OBITUARY: Nura Mustapha Waye, the genius behind ‘Izzar So’

By Habibu Maaruf Abdu

On Sunday, July 3, 2022, Kannywood lost a colossus and a rare talent, Nura Mustapha Waye. Thousands of condolences started pouring from all angles as soon as the news of his death broke. Waye was the director of Izzar So and many other series and feature films. His sudden death came as a tremendous shock and left the Kannywood members and millions of their audience with tears in their eyes.

“Waye’s death is a significant loss to Kannywood, for he’s, I believe, the most prolific director today.” So says the Kannywood leading scholar-cum-critic, Dr Muhsin Ibrahim, in his short tribute to the late director.

Nura Waye, or Malam Nura, as he was respectfully called, proved unique among his peers in the Hausa film industry. He neglected its favourite musical love stories to make topical Islamic compliant productions. His dream of educating the audience prompted him to incorporate Qur’anic verses and prophetical sayings into the dialogues of his most of his films.

“In filmmaking, there are messages you could send and get a divine reward from the Almighty Allah… I take film as a medium for propagating a particular policy or ideology. This is what primarily inspired me to venture into it,” he once told VOA Hausa in an interview.

Waye began his Kannywood journey in the late 1990s. He was an actor throughout his first five years in the industry. He, afterwards, switched to director to realize his ambition of making films with a didactic tone. His early films left no mark, and he remained unnoticed for over a decade. Kuru-Kuru (2018) was, perhaps, his first movie to get critical attention.

The movie, which deals with the issue of ‘incest’, revolves around a new bride whose husband finds to be pregnant. After a lengthy investigation, it’s discovered that her uncle is responsible for the pregnancy. The movie received positive reviews and was generally praised for its theme and steady plot. But Waye would never rest there.

He reached the pinnacle of his career in 2020 after creating the YouTube series IZZAR SO. It was a sensational hit, and it went on to become the most-watched Kannywood series on YouTube. Its remarkable success dictated the migration of the Hausa film business to the online platform. Muhsin describes it as a ‘game-changer’ and opines thus:

“There might be a few YouTube series before Izzar So, but many more emerged following its unprecedented success. This has inspired many filmmakers, both struggling and established, to resort to making series, serials and feature films for YouTube.”

For Waye, however, Izzar So was not just a success but a fulfilment. This is because it catapulted him to the top of his career, which was his ultimate goal. “I want Allah to elevate me to its top,” he said when asked about his dream in the filmmaking business.

Nonetheless, Waye’s films are only one aspect of his legacy. He, on another side, had a reputation for being a very gentle, peaceful man. He was also so decent that he hardly features an actress wearing a tight-fitting dress in his movies. These, together with his vivid love for the Prophet (S.A.W), endeared him to the Hausa-Muslim populace despite their hostility towards Kannywood members.

Finally, as a Kannywood movie reviewer, I affirm Nura Mustapha Waye’s rare creativity. I believe he will always be remembered as a socioreligiously-committed filmmaker who led to Kannywood’s migration to online space and, above all, ‘the genius behind Izzar So’.

Habibu Maaruf Abdu wrote from Kano, Nigeria, via habibumaaruf11@gmail.com.