Mass Communication department

By Muhammad Isah Zng

For many students, gaining admission into a university marks the beginning of a hopeful journey toward a better future. For me, however, gaining admission to study Mass Communication at Bayero University, Kano (BUK) came with a difficult reality: I had no sponsor to support my education.

There was no one to take full responsibility for my expenses, including feeding and other basic needs. Yet despite this challenge, I refused to let my circumstances stop me from pursuing my dream. I held firmly to three principles that guided my journey throughout the university years: faith, hope, and hard work.

When I left home for BUK to begin my studies, I quickly realised that survival would require determination beyond the classroom. I had to find a way to support myself financially while keeping up with my academic responsibilities. Deep down, I knew that no one would suddenly come to rescue me from my situation. If I wanted to succeed, I had to depend on my own efforts.

With that understanding, I made a decision that would define my entire university experience. Every weekend, I would leave the university campus to work as a woodcutter. The job was physically demanding and exhausting, but it became my primary means of survival.

From my first year in university, I maintained this routine of attending lectures and focusing on my studies during the week, then travelling off campus on weekends to cut and process firewood for sale. The work was not easy, but it provided the little income I needed to sustain myself.

Over time, I found additional opportunities to work. During my second year at the university, I started working in two different locations outside BUK. I worked under individuals such as Dan Azumi and Alhaji Aminu Dorayi Babba. Through these jobs, I earned money that helped me meet my basic needs.

The income from the work was modest but meaningful. On average, I earn between ₦3,000 and ₦4,000. On better days, I could earn between ₦10,000 and ₦13,000. That money helped me buy food and other necessities. Sometimes, it even allowed me to support two of my friends who were also struggling to survive in school.

One remarkable thing about the work was its reliability. Whenever I went out to work, I was almost certain that I would return with something to eat. It taught me the dignity of labour and reminded me that no honest work should ever be looked down upon.

Although balancing academic studies with physical labour was challenging, I remained committed to completing my education. Each day of hard work reminded me that the sacrifices I was making were steps toward a brighter future.

Today, Alhamdulillah, I have successfully completed my four-year programme at Bayero University, Kano. My graduation marks the end of one important chapter of my life and the beginning of another phase filled with new responsibilities and aspirations.

Through my story, I want to encourage young people, especially students facing financial hardship, not to lose hope. Many young people today feel discouraged when they encounter difficulties in pursuing their education. However, challenges should not define our limits; instead, they can inspire us to find creative ways to achieve our goals.

There is dignity in every form of honest work. Whether it is cutting wood, farming, trading, or doing any other job, what truly matters is the determination to move forward despite obstacles.

Life is not always easy for people who come from humble backgrounds. But it can still be meaningful and inspiring when we use our difficult situations as opportunities for growth. Hard work, patience, and faith can transform even the toughest circumstances into stepping stones toward success.

My journey from wood-cutting to earning a university degree is a testament to the power of perseverance. It is a reminder that with determination and self-belief, even the most challenging path can lead to success.

Muhammad Isa wrote via isahmuhammad571@gmail.com.

By Kamal Alkasim

Hauwa Salisu Fagge, a 100-level student of the Department of Mass Communication at Bayero University, Kano (BUK), has passed away.

Her death was announced on Sunday by the President of the Mass Communication Students’ Association, Mustapha Ukkasha Abubakar, who described the loss as painful and heartbreaking for the department and the wider university community.

Hauwa was actively involved in campus media activities and worked with BUK FM, where she contributed to the morning news programme. She was widely regarded by her colleagues as a passionate and dedicated media enthusiast.

“Her demise is a painful loss to the Department of Mass Communication, her family, friends, and the entire university community,” the MACOSA president said while extending condolences to her loved ones.

The association prayed that Almighty Allah forgive her shortcomings, grant her Jannatul Firdaus, and give her family and friends the strength to bear the irreparable loss.

