Business

By Dr. Muhammad Sulaiman Abdullahi

I was riding my electric bike and the engine was in an absolute silence, courtesy of China’s existence on earth, I passed some guys walking by the road side, and suddenly, I overheard one of them screamed out the word “technologia Alaji”, before I took it in, he screamed again, Tesla!

I was internally filled with joy as I was sure he was talking about my little angel, which I didn’t know it would make such an impact on anyone, though the young guy was a millennial. These set of people are fascinated by almost everything today. They find fun even in every sort of trash. The way they take trashes high is so funny and confusing. But my electric bike, though small, is something to attract their whole, I am sure of that.

After I passed, the word “technologia” keeps coming back to me and I just remembered Sarkin Mota, because the young guy mimicked him while screaming the words out.

Sarkin Mota is a Hausa term which can literally be rendered into English as King of Cars or Master of Cars or Owner of Cars or Seller of Cars or all these combined. In this case the guy who is called Sarkin Mota qualifies for all the above mentioned renditions.

I know of Sarkin Mota recently and I am sure he started trending not long ago. The guy was super talented in his unique, unprecedented and unpresidented humorous way of advertising his wares. His style was so tantalizing, timely and it coincides with the needs of the time. Added to this, the Tinubuconomics has angered most Nigerians and made them to think for simple alternatives. Boom… Sarkin Mota emerged with super cars, mostly from China but not in any way affordable by the “Civil Servants”!

The guy started by teasing civil servants whom are mostly today frustrated, angry, hungry and ridiculed from all angles, ranging from their employers, their managers, their community members and even sometimes from within their family structures. Civil servants are in trouble and Sarkin Mota teased them to sell his stuff without remorse identifying with them.

However, Sarkin Mota is sarcastically and truly right. Only some very few privileged civil servants who work in high places can afford the cheapest of his cars today. Others who can afford to purchase cars from him from among the civil servants may do so only with proceeds of corruption, looting or embezzlement. Therefore, the guy is truly right, it is only that too much of everything can be boring as well as hurting. It is not funny to keep banging and punching at one spot, it may end up becoming so fatal and brutal.

In Nigeria there are two types of civil servants today. The extremely poor civil servants and the super-rich civil servants. The extremely poor civil servants are those who work but cannot afford to buy what they need for their lives. They are of various categories. Those who can’t regularly fuel their cars and opt for two days fueling per week or even month. Some have already abandon their cars and opt for their legs. Those who cannot buy a bag of rice to feed their families. Those who are always on credit from the neighboring shop owners as a result of purchase of certain groceries, which they always collect on credit. Those who cannot pay their children school fees. Those who always hide when they see the landlord coming or ignore phone calls to avoid embarrassment. These are even regarded as tier two up, in as much as they eat, even if what they eat is not what they want. There are tier one, top tier, who cannot afford anything. They hardly eat. They barely have any form of enjoyment in Nigeria beside the air they inhale and the sky that covers them from the above. They just live and follow the time. These two categories form the majority of Nigerian civil servants today.

The extremely poor civil servants in Nigeria takes more than 95% of the civil servants’ population. Civil servants are suffering beyond any reasonable doubts. Sarkin Mota was just someone who is frowned at unnecessarily or was only targeted as a scapegoat. His sarcastic nature of dragging the civil servants in the mud was used by NOA to silence him. NOA is also another government agency, which I am pretty sure, harboring extremely poor civil servants who cannot afford to buy Salla rams for their families.

Though I reason with NOA especially if what they did is part of their mandate, I still find their misdirection of anger and warning as worthless.

Their letter should have been a dual sharp edge sword which should have called Sarkin Mota to order and drawn the attention of the government on how they reduce civil servants to being ridiculed by the business community. People look at the “branch” instead of digging deep in order to see the root of a problem! Sarkin Mota’s costly sarcastic style was as a result of what the government does, deliberately. Let us assume that Sarkin Mota was disrespectful, something that he debunked, and then would the government that forcibly pushed the civil servants into this sorry state be? Wicked and merciless, simple. There are no two way about this. He who beats you is more wicked than he who only laughs at you from afar.

