Faculty of Communication

By Hadiza Abdulkadir

A postgraduate class at Bayero University faced an unexpected turnout issue during a recent lecture on social media’s role in popular culture. 

Professor Abdalla Uba Adamu, from the Faculty of Communication, scheduled his M.Sc. Popular Culture lecture for 2:00 p.m. on Monday, March 24, 2025. However, when he arrived, he was met with an empty classroom.

In a candid post on his Facebook page, Professor Adamu described the situation, expressing disappointment at the absence of his students, many of whom are mature individuals committed to their education. 

“I will wait one more hour, all by myself,” he wrote, revealing the gravity of the situation as he sat alone in the lecture hall.

The incident raises concerns about student engagement and commitment in higher education, particularly among postgraduate students who are expected to take their studies seriously. 

Professor Adamu’s experience reflects a growing trend of attendance issues in classrooms, prompting discussions among his social media followers about students’ attitudes to learning in Nigerian universities.

As the academic community reacts to this situation, it remains to be seen how institutions will address these challenges in the future.

By Isma’il Gambo Muhammad (IGMB)

Students from the Information and Media Studies department organized a one-day Iftar gathering at the Faculty of Communication, Bayero University, Kano, to promote unity among themselves, their teachers, and the broader university community.

The event took place one day after the last exam of the second semester, aimed at fostering cordial and lasting academic relationships within IMS as one family while celebrating the month of Ramadan, seen as a time of kindness and all forms of goodness and mercy.

The occasion has graciously received the honor of inviting five competent and indigenous lecturers from the department, including the Head of the Department (HOD), Prof. Nura Ibrahim; Level Three Coordinator, Dr. Muhammad Ɗanja;Faculty Examination Officer, Dr. Aliyu Isa Agaye; Level Four Coordinator (IMS), Dr. Saminu Umar; and above all, Dr. Ibrahim Muhammad from the University of Abuja.

Many representatives from various university departments attended, including the Faculty of Computing, Software Engineering, Cyber Security, and some SUG officials from the BUK chapter.

Students voluntarily offered various contributions, including comfort foods, delicious dishes, meats, fruits, and a wide selection of drinks, ensuring that each attendee was sufficiently served.

In his opening remarks, Dr. Muhammad Ɗanja warmly welcomed everyone to the grand occasion. 

In his comments, Prof. Nura Ibrahim stated that IMS is more than just a studentship; it is a family. He mentioned, “As long as all the IMS levels come together to observe the IFTAR next year, I will certainly invite the Vice Chancellor (VC) to the occasion.”

However, in their keynote speeches, all the invited lecturers expressed their heartfelt happiness and gratitude to all the attendees, and they mentioned their ongoing commitment to supporting such a significant gesture in the future.

The lecturers encouraged and inspired the students to apply their acquired knowledge and skills in real-life situations. They concluded by drawing the attention of potential Level Four (SIWES) students to maximize their efforts, broaden their horizons, and seize opportunities for skill acquisition at their respective organizations where they are posted for service. They prayed for the ongoing progress of the Department and its students.

Ultimately, in his closing remarks, Coordinator Muazu Salihu expressed a heartfelt thank you to all the lecturers and fellow students for honoring the invitation and wished everyone a safe journey back to their respective destinations.

By Anas Abbas

Faculty of Communication of Bayero University, Kano and the Society of Nigerian Broadcasters organized a two-day round table meeting on investigative and data-driven journalism challenges.

The roundtable, held on Monday, focused on challenges of investigative and data-driven journalism and was themed ” Round table meeting on issues and challenges of investigative and data-driven journalism in the broadcast sector in North West Nigeria.”

The event, organized in collaboration with the Society of Nigerian Broadcasting, took place at the CBN Centre of Excellence at Bayero University, Kano.

Professor Umaru Pate, a communications expert and seasoned scholar, presented a paper titled “The Imperative of Investigative and Data-Driven Journalism in North West Nigeria.” 

As the keynote speaker, Pate thoroughly explained that “investigative journalism contributes to freedom of information.” 

Pate noted that some companies might pull their advertisements if the media content conflicts with their interests. 

He highlighted the pressing issue of inadequate funding for research within media organisations.

Pate noted that many outlets often overlook the necessity of investing in thorough research, emphasizing that producing quality news requires financial commitment. “To deliver high-quality journalism, organizations must be willing to allocate resources toward research,” he stated.

He addressed another significant challenge faced by investigative journalism, which is “the threats to journalists’ safety,” which underscores the need for greater support and protection for those committed to uncovering important stories.