Lifestyle

By Lawal Dahiru Mamman

A senior colleague once shared a thought that has stayed with me for years. While discussing the burdens of parenthood, he described how fathers would go to great lengths to provide for their children, often at the expense of their own comfort. 

He explained that for every penny earned, the first question in a father’s mind is, “What do the children need?” That struck a chord. With each passing day, as I grow older, I find myself reflecting on how my father silently sacrificed to ensure our needs were met. 

These memories linger like a background hum in my consciousness. What becomes clearer with time is that we often miss what is right in front of us. We benefit from the comfort, the food, the shelter, the school fees, and the security,without giving much thought to the man behind it all. 

It is the classic case of not seeing the elephant in the room or, as the saying goes, not seeing the wood for the trees. It is no surprise, then, that some people have questioned why there seem to be more songs, poems, and films celebrating mothers than those appreciating fathers. 

While we may lack precise statistics to prove this imbalance, popular culture seems to confirm the observation. From the nursery rhyme “Who sat and watched my infant head…” titled “My Mother,” many of us were introduced to the emotional pull of maternal devotion. 

Over time, several explanations have emerged for this artistic focus. Mothers are often perceived as more emotionally accessible. The mother-child bond, portrayed as warm, nurturing, and unconditional, lends itself easily to emotional expression in music, film, and poetry.

Cultural symbolism also plays a role. Across different societies, mothers are often regarded as the emotional anchors of the family. This perception makes them natural muses for stories about love, sacrifice, and resilience. 

Moreover, many creatives draw from personal experience, with some having been raised primarily by their mothers. And then there is the reality of audience connection — people often relate more universally to stories about mothers. 

All of that said, as we commemorate Father’s Day, it is crucial — now more than ever — to reflect on and appreciate the often-unnoticed contributions that fathers make. While mothers are frequently, and rightly, celebrated for their warmth and care, many fathers quietly go about their roles with little attention or applause.

Providing for the family remains one of the most visible expressions of a father’s love. Fathers work tirelessly to ensure there is food on the table, school fees are paid, and their children live comfortably. As children, we may take these things for granted. 

It is only with maturity that we begin to realise the depth of their commitment. Fathers often do all this without asking for recognition. Their sacrifices are quiet and enduring — a form of love that speaks less and does more. 

This year’s Father’s Day, like those before it, may have come and gone without noise or public fanfare. But even in the silence, we must recognise the strength of men who daily put their families ahead of themselves. They go without, just so we never lack. 

They deny themselves small luxuries so their children can feel seen, equal, and included. That is not just love — it is selflessness in its purest form. Many of us, growing up, may have perceived our fathers as distant or overly strict. 

But now, we realise that those long hours spent away from home, the constant budgeting, the unspoken worries — they were all signs of a love that often hid behind responsibility. Fathers may not always wear their emotions on their sleeves, but their love is steadfast and deep.

Times have changed, and we now see more women contributing financially to their homes, a development that deserves celebration. Still, it is important not to diminish the sacrifices and emotional labour of fathers. This is not a contest about who does more. 

Instead, it is a moment to reflect on all that fathers do — without complaint, without applause, and often without being asked. If there is such a thing as an unsung hero, the average father fits that description. They show up. 

They stay. They build. And they keep going. So, to every father, stepfather, guardian, and father figure — thank you. Thank you for your sacrifices. Thank you for the quiet strength you bring into our lives. 

Thank you for the roads you walk, so that we can dream. You are the solid foundations upon which we rise. May your love, sacrifice, and strength never go unnoticed again.

Lawal Dahiru Mamman writes from Abuja and can be reached via: dahirulawal90@gmail.com.

By Saifullahi Attahir

In life, every valuable thing has a cost, and a price must be paid. As the saying goes, nothing good comes free. This is true in almost all walks of life.

Looking at human history from time immemorial, man has always cherished being known, popular, heard, and respected. This is one of the powerful factors behind the human search for power, influence and riches. And to be fair to the modern age, this is not a new thing in human history.

But in our insatiable search for popularity and prestige, we must be mindful of what we are trading in exchange for. This article offers some advice on how a celebrity can navigate life without much temptation from his newly acquired status.

As billionaire Microsoft founder Bill Gates stated, success is a lousy friend. It deprives many of the original energy, enthusiasm, discipline, hard-working spirit, and humility that catapulted them to success in the first place. Successful people easily become complacent and trapped in their orbit of self-entitlement.