What worsen Sarkin Mota’s sarcastic videos were the fact that some other Social Media copycats have already taken his style to another level. A ram, which is purportedly priced at one million naira, would be displayed, and after all the grandiose show off, a civil servant who cannot truly buy it will be dragged. Then, you would be surprised as against whom should a civil servant set his face now? This is someone deprived, wickedly and mercilessly, of all enjoyment and now little boys have made him as laughing stock on their empty social media trashes. On this, everyone must commend NOA for stopping this nonsense.

As for Sarkin Mota, I feel he has carved a niche for himself and has been recognized as one of the top dealers even when for sure, there may be many others above him, but yet unknown.

Aliyu Muhammad Sarkin Mota confirmed that his parents are civil servants and that he was not disrespectly and that he was just pulling their legs in an interview he granted to Channels TV. Also, in a new recent video where he displayed a convoy of electric cars, he didn’t mention civil servants again. He still maintained some of his major take always and insignias like technologia Alaji, but he didn’t mentioned civil servant. This is a sign that he had “repented”. Thanks to NOA’s intervention. But a question to NOA, does their intervention make civil servant to afford his cars?

Another take away from the Sarkin Mota’s style is his unique way of speaking English, especially “my buraza”, which makes him unique and original. This takes us to the resounding debate of English as a measure of intelligence. To Sarkin Mota, that isn’t even a topic of discussion, because he has a great command of the English language but he chooses not to sound like a grandchild of Kings Charles. He speaks in a very nice deep and lovely Nigerian accent which even if you don’t like, that doesn’t snatch a dime away from his celebrity status he attained.

Keep going Sarkin Mota! And may we see a day when ordinary primary school teachers can afford to buy the latest brand of cars you brag about, amen!

Muhammad writes from Kano Nigeria, and can be reached via, muhammadunfagge@yahoo.com

By Prof. Abdalla Uba Adamu

They are both young boys, although one seems slightly older. From March to May 2025, they captured the attention and interests of Hausaphone social media with their radically different approaches to digital media visibility. In the process, they provided a template or script for the future of youth engagement in public culture and demonstrated the power of agency. 

Taranding in an open cesspool (Kabiru Isma’il, Kano).

The first was Kabiru Isma’il, better known as Kabeer2pac (apparently a fan of the late American rapper 2Pac Shakur).He had 1.8m followers and 15.1m likes on his TikTok account, which prominently displays his phone number (or that of his agent) for advertising purposes. His early videos clocked in millions of views. His most famous video, in which he shakes the dust off his body and jacket, has earned 51 million views. He devised two strategies to achieve this fame. 

His first videos were posted during the 2025 Ramadhan on 19 and 20th March 2025. In the videos, he was recorded immersed in a stagnant open cesspool of household wastewater (kwatami), dunking himself in it and smearing the sediments on his face. The videographer asked for his motives, and he replied he was doing so to “tarand” (trend) because he yearns for fame (ɗaukaka). He affirms he was not a lunatic. The video had 2.6 million views. He further explained that he resorted to this because his earlier attempts at trending were unsuccessful.

On 3rd April 2025, he switched from cesspool contents smearing to getting a sack of charcoal dust dumped on his head,which earned the video 14.8 million views. By then, his fame spread because the CoalDust video he posted two days later earned him 51 million views. His videos attracted Gwanki Travels and Tours International Ltd in Kaduna, who invited him and offered him a free ticket to perform the lesser Hajj, Umrah. Beaming with happiness, Kabeer2pac declared his gratitude that he had achieved the fame he had sought and had “taranded” very well. Of course, Gwanki also trended because they were riding on his coat-tail, as it were, to advertise their services.

