By Ibrahim Siraj
The Faculty of Communication, Bayero University, Kano, is happy to collaborate with the newly launched Trust TV for the mutual benefit of the Faculty and the new television channel. Dean of the Faculty, Professor Mustapha Nasir Malam, said this while receiving a delegation from Media Trust Limited in his office on Thursday, January 27, 2022.
Trust TV is the latest addition to the list of products by the Media Trust Limited, owners of Trust newspapers. Launched six months ago and watched on StarTimes, free-to-air Nigcomsat and online, Trust TV is expected to be on DSTV soon.
While congratulating Media Trust on adding television to the Trust family, Prof Malam described the organization as an impressive success story looking at how it started a few decades ago and what it has become today in terms of readership, spread, facilities, staffing and corporate headquarters.
He said the launch of the TV channel has brought the need for a closer partnership between the Faculty and Media Trust and urged the delegation to identify specific areas of collaboration and their timeline to serve as the basis for developing and signing an MoU.
On his part, the general manager of Trust TV, Ibrahim Shehu Adamu, said the TV channel was set to fill an existing gap in the television ecosystem in the country, especially when it comes to reporting northern Nigeria.
“The North is not represented at the national level. Most of the television stations are southern-based. And sometimes, when it comes to telling the stories about the North, the perspectives are being skewed, and the stories are not told in the proper context.
Though Trust is a national medium, we feel we understand our constituency, our religion and our people, and we should be able to tell our stories better”. He said.
He added that the visit was meant to offer Trust TV the opportunity to tap into students’ potential, especially graduates who want to pursue a career in television broadcasting and those wishing to go on internships to enhance their skills. He said those services were needed to be able to drive the products.
Speaking earlier, the Editor-in-Chief, Naziru Mika’ilu Abubakar, applauded the long-existing collaboration between Media Trust and especially the Mass Communication department. He described the automatic job offer for best graduating Mass Communication students as a great success, adding that more areas of collaboration would be explored.
Trust TV is an all-English news and current affairs channel that concentrates more on documentary and investigative storytelling.
