Kano

Kano govt sets up panel to probe, rebuild GSM market after fire

By Uzair Adam

The Kano State Government has inaugurated a technical committee to probe the recent fire incident at the GSM Market, Farm Centre, and oversee reconstruction efforts.

A statement signed by the Commissioner for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, on Tuesday, said the committee was inaugurated by the Secretary to the State Government, Alhaji Umar Farouk Ibrahim, who represented the State Governor.

Ibrahim stressed the importance of transparency in donations and cautioned against politicizing the relief efforts.

He directed that all donations be made through the Committee or the designated Zenith Bank account (Account Name: FARM CENTRE GSM MARKET FIRE INCIDENCE SUPPORT FUNDS ACCOUNT; Account Number: 1310076187).

The committee, chaired by Alhaji Nasiru Sule Garo, Commissioner for Special Duties, comprises representatives from key ministries, security agencies, traders’ associations, and the private sector.

Other members include the Hon. Commissioner, Ministry of Internal Security and Special Services; officials from the Kano State Fire Service; Ministry of Information and Internal Affairs; Director of Treasury; State Emergency Management Agency (SEMA); Nigeria Police Force; KNUPDA; Farm Centre GSM Traders’ Association; Department of State Services (DSS); Kano State Investment and Properties; KACCIMA; as well as local government officials, special advisers, and senior stakeholders.

Abdulkadir Shehu AGS-HOC serves as the Committee Secretary.The committee’s mandate covers investigating the fire’s cause, assessing damages and any loss of life, reviewing emergency response and current safety measures, and proposing preventive strategies to avoid similar incidents in the future.

It will also gather testimonies from victims and witnesses, compile a verified list of those affected, review the market layout in line with urban safety standards, and propose a framework for improved market management.

The committee will manage all donations and is expected to submit a detailed report within a week.

The Kano State Government reaffirmed its commitment to assisting victims and rebuilding the market in a safer and more organized way, urging all stakeholders to support the committee’s work.

Kano beyond educational boom: A call for federal intervention to fuel growth 

By Ismaila Abdulmumini

Kano, renowned for its rich history, cultural vibrancy, and socio-economic vitality, marked 57 years of statehood a few days ago. A long journey of sacrifices and transformations, usually one at a time, gives Kano the new look we see and admire today. Kano is now carving a new identity as Nigeria’s educational powerhouse, boasting four federal universities, three state-owned institutions, and over five private universities, in addition to state and privately funded colleges and polytechnics. 

Equally, quantifiable challenges and rubble need to be put together to build the Kano of our dreams—the one we revere and would be proud of. The state’s transformation into a learning hub has inadvertently exposed systemic gaps in critical sectors, gaps that demand urgent federal intervention to unlock Kano’s full potential.  

Despite its academic strides, Kano grapples with erratic electricity, which stifles the industries that support its institutions. Students and entrepreneurs alike face daily blackouts, which undermine research, innovation, and productivity. Experts argue that federal investment in renewable energy projects and grid modernisation could ignite industrial growth, creating thousands of jobs while sustaining the educational sector’s momentum. 

Kano’s healthcare system, chronically underfunded and overburdened, struggles to serve its 15 million residents. State-run hospitals lack essential equipment, and medical personnel are stretched thin. Federal input through facility upgrades, increased funding, and partnerships with the private sector could reduce pressure, improve public health outcomes, and attract medical tourism, turning a cost centre into a revenue stream.  

In Kano’s bustling large markets that serve Africa, such as Dawanau’s grains, Kwari’s fabrics, and Singa’s groceries, transactions remain stubbornly analogue. This “brick-and-mortar” mentality, experts say, stifles economic scalability in the twenty-first century. “Digitisation isn’t optional; it’s survival,” argues tech entrepreneur Aisha Musa. Federal grants to build a robust digital ecosystem, e-payment platforms, online marketplaces, and broadband expansion could connect Kano’s markets to global consumers, boosting GDP and curbing youth unemployment.  

Kano’s agricultural landscape is littered with bad, indefatigable innuendo. Farms teem with tomatoes, peppers, and livestock, yet the state imports processed dairy goods. The absence of modern processing facilities leaves farmers vulnerable to waste and price fluctuations. A federal push to establish agro-industrial zones with cold storage and meat-processing plants could transform raw abundance into export-ready products, slashing Nigeria’s $10 billion annual food import bill and strengthening the naira. 

