Social Media

By Ugochukwu Ugwuanyi

The agenda-setting theory of mass communication seems to have gone the way of good old traditional journalism, as its distortions and corruption are writ large in this present age.  Content creators and curators in the digital space have been busy setting the agenda without regard for the module’s original intent. In pursuit of virality, they limit shorts and reels to the salacious and outlandish, deliberately precluding elements that would contextualise and add meaning for audiences. The need to empower audiences with inspiring information is secondary. This is one evil I’ve seen under the sun!

The (mal)practice is not in keeping with the gatekeeping theory either, since they are not acting in the interest of the social fabric but opportunistically farming for views and engagements or even chasing clout. If taken to task, they will readily say, “Bad (scandalous/controversial) news always sells.” Admittedly, bloggers have been quite successful in attracting attention and sparking conversations online with abridged and abrupt content. However, the jury is still out on whether these citizen journalists’ brand of agenda setting is guided by their prejudices, the attention span of audiences, mischief, or sheer misinformation. In a milieu where users run with the caption/headline, one can imagine the impact of half-information on them, nay, what it robs them of.

A fortnight ago, the Nigerian blogosphere buzzed with reports that Pastor David Ibiyeomie bragged about being gifted a $2 million wristwatch, stressing that Nigerians on social media would faint if they saw his collection of exotic wristwatches. The sensational spin of the story on social media makes the unsuspecting assume that the man of God climbed the pulpit just to promote grifting prowess. But that couldn’t have been the preacher’s mission. What trended online was an aside or anecdote used to drive home his point. But bloggers opted to set the agenda with a clickable straw rather than the didactic core. Now that they must have got the online traction they craved, let’s bring to the surface the vital aspect of the sermon that was buried. This is because the unsung aspect of the preacher’s message can be of great benefit to whoever subscribes to it. 

After disclosing the following: “someone gave me a watch worth $2 million. I have not even worn half of my watches. The one they show on social media is just small, I have many watches. If they see all my watches, they’d just faint,” the Port Harcourt-based pastor asserted that “I’m getting watches because I’m solving problems.” This last line is the crux that would do viewers a world of good if they caught the revelation. It is a given that the one who diligently solves problems will stand before kings and shall not stand before mean men.

That was the story of Joseph. The ability to solve problems took him straight from prison to the palace. By the time he solved Pharaoh’s problem, the falsely accused felon became the prime minister of the world’s superpower at the time, despite being an immigrant. If solving problems can be this rewarding, then it shouldn’t be surprising that a problem solver like Ibiyeomie is receiving mouthwatering gifts. No one should faint upon seeing his wristwatches or come with the vanity-upon-vanity moral posturing! If you look around, you’d find that many of his peers have been stupendously rewarded by those who consult them for spiritual guidance and prayers. There are instances where people struggle to give to these men of God.

Yet, these cherished pastors are only vessels through which the actual problem solver expresses Himself. I’m talking about the Holy Spirit, who inhabits whoever believes in the resurrected Christ and confesses Jesus as their Lord and personal saviour. He is the one about whom John 16:13 says, “He will guide them into all truth, speak only what He hears from the Father, and declare things to come.” With this spiritual insight, you would be able to solve quandaries and mysteries. It is this same Spirit who enabled the mighty works of Jesus’ earthly ministry. He is all the believer needs. Nothing is too big or small for Him to provide direction.

There was a community where livestock breeding was the locals’ prime preoccupation. A stray sheep was found and taken to the king’s palace. In time, two men came forward to claim ownership of the animal. Each of them was quite assertive and unyielding in demanding that they be handed the sheep as the rightful owner. None of the palace courtiers could rightly divide the dispute. Thankfully, the king is a born-again Christian, so he opted to pray for wisdom over the situation. He gave both parties a date to hear his verdict. The night prior, the king prayed intensely, and the Lord ministered John 10:4-5 in his heart. He immediately knew that his prayer had been answered and was no longer troubled.

