Celebrity branding of political parties, politician ineffective, new study shows
By Daha Tijjani, PhD Celebrity endorsement is a technique in advertising that possesses persuasive power to influence consumers’ decisions and ...
Tag: Celebrity Branding
The Daily Reality
The Daily Reality is an online news medium with a physical address in Kano State, Nigeria. As our name suggests, we aim to be realistic and truthful to our readers. Moreover, we are an independent, non-partisan company. Thus, we will always do our best to be fair, factual and accurate in our journalism.
