Indeed, Pantami — The North Must Tell Its Own Story
By Abubakar Musa Idris
During a recent Ramadhan Tafseer session in Abuja, former minister Isa Ali Pantami made a remark that ought to trouble every Nigerian who cares about media fairness. The North, he argued, needs a strong media presence capable of projecting its narratives to the world. This was not a regional call. It was a practical response to a structural imbalance that leaves Northern perspectives underrepresented both within Nigeria and beyond.
Two concepts explain what Pantami identified. The first is agenda-setting: when news platforms decide what to cover, they are effectively deciding for millions what matters. The second is the battle for narrative control: the competition to shape public conversation. He who wins this battle helps set the agenda. He who has no platform is spoken for by others. This battle plays out globally, where international outlets shape how the world sees Nigeria, and nationally, where the concentration of media houses influences which stories receive prominence.
Consider Nigeria’s media geography. Most major privately owned networks are headquartered in Lagos. This is not a conspiracy; it is a commercial reality. Lagos is the natural home of advertising revenue and media infrastructure. Consequently, perspectives from that region receive sustained national attention not out of malice, but simply because journalists live there. When newsrooms are concentrated in one area, other regions struggle for airtime. The North is reported on rather than reporting. This absence of strong Northern media with national reach is not favourable to accurate national discourse.
The international dimension is equally urgent. Global wire services—Reuters, AP, BBC, CNN, Al Jazeera function as gatekeepers of the world’s agenda. Their choices shape the understanding of billions. Research confirms that coverage of developing nations is almost entirely limited to stories of war and disaster. If a region cannot feed its perspectives into these channels, its stories will be told by others, whether incompletely or inaccurately, sometimes with hostile intent.
Consider what happened on February 19, 2026, when suspected Lakurawa terrorists attacked Kebbi State, killing thirty-four Muslims fasting for Ramadan. The next day, gunmen massacred thirty-eight more in Zamfara. Earlier that week, gunmen in Plateau abducted an imam and seven mosque committee members. Where was the sustained national coverage? Where were the front-page stories? Coverage existed, but it was minimal relative to the horror.
Not because these deaths mattered less. They received less attention because the institutions with the power to amplify them are far from affected communities, and because the North lacks platforms to project these tragedies into national consciousness.
Now contrast this with another narrative that dominated global discourse throughout 2025. Between January and October, a story alleging Christian genocide in Nigeria gained significant traction. Investigators traced this coordinated campaign to networks affiliated with IPOB. The narrative reached 2.83 billion impressions on X alone. It influenced the United States to designate Nigeria a Country of Particular Concern. It shaped discourse around the Sokoto airstrike. It is now cited in discussions about sanctions against Northern figures and proposals to label Fulani groups as terrorist organisations.
One side had an army of storytellers. The other had none. Agenda-setting power shifted accordingly in Abuja and Washington. The absence of strong Northern media is not favourable in such a landscape.
The proposed sanctions and scrutiny of the Fulani illustrate where this leads. As analyst Yushau Shuaib observed, criminal elements exist across every line. But the Fulani are a diverse population numbering in the millions. Collective blame is profiling.
Yet profiling becomes easier when only some perspectives dominate discourse. The Fulani have no platform to tell their own story, their history, their contributions, their humanity. They risk being defined solely by what others say. This is about ensuring all Nigerians can represent themselves accurately when the world is watching.
Pantami also pointed inward, critiquing Northern media that prioritize entertainment over substantive reporting. Insecurity, education, industrial revitalisation, issues that shape daily life receive far less attention than partisan conflicts. The stakes are higher for regions with limited platforms. When local media fails to set a serious agenda, it becomes distraction.
But the problem is also reaching. Numerous Northern stations exist, but many broadcast locally in Hausa, limiting national influence. Reliance on NTA alone is insufficient. The absence of strong, English-language, professionally run Northern media with national ambition is simply not favourable.
Pantami also called for a world-class station broadcasting in English, French, and other global languages. Its purpose: to speak to Nigeria and the world. To feed alternative narratives into national and global ecosystems and claim power to help set the agenda. He pointed to Al Jazeera.
Before Al Jazeera, the Arab world was narrated by Western outlets. After, Arab perspectives could not be ignored. The channel succeeded not as propaganda, it faced criticism from all sides but because it invested in professional journalism and built credibility. A Nigerian equivalent could do the same.
Consequences extend beyond the North. When any community cannot tell its story, the nation’s image is shaped by whoever has the loudest platforms. International sanctions and diplomatic decisions are increasingly influenced by narrative control. So too are national decisions: budget allocations, security responses. If Northern realities are not part of the national conversation, they will not be part of the national response. Without professional media projecting Nigerian perspectives, the country will be defined by whichever voices dominate existing platforms. This is not favourable to national cohesion.
Pantami spoke during a religious gathering, but his message was strategic. He identified a vulnerability and proposed a solution. The question is whether Northern elites will redirect resources toward building the media infrastructure the region desperately needs. The North must tell its own story. Not because its story matters more, but because every community deserves to represent itself. Nigeria needs multiple voices engaging with the nation and world.
Today, many platforms shaping perceptions of Northern Nigeria are headquartered elsewhere. This is not an accusation. It is media geography. And geography can be changed. The North can build. It can invest. It can tell its own story. Not through propaganda, but through professionalism. Not by silencing others, but by adding its voice.
Abubakar Idris wrote via abkidris99@gmail.com.









