Hausa Film Industry

‎By Abdulhakeem Yetu Zakari

‎Despite growing awareness, sexual exploitation continues to cast a dark shadow over the entertainment industry in Nigeria and elsewhere. Behind the glitz and glamour, many aspiring talents face coercion, harassment, and abuse in their pursuit of success. Stronger policies, accountability, and systemic change are urgently needed to create a safer industry.

‎Sexual exploitation in entertainment is an open secret that has persisted for decades. It manifests in various forms, from coercion and harassment to outright trafficking. Vulnerable individuals, often young and inexperienced, are preyed upon by those in positions of power. The “sex-for-role” culture, in which opportunities are exchanged for sexual favors, remains alarmingly prevalent. Those who resist or speak out risk being blacklisted, experiencing retaliation, or even being driven out of the industry entirely.

‎The entertainment world thrives on connections, and unfortunately, this has allowed predators to operate with impunity. Victims, fearing career sabotage or public shaming, often remain silent. The imbalance of power between industry gatekeepers and struggling artists makes it even harder to challenge abusive behaviours.

‎The #MeToo movement, which gained global traction in 2017, was a watershed moment. Survivors courageously came forward, exposing influential figures like Harvey Weinstein and forcing the industry to confront its deep-seated issues. This sparked widespread discussions, policy changes, and an increased demand for accountability.‎

Despite the above strides, exploitation remains a pressing issue. While some perpetrators have been held accountable, many still evade justice. Survivors continue to face obstacles in their pursuit of legal recourse, with cases often dismissed or settlements used to silence victims.

‎Ending sexual exploitation in entertainment requires more than just conversations, it demands concrete action:

‎Stronger Legal Frameworks – Governments and industry regulators must enforce stricter policies against workplace harassment and sexual exploitation. Clear legal consequences should deter potential offenders.

‎Whistleblower Protection – Survivors and witnesses should be able to report abuse without fear of retaliation. Anonymous reporting systems and legal safeguards are crucial.

‎Industry Accountability – Entertainment companies must adopt zero-tolerance policies for misconduct, conduct thorough background checks, and establish independent oversight committees to investigate allegations.

‎Empowering Victims – Access to legal aid, mental health support, and career counselling can help survivors rebuild their lives. Platforms that amplify their voices must be encouraged.

‎Changing the Culture – Education on consent, power dynamics, and ethical professional relationships should be integrated into industry training programs. A shift in mindset is necessary to dismantle the normalisation of abuse.

‎ The fight against sexual exploitation in entertainment is far from over. Every stakeholder, from industry executives to audiences, plays a role in demanding transparency, justice, and respect for all talents. Only through sustained pressure and institutional reform can we ensure an industry where success is based on talent, not exploitation.

‎It is not just a matter of morality but of fundamental human rights. The time to act is now.

‎Abdulhakeem Yetu Zakari is an intern with PRNigeria. He can be reached via abdulhakeemzakari7@gmail.com.

By Muhsin Ibrahim

Umar Maikudi, also known as Cashman, was elected as the National President of the Motion Picture Practitioners Association of Nigeria (MOPPAN) at an event held in Nasarawa State on 18 January 2025.

As the newly elected National President, Maikudi expressed gratitude and enthusiasm for collaborating with filmmakers and film scholars to explore potential partnerships that could benefit the film industry. 

In a message sent to media houses across Nigeria, the president stated, “Let’s work together to drive growth and development in the sector.”

Maikudi concluded by encouraging others to “feel free to reach out to me to discuss potential collaborations and partnerships.”

Hailing from Kaduna, Maikudi has been a film scholar and actor for many years. He has appeared in several films, including the Netflix series War: Wrath and Revenge, part of the famed Sons of the Caliphate drama.

By Sulaiman Ibrahim Lala

The Pandora Awards is an annual event organised by Mama’s Boy Entertainment that aims to recognise outstanding contributions from public figures in northern Nigeria across various fields. The latest edition, held in Kano on Wednesday, January 15, 2025, honoured several notable figures, including footballer Abdullahi Shehu, celebrated Kannywood scriptwriters Fauziyya D. Sulaiman (Uwar Marayu) and Yakubu M. Kumo, social media personality Abba Pantami, among others.

