By Aminu Mohammed
The article was inspired by a video on Nelly Agbogu’s Facebook page, also known as Naijabrandchick. In the video Aisha Falke of Northern Hibiscus created, she urged female vendors in the Northern region to take advantage of the NBC Trade Fair, scheduled to be held in Kano on February 4, to showcase their products to potential buyers.
This caught my attention, and I scrolled through Nelly’s Facebook page to learn more about the programme. I was impressed by the quality of content and creativity displayed by different female vendors from the North. They were soliciting for patronage of their products during the forthcoming trade fair. I was pleased to see that many young female entrepreneurs from the North are now engaged in small businesses and have embraced the spirit of self-reliance.
I also observed the activities of many northern female vendors on Instagram, TikTok, and Facebook, such as Maryam Gatawa and Aisha Abubakar. These vendors sell items ranging from well-packaged local food to products consumed by people every day.
Growth of Female Entrepreneurs
I am impressed by Maryam Gatawa’s sale of many of our local food items, such as beef jerky, powdered garlic and date, garin kunun tsamiya made from powdered millet, and garin dan wake (bean dumplings), all of which are well-packaged. This surge in the number of young women engaged in various businesses gladdens my heart and is an indication that things are changing in the north, unlike before. I am still using the bean dumplings I bought during my visit to Nigeria last year.
Some northern female entrepreneurs, such as Aisha Falke and others, have encouraged Arewa women to start small businesses by organising workshops, seminars, and training in Abuja, Kaduna, and Kano. However, more needs to be done to encourage our women to imbibe the spirit of self-reliance.
I have always encouraged my younger sisters to engage in small businesses. They are all engaged in small businesses and other activities that earn them money. There is nothing like financial independence and the ability to take responsibility for one’s life by involving oneself in a productive venture.
Small-scale and medium businesses are critical for the growth of any economy, as they employ one or more people and create jobs. Encouraging many young people to pursue entrepreneurship for their economic emancipation is vital. Any activity that generates income and enables one to earn a livelihood should not be looked down upon. You cannot escape poverty when you are not willing to do the so-called “dirty jobs”.
Need for Change in Mindset
It is essential to note that the North is currently facing a dire situation due to the mindset of its people. The youth must change their mindset about salaried jobs and embrace entrepreneurship. Over-reliance on government jobs has made things worse for us and led to the region’s retrogression. We cannot move forward as a society when most youths do not want to engage in small businesses or trade to earn a livelihood. Most of our graduates look down upon people doing vocational skills while roaming the streets looking for jobs. They prefer to remain idle rather than engage in a vocational skill.
The progress and development of the North depend on a productive population skilled in various aspects of human endeavour. We cannot make meaningful progress when most youths who graduate from university brandish their certificates without any skills to help them survive. It is vital to acquire both education and skills to survive in the new economy. I have spent money to acquire digital marketing skills despite my academic qualifications.
I still reiterate that the Northern youth should focus on acquiring digital skills, and those not interested should learn vocational skills. Stop dwelling in the past and embrace change. The era of looking for public sector jobs is over. The economic situation in Nigeria, which has been worsened by inflation and stagnant income, warrants the need for young men to engage in small businesses to earn a livelihood.
I have a nephew, Kabiru, who graduated from Bayero University Kano a few years ago. He decided to take the bull by the horns after the service year to learn furniture making rather than roam around looking for a job. Kabiru is now fully engaged in furniture making and has four employees who support him in his shop. I gave him a job to do for me during my visit to Nigeria last year, and he executed it to my satisfaction. Today, Kabiru is doing very well in his vocation, while some of his friends are still searching the streets for jobs.
Of course, not everyone can be an entrepreneur or run a small business, but we cannot continue to cling to the past and expect any progress in our region. Our young men should stop wasting time chasing certificates without commensurate skill. They should stop waiting for their relatives to help them secure government jobs as they are no longer tenable.
Necessity of Skill Development
There are several free resources available on platforms such as YouTube, Google, Coursera, Udemy, Simplilearn and others, which can be used to learn a variety of skills like digital marketing, data science, web development and more. Those not interested in acquiring such skills must focus on vocational skills like fashion designing, furniture making, baking, plumbing, etc. Those who have the financial resources can also consider small-scale businesses or farming.
We must encourage our women to engage in entrepreneurship and strive to acquire education and critical skills that can help them manage their businesses better. We cannot afford to have many ignorant and unproductive people in our society. It is important to promote girl-child education and discourage the Almajiri system. We cannot have millions of children roaming the streets without proper education that will enable them to live a productive life.
As January 2024 draws close, our youth should wake up and become more productive. Instead of wasting their time sitting under trees with friends in their neighbourhood during productive hours, they should go and learn a skill or trade that can enable them to contribute to the economy of their community. I wish you the best of luck as you strive to improve your life.
Aminu Mohammed wrote this article from Ingolstadt-Bayern, Germany. He can be reached at gravity23n@gmail.com.