Once a man becomes successful, a binge of arrogance and self-entitlement starts appearing. He begins to stop listening to experts, observing and learning, and soon, he stops improving. Over the long run, unknown to him, those attitudes he had abandoned are the fabric behind his success. 

One thing we should all know: every man who was on a path to utilise his talent, produce something magnificent, and become successful, whether in sports, leadership, business, entertainment, professionalism, music, writing, or any creative talent, must have met with a bunch of critics.

From the day you become a celebrity, your activities will no longer be secret: your outfits, marital affairs, social life, assets, family, and movements. You will bid farewell to some level of privacy, and life will never be the same again. 

Many people are not prepared for this stage of their lives. Many great men, especially celebrities, were lost in this ocean of deception and falsehood. You would now focus more on pleasing people: good outfits, even at the cost of debt, new skin, costly living just to show off, and new fake friends.

On another dimension, the kind of social pressure met is unimaginable: constant calls, constant meetings, constant online presence, just to satisfy your fans or followers. This demand is so consuming that many celebrities hardly cope with it. Stories of celebrities taking drugs and injections are not a new thing. Few celebrities sleep without the aid of pills. Many celebrities lost the battle to alcohol and toxic heroin and were unable to find peace. 

A popular Hausa songwriter, Aminuddeen Ladan Ala, once described how difficult it was to become a celebrity in his famous album “Shahara”. Only phone calls were enough to drain your energy, plus the number of expectations by loved ones seeking your attention. Many celebrities would become friends with highly influential people whose offers they can’t easily turn down. You would be invited at any hour without much consideration for your schedules and health, and turning such invitations down would be described as arrogant to your fans and followers.

This is more common among those who made it in life at a very young age. The majority of these young celebrities squander their fortune. They return to square zero without proper guidance, discipline or genuine counselling. Many celebrities become depressed, psychotic, and destitute.

Well-grounded and sustainable success requires a solid foundation of time, perseverance, and smart decisions. Unfortunately, many celebrities, especially in the music, sports, and entertainment industries, lack such foundations, hence the many sorrowful celebrity stories. Uncountable stories of suicide, crime, divorce, and bankruptcy are always in the papers.

Although I’m not much of a football fan, I always admire the lifestyle of one player called Lionel Messi. Messi was among the greatest and most successful football players of all time, a record breaker in many aspects, but still one of the most humble people on earth. Lionel Messi has all it takes to be arrogant and showy, but he was disciplined enough to maintain his zeal, energy, humility, and enthusiasm. This principle has helped him throughout his football career. He didn’t allow his initial success to distract him from achieving more. 

This attitude of self-entitlement has destroyed many players. Just after a season or two of trophies and achievements, they began to disobey, fight, and become distracted by amusement and glitter. Many celebrities started to lose focus on their primary goals; they became carried away by displaying their newly built homes, newly bought luxury cars, newly made friends, or newly made beautiful girlfriends.

These celebrities become attention seekers on social media platforms. They always engage in trivial issues and display wealth or status, adding to their load of enemies. They have forgotten that their primary goal was to hone more of their talents, score more goals, produce more beautiful songs, deliver more as leaders, maintain their positions in class, and profit more as business individuals.

Another destructive attitude of some celebrities was engaging in a competitive war with their rival colleagues. After being recognised by their followers, they began to install software to envy anyone trying to catch up with them. They subscribed to slander and a war of words to denigrate their rivals to maintain their status. Smart champions never engage in such an attitude; they recognise their God-given talent as a favour from their Lord and offer gratefulness by being humble and respecting their positions even if time changes and they lose their status to the new generation.

Smart celebrities respect others below them; they never act in desperation for money or status; they are philanthropists with their wealth; they are less pompous and showy; they invest and diversify their sources of income; they still make time for their families and core friends; and they always have learning minds and listening ears.

We seek Allah’s guidance in every step of our journey, Ameen.

Saifullahi Attahir is the President of the National Association of Jigawa State Medical Students (NAJIMS) National Body, and he wrote this piece from Federal University Dutse. He can be contacted via saifullahiattahir93@gmail.com.

By Maryam Ahmad

An Indonesian province is offering cash rewards to men who undergo vasectomy procedures, in a bold effort to slow the country’s rapid population growth, The Star reports.