Potholed roads and inefficient rail networks cripple trade, inflating costs and deter investors. Upgrading transport infrastructure, which relies heavily on the federal government, would streamline the movement of goods from farms to ports, link markets to neighbouring countries, and position Kano as a logistics hub. “Better roads mean cheaper goods, happier consumers, and a thriving economy,” notes logistics expert Tunde Okoye.  

The blueprint for Kano’s renaissance is clear: targeted federal investments in energy, healthcare, digitisation, agro-industry, and transport. Such interventions promise to generate employment, diversify revenue streams, reduce import dependency, and fortify Nigeria’s economy. As the state stands at a crossroads, the message to Abuja is unequivocal: Empower Kano, and you empower the nation. Kano’s story does not need to be one of unfulfilled promises. With strategic governance, Africa’s “Centre of Commerce” could reclaim its title, this time, as a beacon of inclusive, 21st-century growth.

Ismaila Abdulmumini wrote via ima2040@outlook.com.

The government needs to repair the damaged Kano-Maiduguri Road

By Tajuddeen Ahmad Tijjani

Last year, the Kano-Maiduguri Road suffered severe damage from flooding. The disaster caused immense hardship for ordinary citizens, displaced several communities along the route, and inflicted economic losses in hundreds of millions of naira. It also disrupted access to Maiduguri from key states such as Abuja, Kano, Jigawa, and Yobe, effectively cutting off the northeast from the rest of the country.

It will be recalled that on 15th August 2024, a Federal Government delegation led by the Honourable Minister of Works, Engr. David Umahi and the Governor of Bauchi State visited the affected site. They assessed the extent of the damage and promised urgent intervention, recognising the road’s economic significance not just for the northeast, but for the country as a whole. Unfortunately, to the dismay of the affected communities, no tangible action has been taken since that visit, only temporary fixes that have had little to no impact.

Residents are now growing concerned that if urgent intervention is not undertaken before the rains intensify, the road could suffer even more extensive damage than last year. This poses a serious threat to lives and property, as was previously experienced.

The rehabilitation of the Kano-Maiduguri Road is not merely about filling potholes or patching the surface – it is a vital aspect of regional and national development. The benefits of well-maintained roads are immense: improved safety and reduced accidents, enhanced economic activities, better quality of life, strengthened social integration, and even environmental advantages.

Beyond the infrastructural failure, there are concerns about the federal government’s perceived neglect of certain regions. This is especially disheartening considering that this region gave the current administration some of its highest votes. 

As an optimist and a believer in equitable governance, I hold firmly that all six geopolitical zones of Nigeria deserve equal attention and investment. Every part of this country matters. Mr. President must lead with sincerity of purpose and see all Nigerians as his constituency.

It is worth noting that during his visit, the Minister of Works acknowledged this imbalance, stating: “Let me make it clear that the shortfall in road distribution was not the doing of President Tinubu, nor mine. However, the President is addressing it. That is why the fourth legacy project has been initiated, stretching from Akwanga to Jos to Bauchi State. We are pleased that work is progressing significantly on major portions of the road in Bauchi State.”

The Minister further pledged that the President is determined to provide adequate funding for legacy projects through various intervention mechanisms. We hope that the government will act swiftly and treat this as a matter of national urgency by repairing the damaged sections of the Kano-Maiduguri Road, particularly within the Jama’are and Azare-Potiskum axes.

As an engineer, the Minister of Works should set a precedent prioritising action over rhetoric. When entrusted with responsibility, those in positions of power must demonstrate competence and a genuine commitment to service.

This is a humble but firm appeal to the federal government to urgently address the long-standing issue of the Kano-Maiduguri Road, which has been in disrepair since last year’s devastating floods.

Tajuddeen Ahmad Tijjani writes from Azare, Bauchi State.

NDLEA seizes ₦9.3 billion opioids in Rivers, foils fake dollar deal in Kano

By Muhammad Abubakar

NDLEA operatives have seized illicit opioids worth ₦9.3 billion during a joint inspection at the Port Harcourt Ports Complex, Onne, Rivers State.

Between May 28 and 30, seven flagged containers were searched, yielding 825,200 bottles of codeine-based syrup and trodol (valued at ₦5.77 billion), and 5.1 million tapentadol tablets (valued at ₦3.57 billion).

In Kano, NDLEA officers intercepted two men—Abubakar Hussein, 42, and Sahabi Adamu, 53—on May 30 with $900,000 in suspected counterfeit currency along the Kano-Maiduguri road.