By the next morning, the claimant came with some members of the community. The sheep was tethered with a long rope right before everyone who gathered to witness how the contention would be resolved. The king challenged each of the contenders to do all they could to attract the sheep’s attention. The one it responds to and follows will be allowed to return home with the animal. To make the test even harder, the sheep was distracted with fodder. The first tried all the communication cues he could devise to no avail. The sheep continued feeding, barely looking up to acknowledge the stranger. When the stipulated time elapsed, the second claimant was given the floor. Soon enough, the sheep abandoned the fodder and followed him, leaving everyone convinced about the actual owner! 

That’s one way God inspires His people to solve problems. But you must know the Word. With Scripture containing solutions to every problem and need, God wells up in your heart a bespoke Word for each situation. When diligently implemented, everyone will be awed by the efficacy. As you do this for yourself, you’ll soon be able to apply the tried and tested formula to what troubles others – thereby becoming a problem solver. It takes the Word with a heart yielded to God for this to happen. Train your spiritual antenna to clearly hear God. You’ve got to do this every so often. But when you start hearing, be sure that what you hear aligns with the Word of God! 

Indeed, the sons of God are prized and given bounties because they solve problems. Romans 8:19, “For the earnest expectation of the creation eagerly waits for the revealing of the sons of God.” Although the grace is available, not many anointed ones have primed themselves to the level where they can call forth answers from Heaven. The child of God can have the unction of Moses, whom God taught His ways, so that he could manifest His acts by solving the problems of the children of Israel. 

However, the avaricious who are easily lured by lucre must be wary not to go the way of Gehazi (1 Kings 5:19-27). The Master’s charge in Matthew 10:8 is “Give as freely as you have received”. If you operate that way, God can, as in Pastor Ibiyeomi’s case, inspire you with the solution to someone’s problem and prod the same person to bless you with choicest gifts money can buy. I’m referring to cheerful givers who would insist that God sent them to be a blessing to you, even when psyched that the gifts they are bearing must be meant for God.

VIS Ugochukwu is a Sage, Storyteller and Brand Strategist who engages with readers via Twitter (now X) @sylvesugwuanyi

By Professor Abdalla Uba Adamu

The phrase can be read in two ways: the dangers within mentorship, and the danger that mentorship itself may be disappearing.

As one grows older and accumulates experience, visibility, and a measure of goodwill, public culture often expects a form of “payback.” One of the most valued ways to do this is by mentoring younger colleagues—especially those approaching exit points in their careers. Nowhere is this expectation more pronounced than in academic circles. Yet over the years, I have watched the mentorship process deteriorate from both mentors’ and mentees’ perspectives.

When I began my career, mentees were frequently exploited. They carried out the basic research for their mentors—data gathering, analysis, and preliminary drafting—while the senior scholar ultimately received the credit in subsequent publications. When some mentees later attempted to assert ownership of their intellectual labour by publishing from the same datasets, mentors simply stopped working with them. By then, however, the senior academics had already crossed the Rubicon: they had secured their place in the system and had little incentive to look back.

Being exploited intellectually is not a small matter. In academia, one’s ideas, labour, and reputation are the core of one’s identity. When these are appropriated or manipulated, it feels like a violation — not just of professional ethics, but of dignity. Watching others suffer the same fate, and then seeing the perpetrators continue to flourish without consequence, naturally intensifies the sense of injustice.

A later generation of mentors adopted a more tactical strategy. Mentees were still required to do most of the “dirty work,” often writing up results for papers or book chapters, after which mentors insisted on being listed as joint authors. I objected to this practice on several occasions, arguing that a mentor is institutionally remunerated to support the mentee’s development, not to appropriate the mentee’s intellectual rewards. Yet some mentees willingly entered into such parasitic arrangements, convinced that the mentor’s visibility would enhance their own prospects. Meanwhile, mentors leveraged the mentees’ labour to boost citation counts and online academic metrics—the modern equivalent of academic swagger.

