Northern Nigeria

By Hadiza Abdulkadir

Renowned U.S.-based Islamic scholar Dr. Yasir Qadhi has paid a heartfelt tribute to Nigerian business mogul and philanthropist Alhaji Aminu Alhassan Dantata, who passed away at the age of 94.

In a message shared via his social media platforms, Dr. Qadhi described Dantata as “a shining star and a legendary icon” in Nigeria, praising his humility, honesty, and lifelong commitment to philanthropy.

“He was one of the most successful entrepreneurs and business tycoons in Africa,” Dr. Qadhi wrote. “Yet everyone knew him to be a humble and honest man… ever-ready to help others less fortunate, never greedy for more.”

Recalling a recent meeting with Dantata in Nigeria, Qadhi shared the late businessman’s parting words of wisdom: “Honesty! Always, be truthful and sincere, and leave the rest to Allah.”

Alhaji Dantata, who declined a political appointment, was never involved in a scandal and was laid to rest in the revered Baqi al-Gharqad cemetery in Madinah, Saudi Arabia.

“Such men are very rare indeed,” Qadhi noted, praying for Allah’s mercy upon him and for his legacy to continue through his progeny.

By Zayyad I. Muhammad

On Thursday, June 26, 2025, President Bola Tinubu signed into law four landmark tax bills that the National Assembly had recently passed.

Whether one agrees or disagrees with Tinubu’s style of governance, the new tax bills signal a new beginning for Nigerians, businesses, and governments, both at the subnational and federal levels.

Some key  highlights of the Reforms are:

Elimination of Duplication in Tax Collection: One major reform is the establishment of the new Nigeria Revenue Service (NRS), which will now collect revenues that were previously handled by numerous agencies, such as the Nigeria Customs Service, Nigerian Ports Authority (NPA), Nigerian Upstream Petroleum Regulatory Commission (NUPRC), NIMASA, and others.

Tax Exemption for Low-Income Earners: With the new provisions, individuals earning ₦800,000 or less per year are now fully exempt from income tax. This is a masterstroke, especially for many people in the North. It removes a huge burden and creates space for their small and medium-sized businesses to grow and flourish.

New Personal Income Tax Rate: 

Only those earning above ₦50 million annually will be required to pay the new 25% personal income tax rate. This is both fair and reasonable.

Another significant win for the North, which has the highest concentration of impoverished people in Nigeria, is the removal of VAT on essential goods and services, including school fees, medical services, food, pharmaceuticals, and electricity. This is a significant relief for the poor and small to medium-sized businesses.

The corporate tax rate will now be reduced from 30% to 25%, and small businesses will be fully exempt from paying income tax.

The controversial VAT issue has now been ‘fairly’ settled, and again, it’s a big win for the North, which had previously raised concerns. The new revenue-sharing formula is as follows:

Federal Government: 10%

States: 55%

Local Governments: 35%

Even more importantly, the VAT sharing formula has been revised in a way that favours the North. If northern states seize the opportunity to harness and develop their economies and markets, especially in agriculture, they will benefit significantly.

The new sharing criteria are:

50% of VAT is shared equally among all states

20% is based on population

30% is based on where goods/services are consumed

One of the most important features of these tax reforms is how they protect and uplift the poor and small businesses,especially in the North, where:

About 65% of Nigeria’s poorest people live

Over 52% of the country’s states are located

More than 60% of the population resides

Nearly 70% of Nigeria’s landmass is found

And almost 80% of agricultural production takes place

It’s time for northern states to tap into local knowledge and deploy homegrown experts to thoroughly study the four landmark tax laws in line with each state’s peculiarities and needs, yet with the whole North as the unifying objective.

If well studied and strategically implemented, Tinubu’s new tax reforms could be the silver bullet the North has been waiting for.

They offer fiscal justice, decentralisation of revenue, protection for the poor, incentives for businesses, and a practical opportunity to lift millions out of poverty.

However, as always, it will take visionary leadership, technical expertise, and political will to translate policy into meaningful impact. The opportunity is here. The North must not waste it.

Zayyad I. Muhammad writes from Abuja via zaymohd@yahoo.com.

By Maryam Shehu

In April 2025, the historic city of Zaria, long hailed as Birnin Ilimi (City of Knowledge), witnessed its first-ever Books and Arts Festival, a groundbreaking literary and cultural event curated by a young visionary determined to rekindle the flames of creativity in Northern Nigeria.

