PR Nigeria

NIPSS, PRNigeria and the alarming breach of digital ethics

By Usman Muhammad Salihu

I never truly grasped the danger of exposing personal information in the digital space until Mr. Yushau Shuaib, my boss and mentor, handed me a book—Born Digital: Understanding the First Generation of Digital Natives by John Palfrey and Urs Gasser. 

It was an eye-opener, full of prescient warnings about the hidden costs of living in a world where our lives are increasingly mediated by technology. Ironically, neither of us imagined that the warnings in that book would soon play out so personally, and so dramatically.

Mr. Shuaib, a respected public relations expert and founder of PRNigeria, participated in Senior Executive Course 47 at the National Institute for Policy and Strategic Studies (NIPSS). On May 2, 2025, he was abruptly suspended from the course. 

His offence? Publishing articles highlighting and supporting President Bola Tinubu’s Digital and Blue Economy reforms. One article, “Understanding the ‘Blue’ in the Blue Economy,” praised the government’s innovative strides in marine resource development. 

Another, “NIPSS Goes Digital,” celebrated the institute’s transition to a paperless administrative system—part of Nigeria’s broader digital transformation agenda. While he did not write or edit the latter, it appeared on his media platform.

In response to his suspension, Mr. Shuaib petitioned the President, citing harassment, cyberbullying, and professional ostracism. He argued that the action was punitive and lacked due process. 

NIPSS, however, insisted he breached institutional policy by publishing materials related to the institute without clearance—a rule they claim he had previously been warned about.

But a chilling twist escalated the matter beyond internal disciplinary lines: PRNigeria’s editorial email account was allegedly compromised. Confidential communications between journalists and their sources, private story drafts, and editorial exchanges were reportedly accessed without consent. 

The intrusion, attributed to officials of the same institute that suspended Mr. Shuaib, raised serious ethical and legal concerns. This was no ordinary data breach. It directly violated professional boundaries, journalistic independence, and Nigeria’s own Cybercrime Act. 

It represented something more insidious than a lapse in judgment—it was, in many ways, a digital form of trespass. The incident sent ripples through the media and security circles. 

If an elite policy institute tasked with grooming Nigeria’s future strategic leaders could be implicated in such an act, what message does that send about our national commitment to digital ethics and the rule of law?

It is precisely the kind of scenario “Born Digital” warns about—a world where our private digital footprints are vulnerable not just to hackers or corporations but also to institutions that should be protecting those rights.

In one haunting passage, the authors write: “Young people who are living their lives mediated by digital technologies will pay a higher price, sometimes down the road, for the way privacy is handled in this converged, hybrid environment… 

“Most young people are extremely likely to leave something behind in cyberspace that will become a lot like a tattoo, something connected to them that they cannot get rid of later in life.”

That line has stayed with me because it is no longer just about young people; it is about all of us. Our identities, habits, preferences, locations, communications, and relationships are all being recorded, stored, and sometimes exploited through what are now known as digital dossiers.

These dossiers are detailed archives of our lives compiled by apps, platforms, websites, and even institutions. They are often created without our consent or awareness. While they promise convenience and personalised experiences, they also have profound risks.

Privacy has become a currency we are forced to spend for access. And increasingly, it is a luxury only a few can afford. The NIPSS breach is a wake-up call. It reveals the fragile boundaries between transparency and intrusion, policy enforcement and personal violation. 

It is a reminder that digital transformation must be matched by ethical responsibility and legal accountability. As a journalist, I have often lived under the illusion of digital safety. 

But as a parent, I now worry for my young daughter and the millions like her growing up in a world where data is your shadow—and sometimes, your shackle. We must do more. We must demand stronger data protection laws, foster a culture of privacy awareness, and hold institutions accountable, no matter how revered. 

Our digital world should not come at the cost of our humanity, dignity, or freedom. The threats are real, the consequences are near, and the time to act is now.

Media cohorts award youths under thirty in the North

By Uzair Adam Imam

In a spectacular event held at Tahir Guest Palace on Friday, PR Nigeria, in collaboration with Daily Nigeria and Arewa Agenda, recognized and awarded thirty exceptional youths under the age of thirty for their outstanding achievements in various fields.

The ceremony aimed to showcase the remarkable talents of young individuals from northern Nigeria who are actively contributing to the development of their states and the nation as a whole.

Dr. Musa Sufi, one of the organizers, highlighted the significance of the event, stating that it serves as a testament to the innovative minds thriving in northern Nigeria.

He emphasized the need to present these accomplishments to the world, inspiring and motivating other young people to strive for excellence in their endeavours.

Addressing a prevalent issue, Dr. Sufi pointed out the communication gap between the older and younger generations, emphasizing the lack of mentorship for the youth.

He urged both the government and non-governmental organizations to innovate and develop initiatives that align with exploring the immense potential and strength of young people.

Among the esteemed awardees was Aliyu Idris, a final year student at Bayero University. Expressing his joy, Idris acknowledged the challenges of being selected among over seven hundred nominees and considered his education award as a prestigious recognition.

He attributed his success to determination and unwavering commitment to achieving his goals.

Abdulhafiz Abdullahi Aliyu, another awardee from Jos, expressed his excitement about being recognized for his organization, Sunna Techlap, which he established within a year.

He shared his gratitude for the acknowledgement and the opportunity to receive the award, emphasizing the pride of being invited from Jos.

The event drew a distinguished audience, including notable academics such as Dr. Bala Muhammad, and Dr. Sule Yau Sule, Dr. Kabiru Sufi Said, and prominent figures from the Kannywood industry, including actresses like Mommy Gombe and producers.

The diverse attendance underscored the broad support for celebrating and encouraging the accomplishments of young individuals in the northern region.

As northern Nigeria takes a step to bridge the generational gap and provide recognition to its talented youth, the hope is that these initiatives will continue to inspire and foster a culture of excellence and innovation among the younger generation.