workers and expansion of irrigation facilities.

He noted that extension agents remain the frontline soldiers of agriculture and urged participants to take the training seriously.

“Extension work is not theory; it is practical. When extension agents are well trained and equipped, they can support farmers to achieve higher yields, improved livestock production, and better access to markets,” Sanusi said.

Also speaking, Gambo Isa Garko, an extension officer with L-PRES, said the project is expected to transform livestock production in the state, particularly in meat, milk, and poultry output.

He added that the initiative would also establish livestock centres where farmers can access feed, veterinary services, and advisory support.

According to him, L-PRES is building a database of livestock farmers through profiling, which will enable targeted interventions.

“We are going to transform Kadawa into a practical school for livestock where farmers will learn from one another through farmer-to-farmer interaction, which makes adoption of new practices easier,” he explained.

Speaking on behalf of the participants, Ibrahim Adamu Aliyu commended the organisers for providing what he described as a timely and practical training.

He said the knowledge gained will enhance their capacity to deliver advisory services to farmers more effectively.

“This training is equipping us with modern techniques that will help us address the challenges faced by farmers, especially in adopting improved breeds, better feeding systems, and disease control measures.

“We are committed to taking this knowledge back to our communities and ensuring that it translates into tangible results for farmers,” Aliyu said.

The training includes lectures on extension strategies and models for reaching farmers, livestock production and breeding, artificial insemination, animal feed formulation, and pest and disease control, among others.

 By Nasiru Ibrahim 

The channels of distribution from exploration to consumers in Nigeria’s oil industry—before Dangote’s refinery—began with crude oil extracted by NNPC Ltd. and international companies such as Shell, Mobil, and Chevron. The crude was sold to NNPC or exported. Due to the poor performance of local refineries, such as those in Warri and Port Harcourt, Nigeria relied on importing refined fuel through NNPC and major marketers, including TotalEnergies, Oando, and Conoil.

Once imported, the fuel was stored in depots like Apapa, Atlas Cove, Ibru Jetty, and Calabar. From there, independent transport companies such as Petrolog, TSL Logistics, AA Rano, and MRS transported it by tanker to filling stations. These stations—both major and independent—sold the fuel directly to consumers. 

Alhaji Aliko Dangote is on the verge of taking full control of Nigeria’s downstream oil sector, covering everything from marketing and retail to transportation and distribution of petroleum products. In economic terms, this is known as vertical integration. Many Nigerians are now raising concerns that Dangote could dominate the entire fuel market. This comes after Dangote Petroleum Refinery released a press statement outlining its upcoming plans for fuel supply and distribution.

In the statement dated June 16, 2025, the company announced that it will start selling petrol (PMS) and diesel in the Nigerian market from August 15, 2025. To support this, it plans to roll out 4,000 Compressed Natural Gas (CNG)-powered trucks across the country to deliver fuel directly to buyers at no additional logistics cost.

Dangote also revealed that it will offer credit facilities to credible buyers who purchase at least 500,000 litres of PMS or diesel. 

These buyers include registered oil marketers, manufacturers, telecom companies, airlines, and other large fuel consumers. The company states that this move will enhance fuel availability, reduce reliance on imports, and bolster Nigeria’s energy security by overseeing both refining and distribution.

With Dangote’s new initiative, he buys crude oil from NNPC and refines it here in Nigeria. Then, using his trucks, he moves the fuel to his storage depots and delivers it straight to filling stations. This means no need for middlemen or prominent marketers—everything is handled by Dangote’s team from start to finish.

However, while this could lower fuel prices and ease supply challenges, it has also sparked fears about reduced competition. Some worry that giving too much power to one player could lead to a market monopoly, calling for proper regulation to ensure fairness in the downstream sector.

Economists, policymakers, businessmen, entrepreneurs, and economics students like myself are actively considering the potential impact of this new initiative on oil marketers, the Nigerian economy, employment, exchange rates, consumers, filling stations, climate change, and other critical factors. Many are questioning whether this move will yield positive results. However, we cannot understand the implications unless we first examine the structure and components of Nigeria’s downstream sector, including Dangote himself, his competitors, those affected by his actions, and all other players in the supply chain up to the final consumer.

In economics and policy development, a long-standing debate exists about how policies should be evaluated. Some scholars argue that policies should be judged by their outcomes, while others believe they should be assessed based on their intentions. For example, Milton Friedman emphasised that policies must be judged by their results, not their intentions. 

In contrast, economists like Paul Samuelson acknowledged the importance of considering both intent and context, especially when outcomes are not yet visible. This debate is relevant here. It may be premature to conclude whether Dangote’s new initiative is positive or negative solely based on expected results, as those outcomes have not yet materialised. 