Meanwhile, NDLEA’s War Against Drug Abuse (WADA) continued with sensitisation programs across secondary schools in Katsina, Enugu, Anambra, Kano, and Cross River.

NDLEA Chairman, Brig. Gen. Mohamed Buba Marwa (Rtd) praised officers for reducing the drug supply and promoting public awareness nationwide.

FEATURE: How small businesses in Northern Nigeria struggle amid economic pressures, seasonal shifts

By Sabiu Abdullahi, Uzair Adam, Anwar Usman, Anas Abbas, Abdullahi Algasgaini, and Ibrahim Yunusa

As the summer season deepens across northern Nigeria, small business owners in various communities—from Kano to Kaduna, Jigawa to Bauchi—are raising the alarm over dwindling customer patronage.

The Daily Reality reports that the convergence of economic hardship, seasonal farming priorities, and insecurity is squeezing their operations, with many struggling to stay afloat.

Traditionally, the onset of summer in the Northern Hemisphere, beginning in May, signals a shift in consumer behavior.

For many local residents, it marks a transition from marketplace spending to full-scale agricultural engagement.

As people move into planting and harvesting, businesses dependent on daily and seasonal purchases are increasingly left behind. This year, that impact appears to be more pronounced than usual.

Hussain Ibrahim, a businessman at Kano’s Kofar Ruwa market, told The Daily Reality that while there is interest from customers, purchasing power has significantly weakened due to inflation and soaring prices.

He stated, “Although people want to patronize us, goods have become too expensive. The money you’d use to buy a ton of rod two years ago has doubled. Most people can’t keep up with the situation.”

He also attributed the crisis to the federal government’s removal of the fuel subsidy, which has drastically increased transportation costs.

Ibrahim added that, “Before, transporting goods from Lagos to Kano used to cost N800,000. Now, it’s N1.7 million. That alone inflates prices, and customers suffer for it.”

In Jigawa State, Umar Muhammad, a foodstuff dealer in Limawa, Dutse, highlighted another unique challenge: the irregularity of local civil servant salaries.

Muhammad said, “Our peak sales occur in the first and second weeks of the month when civil servants receive their pay. By the middle of the month, we might drop from N1 million in sales to just N200,000,” he revealed.

This pattern underscores how fragile small businesses are, relying heavily on public sector salary cycles for survival.

In Kaduna’s Zaria town, fertilizer dealer Yakubu Hussaini painted a bleak picture. According to him, the price hikes from suppliers—triggered by high import costs of raw materials—have slowed down the market significantly.

“The government’s decision to import maize, wheat, and rice discouraged many farmers. Coupled with the insecurity in rural areas, farmers are abandoning their lands. All of this has crushed demand for fertilizer,” he said.

As the rainy season approaches, and started in some areas, farming activities become top priority for most residents, further reducing commercial traffic in markets. This has hit businesses that depend on footfall the hardest.

Isah Mucika, a butcher at the Kwanar Ungogo abattoir in Kano, observed, “People are more focused on clearing their farms. I had to sell my motorcycle to invest in my farmland.”

He added that goods are seen as increasingly unaffordable, leading many to limit spending to farming essentials.

The story is the same in Bauchi, where a cosmetics seller said her weekly sales have been reduced to what she used to make in just two days.

“Now, people mostly buy only what they eat. Luxuries like cosmetics are no longer a priority,” she lamented.

A mobile phone dealer echoed her frustration. “Even fairly used phones are hard to sell. People come, ask for the price, and walk away. They’d rather fix their old phones than buy new ones.”

As small businesses continue to suffer under the weight of these intersecting challenges, local chambers of commerce and community leaders are calling for increased support for local enterprises.

There is a growing campaign urging residents to buy local, highlighting the social and economic ripple effects of every purchase.

“Supporting local businesses now is more important than ever. There is a strong connection between low patronage and the coming rainy season—but our collective choices can help cushion the impact.”

According to economic expert Abdulmalik Ibrahim, the low purchasing power of residents in northern Nigeria is a major factor behind the struggles faced by small businesses during this period.

Ibrahim pointed to a range of factors fueling the situation: high inflation, devaluation of the naira, and ongoing economic challenges that have shrunk household incomes.

He noted that Nigeria’s inflation rate reached 33.20% in March 2024, making it increasingly difficult for people to afford even basic necessities.

“The devaluation of the naira has pushed up the cost of imported goods, while economic instability and high unemployment have further reduced disposable incomes,” he explained.

