‎Kannywood Movies Review – ‘Soyayyata’

‎The Shareef brothers, Abdul and Umar M. Shareef, seem to have a strong fondness for playing romantic heroes. This likely inspired them to produce an emotional love story in which they take on their favourite leading roles. The production, entitled ‘Soyayyata’ (Translated as ‘My Love’), also appears to be their first series under the ‘Shareef Studio’ banner.

‎Soyayyata (though they mistakenly wrote the name as “Soyayya ta”) is a romantic drama exploring unrequited love, mistaken assumptions, and the complexities of family ties. The series primarily follows a love triangle involving Abbas (Abdul M. Shareef), Zuhra (Maryam Booth), and Haneef (Umar M. Shareef).

‎Abbas and Zuhra are cousins raised together within a shared family compound. Since childhood, his mother had betrothed Zuhra to him, as is customary in Hausa tradition. Abbas grows up to love Zuhra, but she sees him as nothing more than a brother. Meanwhile, she meets Haneef at a wedding, where he falls in love with her at first sight – an affection she fortunately reciprocates even more deeply.

‎Noticing something unusual in Zuhra’s behaviour, Abbas’s younger sister, Suhaima (Madina Abdul), persuades their parents to formally approach Zuhra’s family about the intended marriage. However, while Zuhra’s father, who is Abbas’s uncle, approves, her mother rejects the proposal. Abbas also learns the painful truth that Zuhra does not love him romantically, igniting emotional turbulence and family conflict.

‎Meanwhile, Haneef’s mother opposes his choice of Zuhra because of her humble background but later concedes because of his persistence. However, his father falls ill and dies suddenly on the day of his wedding to Zuhra, setting off a chain of dramatic twists that reshape the course of the story.

‎Despite its compact premise, the series sustains engagement through the gradual introduction of new narrative layers and characters. For instance, Ilham (Asmeey Wakili), introduced in a pivotal role towards the end of Season 1, breathes new life into the story. Despite its rather slow pace, the series keeps audiences engaged with steadily mounting tension.

‎Soyayyata is indeed worth watching for its relatable theme, which resonates strongly with young audiences. It dramatises the familiar scenario of a childhood-betrothed ‘cousin’ losing out to a ‘newcomer’. Young women with early betrothal experiences will identify with Zuhra’s predicament, while those nursing a secret crush will empathise with Abbas, who suffers in silence, enduring the pain of unrequited affection.

‎Additionally, beyond its central love story, Soyayyata explores themes of class discrimination, parental materialism in marriage arrangements, and the far-reaching consequences of such decisions. It also highlights how a lack of open communication can make arranged marriages fragile enough to break even the strongest familial bonds.

‎The series, however, scores little in terms of production quality. Continuity lapses are evident, and the editing lacks finesse. Also, while the interconnection across episodes is reasonably sustained, Episode 4 largely recycles scenes from Episodes 1 and 3. Nevertheless, these shortcomings are pardonable, given the competent direction and commendable performances that make the series ultimately captivating.

‎Finally, if you are struggling to keep pace with the endless YouTube series being released every day, Soyayyata is one you shouldn’t overlook. It is well worth your time.

‎Rating: 3/5