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The military officer identified as Major Dalung abducted Tuesday at the Nigerian Defence Academy, Kaduna, was reportedly found dead.

The officials of the Academy or the Army Headquarters, Abuja, have yet to confirm the murder of the officer.

The Chronicle, among other news channels, reports that other victims of the daring attack include a Lieutenant Commander, Wulah and a Flying Lieutenant, CM Okoronwo. They were shot dead during the invasion of Afaka barracks of the NDA. Another victim, 2nd Lieutenant Onah, sustained is currently at the NDA hospital with injuries from gunshots.

Recall that the Defence Academy earlier promised to track the shooters and rescue the kidnapped officer after the attack.

The attack was the first of its kind, which the Arewa Consultative Forum (ACF) described as “embarrassing” to the nation.

By Bashir Shu’aibu Jammaje

Some people or newspapers apply a form of persuasion that is often used in media to further some agenda, such as a personal, political, or business, by evoking an emotional or obligable response from the audience. That is, ‘propaganda’, in layman’s terms. 

Today, various amounts of modern media can be used to supply propaganda to its intended audience, such as radio, television, films posters, handouts, music, to name a few. It is perplexing to see a well-known media like BBC Hausa doing that. I became overwhelmed when I see their post on the case of Sadiya Haruna and the Kano State Hisbah Corps – and not ‘Board’. Kwankwaso removed them from being a board, some say, to intentionally make them less powerful. Why?

I have never seen Sadiya Haruna in a Kannywood film. I then got to the comment section of the BBC Hausa post and read Abba Almustapha’s words, asking them to give him an example of a single film she has ever appeared in. I gave him a call to confirm if she has ever performed in a Kannywood film. His answer was a definite no. 

I only know Sadiya as a popular online sex counsellor for men and women via her social media pages. And, she makes Wakokin Yabo, ‘songs of praise’ videos along with Hafeez Abdullahi.

Since the birth of Kannywood in the early 1990s, it is purportedly founded as a reaction to the imported foreign films, mainly from India and America, that the society, in general, sees as culturally and religiously unsuitable for them. The filmmakers are being accused of so many bad things that they try a lot to hide other nasty things that happen in our society – and we all know that. I’m not, in any way, standing up for them, just that it is high time some people brought their intense hatred towards Kannywood down. And besides, Islam is a social religion – its very purpose is to intervene in human affairs.

Finally, I think BBC Hausa and others should tell Kannywood they are sorry for coming up with a chance to paint them in a bad light.

Bashir Shu’aibu Jammaje writes from Jammaje Academy. He can be reached via bashjam90@gmail.com.

By Muhammad Sabiu

A 57-year-old suspect standing trial on rape charges mysteriously died on Tuesday at the Chief Magistrate Court II in Yola.

The suspect, identified as Mohammed Sani, was a butcher, and he was from Wauru Jabber in Yola South Local Government Area of Adamawa State.

A report by Punch has indicated that the suspect had been detained in prison for a year following his alleged involvement in sexually assaulting a minor.

The incident occurred after the suspect had been seriously sick.

Men of the NCS had since taken the body to the mortuary.

By Aminu Nuru

Fellow Nigerians, 

It has become necessary for me to write this letter, having heard the grunts of some Nigerians on what they described as ‘glitz’ and ‘glamour’ wedding ceremonies and events of my son, Yusuf.

It is important to clarify why I choose to write on this topic while there are more pressing issues endangering the peace and stability of our dear nation. I decide to write to you because I consider this grunt to be directly aiming to attack my integrity and the reputation I built in my more than five decades of selfless service to the country.

Forgive me if I sound harsh in this letter; I am still shocked by the killings of innocent Muslim travellers in Jos. As it stands today, I could barely eat well. I hope you noticed how starved I look at the venue of the wedding Fatiha and later at the Presidential dinner in honour of the bride and groom. I could not even stand on my feet, just as everyone did to welcome the new couple.

Fellow Nigerians, you should understand by this time the personality traits of your President. I am a terrible introvert, a man of few words. This is a confession, and you may think it is a deficiency. Still, I am content with it, for silence teaches me how to be calm and concentrated in a time of turmoil, endure and be patient in critical situations, and reflect and find solutions in the face of problems. Besides, I believe that not every moment is worth or requires me to write or speak to my people. 

