By Sabiu Abdullahi
South Africa’s Minister of Justice, Mmamoloko Kubayi, has expressed concern over the growing impact of xenophobia allegations on the country’s international reputation, warning that the situation is beginning to affect citizens, businesses and entertainers across Africa.
Kubayi said the negative perception of South Africa is creating challenges beyond diplomatic circles. She noted that artists who depend on performances in other African countries are now facing cancelled bookings and financial losses.
“Majority of South African artists who perform in other African countries are seeing their gigs getting cancelled. One artist reached out to me and said all her gigs were cancelled,” she said.
The minister explained that the backlash has affected the country’s image and is creating difficulties for both individuals and businesses operating outside South Africa.
“We are raising the issues that we are raising, the brand is hurting, we can’t lie about it. The backlash, and that’s why part of the work that we are doing as government as well through DECO is engagement with businesses abroad,” she said.
According to Kubayi, the government has stepped up diplomatic efforts to support South African companies facing challenges in other countries. She added that Foreign Affairs Minister Ronald Lamola has been holding discussions with businesses abroad, while consular assistance has also been strengthened.
She noted that the effects have now spread to the entertainment industry, where cancelled performances are depriving artists of expected income. The government, she said, plans to work closely with stakeholders in the arts and culture sector to assess the extent of the problem and consider possible responses.
Despite the criticism directed at the country, Kubayi rejected claims that South Africans should generally be described as xenophobic. She stated that the government remains committed to responsible citizenship and is addressing migration issues through legal and institutional channels.
The minister also said South Africa continues to engage with other African countries, which she claimed understand the challenges posed by undocumented migration and support lawful enforcement measures.
At the same time, she called on communities to refrain from attacks on foreign nationals, warning that such actions undermine national unity and damage South Africa’s standing internationally.
Kubayi stressed that foreigners who reside legally in the country deserve protection. She said the government’s approach seeks to balance immigration enforcement with respect for human rights and regional cooperation.
Recent incidents of violence and unrest involving foreign nationals have renewed concerns about xenophobia in South Africa. Reports indicate that anti-immigrant protests and attacks on foreign-owned businesses in some communities have forced migrants from countries including Nigeria, Mozambique and Malawi to flee affected areas or seek protection.
Human rights organisations have linked the incidents to economic hardship, unemployment and growing hostility toward undocumented migrants.
The issue has also generated debate during the ongoing World Cup period. Discussions surrounding South Africa’s participation have been influenced by reports of attacks on foreign nationals, while some African football supporters have voiced criticism and anger on social media and fan platforms.
The developments have intensified concerns that xenophobia-related tensions could continue to harm South Africa’s image across the continent.