Ibrahim added that rising prices for essentials like food, transport, and utilities have hit low-income households the hardest, reducing their spending power and affecting small businesses.

“Insecurity in farming communities and disruptions to supply chains have also driven up food prices, making the situation even worse,” he said.

He stressed that government borrowing from the Central Bank of Nigeria has contributed to inflation, further straining people’s ability to purchase goods and services.

“The combined impact of these factors is creating a harsh environment for small businesses across the region,” Ibrahim concluded.

Kano govt declares Monday as public holiday to mourn deceased athletes

By Abdullahi Mukhtar Algasgaini

Governor Abba Kabir Yusuf has declared Monday a public holiday to sympathise with the families of the 22 Kano athletes who died in a tragic accident while on their way from Ogun State.

The governor gave the directive while still away on a pilgrimage for the 2025 Hajj.

“He directed that Monday, 2nd June 2025, be declared as a public holiday for the good people of Kano to pray and sympathise with the families of the victims.”

In a late-night statement issued by the Governor’s Spokesperson, Sanusi Bature Dawakin Tofa, the governor expressed his profound sadness over the loss and assured that all necessary support would be provided to the grieving families.

“It is with a deeply saddened heart that I received the tragic news of the unfortunate incident which claimed the lives of 22 innocent citizens and left several others injured,” the Governor was quoted as saying.

“On behalf of the government and the good people of Kano State, I extend our heartfelt condolences to the families of the deceased. We mourn with you and share in your grief,” he added

The state also called on Imams and all Muslims within and outside Kano to pray for the departed souls and for their respective families to bear the loss.

Gateway Games: 20 Kano athletes die in road crash

By Anwar Usman

At least 20 athletes from Kano were reportedly dead following a ghastly car accident at Dakatsalle Bridge in the Kura Local Government area of Kano State.

The athletes were said to be returning from from the just concluded National Sports Festival held in Abeokuta, Ogun State.

The Chairman of the Kano State Sports Commission, Umar Fagge, who confirmed the incident, said many other athletes sustained various injuries following the fatal accident on Saturday.

He stated that the bus carrying 30 athletes fell from the bridge, leading to the death of the 20 athletes.

He further stated that “As I am talking to you now, we have counted 19 dead bodies”.

Similarly, Ado Salisu, a former Vice President of SWAN, said victims were still being taken to Kura General Hospital.

Abdullahi Labaran, the Public Relations Officer of the Federal Road Safety Corps, Kano Sector Command, also confirmed the accident.

He however said that he could not confirm the number of deaths and injured persons.

“We just received the report of the accident, so, I cannot confirm the exact number of casualties at the moment,” he added.

Police parade key suspects in gruesome killing of Rano DPO

By Uzair Adam

The Kano State Police Command has arrested 41 suspects, including key perpetrators, in connection with the gruesome killing of the Divisional Police Officer (DPO) of Rano Division, CSP Baba Ali.

This was revealed in a statement issued on Thursday by the Command’s Public Relations Officer, SP Abdullahi Haruna Kiyawa, on behalf of the Commissioner of Police, CP Ibrahim Adamu Bakori.

The Command condemned the killing, describing it as a senseless and shocking act that represents a direct attack on law enforcement and the safety of society.

It noted that the tragic loss has been met with widespread condemnation across the state.Following swift investigations, the police apprehended 41 suspects, including those identified as the principal actors.

The Command pledged to intensify efforts to ensure that all those responsible are brought to justice without exception.

CP Bakori assured residents of Kano that the police remain fully committed to safeguarding lives and property.

He urged the public to remain calm and continue supporting the police with useful information to aid the investigation.

The Command also paid tribute to CSP Baba Ali for his courage and sacrifice, reaffirming its dedication to honoring the fallen officer’s memory by ensuring justice is served.

Kano govt, NGO celebrate menstrual hygiene day with support for schoolgirls

By Uzair Adam

The Kano State Government, in collaboration with Womanhood Africa Initiative, has commemorated this year’s World Menstrual Hygiene Day with a major outreach campaign targeting female students in secondary schools.

Speaking during the event, Abdulkarim Ibrahim Abubakar, Director of Planning, Research and Statistics at the Government House, said the initiative was designed to ease the financial burden many students face due to the rising cost of sanitary products.

“Most of our girls are struggling with managing their menstrual periods due to the current economic situation. This effort will reduce that burden and allow them to focus more on their education,” he said.

