BUA Cement chairman blames dealers for frustrating ₦3,500-per-bag-price policy
By Sabiu Abdullahi
AbdulSamad Rabiu, the Chairman of BUA Cement, has revealed that his company’s intention to sell cement at N3,500 per bag last year was thwarted by the actions of cement dealers.
During the 8th Annual General Meeting held in Abuja, Rabiu stated that BUA Cement had sold over a million tons of cement to dealers at a price of N3,500 per bag, with the intention of passing the savings on to end-users.
However, he noted that dealers were selling each bag of cement to consumers for prices ranging from N7,000 to N8,000.
Rabiu expressed frustration that the company’s policy was not being implemented as intended, saying, “So, a lot of the dealers took advantage of that policy. Rather than pass the low prices to the customers, they were selling at even double the price we sold to them.”
He attributed the discontinuation of the policy to the company’s inability to regulate dealers, who were earning substantial profits due to high margins.
Rabiu also cited the challenges posed by the devaluation of the Naira and the removal of fuel subsidies last year, which made it difficult for the company to sustain the price policy.
“We wanted that price to stay at that level, but dealers refused. So, we could not sustain that simply because we did not want to be in a situation where we are subsidizing dealers,” he said.