By Mahmud A. Zukogi
This much-awaited, much-talked-about and star-studded film series, which incidentally will hit your screens today, Saturday, February 11, 2023, at nine o’clock this evening on Arewa 24, was premiered on February 4 at the Film House, Ado Bayero Mall, Kano.
The event, which was graced by the invited guests and Kannywood’s veteran, reigning and emerging stars, was full of the usual fanfare, excitement and expectations associated with the premiere of any new film. The red carpet was lit with beautiful lighting and stars, and guests took turns to pose to the beauty and demand of the evening.
The industry is gradually exploiting the opportunities that film serialisation provides, no thanks to the exciting marketing platform made available by the leading entertainment television, Arewa 24. It is to the eternal credit of the television that such films as Dadin Kowa, Gidan Badamasi, Labarina, Kwana Casa’in, Gidan Danger, etc., have become popular and a must-watch by the teeming audience of the industry. It is obvious, therefore, that the art of film serialisation has gained currency in the industry, and Manyan Mata is coming to compete for space and attention. How it is able to do this will depend largely on the techniques and the staying power of the crew, especially the producer and the director.
Manyan Mata is produced and directed by two of the industry’s iconic duo, Abdul Amart (Maikwashewa) and Sadiq Mafia. What the film brings to the table can be summarised into three: innovation, diversity and topicality of motif. Abnur Entertainment is known in the industry for innovations that have opened a window of opportunities to the core stakeholders, from the producer down to the end of the ladder in the entertainment chain.
The film is highly diverse because of the array of stars it could gather under one roof. As far as the Kannywood industry is concerned, it takes great power, confidence and directing abilities to handle these stars, each with his/her ideals and idiosyncrasies. Thus, if any outstanding star is left out of the film, it could be a result of unavoidable oversight or a logistical glitch. But getting Ali Nuhu and Adam Zango, the northern and the southern poles of the industry, in one set is no doubt speaks of the commendable effort of the producers. Talk of the leading female stars of the industry; name them, and they are all there.
What, then, are the central motifs of the film and which has made it outstanding and a must-watch? The Almajirci question, the girl-child abuse/prostitution and the male overload of the women under the guise of marriage have been juxtaposed to educate, entertain and, most of all, draw public empathy to the raging social issues putting us down as a people.
The premiere opens with electrifying scenes of these social motifs, and this drew great excitement from the audience, who expressed individual understanding and appreciation of the representations in the film and its many expectations.
Veterans of the industry were well represented, ranging from Kabiru Maikaba, Shehu Hassan Kano, Hajiya Saratu Gidado Daso and the like. No less represented were the leading directors in the industry who came to support one of their own. There were expressions of appreciation and critique of the film, which was well received by the directing crew.
Overall, the premiere evening was full of life, excitement, and encomiums for the head of Abnur Entertainment, Abdul Amart, for his creativity and vision.
The greatest oversight is the industry’s inability to tap into the opportunities provided by the university which is next door. As far as the industry is concerned, there has not been a concerted effort to establish the needed relationship between and gown, a beneficial relationship that would help to grow the industry and take it to a whole new level of growth and worldwide visibility.
Strong institutional linkage is desperately needed to grow the art and economy of this under-tapped multibillion-dollar industry. I’m aware that scholars such as the respected Professor have invested so much energy in intellectual research that would have propelled the industry to the worldwide heights it ought to be. Same for Professor Yusuf Adamu, Ibrahim Malumfashi and, lately, Dr Muhsin Ibrahim, who has published widely and recently completed his PhD on a topic related to the industry at the University of Cologne.
Yours sincerely and his colleagues were only there in their individual capacity and not on institutional representation, which shouldn’t be the case.
It is thus necessary and about time that this costly oversight is remedied. The industry needs to open up and embrace change, and the best way to do this is to key into the opportunities they stand to gain by establishing a solid relationship with the university to improve its art and human capacity. I also believe this should be a two-way process, so the university should take the industry into confidence and dispel its image of unapproachability.
Mahmud Zukogi can be reached via mabuzukogi78@gmail.com.