Despite its rich academic tradition, Zaria has often left arts, literature, and creativity feeling orphaned, without the nurturing hands they deserve. It takes a persistent muse to find a home in the hearts of the younger generation. To fill this void, in 2022, driven by passion and a deep desire to engage in literary conversations with like-minded individuals, I founded Pen Warriors. It began as a shade tree for emerging voices to be heard and appreciated.

Later, the initiative was rebranded as Bookish Alchemy, with a bookstore arm, Bookish Alchemy Bookstore, whose profits now partially fund our literary programs. Since then, we’ve hosted programs that have reached over 300 individuals, including poetry competitions, a mentorship session with Abduljalal Musa Aliyu, book chats with authors such as Sani Abdulrazak and Aliyu Danladi, serene Silent Book Reading sessions, and intensive August mentorship weekends on spoken word, short story writing, and public speaking.

Toward the end of 2024, the idea of hosting Zaria’s first Books and Arts Festival took hold of me. At first, I was paralysed by thoughts of funding. Some peers warned that such an event would require thousands of dollars I didn’t have. But the idea felt like a child ready to be born–it refused to be ignored.

I assembled a team of six brilliant minds: Halliru Sani Salihu, Abdurrazak Maiwada, Mardiyya Nura, A’isha Ibrahim Ahmad, Sani Abdulrazak, and Hadiza Isyaku Abdulsalam. We dived headfirst into planning, reaching out to guests, drafting sponsorship proposals, and building the foundation from scratch.

With the generous support of organisations like Duniate Culture (Kaduna), Gidan Dabino (Kano), Creative Corner (Kano), Katsina Times, Poetic Wednesday Initiative, Beyond the Pages, and the Bukar Usman Foundation (Abuja)–though none from Zaria itself–Bookish  Alchemy brought the Zazzau Books and Arts Festival (ZABAFEST) to life.

A FESTIVAL IS BORN

To ensure a smooth and enjoyable experience for guests and attendees, Hadiza and Mardiyya coordinated 10 incredible volunteers. Out of sheer love for the arts, Mahmud Jimada, Abdulmumini Yahuza, Abdullahi Abubakar, Maryam Jalo, Khadija, Hauwa, Asma’u, Fatima, Auwal, and Ibrahim took on various roles, including registration, ushering, stage management, and guest welfare.

On April 26–27, 2025, ZABAFEST debuted at the Sultan Muhammad Sa’ad Abubakar Assembly Hall, Barewa College.

“Maryam, how many times have you cried while putting this together? If you haven’t yet, get ready for more,” said Prof. Audee T. Giwa, a day before the festival, as he submitted his book collections, fully aware of the emotional toll such a project could take.

With the theme “Legacy Reimagined,” the dream came to life.

HIGHLIGHTS OF DAY ONE

Day One opened with the presentation of a Lifetime Achievement Award to Alhaji Ado Ahmad Gidan Dabino, actor, author, filmmaker, and cultural icon. The award was presented by Isma’il Bala, author of Ivory Nights, in a moment of reverent celebration.

Prof. Audee T. Giwa delivered a stirring keynote on The Role of Arts in Preserving Our Culture, emphasising how the arts help conserve heritage and foster unity in Nigeria’s diverse landscape.

Next came a rich Hausa panel titled “Ma’abota Al’adu: Muhimmancin Marubutan Hausa wajen Kiyaye Gadon Mu,”moderated by Mal. Abba Abubakar Yakubu, featuring Prof. Ibrahim Malumfashi, Safiyya Jibril Abubakar, and Gidan Dabino. Together, they explored how Hausa literature sustains cultural identity.

The festival’s literary journey was anchored on four key books: Ivory Nights by Isma’il Bala, ZABBA’U by Prof. Audee T. Giwa, An Abundance of Scorpions by Hadiza El-Rufai, Girls and the Silhouette of Form by Star Zahra (who could not attend due to illness)

A captivating book chat on Ivory Nights, moderated by Abduljalal Musa Aliyu, provided readers with an opportunity to engage with the author and ask questions that had lingered since the book’s release.

After lunch, the session Cultural Amnesia: What Happens When We Forget Our Culture? Brought together Sani Abdulrazak, Isma’il Bala, and moderator Ibrahim Ahmed to reflect on the consequences of cultural neglect.