Mentees themselves have not been entirely blameless. Whether within formal institutional settings or in the more fluid spaces of public culture, mentorship ideally enables individuals to reach their potential. Increasingly, however, the relationship is being instrumentalised for economic gain or opportunistic advantage. Recent distressing experiences involving well-known academics [on Facebook and a young man named Ismail Sani] illustrate how goodwill and a willingness to assist can be exploited by outright scams. Such incidents inevitably make potential mentors more cautious, and sometimes less willing, to extend help in the future.

What we are witnessing, therefore, is a shift in expectations from intellectual mentorship to personal patronage. In many of our social environments, the two easily get conflated. Respect for elders, the culture of assistance, and the visibility that comes with academic success can combine to create the assumption that a mentor is also a benefactor. When repeated often enough, the requests begin to feel less like genuine emergencies and more like a pattern of dependence. That can make even a generous person start to withdraw.

Another troubling dimension is the subtle guilt-tripping employed by some would-be mentees. I have received numerous requests to serve as a referee for individuals I scarcely know. We may have met briefly at an event, or they may simply have encountered something I wrote. To them, I appear as a convenient “low-hanging fruit.” Basic courtesy would require prior contact—at the very least, a reminder of the context in which we met. I usually decline such requests. After all, referees are expected to have genuine knowledge of a candidate’s work and character. How can one write an honest assessment based on nothing more than fleeting acquaintance or social-media followership?

Social media has radically transformed access to public figures, rendering them perpetually available. Once a mentoring relationship is established, some mentees interpret access as entitlement. The boundary between guidance and material obligation becomes blurred. Social media makes this worse because it creates intimacy without context — people feel they “know” you, and therefore feel justified in making personal demands. Over time, the mentor begins to anticipate the next request, and the original intellectual purpose of the relationship is quietly eroded.

In the physical, offline world, proximity often enables one to gauge the sincerity of requests for guidance or assistance. The anonymity and immediacy of online interaction, however, have produced what might be called a form of “closed distance”: a space stripped of emotional grammar and contextual obligation. In such a space, panhandling can easily be reframed as a moral claim upon those perceived as accessible or influential.

The cumulative effect is worrying. Mentorship, as a meaningful intellectual and moral relationship, may itself be in danger.

What have your own experiences been?

By Usman Usman Garba

The rapid growth of online media, especially online newspapers, has significantly changed journalism in Nigeria. 

Today, news travels faster than ever before. With just a smartphone, Nigerians can access local, national and international news within seconds. This digital transformation has helped expose corruption, amplify citizens’ voices and bring government closer to the people.

However, these advantages have also created serious challenges. The unchecked rise of numerous online news platforms, many of which lack professional standards, is gradually eroding the quality, credibility, and value of credible news in Nigeria.

Opening an online news platform has become cheap and easy. Unlike traditional print media and broadcast stations, which require licences, physical offices, and trained professionals, many online platforms operate without clear structures or accountability. As a result, individuals with little or no journalism training now run platforms that publish news without proper editorial control.

Without professional gatekeeping, many stories are published without verification, balance or ethical consideration. Headlines are often poorly written, misleading or dotted with grammatical errors. This situation has weakened journalism standards and reduced public confidence in the media.

One of the biggest problems is the unhealthy competition to publish breaking news. Many online platforms rush to be the first to report incidents, especially during political events, security crises or court proceedings. In this race, accuracy is often sacrificed. Rumours, unverified social media posts and hearsays are turned into news.

Additionally, fake news and misinformation have become common online. False reports about elections, insecurity, government policies and public figures spread widely before they can be corrected. 

Unfortunately, corrections rarely receive the same attention as the original false stories. This has made it difficult for many Nigerians to know what to believe and which media organisations to trust.

Plagiarism is another serious challenge. Many online platforms copy stories from credible newspapers, television stations and news agencies without proper attribution. 

Some only change headlines or rearrange paragraphs. This unethical practice discourages investigative journalism and erodes originality.

Media organisations that invest time and resources in quality reporting often lose traffic and revenue to platforms that simply copy and paste content.

Sensationalism has also become widespread. Shocking headlines, exaggerated claims and emotional language are used to attract clicks.