Upon closer examination of the awards ceremony, it becomes apparent that the Kannywood/entertainment industry categories, encompassing music and film, favour familiarity and personal connections over genuine merit. This raises concerns that deserving artists may have been overlooked in favour of those with closer ties to the organisers.

I wholeheartedly agree with some awards, particularly MANYAN MATA, as Best Web Series. Similarly, DJ AB as Best Hip-hop Artist and Sadiq Sani Sadiq’s honour as Best Actor of the Year are also well-deserved.

However, I have reservations about the remaining awards. Some other projects and individuals demonstrated exceptional work and dedication, making them more deserving of recognition.

I am surprised by some of the award outcomes. For instance, Hamisu Breaker took home an award despite not releasing any notable hits in 2024. Meanwhile, Sadiq Saleh’s impressive ‘Da Ransu’ album featuring the standout track ‘Mai Kishina,’ arguably one of the most impactful Hausa songs of 2024, was overlooked.

I also believe the Best Music Video award should have gone to ‘BANI’ by Ado Gwanja, skillfully directed by Jafs, rather than ‘Zuciya’ by Auta Waziri.

The award results were met with surprise and disappointment. NGULDE took home the Best Comedian of the Year award despite Jok3r (Anty Maina) having a more impactful year. Abale’s win for Best Villain Artist over Sultan Abdurrazak, who consistently delivered strong performances last year, was also unexpected.

DEEZELL’s Best Collaboration win raised eyebrows given their lack of notable collaborations in 2024 since the release of ‘NAMIJI’ in 2023. Other nominees like ‘TAWAN’ by Nazifi Asnanic ft Naziru Sarki Waka, ‘Daga Ke’ by Lilin Baba, and ‘Aure remix’ by Boyskiddo seemed more deserving.

Additionally, Mummy Gombe’s Best Female Artist win over Firdausi Yahaya, who excelled in ‘Garwashi’ and ‘Labarina,’ was also surprising. MAISHADDA’s Producer of the Year win for ‘Gidan Sarauta’ over Umar Uk’s outstanding work on ‘Garwashi’ felt like a missed opportunity.

The Queen of the North award went to Fati Kinal despite intense competition from Hadiza Gabon, Rahama Sadau, and Nafisa Abdullahi, leaving some questioning the award’s credibility.

The Pandora Awards’ geographical bias is concerning due to a disproportionate focus on artists from Kano and Kaduna. Despite their significant contributions to the northern entertainment scene, talented artists from Jos, Kogi, and Benue were overlooked.

This regional disparity raises questions about the awards’ inclusivity and representation. The fact that the organisers are primarily from the North-West may have contributed to this bias, undermining the credibility of the awards and their ability to showcase the diversity of northern talent.

Note: These are my personal views as a dedicated fan and keen observer of the Arewa film and music industry.

Sulaiman Ibrahim Lala wrote via sulaimanibrahimlala@gmail.com.

By Habibu Maaruf Abdu

For the Kannywood film industry, 2024 has been a remarkable year filled with unprecedented achievements and historic milestones. These include Ali Nuhu’s appointment as the Managing Director of the Nigerian Film Corporation and Rahama Sadau becoming part of the federal government’s Investment in Digital and Creative Enterprise Program (iDICE).

However, while the year was marred by the losses of veteran actress Saratu Gidado (Daso) and singer El-Muaz Birniwa, it also witnessed the emergence of fresh talent and a notable improvement in film quality. Big-budget productions like Nanjala and Mai Martaba achieved significant feats; Nanjala debuted in Turkey and the United States, and Mai Martabawas selected as Nigeria’s official entry for the 97th Academy Awards. Moreover, Sadau’s film Mamah was screened at the prestigious Red Sea Film Festival in Saudi Arabia.

Interestingly, despite the above-mentioned films’ successes, television and web series topped the charts in popularity throughout the year. Established series, such as Labarina and Manyan Mata, continue to reign supreme, with the latter’s instalment (Season 8, Episode 6) amassing over 1 million views on YouTube within 24 hours of its release in January. This success has paved the way for numerous new series. The following are the top 7 among them. Please note that the established series were not considered for this list.