“It looks like a bird entangled in a cage, but it is worth it. It will pay–not now, but definitely. Just endure the pain,” said Gidan Dabino in an emotional aside to me backstage.

The afternoon wrapped up with Ahmad Mubarak Tanimu’s African Literature Quiz. Guests and attendees were grouped and tested on their knowledge of African books, with the winners showcasing impressive literary awareness.

The day closed with the Abubakar Imam Poetry Slam, named after the legendary author of Magana Jari Ce and Tafiya Mabudin Ilimi. Twelve contestants competed under the theme Al’adunmu: A Window to the Past for a ₦200,000 prize. Judged by Namse Udosen, Nasiba Babale, and Abdulbasit Abubakar Adamu, the session left a lasting impression on the hearts of the attendees.

“It wasn’t easy to choose the winners. They came with fire in their words and metaphorized our hearts,” a judge remarked.

DAY TWO: POWER, PEACE, AND POETRY

Day Two welcomed even more guests. The panel Women, Arts, and Activism: Using Creative Expression to Promote Social Justice featured Aisha Lawan Indabawa, Hadiza El-Rufai, and Nana Sule. Their discussion, from creative writing to activism, highlighted the intersections of creativity and impact.

The next session, “The Role of Arts in Conflict Resolution and Peace Building,” moderated by Aliyu Jalal, gathered Sani Muhammad, Salim Yunusa, Nasiba Babale, and Amir Lukman Haruna to explore how poetry and storytelling can serve as tools for healing.

Nasiba Babale also hosted a moving book chat with Hadiza El-Rufai on An Abundance of Scorpions, a novel that follows a woman’s journey through loss and recovery. It was called one of the festival’s most powerful sessions.

Timely and futuristic, the panel on “Ethics of AI-Generated Arts: Authorship, Ownership, and Creativity,” moderated by Mujaheed Aminu Lilo, featured Namse Udosen, Aliyu Danladi, and Ahmad Mubarak Tanimu, sparking debate and insights into emerging creative technologies.

Prof. Giwa’s novella ZABBA’U took the spotlight next, in a discussion with Ahmad Mubarak Tanimu, drawing philosophical and literary insights from the audience.

Later, Husayn Zuguru gave a mesmerising Afrodervish performance, whirling poetry and movement into a dance of spirit and silence.

The final session, The Poetry Garden, featured open mic performances by Abdulbasit, Hidaya, Aisha Indabawa, and other talented poets. It was a closing tribute soaked in metaphor and soul.

MORE THAN A FESTIVAL

ZABAFEST 2025 welcomed over 30 guest speakers from 7 states and more than 300 attendees from 13 states, uniting people from diverse ethnic and cultural backgrounds through a shared love for literature and the arts.

“Organising a festival isn’t easy, especially with today’s financial climate, but this is a much-needed initiative in Northern Nigeria,” said Hadiza El-Rufai. “I applaud your efforts and promise our support for future editions.”

For a first-time festival in a city that rarely spotlights the arts, the positive feedback far outweighed the challenges. Attendees left inspired, encouraged, and ready to write new chapters in their own lives.

The next edition of ZABAFEST promises to be even more expansive. It will explore themes such as climate change, digital creativity, and social advocacy and feature voices from across Nigeria and beyond.

We’re just getting started. The journey continues.

Maryam Shehu wrote from Zaria via maryamshehu6354@gmail.com.

By Muhammad Abubakar

Yellow Danbokkolo, the notorious bandit kingpin long feared across eastern Sokoto and parts of Zamfara State, has died from injuries sustained during a fierce confrontation with Nigerian security forces last week.

His death was confirmed by Abdulaziz Abdulaziz, Senior Special Assistant to President Bola Ahmed Tinubu on Print Media, via a post on his verified social media account. According to Abdulaziz, Danbokkolo succumbed to his wounds on Sunday.

Danbokkolo, widely considered even more dangerous than the infamous Bello Turji, was linked to numerous deadly attacks in the region. He was the mastermind of the gruesome December 2021 arson attack in Shinkafi, Zamfara State, where dozens of travellers were burned alive.

Security sources say the bandit leader’s reign of terror was sustained by a chronic addiction to pentazocine, a powerful opioid, which he reportedly abused in heavy doses.

Residents of the affected communities have expressed relief at the news, hoping it marks a turning point in the fight against rural banditry in Nigeria’s northwest.

