By Sabiu Abdullahi
The Nigeria Customs Service (NCS) on Monday, September 22, 2025, officially flagged off its 2025 Public Relations Officers Workshop in Kano, charging officers to demonstrate professionalism, resilience, and innovation in sustaining the Service’s image and public trust.
The Comptroller-General of Customs, Adewale Adeniyi, was represented by Acting Deputy Comptroller-General in charge of Enforcement, Inspection, and Investigation, Timi Bomodi, at the opening ceremony held at the Centre of Excellence, Twin Theatres, Bayero University, Kano.
Delivering the CGC’s keynote address, Ag. DCG Bomodi highlighted the Service’s critical role at the “confluence of revenue generation, trade facilitation, and national security,” noting that every decision made by Customs affects citizens, the business community, and international partners.
He stressed that communication in such a sensitive environment must be more than ceremonial.
According to him, public relations officers serve as policy interpreters, dispute mediators, crisis managers, and custodians of the Service’s corporate image.
“Our actions may speak, but it is the voice of public relations that interprets, contextualises, and gives meaning to these actions. That is why this workshop is not just a routine exercise, but a strategic investment in the future of the Service,” he said.
Speaking on the workshop’s theme, “Beyond Masters of Ceremony: The Strategic Role of Public Relations Officers for Institutional Growth and Stakeholder Trust,” the CGC described it as timely and transformative, as it redefines the role of PROs from mere event announcers to key players in policy and stakeholder engagement.
He called on participants to embrace new technologies and crisis response tools, explaining that the rise of artificial intelligence and the risks of misinformation demand higher communication standards.
According to him, “The work of a PRO is not without its challenges. You will face crises that test your judgment, criticism that questions your integrity, and moments where silence may seem safer than speaking. But it is in these moments that your professionalism is most needed.”
Bomodi further assured that the leadership of the Service regards public relations as a vital component of its reform agenda, adding that its partnership with Bayero University represents “a bridge between scholarship and practice.”
He also welcomed BUK students present at the session, noting that their interaction with officers would enrich their academic exposure.
Declaring the workshop open, he urged participants to recommit to integrity and innovation, remarking: “The legacy you leave will not be measured by the number of events you anchored, but by the trust you built, the narratives you shaped, and the credibility you sustained for the Service.”
Governor Abba Yusuf of Kano State, represented by his Director-General of Media, Sanusi Bature, commended the Customs Service for its role in national security, trade facilitation, and revenue generation. He described integrity and fairness as the backbone of effective public relations, stressing that the Service’s National PRO had set a standard for building public confidence.
He added that artificial intelligence, digital analytics, and social media engagement have become new frontiers for PR professionals.
However, he cautioned that “no technology can replace human values of honesty, empathy, and responsibility in communication.”
The Vice Chancellor of Bayero University, Professor Haruna Musa, also welcomed participants and reaffirmed the institution’s readiness to support the Service through training and research.
He described the workshop as a platform that “blends theory with practice in preparing officers for the demands of modern communication.”
In his presentation, President of the Nigerian Institute of Public Relations (NIPR), Ike Neliaku, emphasised that strategic communication is central to nation-building, urging officers to evolve from “managing perception to actively shaping the credibility and trust upon which governance thrives.”
Also speaking, Professor Abdalla Uba Adamu, former Vice Chancellor of the National Open University of Nigeria, underlined the importance of social media as a tool for transparency and accountability.
He advised officers to deploy digital platforms effectively while guarding against disinformation.
Other experts at the event expressed optimism that the four-day workshop would enhance officers’ communication capacity, strengthen their stakeholder engagement, and further solidify the Service’s reputation as a forward-looking institution.