By Dahiru Kasimu Adamu

Mass Communication is a broad field with different areas which include journalism, broadcasting, public relations, digital Marketing, film and television production, advertisement, strategic communication and many more others.

Thus, Mass Communication as a profession is said to be a great field which is like the proverbial Hausa cow with more than ten benifits, however, the students from this field often restrict themselves to broadcast media especially during their ‘student industrial training.

On 13 February 2025, during MACOSA student orientation organized by Mass Communication students association (MACOSA) at Usmanu Danfodiyo University, Sokoto, a lecturer and SIWES co-ordinator from Mass Communication Department, Mr. AbdulHakim AbdulGaniyu emphasized the need for students to explore other Mass Communication channels while they undergo their mandatory industrial training at 200 and 300 levels respectively.

Mr. AbdulHakim also highlighted the role of students industrial work experience scheme SIWES in supplying new skills and ideas to students.

“Mass Communication is a vast environment, and students need to explore such environments, they should not restrict themselves in Radio and TV only” Sir Abdulhakim said.

Mr. Abdulhakim, who narrated his past experience, mentioned that students can do their SIWES at various ministries, departments and agencies, this is because, all organizations, governments and even non governmental institutions have information units and they need image makers, and those are public relations officers.

Also, speaking at pioneer day of Mass communication students of Usmanu Danfodiyo University Sokoto, held on 7th November 2024, a veteran broadcaster and Director News and programs of Sokoto Media Cooperation, Hajiya Balkisu Abubakar, implored students that “they should not limit themselves to Radio”.
She appealed to them to engage themselves in other means of communication and contribute their quota to the development of their society.

Despite the fact that, Mass Communication is a broad field and students learn the rudiments skills of the field in schools, usually these students seem to have much interest in broadcast media particularly radio, and this brought the question of why the students are neglecting other areas of the profession?

To answer this question we need to critically observe the course and the students. Traditionally some students join the field with an intention becoming popular in their respective communities.

According to Aliyu Muhammad who obtained a National Diploma in Mass Communication from Umaru Ali Shinkafi Polytechnic Sokoto, he said students like him selected and chose radio or television during their SIWES because a journalist is easier to be known through broadcast media being the most popular channels of communication known and used widely.

He also mentioned that limited access to print media by the community members is another factor discouraging students of Mass Communication to do their industrial training in print outlets.

While sharing his opinion Ibrahim Shehu Bulama from Kaduna State University, KASU, said “this is happening due to lack of good awareness on other channels of Mass Communication”.

On his part Abubakar Mai Lafiya said; students mainly want to be seen in television screens and their voices been heard, not focusing on other critical fields of journalism and information practices.

Speaking anonymously, a Mass Communication students of Usmanu Danfodiyo University Sokoto, said they normally choose Broadcast media (Radio and Television) due to its nature of easy access, portability and wide outreach.

To change some of these narratives there should be some measures that will motivate students and induce hope for them in other fields of Mass Communication.

There should be a good orientation to educate students that they can also carry out their SIWES in other information units, public relations Departments of public and private sectors such as financial institutions, law enforcement agencies, markets and almost all other places of human interactions.

Another alternative is, the Mass Communication departments should establish a collaborative relationship with such organizations, so that they can formally send letters, requesting spaces for the students to join and garner the experience. Such organization should make special provision for SIWES students and prepare to take them when there is need.

Moreover Mass Communication Departments should help students to understand why they should go for their SIWES in areas they’re strong as reflected by their grade points.

Being a Mass Communicator, one should understand that his/her basic responsibility and professional calling is with every institution. One should remember it’s time to acts, time to rethink and focus. Students have to confront the current challenges of the field so that one can explore utilize and make impact. This will make someone to influence the world positively.

By Uzair Adam

The 2022 graduates of the Mass Communication Department, Bayero University Kano (BUK), have celebrated their former level coordinator, Dr. Ummi Muhammad Hassan, in recognition of her recent PhD achievement.

