By Abubakar Isah Baba

The misrepresentation of northern Nigeria ranges from distorting and falsifying reality, profiling, underreporting, and not reporting about the region by media outlets owned and controlled by others. Apparent and alarming as this is, it has been going on for a long time. This requires no evidence or justification; it is a growing trend, especially when the country propagates alienation over harmony. But who cares? Even those who have the responsibility to do so are busily aggrandising their powers.

But how long it will take the sick region to learn from this great proverb: Until the lion has a historian, the story of the hunt will always favour the hunter. The North was painted black with negative phrases, tales of violence, poverty, unemployment, irresponsible marriages, out-of-school children and whatnot as if there were no other positive realities.

John Campbell attests to the above mischaracterisation in his book, Nigeria: Dancing on the Brink, that “The Nigerian media, mostly headquartered in the Southern part of the country, is routinely insensitive and simplistic in its reportage about Northern Nigeria. And it is the Nigerian media that colors the too-often superficial Western view of the North.” This has a significant effect on the economic decline in the North as no investor will invest in the region that is dangerous, volatile and unpromising.

Apart from the traditional cores of mass communication, which include informing, educating, and entertaining, it is also used for propaganda to gain support or sympathy from the public or authority. EndSARS saga is an indicator of the power of propaganda, for it taught the north a lesson that “Dokin mai baki ya fi gudu” – the South has a much louder voice. Please don’t confuse my lamenting with Afghanistanism (a term used in journalism to describe journalists who shun the problem of their community but go extra-mile in condemning others), far from it. I suggest North should define itself and tell its version of the story; represent itself properly as bias in the news is often backgrounded. Others could not define us nor report us properly. 

Traditional rulers, political leaders, scholars, and concerned people in Northern Nigeria should speedily and strategically address this problem of bad press and misrepresentation of the North through investing in the media and utilising it for the good of their people. With Daily Nigerian, Sahelian Times, Nigerian Tracker and recently The Daily Reality (TDR), we need to see more outlets so we can ship our information without thinking about sinking. Recently, TDR’s publications have changed the North’s fate. Remember CBN and the reopening of the NIRSAL site, Netflix and the Kannywood, etc.

Abubakar Isah Baba writes from Kano. He can be reached via abubakarisahbaba01@gmail.com.

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