Nevertheless, some would argue that judging the initiative by its intention — such as improving fuel availability, reducing logistics costs, and enhancing energy security — is still meaningful, especially in economic policy, where many decisions are based on projected or long-term effects. Evaluating intentions enables us to gauge the direction of policy, even in the absence of immediate evidence.

Nigeria’s downstream sector is responsible for refining, retailing, distribution, transportation, and marketing of petroleum products. It comprises several companies and regulatory bodies, including NNPCL, Dangote Refinery, Oando, MRS, AA Rano, ExxonMobil, Danmarna, Aliko Oil, and many others. While Dangote operates across both the midstream and downstream sectors, his actions may also indirectly affect the upstream sector, particularly through their influence on demand, supply, and the pricing of petroleum products.

Instead of focusing solely on the structure of the downstream sector, I believe we should carefully consider both the potential benefits and drawbacks of this new initiative by Dangote Refinery, without completely dismissing Friedman’s view on judging policies strictly by results.

Potential Positive Implications of the New Initiative

Firstly, Dangote’s new initiative will reduce Nigeria’s dependence on imported oil from the Gulf and Europe. This is beneficial for Nigeria’s foreign exchange (FX) reserves, as less demand for imported fuel means the country will need fewer U.S. dollars for imports. As a result, this could lead to an appreciation of the Naira due to a fall in demand for foreign currency. Additionally, it will improve the trade balance and increase GDP contribution from the domestic oil refining sector.

Secondly, the initiative will create both direct and indirect jobs in Nigeria. Direct employment opportunities will arise for truck drivers, mechanics, technicians, depot workers, and logistics personnel. If Dangote deploys between 2,000 and 4,000 trucks, and each truck requires one to two drivers, along with at least one support mechanic, one depot staff member, and logistics coordinators, this could result in approximately 20,000 direct jobs. Indirect employment opportunities will arise for consultants, accountants, lawyers, filling station managers, as well as workers in catering, cleaning, petrochemicals, fertiliser, plastics, and related industries.

Thirdly, the initiative will enhance fuel accessibility and improve supply chain efficiency, thereby reducing waste and environmental pollution. By taking direct control over storage and distribution, the initiative can eliminate middlemen inefficiencies, potentially reducing fuel scarcity and hoarding, which often drive up inflation. With direct sales to filling stations, illegal practices like tanker swaps and product diversion by middlemen can be curbed. Furthermore, the use of Compressed Natural Gas (CNG)-powered trucks will lower transportation costs, reduce emissions, and increase domestic gas utilisation, thereby boosting gas revenue.

Fourthly, the initiative is expected to lower fuel prices, which is a major driver of inflation in Nigeria. By eliminating international shipping fees, foreign refinery profit margins, and import levies—all of which form a significant portion of the overall fuel cost—the retail price per unit of fuel could drop. Lower fuel prices can ease the cost of living, reduce inflationary pressures, and improve economic stability.

Fifthly, the initiative will strengthen Nigeria’s energy security in the face of global supply chain disruptions. For instance, ongoing conflicts such as the Israel-Iran and Russia-Ukraine wars, or geopolitical tensions in the Middle East, can threaten the global fuel supply. Additionally, OPEC+ efforts to raise oil prices increase external vulnerabilities. By reducing dependence on imported fuel, Nigeria becomes more resilient to global shocks, ensuring steady availability of fuel at domestic filling stations even during international crises.

Sixthly, from a broader perspective, this initiative positions Nigeria as a regional supplier of refined petroleum products in Africa, reducing the continent’s reliance on Europe and the Gulf. This shift enhances Nigeria’s foreign policy leverage and strategic influence, particularly within regional and international institutions such as ECOWAS, AfCFTA, AfDB, and Afreximbank. A robust domestic refining industry enhances investor confidence and may attract more foreign direct investment (FDI) in the long term. Investors are more likely to commit to economies with stable energy supply, regional trade advantages, and reduced exposure to global price shocks.

Potential Negative Implications

Firstly, there is a serious economic fear that this could lead to a monopoly, and many Nigerians have already raised concerns about that. The Petroleum Tanker Drivers and Owners Association of Nigeria (PATROAN) and the Independent Petroleum Marketers Association of Nigeria (IPMAN) have both expressed worry that Dangote might dominate the entire downstream oil sector. In economics, when a single company controls the whole supply chain, from refining to selling, it stifles competition. And when there’s no competition, prices can be fixed unfairly, small businesses get pushed out, and consumers suffer in the long run.

Secondly, there’s the risk of predatory pricing. This occurs when a powerful company sells at very low prices—sometimes even below cost—to drive smaller competitors out of the market. Dangote might do this since he doesn’t import fuel and can afford to sell at a lower price. However, after chasing them out, he can raise prices at any time, leaving people with no choice and putting consumers at risk of exploitation. This leads to what is called “deadweight loss” in economics, where both individuals and the economy lose out.

