Chinese influencers now required to hold degrees to discuss serious topics
By Hadiza Abdulkadir
Influencers in China will now need to hold a university degree or relevant professional qualifications before discussing serious topics such as medicine, law, education, or finance online, according to new regulations aimed at curbing misinformation.
The policy, announced by Chinese authorities this week, requires prominent online personalities — particularly those with over one million followers — to provide proof of their expertise. Those who fail to comply risk fines of up to ¥100,000 (about $14,000).
Officials say the move is designed to tackle the growing problem of false information and deceptive advertising, especially in areas such as fake medical treatments and supplements that have proliferated on social media.
While supporters argue the measure will help protect the public from misleading content, critics warn it could tighten state control over online speech and limit discussions on critical social issues.
The new rules mark another step in China’s ongoing campaign to regulate its vast and influential online ecosystem, emphasising “professional responsibility” and “accuracy” in digital communication.