Please don’t misconstrue my silence as a trick to shield my leadership shortcomings. I may not be a perfect leader, but, deep down, I know I am patriotic, and my intentions are pure, and I always strive to give the best to my people. This is not seif-romanticism; a half an hour heart-to-heart interview with my dear wife would unveil to you how tirelessly I work for a better Nigeria, sometimes even at her detriment.

Back to the main matter, I write you this letter. I understand that many of you took to social media to criticise my only son, Yusuf Muhammadu Buhari. There are even false accusations by some pundits that public funds are used to sponsor wedding events.

Let me set the record straight: it is in your interest to know that no kobo from the public treasury was used to finance any wedding event. Therefore, these allegations are groundless, baseless and mischievous. I will be the last President to approve public funds for the wedding of my son.

I understand that my success in life, especially in the political gallery of Nigeria, has made so many people have deep-seated envy for me. But, if not for that, how can you accuse a tested and trusted leader, who has the mandate of his people twice, for embezzlement and misappropriation? Or am I not blessed enough – in wealth and friends – to give a befitting wedding to my only son? 

If your memory fails you, let me quickly remind you that I was a former Petroleum Minister, Governor of the North-Eastern region, Chairman of Petroleum Trust Fund (PTF) and  Head-of-State. In addition to this, I have inherited a large farm from my father, which I personally run to date. I think someone with this pedigree can legitimately afford all that we have seen in the events of Yusuf’s wedding.

I could understand that some of you were perplexed that we can afford to pay five hundred thousand naira (₦500 000) as dowry for our son, but do you bother to check the price of an average well-fed cow in the market today? We have not fewer than a hundred heads of cows on our farm in Daura. So a simple check will cure your deliberate ignorance.

Lately, I learned that you were also worried that iPhones were shared with family and friends at the wedding dinner held at the Presidential Villa in honour of the bride and groom. I think I will blame myself for your worries here. My failure to write about myself extensively, which will give you a glimpse of the circle of wealthy friends I keep, results in your fears. Let me be blunt with you here, my friends immensely donated to the wedding. Just imagine what could be donated to a person of my calibre on the occasion of his only son’s wedding. The party of donations we saw at the burial ceremony of Obi Cubana’s mother was undoubtedly a child play.

Fellow Nigerians, as a democratic leader, I acknowledged and acted upon your grunts accordingly. Let me say this for the last and the repeated time: public treasury is a trust; I cannot temper with it to satisfy my personal or family needs. I have never used public office to enrich myself or anyone. It pains me to come across those false allegations that public funds are used to sponsor the wedding.

And for those that falsely accused me – the purveyors of falsehoods – I leave you with the lines from the poem of my late comrade – Jiya Mamman Vatsa – titled “Judgement Day Na Wa”.

Aminu Ahmed Nuru can be reached via aminuahmednuru@gmail.com.

By Daha Tijjani, PhD

Celebrity endorsement is a technique in advertising that possesses persuasive power to influence consumers’ decisions and target audiences. As a result, it remains a popular way for marketers to promote their brands, products, and services.

In political communication, it is one of the tools used to project the image of political parties and candidates in the minds of electorates and ultimately influence voters’ decisions.

However, numerous studies have found that several products have failed to attract customers’ attention despite being endorsed by celebrities.

Several researchers have investigated the effect of celebrity endorsement on products. However, few studies have looked at the impact of celebrity endorsement on political parties and their candidates. Also, little is known about the effects of celebrity endorsement and branding of political parties when it comes to developing economies.

Thus, knowing the effects of celebrity endorsement and branding of political parties and their candidates will give valuable insights to the party leadership on what strategy they should adopt when embracing a celebrity to help their brand.

As a result of this perceived lacuna, a group of researchers from universities in Nigeria, Ghana, Malaysia, and Germany examined the effects of celebrity endorsements of political parties using the Nigerian 2019 Presidential elections as a case study. The study report was published by Technium Social Science vol 22 (2021): A new decade for social change. 