Reactions to Kabeer2pac’s fame and fortune were varied but predictable. Most commentators were happy for him and took umbrage at any view that condemned his behaviour as unhealthy and unbecoming. Some Muslim clerics condemned him. Others were against the money spent on his Umrah, arguing that he was young and the money should be invested in either a trade or his education. His behaviour led to copycat copying. 

Quite soon after it started trending, copycats appeared in various guises, including a cesspool girl, from dousing themselves with petrol to set fire on themselves, to having cement blocks banged on their head, to immersing themselves in a stagnant pool of waste water. In one case, a young boy entered a soak away— all in their desire to “tarand” and possibly get a free Umrah ticket.

In an RFI video interview posted on 16th April 2025, Kabeer 2pac admitted that the possibility of his social media celebrity status is likely to be short-lived, as he understands that people will soon get bored with his antics and switch to something else. But for the period he was trending, he was happy with the endorsements he received and his branching out into comedies and short dancing skits in his trademark winter jacket. 

He has accurately anticipated the ephemeral nature of his antics. About two years ago, others who trended and quickly faded away were even more famous and established what I call “celebrification culture”. The first was Ale Rufa’i Bullgates, who devised his own currency, “Gangalion”. He was followed by Ale Umar Bush, whose speciality was foul-mouthing everyone around him. Each was given a social media celebrity status – private jets, fancy meals, endorsement deals by fancy local merchants. Ale Umar Bush seemed to have a Middle-Eastern “girlfriend”. People mocked their mental health and turned them into the theatre. That was probably why Kabeer2pac prefaced his first video by proclaiming that he was not mad. 

What motivates people to watch grisly events as lookie-loos, whether on screen or in physical spaces? Kabeer2pac’s audience can be called voyeuristic or spectator audiences. Odd or outlandish behaviour fascinates them because it provides novelty, entertainment, and sometimes a sense of shock or disbelief. Due to its unconventional nature, such content often triggers curiosity, amusement, or even a desire to share with others. 

Trending Young Dangote (Sadiq Usman Ahmed, Kurmin Mashi, Kaduna)

In contrast to Kabeer2pac, Sadiq was a street hawker in Kurmin Mashi, Kaduna, whom someone tagged Young Dangote. His nickname refers to the Hausa business mogul Aliko Dangote, the richest Black man in the world at the time. Anwar Textiles Ltd discovered him at a traffic stop in Kurmin Mashi, Kaduna, on 18th May 2025, when the young lad, who looks about 13 years old, was hawking car fresheners. 

Intrigued, the videographer asked how he started the business. Beaming an incredibly infectious smile (alone enough to make you buy his ware, even if you had no intention of doing so), he said he started with ₦300 with which he used to purchase cotton buds for ₦50 and sold for ₦70-₦100, before moving to products he bought for ₦350, selling at ₦500, happy with whatever profit he made. Gradually, his capital reached ₦5,000, then ₦1000, “har jari ya kai dubu hamsin cifi cif”/up to ₦50,000 neat. He said he prefers schooling to hawking, but poverty forced him into hawking. He relates this with a devastating, charming smile and enthusiasm for his current station in life, clearly with a business goal in mind. 

Touched by his resolve to improve his business, the video was posted on Anwar Textiles’ personal account and went viral. This impressed so many people (including the Pop Cola company in Kano) that they sent their widow’s mite to Anwar Textiles to improve the boy’s capital. Some asked for an account. In a very honourable way, Anwar Textiles traced the boy’s father. They recorded a video in which the father explained their happiness about the crowdsourcedfunding efforts made by Anwar Textiles. He emphasised that they were not begging for assistance as such (they were well off, but had a bad patch in life), but are grateful to those who contribute to the boy’s entrepreneurial ambitions. An account number was given. 

By 16th May 2025, Sadiq had over ₦300,000 capital and a larger basket to hold more products, which Anwar Textiles helped to purchase for him. The balance of the money was handed over to the father. He thanked Anwar Textiles for making it possible for people to know him. He displayed his new “mobile shop” and declared, “daga nan sai ƙasar waje, inshaa Allahu”/next, overseas, by God’s grace. He also stated his intention to go back to school soon. 

