Xiaomi overtakes Apple to claim 2nd spot in August global smartphone sales
By Sabiu Abdullahi
Xiaomi has secured the second position in Counterpoint Research’s global monthly sell-through volumes for August, surpassing Apple, which dropped to third place.
Samsung maintained its lead in the market.
According to Counterpoint Research, Xiaomi’s shipment figures remained steady in August, while Apple’s seasonal decline in shipments, ahead of the iPhone 16 series launch, contributed to its declining market share.
A Counterpoint analyst noted, “Xiaomi has been growing rapidly in 2024 with 22% year-over-year growth in sales volume.”
The company’s success in the sub-$200 price range has been a significant factor, driven by the popularity of the Redmi 13 and Note 13 series devices in key markets such as India, Southeast Asia, Latin America, the Middle East, and Africa.
These devices have been instrumental in Xiaomi’s growth, and this soldiers the Chinese company’s position as a major player in the global smartphone market.
The August sales figures demonstrate Xiaomi’s increasing influence and Apple’s pre-launch slowdown, setting the stage for intense competition in the smartphone market.


