Celebrities

By Saifullahi Attahir

In life, every valuable thing has a cost, and a price must be paid. As the saying goes, nothing good comes free. This is true in almost all walks of life.

Looking at human history from time immemorial, man has always cherished being known, popular, heard, and respected. This is one of the powerful factors behind the human search for power, influence and riches. And to be fair to the modern age, this is not a new thing in human history.

But in our insatiable search for popularity and prestige, we must be mindful of what we are trading in exchange for. This article offers some advice on how a celebrity can navigate life without much temptation from his newly acquired status.

As billionaire Microsoft founder Bill Gates stated, success is a lousy friend. It deprives many of the original energy, enthusiasm, discipline, hard-working spirit, and humility that catapulted them to success in the first place. Successful people easily become complacent and trapped in their orbit of self-entitlement.

Once a man becomes successful, a binge of arrogance and self-entitlement starts appearing. He begins to stop listening to experts, observing and learning, and soon, he stops improving. Over the long run, unknown to him, those attitudes he had abandoned are the fabric behind his success. 

One thing we should all know: every man who was on a path to utilise his talent, produce something magnificent, and become successful, whether in sports, leadership, business, entertainment, professionalism, music, writing, or any creative talent, must have met with a bunch of critics.

From the day you become a celebrity, your activities will no longer be secret: your outfits, marital affairs, social life, assets, family, and movements. You will bid farewell to some level of privacy, and life will never be the same again. 

Many people are not prepared for this stage of their lives. Many great men, especially celebrities, were lost in this ocean of deception and falsehood. You would now focus more on pleasing people: good outfits, even at the cost of debt, new skin, costly living just to show off, and new fake friends.

On another dimension, the kind of social pressure met is unimaginable: constant calls, constant meetings, constant online presence, just to satisfy your fans or followers. This demand is so consuming that many celebrities hardly cope with it. Stories of celebrities taking drugs and injections are not a new thing. Few celebrities sleep without the aid of pills. Many celebrities lost the battle to alcohol and toxic heroin and were unable to find peace. 

A popular Hausa songwriter, Aminuddeen Ladan Ala, once described how difficult it was to become a celebrity in his famous album “Shahara”. Only phone calls were enough to drain your energy, plus the number of expectations by loved ones seeking your attention. Many celebrities would become friends with highly influential people whose offers they can’t easily turn down. You would be invited at any hour without much consideration for your schedules and health, and turning such invitations down would be described as arrogant to your fans and followers.

This is more common among those who made it in life at a very young age. The majority of these young celebrities squander their fortune. They return to square zero without proper guidance, discipline or genuine counselling. Many celebrities become depressed, psychotic, and destitute.

Well-grounded and sustainable success requires a solid foundation of time, perseverance, and smart decisions. Unfortunately, many celebrities, especially in the music, sports, and entertainment industries, lack such foundations, hence the many sorrowful celebrity stories. Uncountable stories of suicide, crime, divorce, and bankruptcy are always in the papers.

Although I’m not much of a football fan, I always admire the lifestyle of one player called Lionel Messi. Messi was among the greatest and most successful football players of all time, a record breaker in many aspects, but still one of the most humble people on earth. Lionel Messi has all it takes to be arrogant and showy, but he was disciplined enough to maintain his zeal, energy, humility, and enthusiasm. This principle has helped him throughout his football career. He didn’t allow his initial success to distract him from achieving more. 

This attitude of self-entitlement has destroyed many players. Just after a season or two of trophies and achievements, they began to disobey, fight, and become distracted by amusement and glitter. Many celebrities started to lose focus on their primary goals; they became carried away by displaying their newly built homes, newly bought luxury cars, newly made friends, or newly made beautiful girlfriends.

These celebrities become attention seekers on social media platforms. They always engage in trivial issues and display wealth or status, adding to their load of enemies. They have forgotten that their primary goal was to hone more of their talents, score more goals, produce more beautiful songs, deliver more as leaders, maintain their positions in class, and profit more as business individuals.

Another destructive attitude of some celebrities was engaging in a competitive war with their rival colleagues. After being recognised by their followers, they began to install software to envy anyone trying to catch up with them. They subscribed to slander and a war of words to denigrate their rivals to maintain their status. Smart champions never engage in such an attitude; they recognise their God-given talent as a favour from their Lord and offer gratefulness by being humble and respecting their positions even if time changes and they lose their status to the new generation.

Smart celebrities respect others below them; they never act in desperation for money or status; they are philanthropists with their wealth; they are less pompous and showy; they invest and diversify their sources of income; they still make time for their families and core friends; and they always have learning minds and listening ears.

We seek Allah’s guidance in every step of our journey, Ameen.

Saifullahi Attahir is the President of the National Association of Jigawa State Medical Students (NAJIMS) National Body, and he wrote this piece from Federal University Dutse. He can be contacted via saifullahiattahir93@gmail.com.

By Lawan Bukar Maigana

The rise of Umar Bush, a popular Hausa skitmaker notorious for insulting people, to stardom is unbelievably incomprehensible, justifying Allah’s incredible ability to enrich whom He wishes regardless of their decency or otherwise.

It is Allah alone who knows how he got there. Many people thought his popularity was going to be short-lived, like that of Alhaji Rufai, but that is not the case. He’s now targeted by skitmakers in the Southern part of Nigeria. God is great! New deals are underway.

His unimaginable progress reminds me of the time when an elderly man looked at me in our area during Ramadan and said that I would become a governor. However, a few of my closest friends, whom I thought would be the first to say ‘Insha Allah’, were the ones who contested against me. Indeed, life is greater than our sentiments, and it shall happen if He wills.

When he first came to the limelight comedically, many people thought he was a madman who needed intervention from a psychiatric hospital because of the way he speaks and relates to people. Some netizens even donated thousands of Naira, amounting to over a million Naira, which was later transparently given to his relatives after he had a misunderstanding with his manager, who is also from Kano, labelling it as ‘his end.’

A day later, his manager posted on his personal Facebook page announcing their resettlement with Umar Bush, assuring their audience of their continued efforts to reach stardom.

Ahmed Musa, a renowned Nigerian footballer who plays both in and outside Nigeria, saw Umar Bush’s comical clips trending on Instagram and Facebook and decided to host him at his residence in Kano. Inviting him was a big drama, as he had many misunderstandings and disagreements with all of them, insulting his managers and tagging one of them as his ‘enemy of progress.’

When given lots of Maltina and asked to extend it to one of the team members whom he perceived as an antagonist, he started a fresh drama, insulting him unstoppably until Ahmed Musa intervened and gave him one million naira.

A few days ago, he allegedly signed a ₦100m deal with Ziptol, a company that produces powder detergent, among other detergents. He’s now a millionaire, and I foresee bigger deals coming his way.

Perhaps it is my turn to be insulted comically when he sees this article, especially if he is told that I demanded he pay me for writing about his uncommon sagacious rise to stardom amidst all odds. If you know him or know anyone close to him, tell him that he should pay for this article; else, I will join Sadiq to disturb his life.

Lawan Bukar Maigana writes from Maiduguri and can be reached via email: lawanbukarmaigana@gmail.com.