I find Anwar Textiles honourable. He located the boy, helped him, and supported his family. Importantly, he did not engage the boy in a gaudy marketing gimmick for his company, as done with Kabeer2pac. The boys’ marketing strategy was brilliant, as seen in a video posted a few days later in which he persuaded a motorist to buy more car fresheners than the customer actually intended to buy!

Both of these teenage boys demonstrate what personal resolve can achieve. Through social media, each person has attained something they wanted at the beginning of their lives. Kabeer2pac’s social media platform, which thrives on trends and viral content, where the unusual or unexpected can quickly gain traction through likes, shares, and comments, further amplifying its reach, worked perfectly well. He has the fame (ɗaukaka) he strives for. 

For Young Dangote, who has no social media presence (I even doubt if he has a phone, for he would probably plough the money into his business), we see what the power of crowdfunding and simple determination can do spontaneously. Comments from those who knew the family indicated that they were stable (as indeed even the father stated), but went through a bad patch. Instead of mourning their turbulent period, Sadiq dropped out of school, picked up a basket, got some money, bought car fresheners, and started hawking them at traffic stops. The rest, as they say, is a viral history. 

Social media can be a space for what Bala Muhammad (Adaidaita Sahu) at the DEEDS Book vs Screen May 2025 KHAIRUN Dialogue refers to as “digital iskanci”—or something else. Your judgment of each is, of course, personal.

By Salihi Adamu Takai

Farida Musa Kalla(FMK) should be the exact definition of the Hausa woman in Kano, not as some of themmischievously intend to misrepresent to the world, being a hope of a lavish and luxurious life without a purpose in their matrimonial home. 

FMK, a woman who married her husband in her early years during her university days, uses her courage and ambition to define how women should be. She has steadfastly retained her femininity, contrasting with how others view them. 

Women are not a liability and shouldn’t be seen as such, neither by how “feminists” position them nor through the extremism of “masculinists.”

I was on Facebook, browsing my timelines when I came across a video on the DCL Hausa Page featuring an interview with Farida Musa Kalla, the CEO of FMK Nigerian Ltd. The program is titled “Sirrin Ɗaukaka,” and it invitesindividuals whose names trend in the media. 

In the interview, FMK disclosed how she started the business with a bit of capital of 30k in her matrimonial home. She used the market tactics she’s known for to advertise her business, recording videos for the materials she sells. This was the first time her name started coming to the media—Facebook, X, and YouTube.

As she improved the business, her husband advised her to put 600k in the business, given to her by her mother, to buy a car. According to her, this 600k expanded the business and blessed it in every second. And today she runs the business with hundreds of millions. 

As FMK’s business improves and gains recognition in the market, she poses a threat to prominent marketers in Kano, such as Mudassir & Brothers. They have started to adopt her market strategies — using videos to unveil their faces as the CEOS of their company, as she has been doing.

Interestingly, FMK has not been using immoral activities just to advertise her business, but rather strategies that are not questionable for a married woman. 

FMK should be a challenge to all the women in Hausa land who think that they’re a liability to their husbands, as they “belong to the kitchen,” as propagated by the immediate former President of the Federal Republic of Nigeria, Muhammadu Buhari.

Salihi Adamu Takai wrote via salihiadamu5555@gmail.com.

By Anas Abbas

Pascal Gabriel Dozie, the esteemed founder of the now-defunct Diamond Bank Plc and former chairman of MTN Nigeria, passed away at the age of 85 in the early hours of Tuesday, April 8, 2025.

In a heartfelt statement released by his son, Uzoma Dozie, the family expressed their sorrow. “With deep sorrow, but with gratitude to God for a life well spent, we announce the passing of our beloved father,” Uzoma stated.