1. Garwashi

Garwashi is arguably the most topical and stimulating series of the year. It confronts critical social issues such as widowhood, moral decay, reckless marriages and irresponsible parenting. The story mainly centres on Asmau/Ma’u (Fiddausi Yahaya), a widow who faces unrelenting adversity due to the cruelty of her in-laws. Her situation is further exacerbated by the greed and heartbreaking indifference of her father. The series is captivating and deserves praise for its engaging writing, intense drama, and realistic portrayal of everyday life. The actors deliver convincing performances, particularly Abubakar Waziri (alias Bado), who plays Asmau’s irresponsible father. His rendition of the Sokoto Hausa dialect is ultimately impressive. 

Additionally, the roles of Baba Lami (Balaraba Abdullahi), Gaddafi (Kabiru Sani), and Sameera (Aisha Humaira), among others, are outstanding. Co-produced by Umar UK and Fauziyya D. Sulaiman and directed by Yaseen Auwal, Garwashihas garnered widespread acclaim, generated buzz, and trended on social media. Other cast members include Yakubu Muhammad, Maryam Yahaya, Isa Adam, Hadiza Muhammad, Sabira Mukhtar, and Rukayya Sharada.

2. Gidan Sarauta

Premiered in 2023, Gidan Sarauta achieved greater popularity in 2024, becoming one of the year’s top series. This is because its episodes get no less than 600,000 views on YouTube weekly. The story follows a complicated love triangle involving two royal brothers, Prince Bello (Umar M. Shareef) and Prince Mu’azzam (Garzali Miko), and a poor daughter, Bintu (Mommy Gombe). Prince Bello initially hides his feelings for Bintu, treating her like a sister and even arranging her marriage to his brother Mu’azzam. Meanwhile, he marries Gimbiya Fa’iza (Aisha Najamu), his cousin whose father (also his uncle) holds the throne. The two couples live together in the royal household, where Bello and Bintu’s bond deepens despite being married to different partners. The drama escalates as Mu’azzam discovers their secret romantic exchanges, leading to intense confrontations and emotional fallout. The series features other compelling characters, such as Alhaji Mai Dala (Rabi’u Rikadawa), his wayward son Kaka (Daddy Hikima), and Tafida (Bashir Bala Ciroki), among others. It was produced by Abubakar Bashir Maishadda and directed by Ali Nuhu.

3. Allura Cikin Ruwa 

2 Effects Media’s Allura Cikin Ruwa revolves around Na’imatu (Ruky Alim), a charming young woman at the centre of attention with numerous men vying for her love. These include Maina (Yakubu Muhammad), Sadiq (Isah Feroz Khan), Dr Hashim (Adam A. Zango) and Alhaji Hadi Makama (Sani Danja). As the title suggests, Na’imatu is like a needle in a vast ocean, which Hausa wisdom says “only the fortunate can find”. Alhaji Hadi is that fortunate one, but he divorces her two days after marriage, adding complexity to the plot. Other characters in the series, such as Maina and his former wife (Fiddausi Yahaya), have interesting backstories that add depth to the narrative. The series features an ensemble cast, stunning visuals and evocative background music. It is also packed with twists and turns, which may hook the audience despite some minor flaws. Sani Danja produced the series, while Yakubu Muhammad directed it. Other casts include Aisha Najamu, Tijjani Faraga, Daddy Hikima, Amal Umar, Ramadan Booth, etc.

4. Darasi

Produced by Sadiq Shanawa and directed by Abubakar S. Shehu, Darasi stands out for its relatable themes, strong performances, and reasonable production quality. The series follows the lives of fresh graduates: Kabiru (Ibrahim Yamu Baba), Marwan (Shamsu Dan Iya), Sadiq (Sadik Shanawa), and Salma (Mommy Gombe), each navigating the challenges of life after graduation. However, Kabiru’s story turns dark after being heartbroken by his love interest, Rabi (Amal Umar), who leaves him for a wealthy son, Shehu Hutu (Abdul S. Tynkin). This betrayal drives him to join a secret cult, aligning himself with powerful influencers such as the corrupt politician Alhaji Audu Maye (Ali Nuhu) and the immoral tycoon Alhaji Maliya (Tanimu Akawu). As the story expands, events become intricately woven. The series is quite popular. It garnered widespread pre-release buzz thanks to promotional photos of Mommy Gombe and other cast members wearing NYSC attire.