Thirdly, many jobs could be lost, especially among small fuel marketers, distributors, and transporters who previously imported and sold fuel themselves. Dangote is now doing everything directly—refining, distributing, and even retailing—which means companies like AA Rano, Danmarna, Aliko Oil, and many others might be pushed out or forced to operate under unfair terms. This is already affecting their businesses, especially in the North, and could lead to job losses in areas that rely heavily on these companies.

Fourthly, government policy interference and the role of the Nigerian National Petroleum Company Limited (NNPCL) could create more problems. NNPCL also operates in the downstream sector and has partnerships and influence that could either support or conflict with Dangote’s activities. Past issues, such as unclear pricing, fuel subsidy mismanagement, and delays in policy implementation, demonstrate that when government agencies operate without transparency, it can create more confusion than solutions. This could make it easier for big companies like Dangote to influence decisions in their favour while others suffer.

Fifthly, new investors might avoid the sector. If one company already controls everything, what’s left for others to invest in? People may view the fuel business in Nigeria as a “one-man game,” making it challenging to attract new ideas, competition, and investment. This can slow down innovation and limit the country’s long-term progress in energy.

Sixthly, there’s a risk of regional imbalance. Dangote might focus more on high-demand urban areas where there’s more profit, and this could lead to fuel shortages in rural or northern regions. Small marketers who once served these communities may not survive, and that means remote areas could suffer more from fuel scarcity. This may exacerbate existing regional inequalities.

Possible solutions 

Firstly, don’t ban fuel imports immediately. Let other marketers continue importing fuel, at least for the time being. If only one company controls the supply, prices may rise or stay unstable. The government can grant import waivers to others, ensuring that competition remains alive and fuel remains affordable.

Secondly, we should repair our old refineries and support the development of new ones. Dangote shouldn’t be the only one refining fuel. If we repair the Warri, Port Harcourt, and Kaduna refineries and encourage small private ones, we’ll have a more local supply. That also helps in the future if we want to export after meeting our own needs. 

Thirdly, ensure that other players can access storage and transportation facilities. If only Dangote had the port, pipelines, and trucks, smaller marketers wouldn’t survive. The government can step in to make sure these facilities are shared fairly, with clear rules and affordable fees.

Fourthly, don’t forget far places like Northern states and rural towns. Most fuel may remain in the South, where Dangote is located. Therefore, the government should support distribution to remote areas by encouraging group buying or establishing shared fuel depots. Everyone deserves access, not just those near the refinery.

Fifthly, expand the availability of fuel alternatives like CNG to more locations. If we’re shifting to compressed natural gas (CNG), it should not be exclusive to the rich or city dwellers. Rural and remote areas require the same support,including CNG buses, filling stations, and awareness initiatives.

Finally, monitor prices and ensure fairness. We need a simple system that tracks and shows fuel prices across regions. That way, if one company tries to raise prices unfairly, the public and the government will be aware.

Ibrahim is an economist and writer based in Jigawa State, Nigeria. He holds a degree in Economics from Bayero University, Kano. With a background in journalism at Forsige, he currently works as a research assistant and contributes expert commentary on economics, finance, and business.

By Muhammad Sabiu

A groundbreaking initiative aimed at transforming Nigeria’s livestock sector has been launched with the inauguration of the Livestock Value Chain for Youth and Women Multipurpose Cooperative Society Limited. The cooperative aims to empower youth and women through value addition, targeting a ₦4 billion increase in livestock export value within the next three years.

Speaking during the virtual launch and swearing-in ceremony, President and Initiator, Hajiya Khuraira Musa, described the initiative as a “solution” to the economic struggles of rural farmers, youth, and women. She emphasised its mission to promote food security, economic empowerment, and dignified livelihoods across Nigeria, especially in the North.

“Our vision is to rebuild communities and elevate underrepresented groups while revolutionising the livestock value chain,” she said.

The executive board includes key figures such as Dr. Zainab Talatu Ahmed (General Secretary), Engr. Salim Salis Musa (Director of Projects), Dr. Dasuki Umar Kabir (Director of Marketing & Export), and Halima Adole Yusuf (Director of Women Engagement). Other notable members include Amb. Ferdinald Feson Fada, Pastor Celina Gar, Dr. Hussaini Adamu, and Batulu Sadiq.

The cooperative has developed a 12-month export development strategy under the leadership of Dr. Dasuki Umar Kabir, targeting markets in Brazil, Saudi Arabia, Qatar, the UAE, and Egypt. Plans include international product certification, cold-chain logistics, export branding, and business-to-business trade missions.