Pascal Dozie was not only a devoted husband and father but also a proud grandfather and a man of steadfast Catholic faith. His life was characterised by a commitment to serving God, his family, and his nation.

Dozie made significant contributions to Nigeria’s banking and telecommunications sectors. In 1990, he established Diamond Bank, which grew to become one of the country’s most esteemed financial institutions before merging with Access Bank. He later passed on the leadership to his son, Uzoma.

In addition to his banking achievements, Dozie played a pivotal role in the establishment of MTN Nigeria, serving as its inaugural chairman and contributing to the telecom revolution that transformed the industry. 

His leadership was distinguished by humility, integrity, and a long-term vision, earning him numerous accolades, including the prestigious national honour of Commander of the Order of the Niger.

Pascal Dozie’s legacy is marked by his unwavering dedication to Nigeria’s economic development, which has garnered him immense respect across various sectors. He is survived by his wife, Chinyere, and their five children.

By Anas Abbas

As the joyful Sallah festival approaches, local chicken, broiler chicken, and a unique breed known as “merger” producers are expressing concerns over a significant drop in patronage, which raises worries about the future of their businesses.

Traditionally, this festive season witnesses a surge in demand for chicken as families prepare to celebrate with delicious meals. However, this year, many farmers are facing an unprecedented challenge, including the high cost of chicken feed, losses of the chickens due to hot weather conditions, and low patronage.

In an interview with The Daily Reality, Mallam Shuaibu Ismail, a seasoned chicken seller and rearer, expressed his disappointment. “In previous years, we would have sold out most of our stock by now,” he said. “This time, however, the orders have been minimal, and it’s worrying. We rely on this season to sustain our families and businesses throughout the year.”

“Due to economic hardship, people are not supporting the local chicken businesses, and the chickens have been affected by an unexpected disease,” he added.

Jamila Sulaiman, a broiler rearer, expressed, “Sallah is usually a time of joy for us. We prepare for months in advance, but this year, many customers seem hesitant to buy. We hope that as the festival gets closer, people will start to purchase more, as the chickens are dying because of the sunny weather. Yesterday morning, I found three dead,” she stated.

“If people don’t buy, we will be at great risk as the price of broiler feed approaches 26000, compared to last year N8000,” she added.

The reasons for the low patronage are varied. Some producers attribute it to the rising cost of living and inflation, which have made it difficult for families to budget for festive meals. Others believe that changing consumer preferences and increased competition from larger poultry suppliers may also be contributing factors.

Despite these challenges, local rearers remain hopeful that demand will increase as Sallah approaches. “We are optimistic that people will remember the significance of Sallah meat for their families,” said Isuhu Wada.

“Purchasing the chicken benefits us and also boosts our economy, as we will spend the money on something else.”

As the festival approaches, local chicken farmers are urging consumers to support their businesses and keep the spirit of Sallah alive through communal meals and community support.

By Hadiza Abdulkadir

Ahmad Salkida, founder and CEO of HumAngle Media, laments the daunting challenges entrepreneurs face in Nigeria. With several years of experience and travels across 25 countries, he describes Nigeria as one of the most challenging environments for independent businesses.

Salkida points to excessive taxation and a lack of basic amenities, arguing that the legal framework fails to distinguish between social enterprises and traditional businesses. 

“The legal and regulatory framework fails to differentiate between social enterprises and traditional businesses, with the Federal Inland Revenue Service (FIRS) focused solely on meeting unrealistic revenue targets at the expense of struggling businesses.

Success relies solely on relentless hard work and prayers,” Salkida stated, lamenting the physical and mental exhaustion that often comes with achieving success in such a challenging landscape. 

Salkida emphasizes the urgent necessity for systemic reforms to assist small and medium-sized enterprises in Nigeria.

By Lawal Dahiru Mamman

Why are the Nigerians not having enough food to eat? Why? That is the question we need to answer. Statistics paint a grim picture and the anecdotal evidence is there. We have working farmers but numbers say people are not eating well.