The event, held on Tuesday at BUK’s new site, was attended by family members, alumni, and lecturers from the Faculty of Communication and related departments.

It featured a cake-cutting ceremony, an award presentation to Dr. Ummi, and speeches from invited guests.

Dr. Ummi’s PhD research focuses on the Challenges and Perceptions of Muslim Hausa Female Rap Artists in Kano and Kaduna States.

Speaking at the event, the students said the celebration was a way to honor Dr. Ummi as their “academic mother” and acknowledge her dedication to their success.

“We wanted to express our gratitude to Dr. Ummi for all she did for us during our time at BUK,” said Umar Isa Dandago, one of the event organizers.

He added, “She treated us as family, and this celebration is our way of giving back.”

In her response, Dr. Ummi expressed heartfelt appreciation. “When one of my students, Uzair Adam, informed me about this, I was speechless.

“I consider my students as my second family, and seeing them organize this for me melts my heart,” she said.

The Head of the Mass Communication Department, Dr. Gambo Nababa, lauded the students for their thoughtfulness.

He also encouraged Dr. Ummi to continue her academic journey and expressed optimism about her attaining the rank of professor soon.

Dr. Ummi’s husband, Dr. Musa Labaran, who also serves as the department’s examination officer, shared his pride and gratitude.

He noted that the gesture reflected Dr. Ummi’s devotion to her students.

Other notable attendees included the Head of the Information and Media Studies Department, Dr. Nura Ibrahim, as well as Dr. Hadiza J. Ibrahim, Dr. Ibrahim Siraj, and Dr. Muhammad Danja.

They described Dr. Ummi as a remarkable academic who has left an indelible mark on her students.

The celebration underscored the enduring bond between Dr. Ummi and her students and highlighted her contributions as an educator and mentor.

By Uzair Adam Imam

Department of Mass Communication, Kano State Polytechnic, organised a one-day lecture series to prepare their students about the dynamic nature of 21 century journalism.

The event Thursday had three guest speakers who discussed on the topics; The 21st Century Mass Communication Students by Associate Professor, Mainasara Yakubu Kurfi, Head of Mass Communication Department, Bayero University, Kano.

The remaining two were: Crime and Judicial Reporting by Comrade Abbas Ibrahim, Chairman Nigerian Union of Journalists (NUJ), Kano and Reading: A pathway to Entrepreneurial Journalism by Mal. Badamasi Aliyu.

Speaking after the event, the convener, Malam Aisar Salihu Musa (Aisar Fagge) said, the essence of the event was to prepare students about the new skills of 21st century journalism.

He added that the event would also help the upcoming journalists develop a critical and entrepreneurial mindset which will enable them to excel in their choosen career.

In his words, Aisar stated, “The emergence of new media technologies, the ICT and the user-generated-content have transformed the way news is produced, consumed and distributed. So there is a need for our students to know about these changes in the practice of 21st century journalism.

“Not only that, there is also a need to introduce our students into entrepreneurial journalism, especially in a country where job opportunities are rare; a country with a massive unemployment problem where majority of the youths are roaming the street without job.

“So the students need to know that they can get job for themselves by learning new skills assisted by the internet. Students could be content creaters, content developers, writers, advert practitioners, copywriters, public speakers,” he stated.

In his paper: “Reading: The Pathway to Entrepreneurial Journalism,” Mal. Aliyu said, by reading, you can become whatever you want in life. You can write well, speak good because of reading good books. Knowledge and skills are buried in books. Explore them and be what you want to be. I got 4 million naira as a result of the book I read “How to write a business plan.

The event was graced by the academic and non-academic staff across the Kano Poly schools, lecturers from Bayero University, Kano, Federal University Dutsin-ma, Al-Qalam University, FCE Kano and former students among others.

The Head of Department, Mass Communication, Kano State Polytechnic, Malama Binta Muhammad Lawal, ably represented by one of the lecturers, Malam Salihu Sule Khalid, commended the event.