Advisory board members such as Aliyu Asghar Sa’eed Yar’Adua, Dr. Fatima Sule Mohammed, and Hauwa Muhammad Maccido are expected to provide strategic guidance.

In addition to its economic focus, the cooperative promotes social responsibility through interest-free loans, guaranteed offtake agreements, and training in livestock handling, agri-tech, and cooperative governance.

Membership is by referral only. According to Mohammed Sodangi, Director of Membership and Community Mobilisation, applicants must be recommended by a member in good standing and approved by the General Assembly. Recruitment efforts will involve women- and youth-led town hall engagements, as well as partnerships with traditional and religious leaders.

Hajiya Khuraira Musa concluded, “We are not just running a cooperative—we are rewriting the future of rural Nigeria, where livestock becomes a ladder to peace, prosperity, and progress.”

With its visionary leadership, inclusive governance, and ambitious export targets, the cooperative stands poised to become a national model for sustainable rural development.

By Hadiza Abdulkadir

In a significant move, Meta has announced plans to begin displaying advertisements in WhatsApp, its popular messaging platform. The decision marks a major shift in WhatsApp’s business model, which has long promised an ad-free experience for its users.

Meta officials stated that the ads will initially appear in the app’s Status feature—similar to Instagram Stories—and may later expand to other areas, such as the chat list. The company says this step is aimed at helping businesses reach customers more effectively, while generating new revenue from WhatsApp, which boasts over 2 billion users worldwide.

The announcement has sparked mixed reactions. While some view it as an inevitable evolution of the platform, others fear it may compromise user privacy and the simplicity that made WhatsApp popular.

Meta has yet to confirm an official launch date but assured users that end-to-end encryption in personal chats will remain intact.

By Ismaila Abdulmumini

Kano, renowned for its rich history, cultural vibrancy, and socio-economic vitality, marked 57 years of statehood a few days ago. A long journey of sacrifices and transformations, usually one at a time, gives Kano the new look we see and admire today. Kano is now carving a new identity as Nigeria’s educational powerhouse, boasting four federal universities, three state-owned institutions, and over five private universities, in addition to state and privately funded colleges and polytechnics. 

Equally, quantifiable challenges and rubble need to be put together to build the Kano of our dreams—the one we revere and would be proud of. The state’s transformation into a learning hub has inadvertently exposed systemic gaps in critical sectors, gaps that demand urgent federal intervention to unlock Kano’s full potential.  

Despite its academic strides, Kano grapples with erratic electricity, which stifles the industries that support its institutions. Students and entrepreneurs alike face daily blackouts, which undermine research, innovation, and productivity. Experts argue that federal investment in renewable energy projects and grid modernisation could ignite industrial growth, creating thousands of jobs while sustaining the educational sector’s momentum. 

Kano’s healthcare system, chronically underfunded and overburdened, struggles to serve its 15 million residents. State-run hospitals lack essential equipment, and medical personnel are stretched thin. Federal input through facility upgrades, increased funding, and partnerships with the private sector could reduce pressure, improve public health outcomes, and attract medical tourism, turning a cost centre into a revenue stream.  

In Kano’s bustling large markets that serve Africa, such as Dawanau’s grains, Kwari’s fabrics, and Singa’s groceries, transactions remain stubbornly analogue. This “brick-and-mortar” mentality, experts say, stifles economic scalability in the twenty-first century. “Digitisation isn’t optional; it’s survival,” argues tech entrepreneur Aisha Musa. Federal grants to build a robust digital ecosystem, e-payment platforms, online marketplaces, and broadband expansion could connect Kano’s markets to global consumers, boosting GDP and curbing youth unemployment.  

Kano’s agricultural landscape is littered with bad, indefatigable innuendo. Farms teem with tomatoes, peppers, and livestock, yet the state imports processed dairy goods. The absence of modern processing facilities leaves farmers vulnerable to waste and price fluctuations. A federal push to establish agro-industrial zones with cold storage and meat-processing plants could transform raw abundance into export-ready products, slashing Nigeria’s $10 billion annual food import bill and strengthening the naira. 

Potholed roads and inefficient rail networks cripple trade, inflating costs and deter investors. Upgrading transport infrastructure, which relies heavily on the federal government, would streamline the movement of goods from farms to ports, link markets to neighbouring countries, and position Kano as a logistics hub. “Better roads mean cheaper goods, happier consumers, and a thriving economy,” notes logistics expert Tunde Okoye.  