The study investigated and discerned the factors motivating eligible voters in Nigeria to vote, using the predictors (Endorser Credibility, Political Brand Credibility, Political Brand Equity, and Voting Intention). The study also examined the mediating role of Political Brand Credibility (PBC) and Political Brand Equity (PBE) towards Voting Intention (VI).

The data for the study was collected in 2019 from 320 eligible respondents with Permanent Voters’ Cards (PVC) from the cluster of 6 geopolitical zones in Nigeria, including the Federal Capital Territory.

The study has found that the endorsement of celebrities alone does not necessarily influence electorates to vote for political candidates. Instead, the credibility of the party and its equity play a pivotal role in the voting intention of voters.

Despite being credible with attributes such as Attractiveness, Trustworthiness and Expertise, the study further revealed that the celebrity endorser is not a good predictor of positive voting intentions. Likewise, the findings revealed that a credible endorser would not have a positive and significant effect on a political party’s brand equity.

Taken collectively, the new empirical findings in this study would provide a new understanding of this new political marketing strategy in the Nigerian context. Furthermore, the insights gained from this study may assist the political parties to focus and invest more effort, resources, and energy in branding their parties with meaningful manifestos that would touch the lives of the electorates.

How to Cite: Abdurrahaman, D. T., Owusu, A., Bakare, A. S., Apejoye, A., Ibrahim, M. M., & Ahmad, T. H. (2021). Assessing the effects of Celebrity Endorsements of Political Parties: An empirical study of Nigerian 2019 Presidential Elections. Technium Social Sciences Journal, 22(1), 676–699.Retrieved from https://techniumscience.com/index.php/socialsciences/article/view/4266

Note: The corresponding author can be reached via dahatijjani@gamil.com or Twitter handle @dahatijjani.

By Muhammad Abdurrahman

A statement signed by the Academy Public Relations Officer, Major Bashir Muhd Jajira, confirmed the early morning reports of the deadly attack at the Kaduna facility.

It states that “the security architecture of the Nigerian Defence Academy was compromised early this morning by unknown gunmen who gained access into the residential area within the Academy in Afaka. During the unfortunate incident, we lost two personnel and one was abducted.

“The Academy in collaboration with the 1Division Nigerian Army and Air Training Command as well as other security agencies in Kaduna state has since commenced pursuit of the unknown gunmen within the general area with a view to tracking them and rescue the abducted personnel.”

The statement adds that the community and the cadets undergoing training at the military school are safe. It finally assures the public that the shooters will be arrested and the abducted officer rescued.

The security situation continues to deteriorate in especially parts of Kaduna and other northwestern states of Nigeria. However, the government and its security operative claim to be doing everything to tackle the situation.

By Muhammadu Sabiu

Reports coming from Zamfara State have indicated that suspected terrorists operating in northwestern Nigeria have killed four persons and abducted 50 others in an attack they launched on Goran Namaye in Maradun Local Government Area of the state.

Confirming the attack in Gusau on Monday, Muhammad Shehu, the Police Public Relations Officer in the state, said the attackers came in their large number, raided the town around midnight on Sunday, and afterwards killed four persons and kidnapped 50 others.

However, he noted that the police tactical operatives had been deployed to the affected area.

According to him, CP Yakubu Elkana has ordered his men to embark on a search-and-rescue operation for the abducted persons immediately.

He added that the CP had assured residents that they would do everything possible and collaborate with other sister security agencies to maintain peace and order in the state.

Zamfara State has over the years been ravaged by the activities of kidnappers and gunmen who incessantly attack communities regularly.

Governor Muhammad Bello Matawalle has vowed to curb the menace on several occasions, but it seems all is to no avail.

By Idris Yana

As is usual with Nigerian cyberspace, the wedding of Yusuf Buhari and Zarah Bayero has sparked yet another trend of varied opinions. From pre-wedding pictures to the statehouse dinner – which hopefully marked the end of weeks of grandeur events – each gathering left behind a trail for criticism or praise. Given the number of these varied opinions the wedding has generated, I have attempted to deviate from commenting on its rights and wrongs.