By Usman Abdullahi Koli, ANIPR

It often begins in silence, the kind of silence that follows suffering, that surrounds forgotten people and places. Then, one day, someone listens. Someone hears the unheard cries and decides to act. Not for praise. Not for politics. Just for people. That is how the Wunti Al-Khair Foundation was born out of quiet empathy and bold conviction.

Founded by the respected and remarkably selfless Dr. Bala Maijama’a Wunti, this foundation has grown into a strong pillar of light for those trapped in the shadows of neglect. It doesn’t announce itself with noise, but rather with impact. It doesn’t parade power, but wields compassion with quiet strength. In every village it touches, in every child it lifts, the foundation tells a story of care that is both personal and profound.

At the heart of Wunti Al-Khair is a simple but powerful philosophy: people matter. Whether it’s a sick mother, a child without a school, a youth without skills, or a traditional gasping for breath—everyone counts. The foundation has built its work on four timeless pillars: health, education, skills, culture, and community services. These aren’t just categories; they are the lifeblood of any thriving society. And Wunti Al-Khair doesn’t just serve these areas; instead, it brings them to life.

In healthcare, the foundation reaches places others overlook. It breathes life into under-equipped rural clinics, supports emergency services, organises medical outreaches, and ensures that the poorest families are not left behind. Where once fear and despair prevailed, now there is relief—and a renewed will to live. For many, a hospital bill is the difference between hope and helplessness. But through Wunti Al-Khair, that burden is lifted with dignity.

In education, the foundation does more than hand out books, renovate classrooms, or award scholarships. It opens the doors of destiny. Imagine a young girl from a forgotten hamlet stepping into school for the first time, her eyes wide with dreams, her hands clutching a schoolbag gifted by strangers who saw her worth. That’s the kind of miracle Wunti Al-Khair delivers—not one-time donations, but long-term transformation.

Skills development follows naturally. Because education alone can inspire, but skills empower. The foundation trains women, nurtures local entrepreneurs, supports artisans, and helps young people turn their talents into trades. It doesn’t just teach people to fish; it gives them a pond, a rod, and the confidence to cast their lines.

Then there is the culture: the soul of a people. Now, as globalisation tries to wash away local identity, Wunti Al-Khair holds firm. It celebrates heritage, promotes traditional art, supports festivals, and reminds communities that their past is not a relic but a treasure. By honouring culture, it strengthens pride, and through pride, it nurtures progress.

Governments often fall short in fulfilling their responsibility to provide basic amenities for the populace. The Wunti Al-Khair Foundation has stepped in to fill the gap with endless commitment. The foundation restores hope in underserved communities by implementing impactful, grassroots initiatives. Among its most notable contributions are the drilling of solar-powered boreholes in rural areas, ensuring access to clean and sustainable water sources. It also extends compassion to the less privileged and vulnerable by providing permanent and temporary shelter solutions.

But a foundation, no matter how noble, is only as strong as the man behind it. And in Dr. Bala Wunti, we see not a benefactor from above, but a father beside us. His generosity is quiet, his heart open, and his actions resolute. Those who know him describe a man who listens before speaking, gives without being asked, and navigates life with humility and purpose. His leadership is not defined by status, but by service.

Dr. Bala’s life is a lesson. From humble beginnings to impactful influence, he has never lost sight of the human face of hardship. He gives not because he has to, but because he cannot not give. For him, lifting one person is worth more than a thousand compliments. He believes that the true measure of wealth is not in what you own, but in the number of lives you’ve made better.

Wunti Al-Khair Foundation is not just an organisation; it’s a movement of mercy. It is a reminder that in a world often clouded by selfishness, there are still hearts that beat solely for others. You won’t always see its name in headlines, but you’ll find it in the eyes of a healthy mother, in the smile of a child clutching a scholarship letter, in the hands of a youth finding his worth and becoming independent, and in the praises of others whose lives have been touched.

This is a revolution led by kindness. One community at a time. One human being at a time.

Usman Abdullahi Koli wrote via mernoukoli@gmail.com.

By Lawan Bukar Maigana

Frankly, as 2027 draws closer, whispers are growing louder; some are plotting, some are speculating, and others are simply wishful thinkers. They say President Tinubu might drop Vice President Kashim Shettima from the ticket to boost electoral chances. But if we are being honest, not sentimental, dropping Shettima would be one of the biggest political mistakes of this era.

