By Ishaka Mohammed
Apart from a business trip to Enugu within 24 hours, I’ve spent all my life in northern Nigeria, but it was in 2014 that I learnt that “Arewa” means “North”. In fact, I had once referred to the word as the name of a bloodsucking occult society, thanks to rumour-mongers.
As children, my peers and I heard about “Ogbenu” (occultists who sucked children’s blood). Although the “bloodsuckers” were believed to be far away from our land, we were constantly warned to avoid them.
We received one of such warnings around 2003 or 2004, when a new brand of notebook was generating massive sales in our village.
The cover of the book had an inscription, “The great people of the great land…the people of Arewa land,” and featured pictures of some men wearing Hausa traditional attire on horses. It was rumoured that the men were Ogbenu, so writing in the book would drain one’s blood, while exhausting all pages would cause death.
Consequently, as some children and I avoided the book, various others destroyed the copies they already had. The brand disappeared from our community.
For the sake of context, I’m from Inye, a village in Ankpa Local Government Area of Kogi State, and I was a pupil at Engineer Bob Alfa Primary School (EBAPS), Ojuwo-Inye, at the time of the incident.
If a single rumour could be that effective by mere word of mouth, imagine how damaging it could be in this age of digital revolution.
You have the right to review products or services but be fair to brands and companies. Business owners struggle for the survival of their establishments, so it’s wicked to ruin their efforts. A single sentence could make or break an establishment. Business owners are also human beings, so they deserve fairness.
Nonetheless, whoever wants to be obstinate should either be ready to provide sufficient evidence or ask one Chioma Egodi Jnr. A single Facebook post and some comments about Nagiko Tomato Mix forced Erisco Foods Limited to deal with her. Deleting the post didn’t help matters, as the company involved the law and insisted that she prove her claims about the product.
Some people have argued that the company overreacted, but I think otherwise: she deserved what she got.
Ishaka Mohammed can be reached via ishakamohammed39@gmail.com.