By Muhammad Abubakar
In response to recent media reports suggesting a potential easing of Saudi Arabia’s longstanding alcohol prohibition, a senior Saudi official has categorically denied any plans to lift the ban.
Princess Haifa bint Mohammed Al Saud, the Assistant Minister of Tourism, addressed the issue during a panel session at the World Economic Forum in Davos. She emphasized that the Kingdom remains committed to its laws prohibiting alcohol consumption.
“The short answer is that we’re going to continue with our current laws,” she stated, highlighting that Saudi Arabia has successfully attracted tourists without altering its cultural and legal frameworks.
The clarification comes amid speculation fueled by the recent opening of a liquor store in Riyadh’s Diplomatic Quarter, exclusively serving non-Muslim diplomats. While this move marks a controlled exception, it does not indicate a broader policy shift regarding alcohol availability in the country.
Furthermore, Saudi officials have reiterated that the alcohol ban will remain during major upcoming events, including the 2034 FIFA World Cup. Prince Khalid bin Bandar Al Saud, the Saudi ambassador to the UK, confirmed that alcohol will not be available to fans during the tournament, aligning with the Kingdom’s cultural and religious values.
As Saudi Arabia continues its Vision 2030 initiative to diversify the economy and promote tourism, officials stress that modernization efforts will proceed without compromising core cultural principles.