The above was paraphrased from the address of the Chairman, Media Trust Group, at the 22nd Daily Trust Dialogue and Presentation of Unsung Heroes, themed “Food Security: Availability or Affordability?” held at the NAF Conference Centre in Abuja on 23 January 2025. One does not need an emeritus to explain the reasoning behind the choice of theme.

As an individual with a background in agriculture, I have often had serious discussions with two close friends about the true value of our certificates. If we cannot make a tangible impact on curbing hunger, which continues to plague Nigerians, then what is the point? The alarming statistics of hunger and malnutrition only paint a bleaker picture each year.

We never really take into account other graduates from different subsectors of agriculture, but we somehow always come to the conclusion that we are part of the reason millions of Nigerians go hungry, and we hope to make a difference in the near future, dumping the noise and swinging into real action.

It is this very concern that drives my desire to attend conferences or dialogues like the aforementioned, but circumstances did not permit it. Thankfully, technology has been birthed and it came to the rescue. The organisers provided live coverage across Facebook, YouTube, and Zoom, which I was able to access, allowing me to participate in the programme, albeit not until the very end.

It was a session to examine the current state of affairs and an open floor for discussion on how to make food available and affordable. Pundits brainstormed Nigeria’s vast fertile land, large bodies of water and adequate rainfall in each geopolitical zone, suitable for various crops and rearing animals, explored and seeked to decode how despite these rich agrarian factors hunger perseveres when there should be no correlation at all.

Farmer-herder clashes, a misunderstanding that has escalated from cultivated lands to homes, affecting innocent women and children, were deliberated upon, along with their impact on optimum crop production. In my view, our inability to properly harness pasture and rangeland is a contributory factor.

To put things into perspective, in a class, we studied over ten plants that, when cultivated, can provide sustenance for our livestock. This not only helps resolve clashes, but also reduces competition for valuable food resources between humans and domesticated animals, until we achieve self-sufficiency.

Genetically modified organisms (GMO) foods was another talking point. Exploring and tweaking specific genetic traits for better quality in other plants or animals is not new in agriculture. Before we sort ethical issues surrounding GMOs for long term solution on food availability, attention must be paid on short term remedy for same, and affordability.

Post harvest spoilage or waste was another concern. Even as these food items, especially perishables, are not sufficiently abundant, during harvest, a lot go to waste without arriving markets. What does this tell us? There is the ability to produce sufficiently but, as a nation it becomes imperative to invest in processing and storage infrastructure to arrest the issue of availability and affordability, it is basic economic principle of demand and supply.

Insecurity remains the bane of farmers. Many have abandoned their lands in order to remain alive, frankly, no one blames them. In offering solution, President of All Farmers Association of Nigeria (AFAN) said there is a need to defoliate forests in Nigeria which serves as safe haven for criminal elements – bandits, Boko Haram, ISWAP and Lakurawa alike.

He alluded to the fact that his idea may not sit well with climate change and environmental enthusiasts but stood firmly by this suggestion. This idea may not necessarily be out of place when we zoom our lens to realities of food availability and affordability. What I must add, if this is not welcomed, stakeholders should have a round table talk on other ways to save lives and tackle food insecurity without defoliation.

Present during the dialogue was the Minister of Livestock Development, Alhaji Idi Mukhtar Maiha. Among a lot of things he said Nigerians are tired of saying the country has “potential”, stressing that it is time to ”activate” it. Although we must know the potentials before attempting to activate, his assertion is oncourse, our potentials have since been established.

According to him, policies should address the issue where people produce for only family consumption with little to sell while also highlighting the need to change the way we do things in the agricultural sector, for us to get a different outcome. Rightly captured but do average farmers have at their disposal sophisticated tools to produce for family and market? our practice is still largely primitive you know.

I am a believer that every citizen has a role to play for the betterment of Nigeria but importantly, leadership bears greater responsibility therefore, I was happy the Minister and a representative of the Speaker of House of Representatives – both in positions to “make things happen” – were present or represented among other stakeholders.