The blueprint for Kano’s renaissance is clear: targeted federal investments in energy, healthcare, digitisation, agro-industry, and transport. Such interventions promise to generate employment, diversify revenue streams, reduce import dependency, and fortify Nigeria’s economy. As the state stands at a crossroads, the message to Abuja is unequivocal: Empower Kano, and you empower the nation. Kano’s story does not need to be one of unfulfilled promises. With strategic governance, Africa’s “Centre of Commerce” could reclaim its title, this time, as a beacon of inclusive, 21st-century growth.

Ismaila Abdulmumini wrote via ima2040@outlook.com.

By Dr. Muhammad Sulaiman Abdullahi

I was riding my electric bike and the engine was in an absolute silence, courtesy of China’s existence on earth, I passed some guys walking by the road side, and suddenly, I overheard one of them screamed out the word “technologia Alaji”, before I took it in, he screamed again, Tesla!

I was internally filled with joy as I was sure he was talking about my little angel, which I didn’t know it would make such an impact on anyone, though the young guy was a millennial. These set of people are fascinated by almost everything today. They find fun even in every sort of trash. The way they take trashes high is so funny and confusing. But my electric bike, though small, is something to attract their whole, I am sure of that.

After I passed, the word “technologia” keeps coming back to me and I just remembered Sarkin Mota, because the young guy mimicked him while screaming the words out.

Sarkin Mota is a Hausa term which can literally be rendered into English as King of Cars or Master of Cars or Owner of Cars or Seller of Cars or all these combined. In this case the guy who is called Sarkin Mota qualifies for all the above mentioned renditions.

I know of Sarkin Mota recently and I am sure he started trending not long ago. The guy was super talented in his unique, unprecedented and unpresidented humorous way of advertising his wares. His style was so tantalizing, timely and it coincides with the needs of the time. Added to this, the Tinubuconomics has angered most Nigerians and made them to think for simple alternatives. Boom… Sarkin Mota emerged with super cars, mostly from China but not in any way affordable by the “Civil Servants”!

The guy started by teasing civil servants whom are mostly today frustrated, angry, hungry and ridiculed from all angles, ranging from their employers, their managers, their community members and even sometimes from within their family structures. Civil servants are in trouble and Sarkin Mota teased them to sell his stuff without remorse identifying with them.

However, Sarkin Mota is sarcastically and truly right. Only some very few privileged civil servants who work in high places can afford the cheapest of his cars today. Others who can afford to purchase cars from him from among the civil servants may do so only with proceeds of corruption, looting or embezzlement. Therefore, the guy is truly right, it is only that too much of everything can be boring as well as hurting. It is not funny to keep banging and punching at one spot, it may end up becoming so fatal and brutal.

In Nigeria there are two types of civil servants today. The extremely poor civil servants and the super-rich civil servants. The extremely poor civil servants are those who work but cannot afford to buy what they need for their lives. They are of various categories. Those who can’t regularly fuel their cars and opt for two days fueling per week or even month. Some have already abandon their cars and opt for their legs. Those who cannot buy a bag of rice to feed their families. Those who are always on credit from the neighboring shop owners as a result of purchase of certain groceries, which they always collect on credit. Those who cannot pay their children school fees. Those who always hide when they see the landlord coming or ignore phone calls to avoid embarrassment. These are even regarded as tier two up, in as much as they eat, even if what they eat is not what they want. There are tier one, top tier, who cannot afford anything. They hardly eat. They barely have any form of enjoyment in Nigeria beside the air they inhale and the sky that covers them from the above. They just live and follow the time. These two categories form the majority of Nigerian civil servants today.

The extremely poor civil servants in Nigeria takes more than 95% of the civil servants’ population. Civil servants are suffering beyond any reasonable doubts. Sarkin Mota was just someone who is frowned at unnecessarily or was only targeted as a scapegoat. His sarcastic nature of dragging the civil servants in the mud was used by NOA to silence him. NOA is also another government agency, which I am pretty sure, harboring extremely poor civil servants who cannot afford to buy Salla rams for their families.

Though I reason with NOA especially if what they did is part of their mandate, I still find their misdirection of anger and warning as worthless.

Their letter should have been a dual sharp edge sword which should have called Sarkin Mota to order and drawn the attention of the government on how they reduce civil servants to being ridiculed by the business community. People look at the “branch” instead of digging deep in order to see the root of a problem! Sarkin Mota’s costly sarcastic style was as a result of what the government does, deliberately. Let us assume that Sarkin Mota was disrespectful, something that he debunked, and then would the government that forcibly pushed the civil servants into this sorry state be? Wicked and merciless, simple. There are no two way about this. He who beats you is more wicked than he who only laughs at you from afar.