As part of a government-backed family planning campaign, local health authorities say the initiative aims to promote shared responsibility in reproductive health. Men who voluntarily get the procedure will receive a financial incentive, though the exact amount has not been publicly disclosed.

“We want to raise awareness that family planning is not just a woman’s burden,” a provincial health official told The Star. “Men also have a role to play in managing population growth.”

With over 270 million people, Indonesia is the fourth most populous country in the world. Officials warn that continued population growth could strain resources, from healthcare to education and employment.

While some have praised the initiative as progressive, others have raised concerns about potential social pressure and the need for proper counselling to ensure informed consent. Authorities say all participants will receive thorough medical guidance before proceeding.

The program is currently being rolled out in selected areas and could expand if deemed effective.

By Muhammad Abubakar

Former Nigerian Vice President and presidential candidate of the People’s Democratic Party (PDP), Atiku Abubakar, has penned a heartfelt tribute to his wife, Titi Abubakar, on the occasion of her 75th birthday.

In a message shared on his social media platform, Atiku reflected on their unconventional journey to marriage. He revealed that the couple tied the knot without their families’ consent, witnessed only by two friends. Despite the odds, their union has endured for over five decades.

“Titi has been a blessing beyond measure to me and our family,” Atiku wrote. “I thank her for being patient with my shortcomings. Patience is a virtue you can never regret.”

He also encouraged couples to embrace patience in their relationships and wished his wife many more years of “bliss and blessings.”

It was a joyous occasion attended by family and friends, including the wife of the former military president, General Sani Abacha, Maryam Abacha.

By Arita Oluoma Alih

Anthony de Mello’s book The Prayer of the Frog explores human nature. An excerpt states, “Human beings react, not to reality, but to ideas in their heads.” The writer illustrates this concept with a metaphorical story about a pestilence travelling rapidly to a particular city. 

The pestilence met someone on the way who asked why he was speeding. He replied, “I am going to kill 1,000 lives.” On his way home, he met the same person, who said, “You killed 50,000 lives, not 1,000.” He replied, “I killed 1,000 lives; the rest died of fear.”

This phenomenon expounds how the human mind works. The additional 49,000 died solely due to fear and the thought of being killed, demonstrating the powerful impact of perception on reality. The human mind can be potent and perilous, as people’s thoughts and fears can shape their experiences and outcomes.

As simple as the words ‘self-awareness’ may sound, they hold significance. Just like people will say some statements do not hold water, these have a lot of water. Many folks do not understand what it means to be self-aware. 

Self-awareness shields you from manipulation in today’s complex world. It keeps you alive and conscious, helps maintain spiritual balance, gives you a sense of identity, and enables you to reflect on your personality, allowing you to stand firm in the face of adversity.

While I was reflecting on my personality, including my purpose and fears about not achieving certain things before reaching a certain age and how it may affect my mental health, self-awareness of these concerns led me to plan countermeasures if I don’t achieve them as envisioned.

Before proceeding, self-awareness needs to be understood: what is the self, what is awareness, and what does the compound term self-awareness entail? The self refers to a person’s entirety, encompassing their sense of identity, being, character traits, and individuality, distinguishing them from others. 

On the other hand, awareness is an individual’s capacity for reasoning and knowledge about things, including how to navigate potentially distressing situations; it’s essentially consciousness of mind. Self-awareness is the development of a conscious mind that observes, perceives thoughts, and reflects on its own personality.

I am an advocate of self-awareness because it helps shape lives. It enables one to stand firm on one’s goodwill. It helps self-discovery and ultimately prevents manipulation into doing something against one’s conscience and purpose.

Although an important life tool, many youth do not understand self-awareness and its significance. In a society where immorality is becoming the norm, do youths know how not to allow themselves to be convinced that such acts and other social vices are not the norm in a society that craves growth?

To thrive, we must answer these questions as youth in a Nigeria with over 200 million people, where the national grid is constantly collapsing, where the ASUU is always on strike over wages, where the farmers-herders clash is unending, and where politicians are continually toiling with the masses’ intelligence.  

In all these, self-awareness comes into play through self-interrogation. For example, will I allow myself to be used as a thug for politicians because of some necessities? Your answers and actions reflect your level of consciousness. When ASUU is on strike, you ask yourself, “What do I do with my time?” and so on. 

The power of observation, a component of self-awareness, is often underrated. Pay attention to your surroundings and the people you interact with. Notice their level of self-awareness, openness to learning, and mindset. Surround yourself with positivity, as those lacking these traits often spread negativity, which is not good for either growth or development.