Abubakar stated that the program would be expanded to cover more schools in the state. He also revealed that plans were underway to empower students with the skills to produce reusable sanitary pads.

“This will not only help them manage their hygiene needs but could also become a source of income for them after school,” he explained.

Representing Womanhood Africa Initiative, Mr. Edidiong Etefia said the campaign aims to raise awareness about the importance of menstrual hygiene and equip students with practical tools.

“We believe the future is female. If young girls don’t take menstrual hygiene seriously, it could lead to long-term health issues that may affect future generations,” he said.

As part of the outreach, reusable sanitary pads certified by NAFDAC were distributed to students.

The organization also donated a fully stocked first aid box to the school clinic to help manage health emergencies.

The Principal of First Ladies College, Atine Mohammad, welcomed the initiative and described it as a critical intervention.

“Every day, we try to teach the children about hygiene, but it has a greater impact when people from outside come in to educate them. It reinforces the importance of the message,” she said.

Mohammad also appealed to the state government to sustain the effort.

“Most of our students can’t afford sanitary pads, and we often step in to provide them. This support reduces the burden on us significantly,” she noted.

Expressing her appreciation on behalf of the students, Faiza Yusuf, an SS3 student and prefect at the college, described the program as life-changing.

“We are grateful for this heartfelt support. As girls, menstrual hygiene is central to our well-being. Without it, we feel helpless. We hope to see more of such programs in the future,” she said.

The event marks the beginning of a broader campaign to promote menstrual hygiene and empower young girls in Kano State.

Taranding vs Trending | Hausa Youth Entrepreneurship Visibility 

By Prof. Abdalla Uba Adamu

They are both young boys, although one seems slightly older. From March to May 2025, they captured the attention and interests of Hausaphone social media with their radically different approaches to digital media visibility. In the process, they provided a template or script for the future of youth engagement in public culture and demonstrated the power of agency. 

Taranding in an open cesspool (Kabiru Isma’il, Kano).

The first was Kabiru Isma’il, better known as Kabeer2pac (apparently a fan of the late American rapper 2Pac Shakur).He had 1.8m followers and 15.1m likes on his TikTok account, which prominently displays his phone number (or that of his agent) for advertising purposes. His early videos clocked in millions of views. His most famous video, in which he shakes the dust off his body and jacket, has earned 51 million views. He devised two strategies to achieve this fame. 

His first videos were posted during the 2025 Ramadhan on 19 and 20th March 2025. In the videos, he was recorded immersed in a stagnant open cesspool of household wastewater (kwatami), dunking himself in it and smearing the sediments on his face. The videographer asked for his motives, and he replied he was doing so to “tarand” (trend) because he yearns for fame (ɗaukaka). He affirms he was not a lunatic. The video had 2.6 million views. He further explained that he resorted to this because his earlier attempts at trending were unsuccessful.

On 3rd April 2025, he switched from cesspool contents smearing to getting a sack of charcoal dust dumped on his head,which earned the video 14.8 million views. By then, his fame spread because the CoalDust video he posted two days later earned him 51 million views. His videos attracted Gwanki Travels and Tours International Ltd in Kaduna, who invited him and offered him a free ticket to perform the lesser Hajj, Umrah. Beaming with happiness, Kabeer2pac declared his gratitude that he had achieved the fame he had sought and had “taranded” very well. Of course, Gwanki also trended because they were riding on his coat-tail, as it were, to advertise their services.

Reactions to Kabeer2pac’s fame and fortune were varied but predictable. Most commentators were happy for him and took umbrage at any view that condemned his behaviour as unhealthy and unbecoming. Some Muslim clerics condemned him. Others were against the money spent on his Umrah, arguing that he was young and the money should be invested in either a trade or his education. His behaviour led to copycat copying. 

Quite soon after it started trending, copycats appeared in various guises, including a cesspool girl, from dousing themselves with petrol to set fire on themselves, to having cement blocks banged on their head, to immersing themselves in a stagnant pool of waste water. In one case, a young boy entered a soak away— all in their desire to “tarand” and possibly get a free Umrah ticket.

In an RFI video interview posted on 16th April 2025, Kabeer 2pac admitted that the possibility of his social media celebrity status is likely to be short-lived, as he understands that people will soon get bored with his antics and switch to something else. But for the period he was trending, he was happy with the endorsements he received and his branching out into comedies and short dancing skits in his trademark winter jacket. 