5. Wata Rana a Kano 

Wata Rana A Kano is a 5-episode mini-series that addresses the pressing issues of thuggery and phone snatching, which have recently surged in certain areas of Kano State. It is exclusive to Arewa24 TV, unlike many other series that are also available on YouTube. The series exposes the heartlessness of corrupt politicians and their role in fuelling gang violence. It also explores the importance of community involvement in aiding security operatives in combating the problem. Besides its timely thematic relevance, Wata Rana A Kano stands out for its top-notch production quality. The cinematography is exceptional, with realistic portrayals of violence and bloodshed that leave a lasting emotional impact. Many viewers have confessed to crying during a particular scene where the character of Abba Jago (Daddy Hikima) kills Hassan (Adam A. Zango). Produced by Abubakar Bashir Mai Shadda and directed by Kamal S. Alkali, the series also features Mommy Gombe, Umar M. Shareef, Abdurrazak Sultan, Alhassan Kwalle, Abba El-Mustapha, Ali Nuhu, and others.

6. Zafin Nema

Sadik Sani Sadik and Tahir I. Tahir, known for their iconic roles in the Mati franchise as Mati and Lado, respectively, reunite in the topical comedy-drama titled Zafin Nema. The series explores themes of materialism and ambition through the story of two young men, Ilu (Sadik Sani Sadik) and Rabe (Tahir I. Tahir), from a poor background. The duo faces humiliation in their village, Tungan Barau, due to their poverty. Rabe’s father attempts to arrange his son’s marriage to Tala (Mommy Gombe), but her father rejects the proposal despite their familial ties. Similarly, Ilu loses his love, Saude (Maryam Yahaya), to the wealthy Alhaji Dangana (Shehu Hassan Kano). Driven by a desire for wealth, respect, and revenge, Ilu and Rabe embark on a journey to the city. Their misadventures unfold as they foolishly pursue get-rich-quick businesses. The series seamlessly weaves together humour and substance. The actors also deliver excellent performances. It was co-produced by Abdul Amart and Tahir I. Tahir and directed by Yaseen Auwal. Other casts include Al’amin Buhari, Jamila Nagudu, Minal Ahmad, Bello Mohammed Bello, Hajara Usman, Alhassan Kwalle, etc.

7. Umarni 

The series Umarni primarily deals with the issue of wife-mother-in-law relations in Hausaland. It explores the complex and often tense relationships, including jealousy and conflicts between them. In the series, Hajiya Binta (Saratu Daso) reveals her jealousy when her son Ahmad (Bilal Mustapha) prepares to marry his beloved Madina (Bilkisu Safana). She reduces the substantial trousseau he plans to take for the wedding and forbids him from living with his wife in their newly built home. Her intimidation continues while the couple lives with her in the family household. On the other hand, Salma (Sameera Sister) treats her mother-in-law (Asma’u Sani) poorly. Her husband, Sadik (Garzali Miko), initially sides with his mother but is eventually convinced to see her faults. The story evolves as new themes, characters, and conflicts are introduced. The series is generally enjoyable.

Umarni is likely the last film to feature the late veteran actress Saratu Daso. However, the rest of the cast comprises mostly rising stars who nonetheless deliver satisfactory performances. Seikh Isa Alolo directed it, while Naziru Dan Hajiya is the producer. Its second season, which runs during the writing of this review, was co-directed by Tijjani Mai jama’a.

By Habibu Maaruf Abdu

Kannywood actress and producer Rahama Sadau celebrated her birthday Saturday with an exciting announcement for her fans. She revealed on Instagram that her upcoming film, “Mamah,” will be screened at the prestigious Red Sea Film Festival in Saudi Arabia.