This also takes us back to a story from Anthony de Mello’s The Prayer of the Frog, in which a Viennese surgeon taught his students that a surgeon needs two gifts: freedom from nausea and the power of observation. He demonstrated this by dipping one finger into a foul-smelling fluid and licking another, testing his students’ observation skills. While they passed the first test by showing no nausea, they failed the second by not noticing the surgeon’s trick. This underscores the veracity of observation.

Thus, navigating the murky waters of life, especially for Nigeria’s youthful population, requires one to train their mind and be self-aware because self-awareness begets self-consciousness and self-observation.

Arita Oluoma Alih writes from Abuja and can be reached at aritaarit118@gmail.com.

By Aisha Musa Auyo

Let me start with this adage: being predictable is boring. The only way to keep attracting your man is by constantly exciting him.

A woman’s unpredictability and mystery can add excitement and intrigue to a relationship, keeping things fresh and engaging. This sense of mystery fosters curiosity and a desire to continually learn more about her, which can help prevent complacency. By maintaining an air of unpredictability, a woman can inspire her partner to stay attentive and actively invested, enhancing emotional and romantic connections.

A classy woman in a relationship exudes respect, grace, and self-confidence. She values herself and her partner, communicates maturely, and maintains her dignity even in challenging situations. Her elegance comes through her kindness, understanding, and ability to express love while setting healthy boundaries. This balance makes her an inspiring and cherished partner.

There are many ways to display charm and sophistication in everyday life.

When it comes to names, choosing affectionate ones for your spouse can depend on the mood, occasion, and shared history. Some days, you can be casual and warm, like “My love,” “Sweetheart,” or “Habibi.” At other times, use respectful titles like “Sir,” “Ranka ya dade,” “Alangubro,” or “Yallabai.”

Use playful nicknames on fun and flirty days (I won’t drop examples here, yauwa). During special moments, use affirming and supportive names like “My Hero” or “My Rock.”

In terms of dressing, if you’re always wearing native wear, surprise him with bum shorts and a spaghetti top. Or try a clingy evening gown or a see-through nightie. Let him know you possess what those Ashawos flaunt, except yours is reserved for his eyes alone.

When styling clothes, try different outfits that give you a new look and poise. We love comfort, but we can still make comfort look sexy and appealing.

Before experimenting with style, know your body type. Know what flatters your figure and what doesn’t. You can’t wear a fitted gown with a big tummy or bum shorts with bow legs. If you’re Qashi da Rai, avoid bubu—it may make you look like Muciya da Zani at home. Yauwa! This isn’t body shaming—it’s being real.

On perfume: know that perfume is the silent language of emotions. A single scent can lift a mood, stir memories, and instantly transform feelings. Use perfume to your advantage at home. It’s a soft weapon of attraction.

Learn to use scents to evoke peace, desire, and comfort. Use different perfumes for the day, night, special occasions, or even just to create a relaxing atmosphere. If you stick to one scent, he might get used to it, and it may lose its effect. Find out which scents he likes and rotate them. Explore English and Arab perfumes, humra, oils, kulaccam, incense, body mist, body milk, body sprays, bath mists—you name it. And remember: your house should smell pleasant too. Don’t smell like a flower while the house smells like Daddawa! Set the tone with your space, then yourself.

Nana Aisha (RA) said:

“I used to perfume the Prophet (peace be upon him) with the best perfume I could find until I saw the shine of the perfume on his head and beard.” (Sahih al-Bukhari, Hadith 5923)

When it comes to homemaking, we must constantly evolve. If you can’t change furniture often, update your space with small touches: new decor, decluttering, rearranging, or freshening up your environment. Minimal furnishing in small spaces often gives the cleanest look. Keep the house neat and germ-free. Fumigate regularly, burn incense, and use home mists, fresheners, and mopping sprays.

On behaviour—this is tricky, because we can’t be who we are not, but we can improve. If you’re naturally moody, try being more cheerful around your man. A cheerful wife is a huge turn-on. Be the woman he rushes home to. This way, he’ll notice quickly when something is off.

Avoid nagging. Often, a gentle reminder or silence works better than complaints. Be calm when he expects arguments, and then ‘show him shege’ when he least expects it—that’s the art of being unpredictable with a touch of sophistication. But this only works if your man is mature and understanding.

