By Sabiu Abdullahi
The Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR, has been appointed as the Vice Chair of the Body of Advisers of the Nigeria Reputation Management Group (NRMG).
The appointment was announced during the ongoing 2025 Nigeria Public Relations Week (NPRW) in Uyo, Akwa Ibom State.
This year’s NPRW, organised by the Nigerian Institute of Public Relations (NIPR), began on May 19 and will run until May 23.
The annual gathering brings together communication professionals, government officials, and other key players to explore how effective communication can support national development.
The Minister of Information and National Orientation, Alhaji Mohammed Idris, formally opened the event on Tuesday, May 20. In his remarks, he restated the administration’s dedication to using strategic communication as a means of strengthening nation-building and drawing investment.
CGC Adeniyi’s new role shows the Nigeria Customs Service’s (NCS) growing influence in the field of public communication.
Adeniyi welcomed the opportunity to contribute to the NRMG’s efforts.
“I consider it a privilege to be part of this important national assignment,” CGC Adeniyi said. “I have full trust in the capacity of this group, and I believe that with the calibre of individuals involved, a lot can be achieved in reshaping how Nigeria tells her story to her people and the world.”
He will work alongside other prominent figures, including Channels Television Chairman John Momoh, who now serves as Chair of the NRMG advisory group.
Together, the advisory team is expected to support the NRMG’s aim of presenting a unified and credible image of Nigeria both locally and internationally.
Also representing the NCS at the event, the agency’s National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, presented a paper titled “Advances in Government, Policy and Regulatory Communication.”
His presentation stressed the need for deliberate, multi-platform communication strategies in the public sector. He also shared how the NCS is adopting modern tools to improve public trust and operational transparency.
“The changing dynamics of governance and policy implementation require us to speak clearly, truthfully, and strategically. At Customs, we’ve learned that people don’t just want to be informed, they want to be understood and engaged,” Maiwada noted.