She writes: “Thrilled to announce that our film “MAMAH” will be screened at the Red Sea International Film Festival in Saudi Arabia! 🤭💃🏻 @redseafilm

“This is one great achievement as it marks the FIRST HAUSA MOVIE to be showcased at this prestigious international festival. A proud moment for us as producers and actors, and a huge leap forward for Kannywood as a whole. 🫶🏻🙌🏻”

Sadau, who recently appeared in a Bollywood film, is clearly inspired by Indian actors. These actors often use their birthdays to reveal exciting news to their fans, creating buzz and excitement around new projects. Sadau’s admiration for Indian cinema is evident, as she speaks fluent Hindi and cites Priyanka Chopra as her role model.

The actress also made history last year with her film Mati A Zazzau, which became the first Kannywood film to stream on Netflix.

The upcoming film, Mamah is co-produced by Abdul Amart and Rahama Sadau and directed by Toka Mcbaror.

It stars Adam Zango, Nafisa Abdullahi, Rahama Sadau, and Falalu Dorayi. 

The premiere is scheduled for December 9th, 2024, at 10:00 am at the Red Sea Culture Square, Cinema 4.

By Habibu Maaruf Abdu

Nigeria has selected the Kannywood film ‘Mai Martaba’ as its official submission for the Best International Feature Film (IIF) category at the 97th Academy Awards, also known as Oscars.

The 15-member Nigerian Official Selection Committee (NOSC) confirmed in its official statement that the selection was made after a rigorous voting session.

Mai Martaba is a historical epic featuring 500 actors that showcases northern Nigeria’s rich cultural heritage. It tells the story of the succession struggle between competing claimants for the throne of the fictitious Jallaba Kingdom.

Reacting to the selection, the film’s director, Prince Daniel Aboki, expressed his delight, adding, “It is a privilege to represent our country at this prestigious global event.” 

He added, “Mai Martaba is more than just a story; it’s a celebration of our culture, struggles, and triumphs as Nigerians. We’re bringing the voices and stories of our people to the global stage, sharing the heart of Nigeria with the world.” 

The film, which stands as the most expensive Kannywood production, was also selected for the Septimus Awards in Amsterdam before its theatrical release in Nigeria in July 2024.

The Academy of Motion Picture Arts and Sciences (AMPAS), which organises the Oscars, confers the IFF Award yearly to a feature-length film produced outside the US with at least 50% non-English dialogue.

A shortlist of 15 finalists will be revealed on December 17, 2024, followed by the announcement of the final five nominees on January 17, 2025.

This marks the second time a Hausa film has been selected for the Oscars, following The Milkmaid (directed by Ovbiagele, 2020).

However, unlike The Milkmaid, whose Kannywood identity is disputed, Mai Martaba is a bona fide Kannywood production, proudly representing the Hausa film industry’s cinematic talent.

The 97th Oscars will be held on March 2, 2025, at the Dolby Theatre in Ovation Hollywood, Los Angeles, and will be broadcast live to over 200 territories worldwide.

Company: Blackville Media

Director: Prince Daniel (Aboki)

Producers: Aliyu Ahmad, Egor Efiok, Bature Zambuk, Shehu Bala Kabara

Language: Hausa

Cast: Adam A. Zango, Ghali Abdallah DZ, Auwalu Isma’il Marshall, Fatima Muhammad, Maryam Usman Shuaibu, Mukhtar Aminu etc.

Release date (Nigeria): 19-7-2024

It’s no longer news that TV series have recently dominated the Kannywood filmmaking sphere. However, Prince Daniel Aboki produced an epic period film titled Mai Martaba in a bold move to revitalize the film industry. The film, roughly based on the popular Arewa Radio drama series Kasar Jallaba, has generated immense excitement among fans eager to see the gripping story come alive on screen.

Made on a sweeping budget of over ₦125 million, Mai Martaba surpassed Nanjala (which had a budget of over ₦65 million) to become Kannywood’s most expensive production. But does it justify this substantial investment? I watched it on Sunday, and here is my review.