Let’s be clear: Shettima wasn’t brought in to win photo ops. He was not chosen to shout. He was chosen because he represents strategy, loyalty, and capacity.

During the 2023 storm, when many were still calculating risks, Shettima stood firm by Tinubu, took all the heat, and became the stabilising voice in the North. He brought Borno home. He calmed the waves of religious tension. He didn’t just represent Northern Nigeria, he defended it.

People love to talk numbers, but politics isn’t always about arithmetic. It is about perception, loyalty, and structure. Yes, the ticket lost five out of six states in the North-East, but let us not be blind to the facts: the region was deeply divided, and only a few could have held it together the way Shettima did with calm, intellect, and dignity.

Some say he is quiet now. That he doesn’t shout like others. But since when did noise become the metric for leadership? The man is focused. In meetings, in negotiations, and in execution, Shettima is playing chess while others are busy playing checkers. He understands the principles of statecraft, loyalty, and sacrifice. And President Tinubu knows this more than anyone else.

Let us also not forget: those pushing to remove Shettima are not doing it for Nigeria’s sake. They want access. They want control. They want to plant division between two men who have stood the test of storms. But Tinubu is no stranger to betrayal and loyalty. He knows that in the trenches of 2023, Shettima was not just a running mate; he was a co-strategist, a co-sufferer, and a co-winner.

And please, let us not pretend that swapping Shettima will win the North. In politics, you don’t throw away the one who stood by you during war, just to flirt with the illusion of peace. The North respects loyalty. The North watches consistently. And dropping Shettima will be read not as a strategy, but as desperation.

Look at Shettima’s journey: former banker, former governor who rebuilt Borno in the middle of terror, a man of books and action. He didn’t become Vice President by luck. He earned it. And he’s still earning it every single day without trying to outshine his principal.

President Tinubu knows the value of this. He knows that the Renewed Hope Agenda is not a solo script; it was co-authored with Shettima. Replacing him would mean rewriting the entire playbook at halftime. That is not just risky; it is reckless.

Let us not fall for planted headlines and deliberate silence from those who are trying to test the waters. If anything, Shettima remains Tinubu’s best bet for 2027, not just for the votes, but for the trust, balance, and competence he brings.

You don’t gamble with loyalty. Not when the stakes are this high. Not when your legacy is on the line. Tinubu knows. And that is why he won’t blink.

Lawan Bukar Maigana writes from Yobe State and can be reached via email: Lawanbukarmaigana@gmail.com.

By Muhammad Sulaiman Abdullahi

The Muslim Forum of Ahmadu Bello University (ABU), Zaria, has condemned the brutal lynching of 31 Muslim passengers in Mangu Local Government Area of Plateau State, describing the attack as a “horrific act of savagery and barbarism.”

According to the Forum’s statement, signed by its Secretary-General, Dr. Munir Sani Ari, the victims—travelling in an 18-seater bus marked “ABU-Zaria”—were ambushed on Friday, June 20, 2025, while seeking directions in Mangu. Twelve passengers were reportedly killed and burned on the spot, while 18 others sustained serious injuries and are currently receiving medical care following military intervention.

Among the deceased was a staff member of ABU’s Department of Physics, who was reportedly transporting women and children to a wedding. The Forum emphasised that this was not an isolated incident but part of a “disturbing pattern of impunity-driven violence” against Muslims in Plateau State.

Criticising the response by Mangu LGA Chairman, Mr. Emmanuel Bala, who attributed the massacre to a “case of mistaken identity”, the Forum labelled the remark as “futile and insulting,” citing social media posts glorifying the attack as evidence of premeditated hate.

The Forum issued a set of urgent demands, including a full and independent investigation, public prosecution of those responsible, prompt compensation for victims, and immediate government intervention to prevent future attacks. It also called on the Kaduna State Government to support the victims’ families and cover medical expenses.

The Forum warned that continuing to fail to act decisively would only deepen national tensions, urging authorities to pursue justice beyond “mere rhetoric.”

By Hadiza Abdulkadir

A Kano State High Court has handed down a combined sentence of 120 years to six members of a notorious child abduction and trafficking syndicate found guilty of abducting and selling children under the age of 10.

The convicts, who operated between Kano and Onitsha, Anambra State, were charged with multiple counts of child abduction, trafficking, and conspiracy. According to court records, the group abducted several young children from various parts of Kano and trafficked them across state lines to Onitsha, where the children were sold.