What worsen Sarkin Mota’s sarcastic videos were the fact that some other Social Media copycats have already taken his style to another level. A ram, which is purportedly priced at one million naira, would be displayed, and after all the grandiose show off, a civil servant who cannot truly buy it will be dragged. Then, you would be surprised as against whom should a civil servant set his face now? This is someone deprived, wickedly and mercilessly, of all enjoyment and now little boys have made him as laughing stock on their empty social media trashes. On this, everyone must commend NOA for stopping this nonsense.

As for Sarkin Mota, I feel he has carved a niche for himself and has been recognized as one of the top dealers even when for sure, there may be many others above him, but yet unknown.

Aliyu Muhammad Sarkin Mota confirmed that his parents are civil servants and that he was not disrespectly and that he was just pulling their legs in an interview he granted to Channels TV. Also, in a new recent video where he displayed a convoy of electric cars, he didn’t mention civil servants again. He still maintained some of his major take always and insignias like technologia Alaji, but he didn’t mentioned civil servant. This is a sign that he had “repented”. Thanks to NOA’s intervention. But a question to NOA, does their intervention make civil servant to afford his cars?

Another take away from the Sarkin Mota’s style is his unique way of speaking English, especially “my buraza”, which makes him unique and original. This takes us to the resounding debate of English as a measure of intelligence. To Sarkin Mota, that isn’t even a topic of discussion, because he has a great command of the English language but he chooses not to sound like a grandchild of Kings Charles. He speaks in a very nice deep and lovely Nigerian accent which even if you don’t like, that doesn’t snatch a dime away from his celebrity status he attained.

Keep going Sarkin Mota! And may we see a day when ordinary primary school teachers can afford to buy the latest brand of cars you brag about, amen!

Muhammad writes from Kano Nigeria, and can be reached via, muhammadunfagge@yahoo.com

By Prof. Abdalla Uba Adamu

They are both young boys, although one seems slightly older. From March to May 2025, they captured the attention and interests of Hausaphone social media with their radically different approaches to digital media visibility. In the process, they provided a template or script for the future of youth engagement in public culture and demonstrated the power of agency. 

Taranding in an open cesspool (Kabiru Isma’il, Kano).

The first was Kabiru Isma’il, better known as Kabeer2pac (apparently a fan of the late American rapper 2Pac Shakur).He had 1.8m followers and 15.1m likes on his TikTok account, which prominently displays his phone number (or that of his agent) for advertising purposes. His early videos clocked in millions of views. His most famous video, in which he shakes the dust off his body and jacket, has earned 51 million views. He devised two strategies to achieve this fame. 

His first videos were posted during the 2025 Ramadhan on 19 and 20th March 2025. In the videos, he was recorded immersed in a stagnant open cesspool of household wastewater (kwatami), dunking himself in it and smearing the sediments on his face. The videographer asked for his motives, and he replied he was doing so to “tarand” (trend) because he yearns for fame (ɗaukaka). He affirms he was not a lunatic. The video had 2.6 million views. He further explained that he resorted to this because his earlier attempts at trending were unsuccessful.

On 3rd April 2025, he switched from cesspool contents smearing to getting a sack of charcoal dust dumped on his head,which earned the video 14.8 million views. By then, his fame spread because the CoalDust video he posted two days later earned him 51 million views. His videos attracted Gwanki Travels and Tours International Ltd in Kaduna, who invited him and offered him a free ticket to perform the lesser Hajj, Umrah. Beaming with happiness, Kabeer2pac declared his gratitude that he had achieved the fame he had sought and had “taranded” very well. Of course, Gwanki also trended because they were riding on his coat-tail, as it were, to advertise their services.

Reactions to Kabeer2pac’s fame and fortune were varied but predictable. Most commentators were happy for him and took umbrage at any view that condemned his behaviour as unhealthy and unbecoming. Some Muslim clerics condemned him. Others were against the money spent on his Umrah, arguing that he was young and the money should be invested in either a trade or his education. His behaviour led to copycat copying. 

Quite soon after it started trending, copycats appeared in various guises, including a cesspool girl, from dousing themselves with petrol to set fire on themselves, to having cement blocks banged on their head, to immersing themselves in a stagnant pool of waste water. In one case, a young boy entered a soak away— all in their desire to “tarand” and possibly get a free Umrah ticket.

In an RFI video interview posted on 16th April 2025, Kabeer 2pac admitted that the possibility of his social media celebrity status is likely to be short-lived, as he understands that people will soon get bored with his antics and switch to something else. But for the period he was trending, he was happy with the endorsements he received and his branching out into comedies and short dancing skits in his trademark winter jacket. 

He has accurately anticipated the ephemeral nature of his antics. About two years ago, others who trended and quickly faded away were even more famous and established what I call “celebrification culture”. The first was Ale Rufa’i Bullgates, who devised his own currency, “Gangalion”. He was followed by Ale Umar Bush, whose speciality was foul-mouthing everyone around him. Each was given a social media celebrity status – private jets, fancy meals, endorsement deals by fancy local merchants. Ale Umar Bush seemed to have a Middle-Eastern “girlfriend”. People mocked their mental health and turned them into the theatre. That was probably why Kabeer2pac prefaced his first video by proclaiming that he was not mad. 