Mai Martaba is an exciting tale of a succession struggle among competing claimants for the throne of the Jallaba kingdom. The storyline unfolds through an omniscient narrator, beginning with a few flashbacks of the kingdom under the previous reign of the Agadashawa dynasty. Now occupied by the Jallabawa clan, a sacred decree secures the throne.

Before death, each king must name a successor from within the clan, ensuring the Agadashawas would never return to power. King Mu’azu honoured this legacy by naming Sanaya (Auwal Ismail Marshall) his heir, with a written agreement that Sanaya would one day pass the crown to Mu’azu’s son, Magajin Gari (Ghali Abdallah DZ). But Sanaya breaches the agreement and crowns his daughter, Princess Sangaya (Fatima Muhammad), as his successor, setting the stage for an intense power struggle.

Will Magajin Gari reclaim his birthright? Who is the other claimant to the throne? Can a female monarch win over the hearts of the Jallaba people? Find out in the cinemas.

The movie is generally captivating. However, with a short runtime of less than 90 minutes, the screenplay fails to do complete justice to the compelling story. It features little action scenes and ends quickly when it is supposed to be at its climax. For instance, there is a brave bandit kingpin, Shugaba (Adam A. Zango), whose brother was killed in the kingdom. He is in alliance with Magajin Gari. Driven by revenge, the two could have been shown in a fierce battle against the Jallaba kingdom, adding a dramatic action sequence to the film.

Also, as an adaptation of the Kasar Jallaba radio serial, apart from the setting and select character names, Mai Martaba shares minimal similarity with the original sourcing material. It’s somewhat like the American TV series House of the Dragons, where King Viserys appointed his female child, Princess Rhaenyra, as heir to the throne. The theme of ‘succession war’ is also prominent in many other local and international movies.

However, Mai Martaba remains a satisfactory period drama, boasting a spectacular setting and near-authentic period costumes. It may not be the most engaging Kannywood epic, but it could be the best in general production quality. Its exceptional cinematography and technical excellence is a breakthrough in the Hausa film industry. I salute the director, executive producer, and all other crew members.

The cast should also not be forgotten. Though it consists of new actors, they deliver impressive performances with good dialogue rendition. Ghali Abdallah DZ stands out as the ambitious Magajin Gari, plotting political machinations to get the throne. As Princess Sangaya, Fatima Muhammad was not given much scope but showed confidence in every scene she featured. Adam A. Zango (Shugaba) and Auwal Ismail Marshall (Sarki Sanaya) also deliver solid performances, fitting their roles perfectly.

Overall, Mai Martaba sets a benchmark for cinematic excellence in the Kannywood film industry. It’s a lavish epic film that justifies its hefty price tag. I strongly recommend it. Rating: 3.5/5.

Habibu Maaruf Abdu wrote from Kano. He can be reached via habibumaaruf11@gmail.com.

By Uzair Adam Imam 

The highly anticipated movie ‘Mai Martaba’ (Your Highness) premiered in Kano on Friday, drawing a large crowd of enthusiastic fans. 

The film, directed by Prince Daniel (Aboki), is a historical epic showcasing northern Nigeria’s rich cultural heritage.

Produced with a budget of over N25 million, ‘Mai Martaba’ features a cast of 500 actors, including Kannywood stars Adam A. Zango, Shugaba, Ghali Abdullah DZ, and Muktar Aminu Haruna. 

The movie tells the story of an ancient kingdom’s rise and fall, exploring themes of power, love, greed, and betrayal.

According to the producer, Prince Daniel Aboki, the movie aims to bridge the gap between Kannywood and global filmmaking standards. 

With 99.9% of the actors being new entrants, Aboki believes this move will expand the value chain of the creative industry in northern Nigeria.

‘Mai Martaba’ has already been nominated for international awards, including the Septimius Awards in Amsterdam. 

The movie’s success was believed to be a testament to the growing talent and innovation in the Kanywood film industry.

By Dr Musa Ibrahim

The popular Facebook user claiming intellectuals hardly watch Kannywood films and his supporters should understand 1) the need to ensure they conduct proper research on any subject matter or study the existing literature before speaking about it; 2) they could benefit from some guidance on critical engagement with terms, even if they are in our mother tongues, such as ‘wayewa.’ This would help them understand the concept from multifaceted perspectives and know how to use it when referring to ‘self’ and ‘other’ people’s ‘lifeworlds.’ 