If you have the freedom and mutual understanding in your relationship, playfully surprise him by pretending to be away—perhaps plan a two-day trip, but return after just one. Welcome him with a good meal, a new nightie, and a memorable evening. Or, if he’s open to it, surprise him at work or send a special lunch to brighten his day.

If you always cook continental dishes, try traditional meals sometimes. If you usually serve food plainly, try plating and garnishing. Serve kunun tsamiya instead of a smoothie, or fresh juice instead of fruit salad. Don’t be the woman who only cooks shinkafa da miya and tuwo. Learn, upgrade, and initiate.

For hairstyles, try different braids or updos—ponytails, doughnuts, Kitson GABA, all-back, Calabar styles, etc.- but choose based on your hair type. Don’t insist on a style that doesn’t suit your hair. Most importantly, keep your hair clean and fragrant.

In Oza’s other room, learn to initiate intimacy. Don’t be the boring wife who waits for her husband to make the first move. A wife initiating intimacy strengthens emotional and physical bonds, makes her husband feel desired and valued, and breaks the assumption that one partner must always lead intimacy. It deepens connection, enhances communication, and fosters a more fulfilling relationship.

Also, explore different styles to keep things exciting and mutually satisfying.

If you’re used to black henna, try red or maroon. If you always wear ‘daurin ture ka ga tsiya, switch to turbans or different gele styles.

Sometimes, soften your voice—lower your tone and speak gently when needed. I heard there’s a tone called bedroom voice, right?

If you’re usually strong and independent, try being soft and playful sometimes.

If you’re always asking for money, ease up on small requests, especially when he’s managing big expenses. Surprise him instead with a perfume, shoes, a book, attire, pyjamas, a watch, or a ring. You shouldn’t always be the one expecting gifts. That’s why we say ‘ki nemi kudi, Lantana’.

And to you, Dan Lami or Man Sagir, know that all this charm, sophistication, versatility, and surprise can’t happen if you are too strict, stingy, or overbearing. You must be friendly and generous with your words, smiles, time, emotions, and yes, your wallet. Yauwa.

Lemme stop here….

Aisha Musa Auyo is a doctoral researcher in Educational Psychology. A wife, a mother, a homemaker, a caterer, a parenting, and relationship coach. She can be reached via aishamuauyo@live.co.uk.

By Aisha M Auyo

Marriage is a huge opportunity to earn good deeds. By adjusting your intention, everything you do for your spouse can be an act of worship. It is that simple.

Seek to please Allah and be intentional. Every single thing you do with and for your spouse can be a form of worship when Ihsan is your motivation, and your heart is engaged in the remembrance of Allah in some way.

And by default, when good things become a habit, your good deeds are habitually earned too, insha’Allah.

From time to time, make a specific intention and say, “Oh Allah, I am doing this for my spouse only for Your sake and to earn Your pleasure.” You’ll feel the difference. A mundane task gets supercharged!

Umar ibn Al-Khattab reported: The Messenger of Allah, peace and blessings be upon him, said:

“Verily, deeds are only with intentions. Verily, every person will have only what they intended. Whoever emigrated to Allah and His Messenger, then his emigration is for Allah and His Messenger. Whoever emigrated to get something in the world or to marry a woman, then his emigration is for whatever he emigrated for.” (Ṣaḥīḥ al-Bukhārī 54, Ṣaḥīḥ Muslim 1907).

This hadith and post are especially important for my fellow women… wives… If all the good and extra things you do for your man are just so he wouldn’t marry another woman, know that your reward stops there. And he may marry other wives if that’s in his Qadr.

It might work if you’re being obedient, respectful, kind, and many other good things, just so you’d be his favourite among his wives, but know that the reward may stop there.

Let’s always remember that this world is only temporary… Our permanent abode is the aakhira. I am not in any way saying you should stop whatever you’re doing. In fact, I suggest we always try to improve, increase, and upgrade… 

Just be conscious of your intentions and be deliberate in whatever you do. Doing so, we will have double reward… here and in the hereafter, in sha Allah.

Aisha Musa Auyo is a doctoral researcher in Educational Psychology. A wife, a mother, a homemaker, a caterer, a parenting, and relationship coach. She can be reached via aishamuauyo@live.co.uk.

By Muhammad Sulaiman

A recent study conducted by the University of Otago has found that using electronic devices in bed, such as smartphones, tablets, and laptops, is linked to poorer sleep quality. The research indicates that individuals who engage in screen time while in bed experience delayed sleep onset and reduced overall sleep duration.