Stories about scandals, rumours, insults and the private lives of public figures often receive more attention than reports on education, healthcare, insecurity, unemployment and the economy. As a result, serious national issues are pushed aside.

Social media has made this situation worse. Many online platforms now rely heavily on Facebook, X (formerly Twitter), WhatsApp and TikTok for traffic. 

To satisfy social media algorithms, content is designed to trend rather than to inform the public. News is judged by likes, shares and comments and not by accuracy or public interest. In this environment, truth is often sacrificed for popularity.

The impact on public trust is alarming. Many Nigerians now dismiss online reports as “fake news” or “social media stories.” Sadly, this growing distrust also affects credible media organisations that still uphold professional standards.

When trust in the media declines, accountability, transparency and good governance suffer.

Economic pressure also plays a role. Many online platforms struggle financially due to low advertising revenue. Some resort to paid news, political propaganda or sponsored stories disguised as journalism. This further blurs the line between news reporting and public relations, thereby misleading the public.

Despite these challenges, online journalism remains vital to Nigeria’s democracy. Digital platforms have helped expose corruption, promote citizen journalism and cover neglected communities. 

The problem is not online media itself, but the lack of professionalism, regulation and ethical commitment. To protect quality journalism, media owners must invest in training, robust editorial systems, and ethical standards.

Journalists must return to the core principles of their profession: truth, accuracy, balance and fairness. Regulatory bodies and professional organisations, such as the Nigerian Union of Journalists, must be more active in enforcing standards and disciplining offenders.

The government also has a role to play, as the Kano State government did with online media by allocating offices and registering them, but regulation must be handled carefully to avoid threatening press freedom. 

Efforts to fight fake news should focus on promoting professionalism, not silencing critical voices. The public is not exempt from responsibility. Nigerians must learn to verify information before sharing it, especially on Facebook, WhatsApp and other social media platforms. Supporting credible media organisations through readership and subscriptions will also help sustain quality journalism.

In conclusion, the state of news in Nigeria is at a crossroads. If the current trend of unprofessional online platforms continues unchecked, quality journalism will suffer greatly. But if journalists, media owners, regulators, and the public work together, Nigeria’s online media space can still become a powerful force for truth, development and democracy.

Usman Usman writes from Kano via usmangarba100@gmail.com.

By Tahir Mahmood Saleh

Kabeer 2Pac’s rise to online fame began in early 2025, when he started posting highly unconventional videos on his TikTok account. Born Kabiru Isma’il and known online as Kabeer2pac (a name he chose in homage to the late American rapper 2Pac Shakur), he quickly garnered massive attention for performing bizarre, often shocking stunts. His content included immersing himself in stagnant open cesspools and smearing sediment on his body, actions he explained were not signs of madness but deliberate attempts to “trend” and gain visibility online (“ɗaukaka na ke nema”).

The TikTok metrics behind his rise were striking. Within months of posting these videos, Kabeer had amassed millions of views and a large following. One of his most-viewed clips, in which he shook off charcoal dust while wearing a distinctive winter jacket, reached over 51 million views, and at one point, his account had approximately 1.8 million followers and 15.1 million likes. These numbers reflect how quickly his brand took off in an environment where the algorithm rewards shocking or novel content.

Kabeer’s content evolved over time as he experimented with different styles and stunts to maintain attention. After his early cesspool videos gained traction, he shifted to other eye-grabbing visuals, such as having bags of charcoal dust dumped on him, which again drew viral attention. This strategy positioned him as a cultural exemplar of the “attention economy,” in which creators leverage extreme content to secure views, engagement, and, eventually, financial or material rewards.

His fame translated into real-world opportunities, though not without controversy. A notable outcome of his online popularity was an invitation from Gwanki Travels and Tours International Ltd in Kaduna, who publicly offered him a free ticket to perform Umrah (a pilgrimage to Mecca). Kabeer expressed gratitude for achieving the fame he sought and noted that such endorsement was among the factors that drove him to continue his work. However, reactions were mixed: while many fans celebrated his creative drive, some religious leaders and critics warned against harmful behaviour and urged investment in education or trade instead.