When engaging with the Hausa terms ‘wayewa’ and ‘wayayyu’ (intellectualism and intellectuals, although the translations are subject to discussions), the critical questions we should ask about these terms in relation to Kannywood are: what is ‘wayewa’ (intellectualism)? Who exactly are ‘wayayyu’ (intellectuals)? Can we really know all ‘wayayyun mutane’ (intellectuals) and what they do in private and make sweeping statements about all of them without conducting thought research?

For me, it’s difficult to say who ‘wayayyu’ are because it’s subjective and varies from person to person. I mean, who someone regards as wayyaye might not be considered one by others and vice versa. Therefore, it appears to me that the person who made such a claim and their supporters may be ‘unintelligent/unintellectual’ (lacking in intelligence and intellectual approaches) or ignorant about the subjects they are referring to, especially since they ‘speculate’ about the so-called ‘wayyayun mutane’ without considering the diversity of the group. 

As a researcher of popular cultures in Africa, I can report as a fact that all categories of people in northern Nigeria and beyond watch Kannywood films. In the qualitative research we conducted, we interviewed academics, high-profile ‘ulama (Muslim clerics), lawyers, politicians, public workers (some of whom are highly placed decision-makers at various government levels), traders, and various categories of Western and/or Islamic-educated individuals who have been watching Kannywood films.

Ordinarily (if not because of our research), many of our interlocutors may not just openly admit to watching Kannywood films because of the unnecessary stereotypes associated with them. However, some of them go to the extent of referencing specific scenes from the movies they had watched to either illustrate their points or make comparisons with other films. Some influential people and their family members personally communicate with Kannywood stars they know from movies and spend millions to have them perform at their ceremonies. 

So, if we were to believe the claim that ‘intellectuals’ don’t watch Kannywood films, then we would have to say that all those who control the affairs of the region (in which the person making the claim probably lives) are not ‘wayyayu.’ However, regardless of the complexity of the terms wayewa and wayayyau, many would agree that people in the categories mentioned above, including our revered Muslim scholars who participated in the research, could fit into the ‘wayewa’ category or one of its categories (if there are many). Ba za mu ce dukkan su ba wayayyau bane.

So, the person making the claim and the bunch of uncritical minds who agreed with it have just succeeded in portraying themselves as lacking intelligence and critical thinking skills (which is synonymous to wayewa) to engage with the same concept, ‘wayewa,’ at least in this case. This is because they seem not to know ‘how’ and ‘when’ to speak for themselves and ‘how’ and ‘when’ to speak for others from an informed perspective (based on outcomes of scientific research). This also includes avoiding generalisations.

Despite politically motivated censorship from the 2000s to today, Kannywood has survived and thrived. This resilience is a testament to the support it receives from the silent majority, including highly influential individuals who appreciate its cultural significance and work behind the scenes to maintain its popularity and diffuse unnecessary tensions. This inspiring resilience assures us that Kannywood will continue to thrive in the face of differing opinions. 

To close my remarks, regardless of differing opinions about Kannywood, the cultural industry will continue to thrive in different forms. This sustained success should inspire confidence and optimism in the future of Kannywood and those who aspire to participate in the phenomenon, either indirectly as cultural studies scholars or directly as actors, directors, producers, scriptwriters, and associated roles.

Musa Ibrahim, PhD, can be reached via abbadanauta@gmail.com.

By Usman Abdullahi Koli, ANIPR

Adamu Abdullahi Zango, also known as Prince Zango, is a famous Kannywood figure. Adam has been acting in Hausa films for over 20 years. Zango is a multi-skilled individual who acts, sings, produces, and directs films while introducing new faces to the screens. However, despite his immense contributions, he has been a victim of accusations, controversies, and rumours, but they all turned out to be a bunch of false claims in the end. 