Overall, the dialogue was critical, informative, and enlightening, but we hope to see where we go from here in our efforts to make food available and affordable.

Lawal Dahiru Mamman writes from Abuja and can be reached on: dahirulawal90@gmail.com

By Salihi Adamu Takai

I was at Zakir Naik’s lecture on “The True Religion on Earth,” which concluded in the last few days, standing with brothers Uzairu and Abul-Khair, medical students at King Ceasor University, Uganda. As I was standing in my full Hausa dress with a match-colour cap, an old man saw me

“Assalamu alaikum”, the man greeted me. He was interested in discussing my dress with me. He asked me, “Are you a Nigerian?” I replied, “Yes, I am.” He said, “You must be from Kano State.” Yes, I am from Kano. “Masha Allah,” he said, excitedly.

As I was fully attentive to him, he told me how he knew Kano and its relevance in Islamic history in Uganda. He told me he knew about Kano in two ways: its impact on Islamic history in Uganda and its being the centre of commerce for decades back then. 

“I have constantly visited Kano for thirty years since the state retained its centre of commerce. I exported textiles from there to Uganda, which we found so cheap. In those days, there were many mills producing cotton fabrics. The Trans-Saharan trade fueled Kano’s textile industry, bringing cotton and other raw materials from North Africa”, the man reminisced. 

This meeting taught me a lot of knowledge, which I could say is of non-fortune because I understood that my state has missed what can’t be recovered quickly. 

Gradually, the things the state was known for started to escape from it — right from when it lacked a well-focused leader who could maintain what it had then — thinking that a title could be helpful in the future. 

The headline is the “Reform Tax Bill,” which President Bola Ahmed Tinubu proposed to the National Assembly. The bill aims to favour a state with many factories. Unfortunately, Kano is no longer such a state. The industries established by colonial masters and maintained by the founding fathers have been neglected and abandoned by northerners. The textile industry has declined, relying on importation. So unfortunate!

Salihi Adamu Takai wrote via salihiadamu8888@gmail.com.

By Usman Muhammad Salihu,

Nigeria, one of Africa’s largest crude oil producers, grapples with a troubling paradox: soaring fuel prices and a meagre minimum wage. This contradiction underscores the harsh realities confronting millions living in a resource-rich nation.

Crude oil has long anchored Nigeria’s economy, generating substantial revenue and foreign exchange. Yet, the wealth rarely trickles down to ordinary citizens. Fuel, a key derivative of crude oil, remains prohibitively expensive due to deregulated markets, subsidy removal, and limited domestic refining capacity. 

Instead of refining its crude oil, Nigeria imports refined petroleum products, driving costs and straining an already fragile economy. The ripple effects are profound. Transportation costs have skyrocketed, inflating the prices of goods and services. Farmers transporting produce to markets, artisans powering tools, and businesses reliant on generators to offset erratic electricity endure immense burdens. 

Small-scale businesses are teetering on the brink of collapse, and consumers face relentless price hikes for basic necessities. These challenges are insurmountable for an average Nigerian earning ₦30,000–₦70,000, one of the world’s lowest minimum wages. 

Despite rising inflation and a depreciating naira, wages have remained stagnant, forcing workers into painful trade-offs: skipping meals, forgoing healthcare, or withdrawing children from school to survive. Experts widely view Nigeria’s reliance on fuel imports as a colossal policy failure. 

The nation’s four state-owned refineries, once symbols of industrial pride, have devolved into monuments of inefficiency. Operating at less than 20% capacity for decades, these facilities consume billions in rehabilitation efforts with no meaningful outcomes, leaving the country reliant on costly imports.

Successive administrations have promised reforms to the oil and gas sector, but the results have disappointed. Corruption and a lack of political will perpetuate a cycle of waste and economic hardship.