Despite his meteoric rise, Kabeer himself acknowledged the ephemeral nature of his viral popularity. In later interviews shared online, he said he understood that people might soon tire of his antics as the public constantly seeks fresh content and new personalities. Beyond the sensational stunts, he also sought to diversify his videos by including short comedy skits and dance clips to retain audience interest, a common strategy among creators seeking to build sustainable relevance.

Today, the outcome is telling. There is no consistent content relevance, no major promotion, no formal education leveraged, no lasting sponsorships, no two million followers, just a fading digital footprint. Kabeer2pac’s story is not merely about an individual; it is a cautionary tale.

For Arewa content creators, the lesson is clear: fame without strategy is noise, not power. Visibility alone does not ensure sustainability. Without structure, skill development, personal growth, and long-term planning, viral attention fades as quickly as it arrives. In the digital age, the challenge is not how to trend, but how to remain relevant with dignity, purpose, and value.

Tahir Mahmood Saleh wrote from Kano via tahirmsaleh.seggroup@gmail.com.

By Abdulsalam Alkali

Haruna Muhammad, known on the streets of Maiduguri as ‘ABALE BORNO’, had always chased greener pastures. His journey from his hometown to the bustling Nigerian capital, Abuja, was a familiar blur of hope and hardship. For a long time, he sold apples on Abuja’s streets, dreaming of the day he could return home to his mother and family.

When the month of Ramadan arrived, Abale felt a pull stronger than any market stall could offer. “I travelled from Abuja to Maiduguri, my heart light with the thought of sharing Eid al-Fitr with my loved ones. The journey was long, but the anticipation of reunion kept my spirits high”. Abale recounted with tears.

Back in Maiduguri, Abale slipped into his usual routine, posting short videos on TikTok. ‘’I voiced out my neighbourhood’s frustrations over an unfinished road project and the dilapidated Wadiya Primary School in Gomari Kostin’’ Abale stated. Residents slogging through potholes and the school’s crumbling walls quickly garnered attention.

One morning, seeking a quieter spot to rest during the Ramadan fast, Abale spread his mat under a lone tree inside the school, where he had earlier raised concerns about its dilapidated condition, offering some respite to the neighbourhood. As he lay there, three men approached—a Civilian Joint Task Force member and two policemen in traditional kaftans. “I felt relaxed even after seeing them, as I never thought the videos I made could trigger such a response from security,” Abale recounted.

While in Police Custody

“I was sceptical and confused about my arrest. I was first taken to the G.R.A Police Station, where I was temporarily detained until the Commissioner of Police, now-retired Yusuf Muhammad Lawan, arrived and ordered my transfer to the CRACK Division’’ Abale stated. Crack Division of the Nigeria Police is a unit specialised in tackling armed robbery, theft, and other capital offences.

“While in custody, I was denied access to my phone. I begged the policeman at the counter to help inform my mother. He agreed but charged one thousand naira for a call that lasted less than a minute,” Abale recalled.

At the CRACK Division, “I was informed that my offence was criticising the state government on TikTok, and I was arrested by ‘orders from above.’ There was no proper explanation. I was subjected to a thorough interrogation by scores of policemen, all asking the same question repeatedly: ‘Who is sponsoring you to attack the government?’ They took my phone, tripod, and microphone, searched them, but found nothing. The disappointment on their faces was visible,” he stated.

Abale recalled being treated like a criminal for expressing his community’s frustrations. “A policeman threatened my mother, telling her I was a criminal who would be jailed for no less than 20 years.” He was held for six days, despite laws requiring that an accused person be charged in court within 24 hours, or 48 hours if no court is within proximity, as stipulated by section 35 of the Nigerian Constitution. 

Abale had not initially engaged legal services. “However, a human rights lawyer, Hamza Nuhu Dantani, came to me. He was God-sent.” Abale stated

The Court Case

Abale was charged at Magistrate Court Number 2, popularly known as ‘Koton Madam,’ in Maiduguri. However, the court was in recess, and the case was referred to another magistrate. “The court found no significant reason for my arbitrary detention, and I was released,” Abale said.