As a keen observer of Nigeria’s evolution since the return to democracy in 1999 and a privileged citizen who witnessed the country’s pre-1999 socio-economy, one thing that is inevitably noticeable is the vast evolving gap that separates the haves and the have-nots. Election into political offices has become a lifeboat that rescues few people from the sinking ship that carries Nigerian masses. On the one hand, these politicians succeeded in blending in an elite circle that was hitherto formed by the military personnel (generally retired); civil servants, whose share of national cake from Heaven; contractors (and every Nigerian knows what this means); and few legitimate business moguls. But, on the other hand, the explosive downtrodden population continues to sink into the abyss of poverty.

The widening gap between these two classes has created a cause for concern. As the elite, in most cases, carelessly flaunt their expensive lifestyle to the envious eyes of the poverty-stricken majority, this has begun to breed resentment in the hearts of the majority of the latter. This resentment is gradually increasing whenever an event like Yusuf and Zarah’s wedding takes place.

Elitism in all cultures is real and inevitable. Since time immemorial, societies have always been divided along this line. What distinguishes Nigeria’s current situation is the circumstance and extent to which these class differences are expressed. In a country where the level of poverty, and its attendant consequences, is glaring, the reckless flamboyance must be done with caution. This is especially important when poverty-induced (in)security crises are on the rise.

The poor and forgotten should also not allow self-pity to make them wallow in destitution. In most cases, they are the ones who made these overnight elites by electing them to the privileged offices. They can change that by holding them accountable for their responsibilities. Another way is by defining what they want from these politicians. Electing people based on primordial sentiments or personal aggrandisement must stop. Most importantly, people must understand that they are the architects of their future.

Idris Yana writes from Exeter, United Kingdom. He can be reached via idrishyana@gmail.com or @Idrisyana (Twitter).

By: Ali Sabo

Internet connectivity is becoming part and parcel of humans’ lives all over the globe. However, the story in the undeveloped countries, especially those living in the African continent, is different and not encouraging. Millions of people in Africa are finding it difficult to access this network, and even in places where these networks exist most of the time, it’s inefficient and costly. Moreover, the emergence of the covid-19 pandemic has exposed how fragile humans are and their dependence on the services internet provides to their daily lives.

Reports have indicated that only less than 50% of the Nigerian population is connected or has access to the internet. Of this 50%, many do not have the resources to own smartphones or computers that will allow accessing these services due to the high level of poverty ravaging the majority of the country’s population. To ensure more people are connected and have access to internet services in Nigeria, the government, through its communications agencies such as Nigerian Communications Commission (NCC) and National Information Technology Development Agencies (NITDA), have brought about many programs such as Universal Service Provision Fund (USPF) and provide free computers and internet services to some communities and academic institutions in the country.

Non-profit organizations such as the Centre for Information Technology and Development (CITAD), whose main focus is using Information and Communication Technology (ICT) to empower citizens, have initiated many programs that will liberate Nigerian people from this digital “darkness” and make the country one of the developed nations in terms of internet connectivity and other areas of human development as the internet gives people ample opportunities in their academic pursuit, businesses and in the health care sector, among others.

To ensure no one is left behind in the process, CITAD in 2016 launched the Digital Livelihood program, which centred on training women on digital technology and digital entrepreneurship in northern Nigeria, focusing on Abuja rural communities, Kano and Bauchi states. It, later on, included Jigawa State. The program has achieved tremendous success as the lives of hundreds of young girls and women have been changed and transformed. Many trained girls have now become digital entrepreneurs; graphic designing, web designers, online marketers etc. In an interview in one of the Nigerian Newspapers, one of the beneficiaries, Sadiya Danyaro, stated that the training “has drastically changed her life and made her become an employer rather than a job seeker. She also described the training as the turning point of discovering her passion and dream”. 

Before the commencement of the community network project by CITAD, supported by the Foreign, Commonwealth and Development Office (FCDO) through the Association for Progressive Communication in Nigeria, CITAD had set up seven (7) computers in the past centres in two states in Nigeria. The aim was to ease internet access to these underserved and neglected communities in terms of internet connectivity. The communities are Tungan Ashere, Dakwa Community, Pasepa, Gaube and Leleyi Gwari in rural Abuja communities, Jama’are and Itas-Gadau in Bauchi State.

