By Fatima Ibrahim
I humbly write to draw the attention of Max Air Nigeria Limited to the plight of their clients regarding the delay and disappointment of their service. For a very long time, people have been lamenting the Max Air company flight delays.
To advise you, you have to always dance to the tone of your customers and make their interests your top priority. Scott D. Cook once stated, “Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.” Judging by this statement, you have to pay much attention to the satisfaction of your customers to wipe away the tears provoked by your unsatisfactory services.
People’s—your customers in question—lamentation over your disappointing services will make you lose them. This is because customer satisfaction is the foundation of any successful business. Therefore, by addressing this primary concern and improving service quality, you can retain your existing clients and attract new ones. By so doing, you would uphold your reputation for reliability and customer satisfaction in the competitive aviation industry.
Notwithstanding, taking prompt action to rectify issues such as flight delays will not only enhance customer loyalty but also contribute to the positive perception of Max Air. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Embracing feedback and actively working towards improving service efficiency will undoubtedly lead to a more content and loyal customer base.
Therefore, I urge you to prioritise your customers’ satisfaction, for it is not just a business strategy but a commitment to building enduring relationships.
Fati Ibrahim wrote from the Department of Mass Communication, University of Maiduguri.