Legal Struggle

After his bail was granted, Abale returned to Abuja to recover from the losses and expenses caused by his detention. However, the case was continuously adjourned. “I travelled from Abuja to Maiduguri three times to seek justice and retrieve my gadgets—two phones, pods, and a microphone—but to no avail. There was no conviction, no acquittal. The case was swept under the carpet,” he lamented.

Violations Continued

Suleiman Usman, 26, known as Sultan, was arrested and detained for three days simply for disagreeing with a public office holder on Facebook. “Even after promising my lawyer, I would be released within 24 hours, I spent three days in the cell,” Sultan recounted.

He was arrested after criticising the Executive Secretary of the Borno State Geographic and Information Service on Facebook. “The complainant insisted it amounted to criminal defamation, even though there was no proof. My words were harmless,” Sultan stated. After three days in the CRACK Division, he was released unconditionally.

Similarly, Alhassan Musa, 40, a father of nine, was arrested and detained for five weeks on the orders of Governor Babagana Zulum. “I was carrying passengers near the newly built flyover bridge in Bolori Store when a white Hilux vehicle drove into our way. It was Governor Zulum. He immediately ordered the police to arrest me,” Alhassan stated.

Detained at the CRACK Division for what was clearly a civil matter, Alhassan was repeatedly refused bail. Without formal charges, and only after his lawyer’s intervention, he paid N100,000 to the Borno State Traffic Maintenance Agency (BOTMA) for a traffic violation. “Five weeks of detention went under the carpet, unexplained,” he said.

Amnesty International Nigeria

In August 2025, Amnesty International Nigeria raised concerns over allegations of human rights violations by the Borno State government. “Borno, based on our initial findings, is increasingly becoming a bastion of repression, abuse of office, and unlawful attacks on the right of the people to disagree with those in power. People have the right to agree and disagree with those in power,” the statement read.

It further attests, “People who criticise the governor are being arbitrarily arrested and detained for months or more, without trial or access to a lawyer or family. A detention centre run by the police has now become a den of unlawful detention and ill-treatment. Some are even refused bail in utter disregard for due process.”

The statement was necessitated by the sentencing of five young people to five years imprisonment for organising and participating in an #EndBadGovernance protest.  Efforts to locate them proved abortive, but a relative of one of the sentenced individuals, who chose to remain anonymous, confirmed ‘’they are still in Maiduguri Maximum Correctional Centre”.

Similarly, Ibrahim Muhammad of the National Human Rights Commission in Maiduguri acknowledged the commission’s awareness of such claims but clarified its role. “We must receive a formal complaint, either in person or through other means of communication, before we can act. We have established protocols, and no violation has been officially reported to us,” he stated.

The Borno State Police Public Relations Officer, ASP Nahun Kenneth Daso, declined to comment, insisting on a physical meeting. However, he neither picked up calls nor replied to messages at the appointed time.

What the Law Says

According to lawyer Barr. Alkali Adamu Askira, “No individual, whether a governor or anyone acting under his authority, has the power to arrest and detain any person beyond the constitutionally permitted period of 24 hours, or at most 48 hours where applicable, without either granting bail or arraigning the person before a court of competent jurisdiction.” He further clarified, “Any directive or action that results in unnecessary arrest or prolonged detention outside these legal limits constitutes a gross abuse of power and an act of lawlessness.”

Barr. Askira noted that the remedy is to file fundamental human rights enforcement suits. “Otherwise, we will have rights we cannot enforce,” he stated.

Commenting on Abale and Sultan’s detention, human rights lawyer Barr. Hamza Nuhu Dantani said, “Abale and Sultan’s cases exemplify the endemic abuse of power, suppression, and denial of access to justice by people in authority.” He advised, “Security agencies should respect the rights to freedom of expression,” and urged public office holders to “refrain from using their office to oppress citizens. 

