Farida Musa Kalla (FMK Duniya Ce): A role model for Hausa women
By Salihi Adamu Takai
Farida Musa Kalla(FMK) should be the exact definition of the Hausa woman in Kano, not as some of themmischievously intend to misrepresent to the world, being a hope of a lavish and luxurious life without a purpose in their matrimonial home.
FMK, a woman who married her husband in her early years during her university days, uses her courage and ambition to define how women should be. She has steadfastly retained her femininity, contrasting with how others view them.
Women are not a liability and shouldn’t be seen as such, neither by how “feminists” position them nor through the extremism of “masculinists.”
I was on Facebook, browsing my timelines when I came across a video on the DCL Hausa Page featuring an interview with Farida Musa Kalla, the CEO of FMK Nigerian Ltd. The program is titled “Sirrin Ɗaukaka,” and it invitesindividuals whose names trend in the media.
In the interview, FMK disclosed how she started the business with a bit of capital of 30k in her matrimonial home. She used the market tactics she’s known for to advertise her business, recording videos for the materials she sells. This was the first time her name started coming to the media—Facebook, X, and YouTube.
As she improved the business, her husband advised her to put 600k in the business, given to her by her mother, to buy a car. According to her, this 600k expanded the business and blessed it in every second. And today she runs the business with hundreds of millions.
As FMK’s business improves and gains recognition in the market, she poses a threat to prominent marketers in Kano, such as Mudassir & Brothers. They have started to adopt her market strategies — using videos to unveil their faces as the CEOS of their company, as she has been doing.
Interestingly, FMK has not been using immoral activities just to advertise her business, but rather strategies that are not questionable for a married woman.
FMK should be a challenge to all the women in Hausa land who think that they’re a liability to their husbands, as they “belong to the kitchen,” as propagated by the immediate former President of the Federal Republic of Nigeria, Muhammadu Buhari.
Salihi Adamu Takai wrote via salihiadamu5555@gmail.com.