Recent reforms, such as subsidy removal, aim to redirect funds to infrastructure and social welfare. However, these measures have worsened the immediate plight of citizens. Fuel prices have soared, deepening poverty and sparking protests. While the affluent and corporations may weather the storm, low-income earners face a relentless battle for survival.

Addressing these challenges demands transparent and decisive leadership. Revitalising local refineries is essential to reducing dependence on imports, creating jobs, and stimulating the economy. Exploring alternative energy sources like renewables can diversify the sector and alleviate pressure on oil dependency.

Revising the minimum wage to reflect inflation and the cost of living is equally critical. This adjustment would offer workers some reprieve and restore their purchasing power.

Nigeria must also prioritise institutional reforms to ensure accountability in managing its oil wealth. A transparent, well-regulated oil and gas sector could unlock enormous potential, transforming the nation from a land of paradoxes into shared prosperity.

For Nigeria to truly harness its vast resources, it must close the gap between its wealth and the welfare of its people. Affordable fuel and a living wage remain aspirations for millions—a dream that can only be realised through bold action, sustained commitment, and genuine prioritisation of the masses over vested interests.

Usman Muhammad Salihu is a PRNigeria Communication Fellow. He wrote from Jos via muhammadu5363@gmail.com.

By Zayyad I. Muhammad

Taxation is not merely a tool for generating revenue; it is a cornerstone for fostering national balance and ensuring the collective survival of all citizens. Recognizing this, with wisdom, Nigeria has exempted many essential goods and services such as agricultural produce, fertilizers, certain baby products, and healthcare items from taxation or VAT. This policy ensures that food items like rice, maize, sorghum, millet, beans, and meat—produced in states like Kano, Borno, Adamawa, Taraba, etc —can reach markets in Enugu, Lagos, and Port Harcourt, where they are accessible to Nigerians at reasonable prices.

Conversely, products such as fertilizers, agricultural machinery, baby items, and healthcare essentials manufactured in industrial hubs like Aba, Ibadan, Warri, and Lagos, etc., remain affordable across the country, including the northern states, because they are VAT-exempt. This interconnected economic framework fosters interdependence among states and promotes equitable access to essential goods, irrespective of geographic location.

However, the current discourse surrounding the proposed tax reform bill, particularly its provisions on VAT, has raised concerns about fairness and equity. Rather than serving as a unifying mechanism, the proposed VAT contributions and their sharing formula have become a source of tension, with some Nigerians—especially from the North—perceiving the system as skewed in favour of economically dominant states like Lagos. This perception has fueled suspicions, leading to terms like “Lagos colonialism” being used to describe the perceived imbalance in resource allocation and benefit distribution in the new VAT bill if passed into law by two chambers of the National Assembly 

To address these concerns, the tax reform bill must be designed to generate revenue and reflect the principles of fairness, inclusivity, and Nigeria’s complex politics.

Taxation policies should be a tool for strengthening national unity, ensuring that every Nigerian, regardless of region or state, feels an equitable share of the nation’s prosperity. There is no need to rush to nowhere- the government must patiently engage in transparent dialogue and adopt a balanced approach that considers the diverse economic contributions and needs of all states. 

One key reason the North rejected the bills is that President Tinubu’s administration is facing growing suspicion among many Northerners due to certain policies, programs, and appointments. This is a troubling development for a government that, before coming to power, proudly counted the North as its political stronghold and key support base.

Such distrust is damaging not only to the administration’s credibility but also to national unity. To maintain the confidence of all Nigerians, it is crucial for the government to address these concerns transparently, ensuring that its actions reflect inclusivity and fairness. Economics and politics often intertwine. When political backlash outweighs economic benefits, retreat and consultation are essential.

The Tinubu government must strive to deliver on its promises while fostering trust across all states and demographics, particularly among those who believe in its leadership.

In essence, taxation should not be seen as a divisive tool but as a bridge that connects the unique strengths of each state and region, fostering a truly united and prosperous Nigeria.

 Zayyad I. Muhammad writes from Abuja via zaymohd@yahoo.com.