At the peak of the Covid-19 pandemic, which highlighted the need and necessity of connecting everyone with an affordable and efficient internet connection, the community network project was launched by APC with support of FCDO in three continents; Africa, Asia and Latin America and championed by CITAD in Nigeria. Community networks are telecommunications infrastructure deployed and operated by local groups to meet their own communication needs and also a communications infrastructure, designed and erected to be managed for use by local communities. This communication needs can be voice, data, etc. and can be a point of convergence for community to come together to address their common community problems.

This initiative is aimed at enhancing the capacity of communities to design, deploy and manage community networks to meet their communication needs while at the same time engaging regulators and other relevant policymakers to enact policies and provide the support that could enhance the flourishing of community networks in the country. Due to resource constraints, CITAD piloted some sites in seven communities across three states: Jama’are and Itas in Bauchi State, Kafanchan in Kaduna State, and four sites in the rural communities of Federal Capital Territory, Abuja (Tungen Ashere, Dakwa Community, Pasepa and Leleyi Gwari).

Some of the activities carried out by CITAD under this project include training of the community champions in these communities on the need for setting up community network centres in these areas and on advocacy to engage their representatives more effectively; forming a community network advisory committee which consists of individuals from Civil society Organizations, ICT sector, Government and members of the communities; high-level engagements with government (NCC and NITDA), engagement with House of Representatives and championing discussions on designing policies on community network in Nigeria.   

So far, with persistent engagements and advocacies visits by CITAD, progress on setting up community networks in Nigeria has been made. Through the House Committee on ICT, the Nigerian government has drafted a bill that contains provisions on community networks; Itas and Jama’are local governments, both in Bauchi State, have donated a piece of land to CITAD to build community network centres in their communities. In addition, following meetings with CITAD, NCC has indicated that it will develop a policy to guide the development of community networks in the country.

Ali Sabo is the Campaigns and Communications Officer of CITAD and can be reached via his email address: aliyuncee@gmail.com or his Twitter handle @a_sabo12.

By Mubarak Ibrahim Lawan

It is commonsensically understandable when Kano Hizba could not stage a daring raid on Fatima Ganduje’s wedding or that of powerful people. Their excuse is acceptable to good Muslims and every reasonable person. However, some dimwitted Islamophobic detractors of Islam, who hate or fear Muslims, Islamic politics or culture, will always scorn the Hizba.

From Malam Ibrahim Shekarau’s governance in Kano to date, Hizba has always been the first target of those Islamophobia-suffering people. When they were strong, Hizba succeeded in reducing prostitution, alcohol drinking, excesses of Kannywood actors and actresses and helped maintain order in Kano. It also provided means of livelihood to thousands then, just as KAROTA delivers now. And, since the second coming of Engr. Rabiu Musa Kwankwaso, the powers given to the Hizba during Malam Shekarau was drastically reduced. Politics is all to blame; we all know.

So why do those detractors of Islam choose to ignore this simple fact? Why do they ignore the capitalistic, autocratic Nigerian factor of “the rich/powerful is always right”? Why do they criticise when Hizba works, as when they burn crates of beer, and when the board fails? In that case, what do these detractors want? Similarly, why do we judge people and institutions by some few wrongs or some unavoidably uncontrollable wrongs and limitations? If Allah forgives the Hizba for being forced to overlook, then why can’t you?

It was narrated from Ibn ‘Abbas that the Prophet (ﷺ) said: “Allah has forgiven my nation for mistakes and forgetfulness, and WHAT THEY ARE FORCED TO DO.”

Similarly, “Allah burdens no soul beyond its capacity”. To its credit is what it earns, and against it is what it commits. “Our Lord, do not condemn us if we forget or make a mistake. Our Lord, do not burden us as You have burdened those before us. Our Lord, do not impose on us more than we have the strength to bear; and pardon us, and forgive us, and have mercy on us. You are our Master, so help us against the disbelieving people.”

Lastly, they arrested a prostitute, Sadiya Haruna, because they can arrest transgressors like her and alhamdulillah they did. Whoever has complaints should please take a lawyer for Sadiya. Finally, I pray may these Muslim detractors of Islam come to their senses before it is too late.

Mubarak Ibrahim Lawan writes from Kano.