Dr. Bradley Brosnan, the lead author of the study, emphasized that while screen time before bed had little impact on sleep, usage once in bed significantly impaired sleep quality. The study observed that 99% of participants used screens in the two hours before bed, with more than half continuing this usage once in bed, leading to an average delay of 30 minutes in falling asleep.

Health experts warn that poor sleep can have serious long-term effects on mental and physical well-being, including increased risks of anxiety, depression, obesity, and heart disease.

Dr. Amina Bello, a sleep researcher at the National Institute of Sleep Research, who was not involved in the study, commented on the findings: “This research reinforces the importance of creating a tech-free bedtime routine. Even just 30 minutes without screens before bed can make a significant difference.”

The study recommends setting screen curfews, charging devices outside the bedroom, and engaging in relaxing activities like reading or meditation before bed to promote healthier sleep habits.

By Sa’id Sa’ad

“Silence is really golden. For many years, I have respected you as a great actress, but after listening to you speak for once, I lost all respect for you. Silence is, indeed, golden.” 

These were the exact words shared by a fan after watching one of the popular Kannywood actresses’ podcasts.

Recently, a podcast went viral in which four Kannywood actresses sat, warming their chairs, sharing opinions about relationships. While many criticise the podcast, I find myself wondering just how ‘golden silence really is.’

From Talk with Feezy by northern Nigerian artist Feezy to the highly criticised The Social Spotlight by Kannywood actress Nafisa Abdullahi, podcasts are slowly becoming the North’s new thing. Famous faces with thousands of followers are tapping into this audio-visual world and, irrespective of the content, are reaching a wide audience thanks to their massive followings.

Podcasting is the new cool in the North. Content creators, entertainers, film producers, actors, actresses and wannabe influencers are all jumping on this new wave. Everyone’s got something to say. But the unifying factor is they are all saying it in Hausa. This not only makes it content by creators from northern Nigeria but also for northern Nigeria and the broader Hausa-speaking population.

Now, let’s not be mistaken. Podcasting isn’t exactly new. Like most things, it just arrived in the North late. Young audiences are now tuning in, eager to consume original opinions from faces they admire beneath the thousands of Instagram followers. 

But here comes the twist. While popular faces trend with podcasts that often miss the mark, there’s a whole storm of lesser-known creators. Just as hungry. Just as passionate. Diving into podcasting, hoping to go viral. Few get it right. Many get it wrong, and most are just aiming to create controversy. 

It’s great that young creators are speaking up. It’s refreshing to see new northern voices adding their two cents to conversations about relationships, religion, family, entertainment, and society. But even at that, when done poorly, this new podcast culture is more dangerous than beneficial. 

I’m an avid fan of vodcasts, particularly those produced by Nigerians. I also strongly support consuming content from Northern Nigeria. However, just because it’s from the North doesn’t mean our standards should be low. We owe it to ourselves to demand quality.

Upon close observation, it’s clear that many of these podcasts bring ‘more face’ and ‘less value.’ In the first few minutes of an episode, you can already tell the host isn’t fully prepared. They ramble. They say empty phrases. And you’re left wondering: What am I supposed to take away from this? These podcasts often fail to provide value, and let me remind you, that’s the very foundation of podcasting: Value.

It’s a strange thing. Really. The lights are bright, the makeup is on point, and the guests are ready. The studio setup is perfect. Yet, after all that effort, the conversation feels empty. It leaves you craving more, but in a bad way.

This reflects the current trend in both public and private Hausa-speaking media, where a designated show for Kannywood stars is often featured. These shows rarely extend beyond inviting the stars for views and likes, failing to address the critical questions of why these shows exist in the first place.

But this isn’t just happening among famous creators. A new wave of young creators has emerged; unfortunately, many of them, without doing their homework, are merely copying the same format used by the stars, eager to replicate the same model: 

Create podcast → Talk carelessly → Create controversy → Get views and likes.

While this model keeps some people in the limelight, it doesn’t do the North any favours. It’s as if we’re holding a mirror to the region’s weaknesses and saying, ‘Here, look at us, this is what we’ve got.’ It’s reinforcing the negative stereotype that we can’t produce quality. 

Whether we like it or not, the digital presence of these creators who act as our representatives shapes how the world perceives us.

