By Yakubu Nasiru Khalid

Still, addressing the public’s issues remains challenging in northern Nigeria. Media outlets favour partisanship over accuracy or truth, and the Nigerian media requires a controlling apparatus. 

Media outlets are considered a room where the underprivileged can address their problems to the government or private individuals who breach their rights. However, media outlets are now mainly sponsored and do not act independently or impartially when telling the truth. 

When I was young, I saw journalists as saviours who worked as architects or social engineers to prioritise public interests and solutions over personal or government interests, but now I see the opposite.

This results in the loss of hope that the electronic or printing media cannot serve as a messianic approach to standing against the breaching of the rights of ordinary citizens.

Even though media and journalistic standards attest to and measure a report’s accuracy and truthfulness, the ongoing challenge for media outlets remains their preference for partisanship over impartiality and independence.

For this reason, fact-checking media and journalists are mostly needed in electronic media (online Newspapers). Most media companies are owned and managed by people not equipped with journalism etiquette; they do it for a passion. 

While passion in journalism can often render one unprofessional, incompetent, or unethical in reporting, investigating, or addressing issues, it is essential for those who have not studied media to understand its etiquette, even if it means obtaining a certificate in the field.

It’s known that Nigerian media companies are owned by private individuals and deprived of government-approved control mechanisms or apparatus. They aim to generate income, which leads to sparks of misinformation from various media outlets. 

Lastly, I suggest media companies refrain from favouring personal or political interests over factual or truthful reportingor addressing public issues. I also advise those passionate about journalism to learn its etiquette formally.

Yakubu Nasiru Khalid wrote via yakubunasirukhalid@gmail.com.

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