What motivates people to watch grisly events as lookie-loos, whether on screen or in physical spaces? Kabeer2pac’s audience can be called voyeuristic or spectator audiences. Odd or outlandish behaviour fascinates them because it provides novelty, entertainment, and sometimes a sense of shock or disbelief. Due to its unconventional nature, such content often triggers curiosity, amusement, or even a desire to share with others. 

Trending Young Dangote (Sadiq Usman Ahmed, Kurmin Mashi, Kaduna)

In contrast to Kabeer2pac, Sadiq was a street hawker in Kurmin Mashi, Kaduna, whom someone tagged Young Dangote. His nickname refers to the Hausa business mogul Aliko Dangote, the richest Black man in the world at the time. Anwar Textiles Ltd discovered him at a traffic stop in Kurmin Mashi, Kaduna, on 18th May 2025, when the young lad, who looks about 13 years old, was hawking car fresheners. 

Intrigued, the videographer asked how he started the business. Beaming an incredibly infectious smile (alone enough to make you buy his ware, even if you had no intention of doing so), he said he started with ₦300 with which he used to purchase cotton buds for ₦50 and sold for ₦70-₦100, before moving to products he bought for ₦350, selling at ₦500, happy with whatever profit he made. Gradually, his capital reached ₦5,000, then ₦1000, “har jari ya kai dubu hamsin cifi cif”/up to ₦50,000 neat. He said he prefers schooling to hawking, but poverty forced him into hawking. He relates this with a devastating, charming smile and enthusiasm for his current station in life, clearly with a business goal in mind. 

Touched by his resolve to improve his business, the video was posted on Anwar Textiles’ personal account and went viral. This impressed so many people (including the Pop Cola company in Kano) that they sent their widow’s mite to Anwar Textiles to improve the boy’s capital. Some asked for an account. In a very honourable way, Anwar Textiles traced the boy’s father. They recorded a video in which the father explained their happiness about the crowdsourcedfunding efforts made by Anwar Textiles. He emphasised that they were not begging for assistance as such (they were well off, but had a bad patch in life), but are grateful to those who contribute to the boy’s entrepreneurial ambitions. An account number was given. 

By 16th May 2025, Sadiq had over ₦300,000 capital and a larger basket to hold more products, which Anwar Textiles helped to purchase for him. The balance of the money was handed over to the father. He thanked Anwar Textiles for making it possible for people to know him. He displayed his new “mobile shop” and declared, “daga nan sai ƙasar waje, inshaa Allahu”/next, overseas, by God’s grace. He also stated his intention to go back to school soon. 

I find Anwar Textiles honourable. He located the boy, helped him, and supported his family. Importantly, he did not engage the boy in a gaudy marketing gimmick for his company, as done with Kabeer2pac. The boys’ marketing strategy was brilliant, as seen in a video posted a few days later in which he persuaded a motorist to buy more car fresheners than the customer actually intended to buy!

Both of these teenage boys demonstrate what personal resolve can achieve. Through social media, each person has attained something they wanted at the beginning of their lives. Kabeer2pac’s social media platform, which thrives on trends and viral content, where the unusual or unexpected can quickly gain traction through likes, shares, and comments, further amplifying its reach, worked perfectly well. He has the fame (ɗaukaka) he strives for. 

For Young Dangote, who has no social media presence (I even doubt if he has a phone, for he would probably plough the money into his business), we see what the power of crowdfunding and simple determination can do spontaneously. Comments from those who knew the family indicated that they were stable (as indeed even the father stated), but went through a bad patch. Instead of mourning their turbulent period, Sadiq dropped out of school, picked up a basket, got some money, bought car fresheners, and started hawking them at traffic stops. The rest, as they say, is a viral history. 

Social media can be a space for what Bala Muhammad (Adaidaita Sahu) at the DEEDS Book vs Screen May 2025 KHAIRUN Dialogue refers to as “digital iskanci”—or something else. Your judgment of each is, of course, personal.

By Salihi Adamu Takai

Farida Musa Kalla(FMK) should be the exact definition of the Hausa woman in Kano, not as some of themmischievously intend to misrepresent to the world, being a hope of a lavish and luxurious life without a purpose in their matrimonial home. 

FMK, a woman who married her husband in her early years during her university days, uses her courage and ambition to define how women should be. She has steadfastly retained her femininity, contrasting with how others view them. 