Justice Zuwaira Yusuf, who presided over the case, found all six guilty as charged and sentenced them to various prison terms without the option of a fine.

Justice Yusuf described the crimes as “heinous and inhuman,” noting that the syndicate’s actions had caused “unimaginable trauma to innocent families.”

She sentenced Mercy Paul to 55 years imprisonment, Ebere Ogbono to 41 years, Emmanuel Igwe to 9 years, Loius Duru to 6 years, Monica Oracha to 5 years, and Chinelo Ifedigwe to 9.

The verdict follows years of investigation and cooperation between security agencies in Kano and Anambra. Parents of the abducted children expressed relief at the ruling, calling it a step toward justice.

Authorities say efforts are ongoing to rescue the remaining missing children and dismantle the broader trafficking network.

By Malam Aminu Wase

Plateau State is a richly diverse and vibrant community, home to people of various ethnic and religious backgrounds. We are one family, destined by God to live together in peace and mutual respect. Sadly, this unity is too often ignored when it comes to leadership, particularly the highest office in the state. The persistent adoption of a Christian-Christian gubernatorial ticket threatens the very foundation of our coexistence.

It is time for Plateau to embrace equity, justice, and inclusiveness. For too long, Muslims in the state have been marginalised in political leadership, particularly at the executive level. This exclusion must end. I firmly believe that the next governorship candidate, regardless of religion, should choose a Muslim as a running mate. A Muslim-Christian or Christian-Muslim ticket would truly reflect the spirit of fairness and unity we all profess to uphold.

For more than two decades, Muslims in Plateau State have shown unwavering political support for Christian-led tickets, believing in the promise of shared governance and mutual respect. From Wase to Kanam, Jos North to Shendam, Barkin Ladi to Quanpaan, Mangu, and other local government areas, Muslim communities have consistently turned out in large numbers to vote, not out of compulsion, but from a sincere desire to contribute to the democratic process and to foster unity across religious lines. Yet, this goodwill has not been met with reciprocity.

Despite making up a significant portion, nearly half of the state’s population, Muslims remain glaringly absent from the highest levels of leadership. This is not merely a matter of political imbalance but a painful reminder that inclusion and equity remain elusive. When a group that has given so much continues to receive so little in return, it breeds frustration, weakens trust, and threatens the very cohesion that Plateau so desperately needs. We cannot claim to be united while one half of our people are repeatedly shut out of the room where decisions are made.

Our call is simple: include us. Recognise our presence. Acknowledge our contributions. Let us build a Plateau where everyone feels seen, respected, and valued regardless of faith.

Personally, some of the most meaningful relationships in my life have been with my Christian friends, friendships that began in the classrooms of Pilot Central Primary School in Wase, grew stronger at Government Science College Wase, and deepened further during my university years. These bonds have shown me the beauty of unity, the strength of mutual respect, and the power of shared dreams. That is why it pains me deeply to see Muslims continually left out of leadership. It feels like a betrayal of the unity we have lived and believed in. If we can walk together in friendship, why can’t we lead together in governance on the Plateau?

In the Wase Local Government, Christians are a minority, yet they have never been treated as outsiders. They have held key positions, including that of the Deputy Chairman, and many have benefited from the federal appointments from the Rt Hon Ahmed Idris Wase, the immediate past Deputy Speaker of the Nigerian House of Representatives, thanks to his inclusive leadership. This is what true leadership should look like, recognising every citizen’s worth, regardless of faith or number. It proves that fairness is not a favour, it’s a duty. If such inclusive governance can be practised locally, why can’t it be replicated across the entire state?

Plateau belongs to all of us. We must build a future where leadership reflects our shared diversity. Let’s end the cycle of exclusion and embrace a new era of fairness, justice, and genuine unity.

Malam Aminu Wase writes from Kaduna State. He can be reached at aminusaniusman3@gmail.com.

By Saifullahi Attahir

In life, every valuable thing has a cost, and a price must be paid. As the saying goes, nothing good comes free. This is true in almost all walks of life.

Looking at human history from time immemorial, man has always cherished being known, popular, heard, and respected. This is one of the powerful factors behind the human search for power, influence and riches. And to be fair to the modern age, this is not a new thing in human history.

But in our insatiable search for popularity and prestige, we must be mindful of what we are trading in exchange for. This article offers some advice on how a celebrity can navigate life without much temptation from his newly acquired status.

