By Tahir Mahmood Saleh
Kabeer 2Pac’s rise to online fame began in early 2025, when he started posting highly unconventional videos on his TikTok account. Born Kabiru Isma’il and known online as Kabeer2pac (a name he chose in homage to the late American rapper 2Pac Shakur), he quickly garnered massive attention for performing bizarre, often shocking stunts. His content included immersing himself in stagnant open cesspools and smearing sediment on his body, actions he explained were not signs of madness but deliberate attempts to “trend” and gain visibility online (“ɗaukaka na ke nema”).
The TikTok metrics behind his rise were striking. Within months of posting these videos, Kabeer had amassed millions of views and a large following. One of his most-viewed clips, in which he shook off charcoal dust while wearing a distinctive winter jacket, reached over 51 million views, and at one point, his account had approximately 1.8 million followers and 15.1 million likes. These numbers reflect how quickly his brand took off in an environment where the algorithm rewards shocking or novel content.
Kabeer’s content evolved over time as he experimented with different styles and stunts to maintain attention. After his early cesspool videos gained traction, he shifted to other eye-grabbing visuals, such as having bags of charcoal dust dumped on him, which again drew viral attention. This strategy positioned him as a cultural exemplar of the “attention economy,” in which creators leverage extreme content to secure views, engagement, and, eventually, financial or material rewards.
His fame translated into real-world opportunities, though not without controversy. A notable outcome of his online popularity was an invitation from Gwanki Travels and Tours International Ltd in Kaduna, who publicly offered him a free ticket to perform Umrah (a pilgrimage to Mecca). Kabeer expressed gratitude for achieving the fame he sought and noted that such endorsement was among the factors that drove him to continue his work. However, reactions were mixed: while many fans celebrated his creative drive, some religious leaders and critics warned against harmful behaviour and urged investment in education or trade instead.
Despite his meteoric rise, Kabeer himself acknowledged the ephemeral nature of his viral popularity. In later interviews shared online, he said he understood that people might soon tire of his antics as the public constantly seeks fresh content and new personalities. Beyond the sensational stunts, he also sought to diversify his videos by including short comedy skits and dance clips to retain audience interest, a common strategy among creators seeking to build sustainable relevance.
Today, the outcome is telling. There is no consistent content relevance, no major promotion, no formal education leveraged, no lasting sponsorships, no two million followers, just a fading digital footprint. Kabeer2pac’s story is not merely about an individual; it is a cautionary tale.
For Arewa content creators, the lesson is clear: fame without strategy is noise, not power. Visibility alone does not ensure sustainability. Without structure, skill development, personal growth, and long-term planning, viral attention fades as quickly as it arrives. In the digital age, the challenge is not how to trend, but how to remain relevant with dignity, purpose, and value.
Tahir Mahmood Saleh wrote from Kano via tahirmsaleh.seggroup@gmail.com.