But let’s not ignore the few non-popular creators producing quality content in Hausa for the region. Many of these are tech-driven podcasts that, although still growing, offer substantial value. Unfortunately, these high-quality contributions are often overshadowed by the more glamorous but shallow content produced by popular stars or emergent ones desperate to trend. 

The question we must ask ourselves is: Which popular Hausa-speaking podcast from northern Nigeria truly offers real value to its audience? How much of the value is visible? Is the content truly for the audience or just for the producers? What narratives are being sold, and can we, in terms of quality, truly compete with podcasts from other regions in the country?

Until we get it right and have the right people behind the mics, with the right knowledge and intentions, these creators will continue to podcast about northern Nigeria’s weaknesses for likes. The unfortunate truth is that this will only serve to bury our efforts to challenge negative stereotypes six feet under. 

Ultimately, every creator has the right to produce what they want. In this case, the power is in the hands of the audience. 

You and I decide what should be popular.

Sa’id Sa’ad is a Nigerian writer and journalist currently residing in Germany. He is the author of the podcast-play “Gangare”. He won the Peace Panel Short Story Prize in 2018 and the NFC Essay Prize that same year. He presently works with the German broadcaster Deutsche Welle. 

By Abubakar Aminu Ibrahim

Deedee rushed around her room, gathering the necessary materials for her PhD proposal defense, her heart racing as she tried to remember everything. The session was officially set to begin at ten in the morning, as specified by the postgraduate college, but by seven, she was already anxious, determined not to be late for such an important academic event.

Thanks to the relentless morning traffic, Deedee barely arrived at her destination by eight. Clutching her papers tightly and breathing heavily, she sighed in relief—at least she was the first to arrive. Finally, she could set aside the worry of being late. She settled into her seat, absorbing the tranquillity in the environment and the nervous anticipation of her imminent defense.

The clock ticked on. By ten o’clock—the designated time—only a few familiar faces were moving about. It was evident that the college had only just started making arrangements for the venue and other necessary protocols. Deedee stayed patient. Maybe the session would begin by eleven, she thought, but I need to pick up Mukhtar from school by two.

Yet, the college workers—both academic and non-academic—moved about leisurely, their faces showing no awareness of time slipping away. As the hours passed, other students began to trickle in. No one noticed who had arrived first; there was no system in place to ensure that Deedee or any early arrivals would be attended to first. It seemed that the very concept of punctuality was foreign here.

Frustrated, Deedee later lamented, “Can you believe the session didn’t start until two o’clock in the afternoon? That was exactly when I was supposed to pick up Mukhtar from school?”

“I’m really sorry,” I said earnestly. “But this is what we refer to as ‘African time.’ People here often don’t prioritize valuing time.”

“But do you realize what that means!?” Deedee interjected. “It means our defense times were shortened, leaving us little opportunity to express the very ideas we spent sleepless nights preparing. I was caught between trying to present my work convincingly and worrying about my poor son. What could I say to impress the professors? What was Mukhtar doing at that moment? Was he thinking I had forgotten him? These thoughts, combined with exhaustion, drained all the energy I’d built up for the session.”

Sadly, lack of respect for time has become our trademark in Africa—or, let me be specific, in Nigeria, which I know too well. It is bad enough that the general populace disregards time, but it is even more disheartening that this culture thrives in academic environments. 

Ironically, some people deliberately arrive late to events, using it as a display of status. They ensure the crowd has gathered before they waltz in, basking in the admiration of those who foolishly equate tardiness with importance. Even more baffling is that these individuals always have some fools cheer and applaud their ignorance or arrogance.

We must recognize that our choices do not impact us alone. More often than not, they have far-reaching consequences for others. Consider how a single instance of lateness can disrupt the timing of subsequent activities. Life functions like a chain—delaying one link interrupts the entire sequence. If action A is postponed, it affects action Y, and ultimately, there may be no time left for action Z, which could be critical to someone else’s plans.

It is time we erased the shameful phrase “African time” from our vocabulary and our reality. We must recognize that adhering to schedules is an act of responsibility, a way of being our brother’s keeper. Whether as teachers, students, participants, or public speakers, we need to respect the time allocated to us, neither taking more than our share nor wasting what we have.

Yesterday is history, which is why it’s referred to as the past. Tomorrow is a mystery, unknown and unpredictable. But today—this moment—is a gift. That’s why it’s called the present. Use it wisely.

Abubakar Aminu Ibrahim wrote via abubakarmuhammadaminu21@gmail.com.