By Sabiu Abdullahi
Ali Nuhu, director of the Nigerian Film Corporation, has stressed the importance of prioritising quality in Nigerian filmmaking, citing its potential to elevate the country’s reputation on the global stage.
In an exclusive interview with BBC Hausa, Nuhu showed the need for a significant improvement in the quality of Nigerian films, revealing that only a fraction, approximately 30–35%, currently meet the desired standard.
He stated that the target should be much higher, aiming for at least 70–75% of films to attain the desired quality level.
Addressing this concern, Nuhu pledged to spearhead efforts to enhance education within the industry and provide filmmakers with access to quality equipment.
He remarked, “We have an ambition of transforming Nigeria’s film industry into one of the best in the world because we don’t need quantity; what we need most is quality over quantity.”
Acknowledging the negative perceptions of Nigeria perpetuated by some individuals, Nuhu expressed confidence in the transformative power of films to counteract such portrayals and restore the country’s integrity.
“Through these films, we will restore our integrity,” he affirmed, highlighting the positive impact of quality filmmaking on national image-building efforts.
In a message of unity to both Kannywood and Nollywood, the two major film industries in Nigeria, Nuhu stated the importance of collective support in achieving shared objectives.
“I am a member of both; what I need most is support from all sides to achieve all our desired goals,” he concluded.
As Ali Nuhu advocates for a paradigm shift towards quality-driven filmmaking, his vision resonates with industry stakeholders, paving the way for a renewed focus on excellence and innovation in Nigerian cinema.