He has accurately anticipated the ephemeral nature of his antics. About two years ago, others who trended and quickly faded away were even more famous and established what I call “celebrification culture”. The first was Ale Rufa’i Bullgates, who devised his own currency, “Gangalion”. He was followed by Ale Umar Bush, whose speciality was foul-mouthing everyone around him. Each was given a social media celebrity status – private jets, fancy meals, endorsement deals by fancy local merchants. Ale Umar Bush seemed to have a Middle-Eastern “girlfriend”. People mocked their mental health and turned them into the theatre. That was probably why Kabeer2pac prefaced his first video by proclaiming that he was not mad. 

What motivates people to watch grisly events as lookie-loos, whether on screen or in physical spaces? Kabeer2pac’s audience can be called voyeuristic or spectator audiences. Odd or outlandish behaviour fascinates them because it provides novelty, entertainment, and sometimes a sense of shock or disbelief. Due to its unconventional nature, such content often triggers curiosity, amusement, or even a desire to share with others. 

Trending Young Dangote (Sadiq Usman Ahmed, Kurmin Mashi, Kaduna)

In contrast to Kabeer2pac, Sadiq was a street hawker in Kurmin Mashi, Kaduna, whom someone tagged Young Dangote. His nickname refers to the Hausa business mogul Aliko Dangote, the richest Black man in the world at the time. Anwar Textiles Ltd discovered him at a traffic stop in Kurmin Mashi, Kaduna, on 18th May 2025, when the young lad, who looks about 13 years old, was hawking car fresheners. 

Intrigued, the videographer asked how he started the business. Beaming an incredibly infectious smile (alone enough to make you buy his ware, even if you had no intention of doing so), he said he started with ₦300 with which he used to purchase cotton buds for ₦50 and sold for ₦70-₦100, before moving to products he bought for ₦350, selling at ₦500, happy with whatever profit he made. Gradually, his capital reached ₦5,000, then ₦1000, “har jari ya kai dubu hamsin cifi cif”/up to ₦50,000 neat. He said he prefers schooling to hawking, but poverty forced him into hawking. He relates this with a devastating, charming smile and enthusiasm for his current station in life, clearly with a business goal in mind. 

Touched by his resolve to improve his business, the video was posted on Anwar Textiles’ personal account and went viral. This impressed so many people (including the Pop Cola company in Kano) that they sent their widow’s mite to Anwar Textiles to improve the boy’s capital. Some asked for an account. In a very honourable way, Anwar Textiles traced the boy’s father. They recorded a video in which the father explained their happiness about the crowdsourcedfunding efforts made by Anwar Textiles. He emphasised that they were not begging for assistance as such (they were well off, but had a bad patch in life), but are grateful to those who contribute to the boy’s entrepreneurial ambitions. An account number was given. 

By 16th May 2025, Sadiq had over ₦300,000 capital and a larger basket to hold more products, which Anwar Textiles helped to purchase for him. The balance of the money was handed over to the father. He thanked Anwar Textiles for making it possible for people to know him. He displayed his new “mobile shop” and declared, “daga nan sai ƙasar waje, inshaa Allahu”/next, overseas, by God’s grace. He also stated his intention to go back to school soon. 

I find Anwar Textiles honourable. He located the boy, helped him, and supported his family. Importantly, he did not engage the boy in a gaudy marketing gimmick for his company, as done with Kabeer2pac. The boys’ marketing strategy was brilliant, as seen in a video posted a few days later in which he persuaded a motorist to buy more car fresheners than the customer actually intended to buy!

Both of these teenage boys demonstrate what personal resolve can achieve. Through social media, each person has attained something they wanted at the beginning of their lives. Kabeer2pac’s social media platform, which thrives on trends and viral content, where the unusual or unexpected can quickly gain traction through likes, shares, and comments, further amplifying its reach, worked perfectly well. He has the fame (ɗaukaka) he strives for. 

For Young Dangote, who has no social media presence (I even doubt if he has a phone, for he would probably plough the money into his business), we see what the power of crowdfunding and simple determination can do spontaneously. Comments from those who knew the family indicated that they were stable (as indeed even the father stated), but went through a bad patch. Instead of mourning their turbulent period, Sadiq dropped out of school, picked up a basket, got some money, bought car fresheners, and started hawking them at traffic stops. The rest, as they say, is a viral history. 

Social media can be a space for what Bala Muhammad (Adaidaita Sahu) at the DEEDS Book vs Screen May 2025 KHAIRUN Dialogue refers to as “digital iskanci”—or something else. Your judgment of each is, of course, personal.