By Muhammad Sulaiman

Tensions erupted at the Bariki Market in Enugu State when a group of Igbo butchers reportedly confronted and attacked their Hausa counterparts over a disagreement tied to meat prices.

According to eyewitnesses, the incident began when Hausa butchers allegedly sold their meat at lower prices, a move that some Igbo traders viewed as undercutting the market. The disagreement escalated into a physical altercation, resulting in injuries and disruption of business activities in the area.

Observers have noted that Igbo traders operate freely across markets in Kano and other parts of northern Nigeria, with no reports of similar incidents. Some commentators expressed concern that the Enugu clash had not received widespread media attention, suggesting that the coverage might have been more prominent had the situation been reversed. However, a video clip of the clashes has been widely shared on social media in Northern Nigeria.

There are also concerns that, in other contexts, such disputes risk being misrepresented as ethnic or communal violence, further heightening tensions.

Market authorities and local security agencies are yet to issue an official statement on the incident.

By Isyaka Laminu Badamasi

It is becoming glaring that the Federal Government is taking Nigerians for granted. A few months back, we were all here condemning the new tax reform introduced by the APC administration led by President Bola Ahmed Tinubu, a reform whose implications will be deeply felt by Nigerians, especially the downtrodden.

Though some analysts and experts argue that the new tax reform is the right step, particularly for an economy whose revenue depends almost 70% on crude oil, my little contribution to the debate is not to analyse the reform or weigh its positive and negative impacts on our well-being. Rather, it is to raise a few critical questions arising from my thoughts on the matter at hand.

My concern is specifically about content creators who were engaged to sensitise Nigerians on the new bill—a development that sparked another debate, one that again exposed our disunity as a people and our lack of seriousness about matters of national importance and those inimical to our well-being. Nigerians, especially Northerners, instead of examining the bill and preparing for constructive criticism, began complaining that none of the selected content creators was from the core North. As if having a core Northern content creator in the sensitisation team would somehow change or reduce the taxes that will eventually be imposed on core Northerners.

With or without any sensitisation or awareness campaign, the new tax reform has come to stay. Regardless of how people accept or reject it, it will be implemented as planned. The content creators engaged by the government may not even understand the policy themselves, let alone be able to sensitise the public properly.

For me, therefore, this entire conversation about the “selection of content creators” is unnecessary. To my understanding, it was technically designed to divert Nigerians’ attention. Instead of focusing on constructive criticism of this inhumane policy, we have been pushed into arguing over who should be involved, when, and how—a distraction that does not help an already fragmented country.

Let us not forget that we are in 2025, in the 21st century—111 years as an amalgamated entity and 65 years as an independent nation, with more than two and a half decades of an uninterrupted democratic dispensation. It is high time we appreciate our togetherness despite the odds and chart a path toward unity. This is especially crucial at this moment, when we are facing serious and multidimensional security challenges, particularly here in the North, ravaged by bandits, insurgents, and kidnappers, with pockets of ethnic and religious conflicts here and there. Do we so easily forget that Nigeria was once declared a “country of particular concern” by the US President, Donald Trump?

It is important for policymakers and implementers to avoid introducing issues that, instead of fostering peaceful coexistence, end up dividing us. Meanwhile, those in positions of authority continue siphoning our meagre resources—resources that have failed to address our critical challenges in health, education, security, and other essential sectors.

On the issue of not engaging or selecting content creators from the core North for this “all-important” sensitisation campaign, the situation is both baffling and questionable. It is strange that the PR unit of the FIRS/FGN did not consider the three major languages—Hausa, Igbo, and Yoruba—alongside English, our official language, as part of their information-dissemination strategy. However, it is still not too late to make corrections.

Whatever the reasons may be, Nigerians—regardless of region or religion—should prepare themselves, as the policy will take effect come January 2026.

Isyaka Laminu Badamasi wrote via makwalla82@gmail.com.

