By Sabiu Abdullahi
Social media platform X has announced plans to discontinue its current revenue-sharing programme and replace it with a new scheme designed to reward creators for producing original content.
The company, formerly known as Twitter, announced the change through its X Creators Team on Friday.
According to the platform, the new “Original Content Rewards Program” will focus on creators whose posts contribute meaningfully to discussions and engagement on X.
“Today, we’re introducing the Original Content Rewards Program — a new way for creators to earn on X by sharing original content and contributing meaningfully to the conversation,” the company said.
X said its existing Revenue Sharing programme will officially end on September 7, 2026. Creators who are currently enrolled will continue to receive earnings until the programme ends.
“If you’re currently enrolled in Revenue Sharing, you’ll continue earning through September 7, 2026, and your final Revenue Sharing payout will be issued on September 11, 2026.”
The platform said applications for the new rewards programme would open on September 8 for creators who satisfy the required eligibility conditions.
Creators can determine whether they qualify through the Creator Studio section dedicated to the Original Content Rewards programme.
X also said creators who have already completed identity verification and linked an approved payment method would not need to undergo the process again.
“Once approved, you’ll continue earning under the Original Content Rewards Program and its Terms and Conditions,” it said.
Explaining the reason for the new programme, the company said creators remain central to the platform’s appeal because of the range of content and perspectives they bring.
“X has always been powered by people who share something only they can: breaking news, expert insights, unique experiences, creativity, and commentary that moves culture forward.
“We want to reward the people who make X worth opening every day, so we’re evolving how creators earn here.”
The change is expected to affect creators who currently depend on X’s revenue-sharing system as part of their earnings from content posted on the platform.