As billionaire Microsoft founder Bill Gates stated, success is a lousy friend. It deprives many of the original energy, enthusiasm, discipline, hard-working spirit, and humility that catapulted them to success in the first place. Successful people easily become complacent and trapped in their orbit of self-entitlement.

Once a man becomes successful, a binge of arrogance and self-entitlement starts appearing. He begins to stop listening to experts, observing and learning, and soon, he stops improving. Over the long run, unknown to him, those attitudes he had abandoned are the fabric behind his success. 

One thing we should all know: every man who was on a path to utilise his talent, produce something magnificent, and become successful, whether in sports, leadership, business, entertainment, professionalism, music, writing, or any creative talent, must have met with a bunch of critics.

From the day you become a celebrity, your activities will no longer be secret: your outfits, marital affairs, social life, assets, family, and movements. You will bid farewell to some level of privacy, and life will never be the same again. 

Many people are not prepared for this stage of their lives. Many great men, especially celebrities, were lost in this ocean of deception and falsehood. You would now focus more on pleasing people: good outfits, even at the cost of debt, new skin, costly living just to show off, and new fake friends.

On another dimension, the kind of social pressure met is unimaginable: constant calls, constant meetings, constant online presence, just to satisfy your fans or followers. This demand is so consuming that many celebrities hardly cope with it. Stories of celebrities taking drugs and injections are not a new thing. Few celebrities sleep without the aid of pills. Many celebrities lost the battle to alcohol and toxic heroin and were unable to find peace. 

A popular Hausa songwriter, Aminuddeen Ladan Ala, once described how difficult it was to become a celebrity in his famous album “Shahara”. Only phone calls were enough to drain your energy, plus the number of expectations by loved ones seeking your attention. Many celebrities would become friends with highly influential people whose offers they can’t easily turn down. You would be invited at any hour without much consideration for your schedules and health, and turning such invitations down would be described as arrogant to your fans and followers.

This is more common among those who made it in life at a very young age. The majority of these young celebrities squander their fortune. They return to square zero without proper guidance, discipline or genuine counselling. Many celebrities become depressed, psychotic, and destitute.

Well-grounded and sustainable success requires a solid foundation of time, perseverance, and smart decisions. Unfortunately, many celebrities, especially in the music, sports, and entertainment industries, lack such foundations, hence the many sorrowful celebrity stories. Uncountable stories of suicide, crime, divorce, and bankruptcy are always in the papers.

Although I’m not much of a football fan, I always admire the lifestyle of one player called Lionel Messi. Messi was among the greatest and most successful football players of all time, a record breaker in many aspects, but still one of the most humble people on earth. Lionel Messi has all it takes to be arrogant and showy, but he was disciplined enough to maintain his zeal, energy, humility, and enthusiasm. This principle has helped him throughout his football career. He didn’t allow his initial success to distract him from achieving more. 

This attitude of self-entitlement has destroyed many players. Just after a season or two of trophies and achievements, they began to disobey, fight, and become distracted by amusement and glitter. Many celebrities started to lose focus on their primary goals; they became carried away by displaying their newly built homes, newly bought luxury cars, newly made friends, or newly made beautiful girlfriends.

These celebrities become attention seekers on social media platforms. They always engage in trivial issues and display wealth or status, adding to their load of enemies. They have forgotten that their primary goal was to hone more of their talents, score more goals, produce more beautiful songs, deliver more as leaders, maintain their positions in class, and profit more as business individuals.

Another destructive attitude of some celebrities was engaging in a competitive war with their rival colleagues. After being recognised by their followers, they began to install software to envy anyone trying to catch up with them. They subscribed to slander and a war of words to denigrate their rivals to maintain their status. Smart champions never engage in such an attitude; they recognise their God-given talent as a favour from their Lord and offer gratefulness by being humble and respecting their positions even if time changes and they lose their status to the new generation.

Smart celebrities respect others below them; they never act in desperation for money or status; they are philanthropists with their wealth; they are less pompous and showy; they invest and diversify their sources of income; they still make time for their families and core friends; and they always have learning minds and listening ears.

We seek Allah’s guidance in every step of our journey, Ameen.

Saifullahi Attahir is the President of the National Association of Jigawa State Medical Students (NAJIMS) National Body, and he wrote this piece from Federal University Dutse. He can be contacted via saifullahiattahir93@gmail.com.