By Muhammad Abubakar
Valeria Marquez, a 23-year-old beauty influencer from Zapopan, Jalisco (Mexico), was tragically shot and killed during a TikTok livestream on May 13, 2025. Known for her makeup tutorials and lifestyle content, Marquez had nearly 200,000 followers across social media platforms.
The incident occurred at Blossom The Beauty Lounge, where Marquez worked. A man posing as a delivery person entered the salon and fatally shot her while she was streaming live. She was struck in the chest and head, collapsing on camera in a moment that quickly went viral and shocked viewers.
Authorities are investigating the killing as a femicide, a gender-based crime. Reports indicate that Marquez had previously expressed fears about threats from an ex-partner, whom she believed was behind earlier harassment.
Her death has sparked outrage and renewed calls for stronger protections against gender-based violence in Mexico, a country grappling with high rates of femicide.