By Wathrayel Bassi Amos‎‎‎

Social media was once celebrated as a force for empowerment, creativity, and free expression. Yet beneath that promise lies a sophisticated system—the algorithm—engineered to keep users endlessly engaged. This unseen mechanism values attention over awareness, pushing content that evokes the strongest emotions: anger, envy, or desire. In today’s digital landscape, shock value has become the new form of currency. The more sensational the content, the greater its reach.‎‎

The algorithm, devoid of moral judgment, amplifies whatever sustains attention the longest—even when it undermines social values. From sexually suggestive dance trends to prank videos glorifying deceit, the boundary between entertainment and immorality grows increasingly faint.

Traditional moral guides—parents, teachers, and religious leaders—now struggle to rival platforms that reward sensationalism over substance. Never has indecency been so readily available, flooding timelines without consent. Some entertainers even release explicit material intentionally, using controversy as a marketing tool. In this new age, modesty has lost its worth, while moral decay is repackaged as strategy.

‎‎Cultural and religious voices continue to warn against this decline. They decry how virtues like humility, discipline, and community spirit are being replaced by an obsession with digital recognition. Success is now measured not by integrity but by influence—the size of one’s following. This transformation goes beyond behavior; it is reshaping the psyche of the youth, cutting them off from the moral and cultural foundations that once defined Nigerian identity.‎‎

The dominance of globalized online content represents a quieter form of cultural colonization. Though Nigeria is politically free, its digital life remains governed by algorithms designed abroad—systems detached from local values. These digital gatekeepers decide what trends, what sells, and what the public sees. Some nations, like China, have moved to restrict foreign platforms to safeguard their moral and cultural integrity.‎‎

Nigeria’s youth—the nation’s largest population segment—now grow up in virtual spaces where moral responsibility is optional and validation is everything. Many define themselves not by character, empathy, or contribution, but by the currency of likes, followers, and views. Digital popularity has replaced moral virtue as the new standard of worth.

‎‎To secure its future, Nigeria must reshape its digital culture around responsibility rather than recklessness. Social media should serve as a platform for enlightenment, not erosion—a space that uplifts intellect instead of promoting indecency. The internet must return to its true purpose: a marketplace of ideas, not a stage for moral decline.‎‎

Wathrayel Bassi Amos wrote from the Department of Mass Communication, University of Maiduguri. ‎

By Hadiza Abdulkadir

Influencers in China will now need to hold a university degree or relevant professional qualifications before discussing serious topics such as medicine, law, education, or finance online, according to new regulations aimed at curbing misinformation.

The policy, announced by Chinese authorities this week, requires prominent online personalities — particularly those with over one million followers — to provide proof of their expertise. Those who fail to comply risk fines of up to ¥100,000 (about $14,000).

Officials say the move is designed to tackle the growing problem of false information and deceptive advertising, especially in areas such as fake medical treatments and supplements that have proliferated on social media.

While supporters argue the measure will help protect the public from misleading content, critics warn it could tighten state control over online speech and limit discussions on critical social issues.

The new rules mark another step in China’s ongoing campaign to regulate its vast and influential online ecosystem, emphasising “professional responsibility” and “accuracy” in digital communication.

By Muhammad Sulaiman

The Nigeria Customs Service (NCS) has dismissed as false a viral social media post claiming to reveal the number of shortlisted candidates per state for the final stage of its 2025 recruitment exercise.

In a public disclaimer, the Service clarified that the publication did not originate from any of its official communication channels and urged the public, especially applicants, to disregard the information entirely.

According to the NCS, the ongoing recruitment process began with an official advertisement on December 27, 2024, attracting a total of 573,523 applications across the Superintendent, Inspectorate, and Customs Assistant cadres. After an initial documentary screening, 286,697 candidates were shortlisted for the first phase of the Computer-Based Test (CBT).

The Service further explained that while all cadres took part in the CBT, only successful applicants under the Superintendent Cadre were invited for the second phase, which will be conducted across the six geopolitical zones in line with candidates’ states of origin.

The NCS reaffirmed its commitment to a transparent, fair, and merit-driven recruitment process, in accordance with the Federal Character principle. It also advised applicants to rely solely on official updates via the NCS Recruitment Update Portal at https://updates.customs.gov.ng for verified information.