Women are not a liability and shouldn’t be seen as such, neither by how “feminists” position them nor through the extremism of “masculinists.”

I was on Facebook, browsing my timelines when I came across a video on the DCL Hausa Page featuring an interview with Farida Musa Kalla, the CEO of FMK Nigerian Ltd. The program is titled “Sirrin Ɗaukaka,” and it invitesindividuals whose names trend in the media. 

In the interview, FMK disclosed how she started the business with a bit of capital of 30k in her matrimonial home. She used the market tactics she’s known for to advertise her business, recording videos for the materials she sells. This was the first time her name started coming to the media—Facebook, X, and YouTube.

As she improved the business, her husband advised her to put 600k in the business, given to her by her mother, to buy a car. According to her, this 600k expanded the business and blessed it in every second. And today she runs the business with hundreds of millions. 

As FMK’s business improves and gains recognition in the market, she poses a threat to prominent marketers in Kano, such as Mudassir & Brothers. They have started to adopt her market strategies — using videos to unveil their faces as the CEOS of their company, as she has been doing.

Interestingly, FMK has not been using immoral activities just to advertise her business, but rather strategies that are not questionable for a married woman. 

FMK should be a challenge to all the women in Hausa land who think that they’re a liability to their husbands, as they “belong to the kitchen,” as propagated by the immediate former President of the Federal Republic of Nigeria, Muhammadu Buhari.

Salihi Adamu Takai wrote via salihiadamu5555@gmail.com.

By Anas Abbas

Pascal Gabriel Dozie, the esteemed founder of the now-defunct Diamond Bank Plc and former chairman of MTN Nigeria, passed away at the age of 85 in the early hours of Tuesday, April 8, 2025.

In a heartfelt statement released by his son, Uzoma Dozie, the family expressed their sorrow. “With deep sorrow, but with gratitude to God for a life well spent, we announce the passing of our beloved father,” Uzoma stated.

Pascal Dozie was not only a devoted husband and father but also a proud grandfather and a man of steadfast Catholic faith. His life was characterised by a commitment to serving God, his family, and his nation.

Dozie made significant contributions to Nigeria’s banking and telecommunications sectors. In 1990, he established Diamond Bank, which grew to become one of the country’s most esteemed financial institutions before merging with Access Bank. He later passed on the leadership to his son, Uzoma.

In addition to his banking achievements, Dozie played a pivotal role in the establishment of MTN Nigeria, serving as its inaugural chairman and contributing to the telecom revolution that transformed the industry. 

His leadership was distinguished by humility, integrity, and a long-term vision, earning him numerous accolades, including the prestigious national honour of Commander of the Order of the Niger.

Pascal Dozie’s legacy is marked by his unwavering dedication to Nigeria’s economic development, which has garnered him immense respect across various sectors. He is survived by his wife, Chinyere, and their five children.

By Anas Abbas

As the joyful Sallah festival approaches, local chicken, broiler chicken, and a unique breed known as “merger” producers are expressing concerns over a significant drop in patronage, which raises worries about the future of their businesses.

Traditionally, this festive season witnesses a surge in demand for chicken as families prepare to celebrate with delicious meals. However, this year, many farmers are facing an unprecedented challenge, including the high cost of chicken feed, losses of the chickens due to hot weather conditions, and low patronage.

In an interview with The Daily Reality, Mallam Shuaibu Ismail, a seasoned chicken seller and rearer, expressed his disappointment. “In previous years, we would have sold out most of our stock by now,” he said. “This time, however, the orders have been minimal, and it’s worrying. We rely on this season to sustain our families and businesses throughout the year.”

“Due to economic hardship, people are not supporting the local chicken businesses, and the chickens have been affected by an unexpected disease,” he added.

Jamila Sulaiman, a broiler rearer, expressed, “Sallah is usually a time of joy for us. We prepare for months in advance, but this year, many customers seem hesitant to buy. We hope that as the festival gets closer, people will start to purchase more, as the chickens are dying because of the sunny weather. Yesterday morning, I found three dead,” she stated.

“If people don’t buy, we will be at great risk as the price of broiler feed approaches 26000, compared to last year N8000,” she added.

The reasons for the low patronage are varied. Some producers attribute it to the rising cost of living and inflation, which have made it difficult for families to budget for festive meals. Others believe that changing consumer preferences and increased competition from larger poultry suppliers may also be contributing factors.

Despite these challenges, local rearers remain hopeful that demand will increase as Sallah approaches. “We are optimistic that people will remember the significance of Sallah meat for their families,” said Isuhu Wada.

“Purchasing the chicken benefits us and also boosts our economy, as we will spend the money on something else.”

As the festival approaches, local chicken farmers are urging consumers to support their businesses and keep the spirit of Sallah alive through communal meals and community support.