One of the major problems dragging the Hausa film industry back is enmity. No matter how talented an actor is, if he is not in the circle of those who consider themselves owners of the industry or if his stardom is at its peak, he is always regarded as worthless. An adage states that “united we stand, divided we fall.” The level of unity and support for one another in Kannywood is below expectations. 

Perhaps only in Kannywood do actors receive financial support when they come out crying in videos, exposing what they are going through. Such behaviour is contrary to other entertainment industries, where actors and actresses frequently check on colleagues and offer helping hands without disseminating the act on social media.   

Some years ago, in his philanthropic effort to give back to society, Zango promised to give out millions of Nairas to orphans in Kaduna. People from the industry and outside started saying he could only make promises without implementing them. This, among other factors, contributed immensely to the current reality Zango is facing in the industry. People don’t usually appreciate him or keep quiet about issues that affect him directly, turning his life into a topic of discussion every single time. 

Adam did not have the opportunity to attend higher education, but his zeal to actualise the ambitions of young people inspired him to sponsor a high number in Kaduna, Jos, and Kano States. The possession of assets, valuables, and material things by all those who work in WhiteHouse Family, an entertainment venture owned by Zango, is a testimony that he is full of kindness, selflessness, open-mindedness, and what he has never made him proud. 

What Zango is currently going through I don’t see it as depression, as claimed by many. There are people he wholeheartedly helped and trusted but turned against him. Additionally, he is facing a lot of trouble on social media from those who dislike him and are always fabricating lies about him. Yes, silence is not gold. He is supposed to speak up in his defence since no one is willing to stand up for him. The best one could do for the woman he loves is to marry and confide in her. What kills faster than a bullet is a betrayal from a life partner, and the bond of trust ends without a second thought. 

Many accused Zango of frequent marriages and serving his wives with hot breakfast (divorce) in short periods. As revealed by him, the truth of the matter is that most times, the failure of wives to be submissive, respectful, and faithful is glorified by our religion. Zango has been hiding the facts about what led him to divorce his wives from public space, but the ranting from near and far is unbecoming and unbearable. He has decided to let the hen out of the cage. Keeping some issues hidden is better, as exposing them is like adding salt to an injury. 

Furthermore, most of the films produced by Zango were created by local writers, not copies of Bollywood or Hollywood stories. The movie contributed to portraying real Hausa norms and values, cultures and traditions, dressings and foods, shelters and festivals while maintaining the religious injunctions. The languages used are authentic Hausa, along withidioms, styles, and proverbs, making it easier for children to learn. 

Despite dressing in Western attire in some movies, Zango still maintains the moral compass of Hausa and Islam. Factually, nobody can boldly point out where Adam is seen in a fantasy scene with women in films. Other characters have done worse than Zango in movies and feel that doing so is normal, without minding the repercussions on their families or people who took them as role models. By the way, who is morally upright in Kannywood? 

In summary, I have been an advocate for Kannywood, as I have written about misunderstandings between Rarara and former Governor Ganduje and the decision of MOPPAN to dismiss Rahama Sadau, among other topics in the Hausa entertainment industry. It should be noted that stakeholders and characters in Kannywood should see themselves as one family because commendation to one affects the rest and vice versa. People need to reciprocate kindness with kindness. Fans and mentees of artists should learn to respect each other by supporting themselves and resolving issues through dialogue. 

Adam Zango needs to control himself, especially in moments of anger, and stop making decisions at those times. He has faced worse situations before and stood firm. He can do it again. Let him consult relatives and trusted friends before taking any bold steps in his life. Finally, as a celebrity and a mirror to a limitless number of people, Adam Zango should ignore the negative comments, criticisms, and disrespectful and abusive words of followers on social media platforms. If he gives them no time to reply, they will have no choice but to stop. 

Kannywood has never had a gifted actor like Adam Zango in its history. He should cherish his God-given talent, be more focused and optimistic, and keep pouring out the best in him in both acting and music. Anything related to his personal life should be private, as antagonists always look for weak points or where he does wrong to attack him. He should remember that he is a son, father, and someone others admire. His words and actions, whether good or bad, would be replicated by them. 

Usman Abdullahi Koli wrote via mernoukoli@gmail.com.